Last week on Saturday, the government releases statement to express, the price dispute with the picked grape that affects the core wine with the oldest Spain to produce a division has been solved.

Be located in Raman just (La Mancha) the Waerdepeinasi that core is in (Valdepenas) bishop produces area weather burning hot, dry. Its have the biggest independent grapery on the world, 190, 000 hectare, devote oneself to a grape to cultivate. Be deceived awaits an effect, this grape that produces a division is earlier than in former years two weeks.

The grape already was in good mature position. However, in this the moment of truth, the grape cultivates business and grape fermented glutinous rice to make price dispute arose between business, grape of as a result is picked suffocate suffocate. Kasidiliya – Raman just (Castilla-la-Mancha) concern of Jose Maria Barreda of district government leader misses first-rate grape picked period, because this goes into action personally,mediate dispute. Bishop produces Waerdepeinasi the chairman Fernando Prieto of the area says, shortly of grape bumper harvest, both sides should make great effort to came to an agreement that day on Saturday, such is opposite whole wine industry is advantageous. Final, in intervene with all possible means after talking things over, grape fermented glutinous rice makes business and grape cultivate business both sides to come to an agreement. Grape fermented glutinous rice makes business agree to pay than last year the price of 28% buys tower above red grape, white grape price rises only 8% .

Pluck the grape works to begin on Sunday artificially, meeting the grape is sweet spend and when acidity is adjacent and perfect. Below sunny circumstance, the grape will be ripe very fast, very easy meeting brings about a grape too ripe.

Spain and American competition become the 3rd old wine of world to produce a country. Italy of French prep close behind, it is the 2nd old wine of world produces a country, this year exit drops first half of the year 25% . The data that releases according to the government shows, this year first half of the year, bishop exit of Spain also drops somewhat, drop extent and France are adjacent.

Dispute of Spanish grape price

business · grape · price · wine · year

Horological business has begun Switzerland receive the Christmas to time. The sales volume of these a few months will occupy the one much of their annual turnover. The most difficult hour already passed economic crisis, accordingly they state to foreground discretion is hopeful.

The world‘s greatest horological company Si Woqi (Swatch) group states agency has begun to order afresh, because this expects company of second half of the year,subordinate certain brand sales volume can increase somewhat.

Horological exit measures dropping trend to will put delay somewhat July, this makes to the burden heavy whole industry saw a dawn eventually. Will begin October from last year, exit is measured all the time month by month drops, will drop June to this year to 32% , will stop eventually July drop at 26% .

Horological exit measures analyst predicting Switzerland this year drop will be 15% to 20% , the amplitude of next year will be an inferior digit.

Jean-Daniel Pasche of horological association chairman expresses to Reuter, “The data that we expect the end of the year compares the beginning of the year of 7 months be close friends. He still says, “Trend of slow down in demand has put delay somewhat. Horological business is in certain market, if the Asia is mixed,had begun middle east to observe anabiosis. If the Asia is mixed,had begun middle east to observe anabiosis..

Purchasing power restores

7% what horological course of study occupies whole Switzerland to speak a volume. This economic crisis is express minatory Switzerland machinery from quartz of Japan of 70 time end since the watch lives one most serious.

This special effect goes to financial crisis high-grade watch. A lot of finance also do not have share out bonus to be able to be offerred again from personnel of course of study buy luxury.

Nevertheless, of stock market anabiosis and the purchasing power that raw material price rebounds to improve these potential customers likely, make its capable patronage is horological company.

Patrick Hasenboehler of Sarasin bank analyst thinks, “A few months are in stock market recently rise, this makes consume state of mind to be able to maintain likely. This makes consume state of mind to be able to maintain likely..

Say of this analyst complement, “Russia, a few main markets such as middle east are mixed be closely bound up of raw material price, and raw material price also has begun to rise now. And raw material price also has begun to rise now..

Si Woqi (Europe rice eggplant is had below Swatch) group division (Omega) , billow musical instrument (Longines) and day shuttle (the well-known trademark such as Tissot) . Except it, other is horological the company also shows to foreground more hopeful.

100 Da Feili (Philippe Stern of president of Patek Philippe) company expresses, he expects a company the sale this year will be slight rise. Strong Buddhist nun of Ma of handkerchief of another high-grade and horological company (Parmigiani Fleurier) also states demand is more driving. Jean-Marc Jacot of company general manager says, “The circumstance restores somewhat, recently two weeks of situations auspicious. Recently two weeks of situations auspicious..

“Agency should act somewhat to their inventory level. They are already successive inventory of 3 months sale did not order. They should order afresh now. They should order afresh now..

Retain employee

100 Da Feili (Patek Philippe) , si Woqi (Swatch) group, have Kadeya (the company of all previous summit of Cartier) brand (Richemont) , 10 thousand countries are horological (IWC) pause with Jiang Shidan (Vacheron Constantin) wait for a company to did not cut down the member of persons employed, lack professional manpower when economy anabiosises in case.

Switzerland is horological economy anabiosises

company · horological · Switzerland · will · year

Although global banking crisis pounded luxury consumption on certain level, but domestic platinic gold acts the role of tasted sale to grow however driving. The sales volume of domestic platinic gold will add 50% above compared to the same period this year, and this one amplitude will be last year of the corresponding period 6 times the left and right sides.

“11 “ the golden week will be brought to the businessman new round marriage celebrates consumptive business chance, golden act the role ofing is tasted especially platinic gold is acted the role of article already became marriage the rigid choice that celebrates consumption. “This year only the sale of element platinic gold is close already 400 million yuan, achieve integral platinic gold acted the role of tasted sale last year. Platinic gold is acted the role of taste total gram to rise compared to the same period again 75% . “ Wang Chunli of 100 companies general manager discloses dish, at present 100 platinic gold act the role of dish in tasting, product of own design research and development is occupied 40% , enhanced company platinic gold to act the role of tasted poor dissimilation.

Wen Wanyu of chief inspector of area of China of association of international platinic gold introduces, first what domestic platinic gold acts the role of tasted sale to already jumped house whole world.

Platinic gold sales volume

gold · platinic · role · tasted · year

Ning Bo and justice square Lu Yiwei enters flagship store start business

On August 27, luyiweideng is mixed in Ning Bo justice the entry point of square left an area newly to amount to 1016 square metre, include dress of male and female, jewel inside flagship store brand shop. So far, luyiweideng already owned the flagship store of 5 complete product line in chinese mainland, among them two are this year second half of the year leaves.

Before this, common says “ LV edifice “ “ Shang Jia center “ grow peaceful Ou Hong at will be in Shanghai June the settle inside bridge trade group, LVMH group plans his to leave the compositive store of 60 high-grade brands for LVMH banner. Coach of American luxury brand also in May the bottom announces: Future inside 5 years, the shop of inland and area of HongKong and Macow will increase 80 from 25. Armani is in first half of the year a few short immanent China enlarged the month the business of 20% .

Brand of a lot of luxury let a person eat one Jing indeed in enlarge battalion of China. Does the China with not tall per capita have so great magic power really? In the statistical data of world luxury association, we discover the mystery inside not hard. In last few years, year of increase rate of Chinese luxury expenditure maintain all the time in 20% the left and right sides. The luxury consumption of compatriots had reached 8 billion dollar 2008, 13% what consume a crowd to reach total population.

Lu Yiwei of group of world the biggest luxury publishs a group annals showed 2008, the group dropped respectively in the sales revenue of the United States and Japan 4.03% with 5.16% . And the company is used for many times in annals however “ stable “ , “ driving “ will describe its to be in China the expression of the market.

Although be below the influence of financial crisis, compatriots is right of luxury treasure also did not drop in temperature. “This year Feburary, chinese luxury market once experienced a brief trough, but began again subsequently steadily ongoing. Be in recently southern, especially Jiang Ning is taken appeared evidence of get warm again after a cold spell, show give a good development state. “ Chen Baohua of deputy secretary-general of organizing committee of forum of height of Chinese luxury brand is being accepted “ China produces classics news “ when the reporter is interviewed, say.

Fudan University management learns courtyard professor, answer dawn – Xiao Ceng of square head Lu forecasts Bokeni in vogue and luxury administration project say, chinese luxury industry can have the growth of 15% this year. And the effect that suffers financial crisis, the luxury market of the country such as Yingfamei had appeared bigger atrophy. The orgnaization is forecasted, american luxury market will drop this year 10% ～ 15% , england is 7%~8% . “Under both contrast, a lot of luxury comes to China to extend the market before the card no wonder. “ Chen Baohua says.

Dust a place of strategic importance overcomes business school market to learn Michel Phan of presiding professor of lecture of department, LVMH to express, world-class brand, wait like LV, Gucci although the history is long, but be being known extensively by China is thing of nearly 10 years, outback dweller is right of old brand yearning reach pursuit driving still, add the high-grade client that has purchasing power group giant, expect the blame requisite consumption in rich 2015 gens will amount to one thousand two hundred and ninety-three billion four hundred and eighty million HK dollar, forecast 8 times what consume amount for Hong Kong, more 83% what occupy whole Asia-Pacific area to be not required spending total. Will surmount more uptodate for Asia-Pacific area the Japan of market of the biggest name tagvisiting card.

And Department of Commerce predicts is, to 2014, our country will make the luxury market with the biggest whole world, occupy global gross 23% the left and right sides.

Buy main forces to expand quickly

So fast growth rate nature also has an increasingly giant consumption main forces to regard as prop up. Two days ago, zhang Xin bought a GUCCI, this has been the 2nd high-grade goods that buys inside its half an year. “Do not have method, the friend in circle uses these things, unused word too drop price. “ Zhang Xin is being accepted “ China produces classics news “ when the reporter is interviewed, say so. Be in what be a delegate with her “ rich 2 generation “ in circle, bag of famous brand hand, watch, dress is the identity and social class is indicative.

American carry connects a company to be aimed at what affluent group place makes two land of Shanghai, Beijing “ the world that explores affluent group “ say in white paper, affluent group of China is Jew no longer, they are willing to use big money to exchange delicate life to enjoy. The wealthy person of Shanghai and Beijing is fond of study and understanding world-class the next tide of form of high grade life, they yearn for “ newest “ , “ best “ or “ fancy “ article and experience.

As economic development, chinese rich crowd has the tendency that expands increasingly one time quite. A luxury that according to all things organization of the international that amount to card released recently studies the report points out, complete China has family of 48 thousand top class and affluent groups about, their annual gross income 2005 approachs 3 billion dollar. If with future GDP of 10 years of China is average and annual grow 7.5% computation, top class and affluent group is in China to will exceed 400 thousand 2015, year increase rate is as high as 23.8% , their gross income predicted to will exceed 29 billion dollar 2015, growth evens more 10 times.

Luxury consumes the patent that also is wealthy person merely no longer, young generation also inferiors none in luxury spending side color. This year Wang Dan of 24 years old is Beijing in numerous white-collar common one, in whole office building nobody do not know recently, unmanned not dawn, the reason is she bought 3 LV package inside a year. “Very much now female colleague, the person that is familiar with not quite before even, it will discuss which brand with me is better to will discuss which brand with me. “ she is being accepted “ China produces classics news “ when the reporter is interviewed, say.

Nevertheless, wang Dan also admits value crosses the LV of 10 thousand to wrap, to her this just works 3 years, monthly pay inadequacy is a not little responsibility for 6000 yuan young worker, “Assemble “ very painstaking. And the belief that supports her to buy luxury all the time comes from two respects, it is grade wants to be reflected from inside detail; 2 it is the award that regards oneself as hard work.

Occupy an investigation that announced a few days ago to make clear: Be in China, the position symbolizes and ego award is two the most intense consumption motive. For example: The person be visited of more than 70% thinks luxury brand is a kind of delegate their position and successful means; The informant of more than 60% admits, buying luxury is a kind of award that they obtain achievement to their working hard, between good-paying estate this proportion is higher. “Although luxury is to give small numerous offerred consumable, but cardinal number of how China population is too large, small numerous consume casually, amount also enough lets luxury manufacturer great rejoicing. “ Chen Baohua says.

Buy on sb‘s behalf become a common practice

The person that likes luxury knows, luxury should compare domestic petty gain in abroad, plus abroad dozen fold storm, the person nature that goes abroad conditionally is glad unceasingly, additional without conditional person monarch paths, adopt the kind that asks a person to buy on sb‘s behalf to buy. Buy on sb‘s behalf agitation also from this and unripe.

Reporter discovery, want to be inputted on the net that clean out treasure only “ buy on sb‘s behalf “ 2 words, find out pertinent information actually many 1000, the small shop that expresses clearly to be major servicing in order to buy on sb‘s behalf also is added by 16 thousand of the beginning of the year reach 2.68. Rely on foreign luxury to buy on sb‘s behalf, letter expenditure is in a few months become from one star 3 get sell the home to be absent a few.

In clean out treasure to go up famous brand bag buys on sb‘s behalf the Wang Yifei of inn tells “ China produces classics news “ reporter: “The bottom began last year, the client‘s amount is in all the time increase by degrees, every month can sell the package of 10 LV now. And last year, a most month also can sell 5 only. “ additional, wang Yifei tells a reporter, buy on sb‘s behalf inn price should sell a petty gain than home at least two into, want to sell a 9000 yuan LV vanity in domestic brand shop for instance, clean out a price on treasure to be 6380 yuan only. The price that consumer place pays includes: Goods is overseas cost price, international freight, commodity home freight and 10% of the left and right sides buy on sb‘s behalf cost.

Buy on sb‘s behalf another element with arisen wind is a RMB appreciate. On one hand, international heats up money to enter profit of home market arbitrage in succession; On the other hand, purchasing power also is in the whole world of the RMB to be climbed gradually litre. “Such appearing, if commodity price of abroad keeps constant, that depreciates to it is equal to to be in all the time for me. “ one should go abroad immediately read those who grind is naughty friend says when accepting media to interview. Additional, buy on sb‘s behalf to also want to be on guard on the net risk. Business buys on sb‘s behalf to although be a burgeoning profession,be in our country on the net, but business not very normative, a few issues that involve, for instance commodity carries an accident, goods of exchange a purchase and commodity quality cannot cash with the acceptance on the net wait for a problem to happen from time to tome. If these problems are couldn‘t get seasonable and effective solve, when shopping all over the face joyance can be replaced by depressed place immediately, “Shop on the net “ became “ buy on the net “ .

The expert points out, the official that careful consumer can choose brand ground is ordered on the net, postage everything needed is ready arrives from the price on the website, the price wants material benefit than be being bought in home a lot of. For patulous China market, include LV, Dior inside a lot of and extravagant brand opened Chinese to shop page.

Additional, according to China of world luxury association the delegate is in chief delegate Ou Yangkun to divulge, department of Commerce is brewing luxury custom duty reducing program. Once custom duty is reduced, consumer hopeful buys the luxury with more substantial price in home. False such information is belonged to solid, luxury buys on sb‘s behalf to be able to get probably huge blow.

Luxury China market

behalf · brand · China · luxury · year

This summer is bearing the gentleman of king of beautiful book Chinese that is engaged in investing an industry the seaside city Varazze that the wife comes to Italy goes vacationing, the fine sanded beach that grows with 3 kilometers here and friendly climate are famous, have 30 kilometers only from Renaya far, ni Sihe Monte Carlo also is in around, all through the ages is the ground of the first selection that summer of around province people goes vacationing.

Bath is in Yapingning in the warm wind of the peninsula, houseboat of Yachting Gala III is exhibited holding here recently, division of group of Azimut-Benetti of luxurious houseboat manufacturer leaves the whole world many newest houseboat is shakedown, mr Wang is wanting to be him make choice of “ the boat of the dream “ .

Mr Wang and madam tried the 62S of the Azimut 86S with the rapiddest rate and newest money together, the open mode houseboat of halfback and traditional flying bridge-type houseboat look in them each has his strong point, “I had decided berth in Shanghai, this year 9, October share will take an examination of houseboat driver‘s license, also understood the legal laws and regulations of relevant parties face. Also understood the legal laws and regulations of relevant parties face..

The whole world is ritzy the life and death of houseboat business lives or die

Apparently look, this is global each district a luxurious ship business is miserable year. the four seasons spent Bin Shiyu group of the world‘s biggest houseboat manufactory United States last year total volume of retail sales drops compared to the same period nearly 50% ; The biggest luxurious houseboat designs Europe group of emperor of production company farad is in debt at present 1 billion euro, rich offer much group forecasts the caique houseboat manufacturer with banner whole world turnover will drop this year 40% . A year ago, president of DA PIETA of brand of another Italy luxurious houseboat still alleges when accepting a special report “ the private territory that houseboat is me “ , will been come from in July this year 10 thousand aluminous course of study buy Chinese Zhejiang successfully.

This year, shrink of houseboat business sale 40 ％ , to client and businessman capital is obtained very hard, not only such, about all sorts of industries considerably the report of shrink is well-known also. A company was to adopt more “ buy an any houseboat to give car of benefit of a guest freely “ the practice will attract customer.

Also have a lot of production business however, for example Rustler, quite hopeful to shipbuilding industry. “I all the time kink in shipbuilding estate market to ‘ downturn ‘ definition, “ respecting of Adrian Jones of company inspector general. “We had been received than before more order, the person that comes round to seek advice from us is morer than in the past also. “ the company that joins a quantity to be 2.5 million pound as a the year‘s harvest, rustler houseboat is resisting on economic impact, behave more strongly than the person of the same trade. The reason is to buy the client of medium-sized and nautical houseboat to basically be income quite the abundant, client that wants to use cash to purchase asset before retire again group, economic crisis wants to their influence small much. “ he expresses.

Sunseeker is another company that basically creates luxurious launch, his author holds the mood of boss Robert Braithwaite concurrently to look pretty good. This company that has 40 years of histories — regard England as the biggest shipbuilding business — clinch a deal quantity and crop had been in the rise that 12 the middle of a month in the past experienced 4 ％ , and be in Duotexi in the factory of county general Er, there is any person in 2000 employee get the air because of slump.

“Go bankrupt in a lot of people below the circumstance that close down, our order has however add without decrease, “ he expresses, “Since Feburary, cash shedding is a little slow rise, we also do not have loss order. “ Braithwaite also admits at the same time, not all thing is plain sailing. For the most wealthy to Sunseeker client, loan is very constrictive, small-sized houseboat crop was to decrease more 1/3. But these are starred to the company by the market the abidance of the product demand place is quits, the requirement that includes pair of new fund 130ft and 150ft among them more not allow small inspect. “The pound of shrink also helped the sale that we attend in the international market greatly, the launch that it allows us depreciated 25 ％ . The launch that it allows us depreciated 25 ％ ..

Launch manufacturer of England created this industry year of income of 80 ％ , near 1 billion pound. But not all enterprise is so lucky. The competitor Fairline with the biggest Sunseeker, be in already after Lei Man‘s brother will close down last year in September, experienced demand of 40 ％ glide, and the factory number of general honest county brings his in north cut down nearly 1/3.

What differ with Sunseeker is, fairline ever let his sale agent business be before 2008, namely economy have not a few years that of shrink, listed for indenture — this kind of strategy is in later proof, have disastrous effect to European market manufacturer, for example the Teau of é of N of Groupe B é of German Bavaria-Yachtbau and France and Post-crash. The distributors of Fairline discovers him corner many ship, and sale catenary and the specified number of highest buy or sell on credit that give a customer are dispirited with each passing day, so that check inventory in time,must lower the price then. Be in however Fairline, president Derek Carter however the upbeat mood of hold discretion. He expresses, for goods regular meeting satisfies requirement, the price can rise normal level, the client also can be returned slowly come in the market. “With a lot of big companies, our client group it is a few millionaire. “ Carter says, “Their asset does not have shrink, of shrink is their self-confident heart. We are in now wait-and-see their self-confidence anabiosises that momently. We are in now wait-and-see their self-confidence anabiosises that momently..

Instalment, do in Rome as Rome does spurs houseboat sale

Order decreases, the product is slow-moving, cut down the member of persons employed reduce salary, industrial plight appears apparently low confuse a trend, be in cold winter period global yacht estate is facing test of life and death. How to adjust the strategy, search an outlet to become each businessman‘s current first class major issue. Exhibit in the international houseboat of vane of estate of the yacht that be called on, such change already was shown somewhat. It is with the Yachting Gala this year exemple, bearer is counted before relatively little last year many, especially the form of American disappears almost.

“It is seller‘s market before 20 years, I made houseboat business very easily, and in a few years after financial crisis erupts, rich National People‘s Congress was lost about 20% to the fortune of 30% , now is buyer‘s market. “ Azimut-Benetti president Paolo Vitelli is interviewed in the spot in plaint to the reporter, “Right nevertheless for us, this is an opportunity instead. Weak competitor because of this be washed out, we were occupied in market share of the whole world nowadays 15% , before comparing financial crisis even, still rise somewhat. Last year a year, we sold 500 yacht, and a few days before the exhibition begins, we just sold the yacht of 4 large size, I premonition economy is anabiosising gradually. I premonition economy is anabiosising gradually..

Regard first of rank of houseboat industry whole world as private group, these its successes or license bring a hope with giving whole houseboat the industry. The spot is exhibited in houseboat, azimut-Benetti announces to promote the houseboat finance with trade subordinate bank to serve expert CGMER to sign strategic agreement with France, for houseboat advocate offer a series of financing, finance serves. Fall in consultative provision especially, can buy through credit in Western Europe and United States reach newly secondhand houseboat — buy to new houseboat for, trade amount achieves 5 million euro, of ship value 80% can pay by credit of 20 years of fixed interest; Secondhand of houseboat value 70% can pay through credit, all plan all are particularly custom-built, in order to satisfy individual the diverse demand to interest rate and deadline.

“I want to buy to be in about 50 to 60 feet of houseboat between. “ Mr Wang discloses to the reporter, “Be in about because of the design of domestic houseboat berth 60 to 70 feet of less than. “ the difficulty that speaks of to play houseboat in chinese mainland, mr Wang expresses, tall taxation is a bigger obstacle factor, be opposite at every turn for the luxurious houseboat that price exceeds ten million RMB, taxation is undoubtedly astronomical. “Need pays the tax of 43% , many people choose to register houseboat in Hong Kong accordingly, wait for means to be used in inland through renting next will avoid duty. Be told nevertheless to me, should spend a lot of idea to design a such structures the use houseboat with unwarrantable also successful safety, I still am inferior to be being used directly most standard formalities will buy. I still am inferior to be being used directly most standard formalities will buy..

Houseboat is bought to need to pay the basic tax of about 20% only in European Union country compared with the individual, a lot of countries have the problem with exorbitant taxation, for instance India is 50% , brazil imposes the tax of near 100% even. “And real impact buys a decision, either taxation is exorbitant be establishment of form a complete set however is not perfect “ , the brand CEO Federico Martini of Azimut houseboat says. Fortunately, “The industry is in Chinese houseboat to did not come likely 5 to 6 years there is inside time very big span, be caught up with very likely and exceed the United States. “ to salute the advent of period of Chinese market prosperity, azimut has begun to begin to prepare, the measure of a few do in Rome as Rome does includes to increase houseboat interior space, use annatto furniture, even according to the client‘s demand custom-built card pulls OK room to wait.

Economy is luxurious houseboat

houseboat · market · not · The · year

Ming Dynasty of 10 thousand past years “ double dragon of wire inlay enamel holds Shou Wen in both hands 4 sufficient square vessels fume furnace “ , bulk relatively the product of enamel of 10 many wire inlay that the Imperial Palace collects is older, price is 50 million yuan

Antique of Hong Kong international and artwork exposition and Su Fu compare an auction to meet, be in together since now can exhibit showpiece antique and artistic curiosa, total value amounts to 2 billion yuan. Among them 3000 item on display are worth antique and artwork exposition in all 500 million yuan, it is for the most part by western circumfluence “ treasure “ , buy guest of ground of domestic less than to give priority to, even Asian museum is bought of purpose, congress expects golden week conduce takes flourishing stream of people, enter person-time general relatively increased last year two into.

Exposition engineers chief inspector Hei Guojiang to express, held exposition to just be touched last year on financial seismic sea wave, enter person-time is made an appointment with 18 thousand, but at present economic condition already had improvement, artwork clinchs a deal rate also rise. He expresses, item on display is worth in all this year 500 million, enter personage 9 become outback customer, add be worth National Day golden week, makings enter this year person-time can increase 20% to even more 20 thousand person, estimation clinchs a deal the forehead is amounted to 300 million. Congress estimation clinched a deal last year the forehead also makes an appointment with 300 million yuan, have 100 million finally only.

Hei Guojiang points out, it is Oriental sale curiosa grants more before Hesperian, but already turned into now “ on the west eastwards “ , offer Oriental curiosa by western collector, again by Oriental redemptive. It is exposition about 70 ginseng postpone business, have most probably item on display all by western circumfluence.

Among them an artwork is Ming Dynasty of 10 thousand past years “ double dragon of wire inlay enamel holds Shou Wen in both hands 4 sufficient square vessels fume furnace “ , price is 50 million yuan. Chief Xu Reqi expresses, this fumes furnace is they buy the home to purchase to Europe 3 years ago, 33 centimeters long, broad 32 centimeters, 22 centimeters tall, bulk relatively the wire inlay enamel that the Imperial Palace collects fumes furnace bulk bigger, believing is to know global bulk to take now big congener fume furnace, name of uptodate know exactly about sth is abroad reach an Asia to buy the home to express to have fun at, include a museum that is located in an Asia among them.

Additional, there also are a pair of values to amount to the bin of 68 million inside field. This are big to ebony of pear of bright end chrysanthemum bin already had 300 years of histories, it is magnifico or wealthy talented person can be used commonly, wooden ark still retains original position up to now, and a few marks that ever affixed old newspaper are seen in the interior of ark, include 1965 “ People‘s Daily “ reach “ Xi‘an daily “ . Exposition price of admission is 200 yuan.

Hong Kong Su Fu is compared

furnace · million · person · year · yuan

On October 9 evening, top class and fashionable brand loves Ma Shi (Herm è S) the flagship store that is located in general merchandise of Taipei city BELLAVITA opens, hold the night of VIP. Be full of distinguished guests add the end in inn to give money of price new station 5.7 million yuan “ Pi Kaili wraps platinic diamond crocodile “ , let a person forget financial seismic sea wave almost this thing, also feel the Xiao Sa that is less than cool autumn days.

 Top class, mysterious, it is the impression that loves Ma Shiyu‘s person. In the meantime, it also is the portfolio in bound of global high-quality goods average unit price is top, order control rate highest, in secondhand market comparing tastes expensive still only brand newly.
 
The market with recumbent accurate, individual essence of life locates, it is gone against in depression situation grow. In September, “ economics person “ for civil point out, market of global high-quality goods ebbed to be become about 2009, to August with group of 5 big high-quality goods battalion closed this year in March with last year photograph of the corresponding period relatively, group of Si Woqi luck (Swatch Group) , group of all previous peak (Richemont Group) , French spring general merchandise group (PPR Group) all show decline, lu Yiwei publishs a group (LVMH) keep balance, love group of equestrian be an official to go against alone only situation grow 6.7% , be most fight dropping brand!
 
Spin time in light of, no matter battalion closes,love Ma Shi nearly 5 years, gain profit, all chase the year‘s harvest to grow; Go under indulge in wilful persecution of storm of annuity be in harmony, battalion closes with gain profit return in pairs innovation is tall. Among them, with Asia-Pacific market (Japan not plan into) grow 31% , most bright look. And love Ma Shilai stage to manage 19 years, besides 921 earthquakes in those days outstanding achievement is made the same score with before one year dish, camp of the others year closes also is annual two digit grow.
 
Be an official love a horse is firm layer of pyramid top guest, what is the secret that force fights boom to circulate after all?

 Politic one: Spend money in service center client 
Do not seek star acting talk, sale cost occupies battalion to close only 6%
 
On October 9, executive president of group of be an official love a horse sends Shang Ma of Cui Ke ‧ person (Patrick Thomas) accept " commercial weekly publication " disclose when the special interview, “The sale charge that loves Ma Shi occupies battalion to close about 6% ! “ yuan wisdom Shen Yongzheng of associate professor of department of canal of university look forward to points out: “The sale charge of consumable occupies battalion to receive 20% above at least, 6% very low really! “ and be an official love a horse is right the usage of sale charge, also be different from other high-quality goods; It falls fare of public media ad to lowest, put resource on the service to top class client.
 
And the usage that this brand sale expends, also with brand different different. According to AC Nelson statistic, before this year in August, advertisement of media of plane of be an official love a horse only 43 pages, LV has 167 pages, sweet Nai (Chanel) have 153 pages, former not as good as hind 1/3 both.
 
“High-quality goods emphasizes man-to-man exclusive service and channel pass Cheng, unlike masses product, need advertises to the about a hundred consumer of 10 thousand. So we aux would rather direct investment is met in the client on body of the product of bring into contact with, retail sales, employee. “ speak bluntly of Shang Ma person.
 
Shen Yongzheng is analysed, media advertisement can be built only famous degree, affect to preference and real purchasing power finite, “Loving Ma Shi is the high-quality goods that takes benefit radical market completely, hit too much advertisement to was not used, likely still and cheap change brand image. Likely still and cheap change brand image..
 
Have do not spend sale charge at numerous high-quality goods doing beautiful, seek ad of media of star acting make peace, be an official love a horse does not ask star acting character, be happy to break money to wait in year topic activity or filar towel exhibition however.
 
1987, be an official love a horse begins to carry out year topic, and proper motion of each region market designs accredit series activity. “We expect every branch to elaborate year topic with the viewpoint in the ground and originality, because love Ma Shi not to say same story, want to make guest Jing colourful forever! “ Shang Ma person laughs say.
 
With this year theme “ escape bonnily (Beautiful Escape) “ for exemple, head office of be an official of French love horse is chosen in early morning at 3 o‘clock, take a reporter to experience thematic spirit to the terminal market of Parisian outskirts, because over there gathered to come from world each district feed capable person.
 
And branch of Taiwan of be an official love a horse is annual October is fixed do thematic clique to be opposite, often invite VIP guest to go to Paris entering horse race accommodation of the meeting, travel that arranges place of business of top class wine, ancient fort, country is cyclist wait for special journey.
 
 
Politic 2: Put the heart in the member that touch to be versed in
The package leaves dining room of Parisian iron tower, let experience of recieve training staff
 
“What top class high-quality goods leans is public praise sale, and public praise can be in same midstream conducts a social class; Had served a VIP, she can take her friend. “ Shen Yongzheng is analysed, and the activity had better let average consumer be peeped hard the innermost recess of a hall the interior of a country profundity of thought or knowledge, VIP just more feeling is exalted Rong Chong.
 
But how to let employee use a heart to VIP client? First from begin to employee intention. “If you cannot touch employee, also won‘t act well to the client. Make employee happy first, they also can be willing to bring a client identical feeling, this is the philosophy that loves Ma Shi to head this big family! “ Shang Ma person says perceptually.
 
Every half an year meets Zhang Weixi of manager of picture of look forward to of sale of division of Taiwan of be an official love a horse to attend a meeting to Paris, recieve training, the arrangement that the company always is do with sb unconscious visits museum, arboretum, include the restaurant on next Parisian iron tower even, it is the life experience with further multivariate staff only.
 
Last year in July, be an official love a horse more after employee trains, invite the 2CV bone Dong Che of 100 Xue Tielong, receive send 400 employee to outskirts picnic, still arrange machine of bone Dong Fei to do a flight to perform, the declare year topic that try to be unique.
 
Since 2006, be an official love a horse spreads out “ oneiromancy plans “ , collect whole world the viatic dream of 7000 employee, collect whole after 15 feasible plans, ballot lets 1000 employee be in this year the means oneiromancy with sum allowance, with a week time, build Oriental express, Kampuchea to live to Russia tree house, go Peruvian Ma Qiu sees ancient civilized relics wait than grave. Taiwan has 7 employee to smoke this year in attend oneiromancy to plan.
 
Next, be an official love a horse will be carried out “ Tandem (cooperative car) “ plan, the lock decides craftsman to undertake commutative a plan with counterjumper. By head office conjugate, let craftsman and exchange visits of each country counterjumper, exchange the experience that make and sells.
 
To employee intention, change low flow rate and tall stick together to spend. Unless exhibit new store, be an official love a horse has duty to be short of rarely, counterjumper is senior staff, with guest friendship at every turn 10 years, plus experienced and knowledgeable, can with lay one‘s heart bare of top class client.
 
Cheng Jiafeng of president of branch of Taiwan of be an official love a horse says jokingly, “The guest removes Gu Bao a little, counterjumper of be an official love a horse is done bad to also had lived! Employee agrees with a company, ability is communicated with the client on behalf of the company, just enthusiasm will be touched communicate a guest. “ investment staff report closes in battalion, average production value amounted to employee of love horse be an official last year new station money 10.63 million yuan, tower above of group of the sea that compare grand 4 times much.
 
 
Politic 3: Make with be being ordered by hand make uniqueness
Contented client expects, return can dispersive financial risk
 
In high-quality goods bound, pure handcrafted already not much, do in order to order, the brand that the guest makes melt into action in chief beg, more exiguous.
 
“Shi Baijin love a horse is wrapped is packet of medium king! Holding money in both hands to want to buy a package? Feel sorry, without merchandise on hand. “ secondhand Deng Hao of manager of store of bay of platform of Milan of high-quality goods inn points out like that, love has triumphant Li package occasionally in retail sales of equestrian be an official, dan Baijin bag has money to also cannot be bought. The guest must issue sheet to retail sales, after deciding ouch of leather, color, metal, wait again on 3, 5 years ability is taken arrive, “Dream is wrapped “ the spread fast that seal date.
 
Because shipment volume suffers,be restricted, a lot of consumer cannot await, make this packets of money is in secondhand market social status is rising. Cai Yilin of singer of the year before last year buys shop price seventy thousand and sixty yuan with new station money in Milanese station Pi Baijin wraps sixty thousand and forty yuan pink ostrich, to be had instantly!
 
Catch accurate wealthy person to not be afraid of expensive, be afraid of not special state of mind only, be an official love a horse is done with ordering make uniqueness; And be as long as of 3 years of above make period, also just disperse financial risk.
 
Cheng Jiafeng emphasizes, towel of the portfolio that loves Ma Shi, silk, china, do not send acting work, undertake with handiwork grain is produced completely, and self-supporting factory is in completely France. For example general silk towel is produced with computer plot, automation, cover 15 kinds at most; Shi Sijin love a horse however with chromatically of edition of manual thin silk, cover 42 kinds at most! And edge of filar towel car all is made with manual hemmed seam, working procedure heavy and complicated.
 
Be an official love a horse is encountered be not the technology that be good at, aux would rather joint-stock, also wrap nothing more than, charge mass in order to father. It is for example produce watch, be an official love a horse becomes a shareholder company of Vaucher machine core; To stabilize crocodilian and coriaceous quantity, be an official love a horse announces to will invest the Australian field that raise alligator this year.
 
Be an official love a horse still holds water special order make a department, for the client the quantity is ordered personally make a skin, crystalline light, even home of houseboat, house is indoor design. Shang Ma person is mentioned, a Japanese guest is ordered make an apple model, outside Fu leather, inside in the container of line silver, eat to take an apple to go to work everyday only. Have an international additionally famous singer, order the crocodilian skin jacket that does 6 kinds of different color and guitar to cover.
 
In Taiwan, cheng Jiafeng says, a guest is ordered do sofa of leather of a complete set of, cost two years of ability to finish; Also the guest is a new student order make the kite that makes with loving Ma Shisi towel.
 
Love key of sale of Ma Shi general, effective around move layer of top class guest, the loyalty that develops a VIP is spent, it is this brand of 172 years, defeat stagnant secret!
 
 
＊ skin occupy than highest — loved Ma Shi to taste last year occupy battalion to receive rate
 
Skin: 43%
 
Dress, fittings: 19%
 
Silk, cloth: 12%
 
Perfume: 7%
 
Outside course of study: 6%
 
Watch: 5%
 
Tableware: 3%
 
Other: 5%
 
Data sources: Money signed up for be an official love a horse 2008

Love top class client of strategy of Hermes of equestrian be an official

horse · love · Ma · official · year

September 2009 this a week of the middle ten days of a month, shanghai harbor collects atrium of square first floor, ferial put up stage of T of a rainbow stealthily in order to popularize the mobile area that perfume gives priority to, pensile rose “ A Day In New York “ (new York a day) striped, gigantic protruding is showing a Logo the person drives carriage to pass through central park, this is what often perform in beautiful theatrical work is wonderful one act.

Apparent, shanghai is the below one town that the Coach that comes from new York means to razzia mainly. Traffic so “ new York “ concept, let a person very easily remember in those days beautiful Bao Lian, meet new York this likewise the brand that tide figure deduces practised, the China after 10 years still times suffer chase after hold in both hands.

This is Coach is in China to begin this in order to face form of popular theme beautiful field first what Ji Xin tastes promotion is prelusive. Ferial 3, on the weekend 4, the model with a certain number of renown fashionable clothing goes out in the in file in the Le Sheng with intense rhythm, the hand pulls of all kinds to deserve to act the role of, the skin is provided and vanity. Model people it is with walking along excellent way to reveal Qiu Dongxin is tasted not only, they are gone to after beautiful field downward the stage guides an audience to enter the Coach brand shop that 10 conditions do not give on the right side of T stage directly, the harbor that allowed this some long time collects shop to appear gave unprecedented lively appearance.

Coach big China and Japanese area president hold presiding apparitor Wei Ke concurrently to hold Louis in the palm (Victor Luis) each screen is watching dedicatedly in inn doorway and his group. He is apparent the show that him satisfaction sees, but still be sideways hold presiding apparitor Gao En concurrently to the Chinese division president beside oneself (Andre Cohen) published a comment: “Storefront is too small. “ next, he complements again on one: “In fact, the brand shop area that is in Shanghai is too small. The brand shop area that is in Shanghai is too small..

Really, regard Coach as the close on highway of Hong Kong empress person that the canal of the flagship store of 850 square metre accuses, the station collects the shop doorway of 123 square metre in harbor, honest hard cram appetite. Accept “ round-the-world entrepreneur “ when the special interview, wei Ke holds Louis in the palm and without concealing anything character, one of main purposes of own visit are to be the optional location of store of Shanghai Coach flagship in preparing to construct. “In Hong Kong, Shanghai these crucial cities open flagship store, seem to be raised in China removed a microphone, next the brand that you can publicize you to the whole nation. “ Louis says.

Although understand always according to people, be about to go 2009 is the tide since economic crisis tide a year when fall, it is luxury brand a bleak year more. But in fact, this also is high-end luxury is in China a year when quicken dilate. One of main competitors of Coach Gucci, the 1600 square metre that will open business in golden eagle general merchandise this year in June exceed brilliant of golden light of big flagship store, and such as luxury writes brand Switzerland Caran D ‘ Ache (triumphant Lan Di) also on September 8 inland the beach outside settle of first flagship store is contended for 18 numbers grab territory under one‘s control.

Same, coach also is thrown from what second half of the year began to strengthen pair of this one market 2008. It acts as agent in what the portion counter-purchased Hong Kong in September 2008 business, completed mainland representative professional work in April 2009 counter-purchase the job. 3% what although Coach is current,hold share of Chinese luxury market only, but what it has moved the target is very tall: In future 3 to 4 years inside open many 50 store newly, increase whole market share to 10% , before brand of luxury of market of ascend body China is ranked 3.

“Our current two big pillar are the United States and day our market, but China is the market that we pay close attention to most. “ the president is held the position of to hold presiding apparitor concurrently to amount to the Louis that already amounted to 3 years to say frankly in Coach Japan area, “Future, we hope China becomes the 3rd pillar. We hope China becomes the 3rd pillar..

Strategic tendency

Be located in the Coach of luxury doorsill position, ever was thought to meet great blow is harvested in crisis of this round of economy.

It is him fixed position all along “ the luxury that tentacle can get “ (Accessible Luxury) . Coach alleges the burnish that its purchase the luxury of strict adopy tradition such as raw material, but price is a half only, the self-identity that this earned the middle class that is a delegate with professional female and love.

The surface looks, its price compares opponent people have an advantage more — luxury brand resembles other masses consumable impossibly same, in economy low when confusing large-scale depreciate. But its person of the same trades actually is in this economy crisis still is to more or less begin to use covert adoption method, let salesperson and client have the discount introduction of quiet silence in storefront for instance.

This brought enormous immediate pressure to Coach. Although it has lowered disaster minimum as far as possible, the sale that the four seasons spends 778 million dollar is compared the corresponding period dropped only last year 1% , but its profit dropped 32% .

This lets it must be extended brand-new the market. It the Poppy set that this year the bottom will issue in June, doodle of color leap, printing is its characteristic, be in lock of target crowd key surely 16 to 25 years old, to Coach before the 25 consumer fixed position to female of 45 years old of professions are bold attempt and widen. According to “ wall street daily “ the average price of the vanity in Coach brand shop was statistic 2008 325 dollars, and in the vanity of the Poppy of new product line that it rolled out 2009 average price has 260 dollars only.

Nevertheless, still have a market that deserves advance side by side- do two or more things at once apparently, namely China. Company CEO Lu Falan overcomes blessing (Lew Frankfort) makes known his position clearly: 2010 will be Coach invests another times year, and this theme will be China. Be in only 2010 money year when the end, coach opens on 15 store in chinese mainland with respect to him hope. Also be to be in this year in May, it just appointed Andre division go smoothly to be its Chinese division president.

The model for painting of Chinese market comes from the success that is in Japan at Coach. It counter-purchased Japanese business 2001 hind, the brand government that native land group has directly scored huge success, had reached 700 million dollar in the sale nowadays that 100 million dollar never reachs 8 years inside time. Grow at full speed to this, the of first Louis that serves as a group is attributed to “ direct sale “ . “We carry the sale status of brushstroke brushstroke, the realistic understanding need to the client. “ he says.

But the difference of Japan and Chinese market also is in research and practice show. Coach place is aimed at 25 to 45 years old of ages paragraph female group, the white-collar is not in Japanese half the number, the white-collar scale that is in China is as high as 70% to arrive however 80% . “They have their demand, also have particular demand to design, because they are very independent, the white-collar woman that oneself can make a lot of decisions. “ Louis tells “ round-the-world entrepreneur “ , chinese white-collar female goes out to want to carry a bag only, the function is good, look to want again modern. The vanity that is more than A4 dimension slightly is designed from this and put in the market in great quantities, “The document can be put when go to work by day, carry directly in the evening go dining-room or bar also won‘t appear inflexible. Carry directly in the evening go dining-room or bar also won‘t appear inflexible..

In the distant view computation of Coach, income of Chinese family month is in 10 thousand to the crowd of ten thousand and five 2012 will by before 8 million rise to 16 million, the middle class consumption that cities of these line of just a little are about to erupt will be Chinese luxury the turning point of retail market, among them blame in order to not have too much live the professional white-collar female of pressure is dominant.

At the appointed time the number of total door inn that Coach is in complete China will amount to 80. In fact, the sale that continues to carry out much channel also is by “ Japanese mode “ the one part strategy of transplanting. “The grow in quantity of door inn and shop, can let we and consumer find each other easily. “ Louis says, “Show the product to the client ceaselessly, can the market with mainer clench. Can the market with mainer clench..

Consumer center is talked

The results can that contacts a client directly says to abound.

In Coach harbor the doorway that collect inn stops you can discover moment, a lot of people are to be in wear “ I Love Coach “ view of the don‘t bother to see me out below the enthusiastic go canvassing of T-shirt girls is beautiful, fill in before horny stage after registration form of data of consumer individual information, reentrance storefront one dug unexpectedly. “We also cannot think of formerly, 10 inside having close half the number formerly about is to had not heard of Coach. “ a counterjumper admits.

The compose of store of Coach Shanghai flagship is built will finish further adjacent consumer, open famous spent ideal. As Coach will be finished formally on April 1 this year right handsome consider group China retail trade the biggest movement after Wu is counter-purchased, it can display dress of towel of the man things with rarely seen inn of Coach general door, sunglass, silk to wait for all fronts product, the culture of elaborate brand whole experiences, the door store that implements cheerful freedom completely is experienced.

“Consumer studies “ it is Coach all throws huge endurance job in the whole world, this and average foot Gao Qiang give priority to the luxury brand practice that guide to be widely divergent with stylist.

To Coach, design innovation and market logic are likewise essential, do not divide almost the same. The way that knows client demand has 3 kinds commonly: The first kind is to depend on the experience inside course of study and intuition; The 2nd kind is direct with client contact with, go actively communicating with understanding; The 3rd kind is the survey that should make a lot of indirect sexes, include behavior analysis, and the crowd beside research target female. Training ask a question is the obligatory course of the door store manager of a gleam of and salesperson, once a week discussion conference of each store manager is in China also be carried out strictly.

“An information adds an information to be able to give you a brand-new inspiration, achieve add be more than the effect of 2. “ Louis says, “We need a lot of data and fact, those who will support our place to make is all and decision-making. Those who will support our place to make is all and decision-making..

Coach

brand · China · Coach · market · year

According to foreign media coverage, group of international of be an official of horse of love of famous luxury company will release France on November 6 newspaper of money of the 3rd quarter, suffer growth of demand of consumer leather goods to drive whole to sell the influence of growth, battalion of the 3rd quarter controls group of international of be an official love a horse relatively the corresponding period rose last year 10% , for 672 million dollar.

Shi Xuan love a horse says, if consumer is right,the demand of leather goods continues along this trend, according to computation of fixed exchange rate, sale will exceed 2009 2008. So far, be affected relative to what devalue at euro by the dollar, concrete barracks closes relatively low 2008 5% . The 3rd quarter, love Ma Shi total sales to be) of 672 million dollar, sale of the corresponding period was 410.5 million euro last year, sale rises compared to the same period 4.8% . Among them leather luxury and harness luxury sale rise 24.8% , fashionable clothing sale rises 5.6% . In other luxury item, gem sale dropped 11.5% , silver-colored goods and filar product sale rise 0.1% .

Suffer the perfume, watch, tableware effect that sells slow down, according to computation of fixed exchange rate, wholesale sale amount relatively the corresponding period dropped last year 13% . But improve than appreciably of the 2nd quarter. In the 2nd quarter, wholesale sale amount relatively the corresponding period dropped last year 13% .

Will divide according to ground predestined relationship, in Asian Pacific Area, sale amount relatively the corresponding period rose last year 37.2% , but Japanese market is an exception, company of be an official love a horse is sold in Japanese market relatively the corresponding period dropped last year 0.9% . In French mainland market, relatively the corresponding period rose last year 1.5% , whole Europe market rises 3.9% .

Shi Xuan love a horse says, the fourth quarter will continue construction of invest in sale channel, the plan establishs 6 new store afresh, build in Asian storefront among them had begun construction.

The impact that integral luxury market is put delay by global economy is very big, among them the most apparent is global luxury wholesale sale amount drops considerably. Last month, ba Baoli of British luxury shopkeeper (newspaper of money of the 2nd quarter shows Burberry) , its whole profit rises to also be attributed to leather goods and handbag product sale to rise.

Battalion of Q3 of be an official love a horse closes

last · love · period · sale · year

Economic crisis makes bishop sales volume of the whole world apparently atrophic, but in the Asia especially chinese mainland, vinous demand still rises successively, hong Kong begins to be being striven for from last year become Asian bishop center, united States wine exhibits international to just ring down the curtain, renown wine exhibits international to want to open gong in Guangzhou again, give priority to a problem with bishop, not only and common bishop advocate produce a country, also have wine hard drinks.

China has surmounted Japan, become Asian the biggest red wine to consume a country, will make the whole world 3 years henceforth market of the 7th bright red wine. Before this year two months, I save entrance red wine 3.272 million litres, grow 42.3% compared to the same period, and the red wine that imports via Hong Kong amounts to 876 thousand litres, grow 43.8% . Our country grew 36% compared to the same period into lipstick wine last year, 1-7 month grows 32.5% compared to the same period this year.

The west is not red east is red

Enter in October, global red wine happens to coincide the ground undertakes final sprint, you sing the exhibition it may be said of international class I appearance, but it is the earth cool heat however not divide evenly. The report thinks, china still is before consumptive gross is on 10 country, consumption still grows quickly, tremendous consumptive potential drew the look that imports red wine.

In the international beauty that Hong Kong holds wine is exhibited show, hong Kong has an opportunity to become cent of Asian red wine to sell reach trade center, and replace London to make the whole world the 2nd bright red wine auctions a center, foreign wine business borrows Hong Kong to march of purpose mostly outback market, like business of New Zealand wine by 2 are added last year reach 20, and inland bought a group to occupy half above. Italian foreign trade appoint express, the red wine class that Chinese inland imports from Italy and monovalent in pairs promote, but only 10 million person drinks red wine chronically, the average per capita of big city consumes the 1/6 that has world average level only.

Additional as we have learned, crop of red wine of our country ice already took the whole world 40% , still do not have exit, but home market sale status is favorable, certain brand is OK with the best ice on international red wine is rivalled. In England the most large-scale red wine is exhibited meeting, do not see the red wine business of British mainland however; Acute of exit of the year on red wine decreased French suddenly straightforward close 1/4, decrease to the export volume acute of flower beauty among them 40% with 32% .

Dance to another tune everywhere red

The ave that is in Guangzhou is off-street, “Monopolistic “ commercial form is increasing, among them one of namely “ smoke of name of renown wine well-known tea “ and so on, some 3 person hold concurrently, some 3 person choose secondly, some is purely “ renown wine is monopolistic “ . “Renown wine is monopolistic “ already left entered lane and village, and it is more by small articles of daily use, cleaners, small feed inn to wait change personally and come.

It is with chrysanthemum hillock area exemple, annulus city east the road already was become “ red wine corridor “ , had delayed to division place of business, martyr east road, almost meanwhile, in sanded river top and Sha He the ave also formed red wine distribution centre. And be in connect the lane that two main force, time of large half an year, end of alley head alley opened each “ renown wine is monopolistic “ , it is drugstore is mixed respectively before this person much. And entrance red wine is in Beijing, Shanghai, Guangzhou and other places, begin to borrow brand shop to undertake “ surround instead “ , a few agents build his cent to sell network and consumptive group.

“Renown wine brand shop “ the power that has much store crossing rice greatly, but red wine is in “ monopolistic “ in still not enough red. According to observation, of many disparate scope of operations “ brand shop “ , smoke wine tea occupies 1/3 each commonly, but red wine is in wine kind scale is in 1/4 or the following, liquor and foreign wine occupy much, the brand shop with a bit larger scale just has entrance red wine, producing area basically comes from France, and breed is not much.

Mainland rises abruptly rapid red

Begin from last year, red wine market appeared to change newly, it is with France, Italy red wine is given priority to, turn and enlarge comes the United States, Australia, Chile; The 2 brands that are homebred red wine are spent centrally rise, product more diversity; 3 it is consumptive area from central city, from bead trigonometry diffuses to circumjacent area; 3 it is 100-200 yuan price makes consumptive main trend.

See in many point of sales, homebred red wine is in very advantage status, cent is 3 class (some is same the brand also is such) 50 yuan or so, 100 yuan 200 yuan of the left and right sides, above, the cheapest have 28 yuan only, still have more very person, sell 12.8 yuan only (small bottled) , the most expensive control in 300 yuan, and sell greatly in only see two come from bay city and Italy, exceed lock of 100 yuan goods shelves of red wine or, or adds catenary of guard against theft, advocate if Gan Gonghe is dry white, still have “ total juice “ , cannot see glacial red wine.

Mostly consumer thinks, entrance red wine by tens of thousands, the good and bad are intermingled of hard to avoid, good and evil people mixed up, mud and sand are carried along-there is mingling of good and bad, pass away the sham as the genuine, a sampling observation makes clear, the percent of pass that imports red wine has 74% only. Meanwhile, card of home made product increased advertising to put in strength, kermes wine raises price and do not follow suit, a certain number of homebred brands are in “ double section “ the growth that the sale had two digit compared to the same period.

Wine extends wine market

not · red · wine · year · yuan