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Beijing time on October 19 evening news, occupy foreign media to report now, according to seeking advice from favour of advisory firm shellfish (Bain&The data after the correction that Co) announces shows, the luxury such as predicting dress, gem and leather the global sale this year will glide probably 8% , to left and right sides of 227 billion dollar, drop under anticipate before this.

Bei Enceng is forecasted in the report that will publish April say, the sale of global luxury will glide this year 10% , predict the sale first half of the year will be highest drop 20% , second half of the year will be stabilized somewhat.

The retail and advisory Claudia Dapijiao that Bain is stationed in Milan (Claudia D ‘ Arpizio) says: “The discount that we forecast luxury and depreciate extent will glide somewhat, at present more evidence shows consumer confidence is rising. “ Bain is one of companies that minority provides luxury sale to anticipate, the anticipation to global sale was moved on the data after the correction of this company, but the anticipation that at the same time appreciably reduced pair of United States sale.

1/3 what American luxury market holds global market sale about. Bain is forecasted, high-end dress, adorn article, the luxury such as tableware, cosmetic and gem is in the United States this year the sale on the market will glide 16% , the sale on Japanese market will glide 10% , european market will glide 8% . In light of whole, these 3 “ mature “ what individual consumer market occupies portion to exceed 80% in global luxury sale.

Bain still is forecasted say, this year luxury sale on Asian market will grow 10% , the likelihood conduces to partial countervail on other market glide trend. Bain is forecasted, the luxury sale of chinese mainland will grow 12% 2009.

Bei Ending sells seasonal retail data at announcing American holiday later on this month, the luxury sale that this company still forecasts the fourth quarter will glide 1% , next year will grow 1% . According to Bain forecast, luxury industry is probable 2011 even before 2012 won‘t anabiosis completely from inside current coast condition.

Recently since a few months, a lot of main high-end commodity shopkeeper on American market continue to inflict heavy losses on, the reason is shopper decreased actually luxury buys an activity, do not wish to buy very may fast out of fashion fashionable clothing and adorn article. Business of operation of luxury department store Saks Inc is some earlier this month moment says, this company the sale is the same as inn September glides 11.6% , the sale is the same as inn August glides considerably 19.6% .

Luxury sale

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According to statistic of Chinese praedial research center, market of near future villa once more to the limit of one‘s capacity. Only with will be in August exemple, beijing villa sells a cycle of songs in a traditional opera to be 797, rise considerably than July 9.03% ; Clinch a deal total amount is amounted to 5.774 billion, annulus comparing rises considerably 40% . Data explains, beijing villa is sold once more to the limit of one‘s capacity, indicated the market demand with villatic exuberant product.

And come from inferior the statistical data of orgnaization of a person of extraordinary powers shows, the project such as foreign room of the villa of Beijing open quotation, apartment, garden will amount to 28 in September, the proportion that takes item of total open quotation was achieved 58.3% . Among them, have open quotation of project of 12 individual villa, product with alone the project is supplied give priority to, supply predicts to exceed 700.

Analysis of the expert inside real estate thinks, from at present of sell like hot cakes alone in light of villa, position of products plan, a sector of an area is likewise significant, the bosom is close board piece with its distinctive product protruding shows powerful sale tendency. With new new small garrison post Su Yuan project is exemple, in area of sale a cycle of songs in a traditional opera, sale and sale amount in these 3 data, hold a bosom for a long time close board piece name of villatic project head, be paid close attention to extensively by industry. As we have learned, su Yuan belongs to Long Shan new new small garrison post 6 period, it is villa of Beijing‘s exclusive gardens of illicit home Suzhou. Always cover an area of 103 thousand square metre, building cubage is led 0.4, in all 119 banquet are gotten the better of with garden curtilage, field the garden area with Jing Yi is large curtilage. Su Yuan sells chief to divulge, su Yuan already had been sold half, the client that remain also handed in subscription. Also showed Chinese style alone villatic rare the favour that was short of a gender to get people.

Villatic sale

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According to foreign media coverage, group of international of be an official of horse of love of famous luxury company will release France on November 6 newspaper of money of the 3rd quarter, suffer growth of demand of consumer leather goods to drive whole to sell the influence of growth, battalion of the 3rd quarter controls group of international of be an official love a horse relatively the corresponding period rose last year 10% , for 672 million dollar.

Shi Xuan love a horse says, if consumer is right,the demand of leather goods continues along this trend, according to computation of fixed exchange rate, sale will exceed 2009 2008. So far, be affected relative to what devalue at euro by the dollar, concrete barracks closes relatively low 2008 5% . The 3rd quarter, love Ma Shi total sales to be) of 672 million dollar, sale of the corresponding period was 410.5 million euro last year, sale rises compared to the same period 4.8% . Among them leather luxury and harness luxury sale rise 24.8% , fashionable clothing sale rises 5.6% . In other luxury item, gem sale dropped 11.5% , silver-colored goods and filar product sale rise 0.1% .

Suffer the perfume, watch, tableware effect that sells slow down, according to computation of fixed exchange rate, wholesale sale amount relatively the corresponding period dropped last year 13% . But improve than appreciably of the 2nd quarter. In the 2nd quarter, wholesale sale amount relatively the corresponding period dropped last year 13% .

Will divide according to ground predestined relationship, in Asian Pacific Area, sale amount relatively the corresponding period rose last year 37.2% , but Japanese market is an exception, company of be an official love a horse is sold in Japanese market relatively the corresponding period dropped last year 0.9% . In French mainland market, relatively the corresponding period rose last year 1.5% , whole Europe market rises 3.9% .

Shi Xuan love a horse says, the fourth quarter will continue construction of invest in sale channel, the plan establishs 6 new store afresh, build in Asian storefront among them had begun construction.

The impact that integral luxury market is put delay by global economy is very big, among them the most apparent is global luxury wholesale sale amount drops considerably. Last month, ba Baoli of British luxury shopkeeper (newspaper of money of the 2nd quarter shows Burberry) , its whole profit rises to also be attributed to leather goods and handbag product sale to rise.

Battalion of Q3 of be an official love a horse closes

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As the drawing near of christmas, consumption of Shen Chenggong liquor enters the most pleasant stage gradually. Each are big the supermarket consumes heat to assure, the red wine of nearly 1/4 begins to hit lose a sale, in this foreign festival, red wine makes a sale most the wine of flourishing kind. Besides oneself drinkable outside, high-grade wine also makes christmas day or the beautiful of give sb a present of new year‘s day is tasted. Wu Jianhua expresses secretary-general of Shanghai brew guild, the sale of high-grade this year red wine and bottled unit price all have 3 to become above go up.

The dream inn of Le Fulong is in the home, the rebate of red wine price of nearly 1/4 is in 7 to 9 fold between, sales promotion member tell a reporter, begin red wine consumption to enter peak period from October, from the consumptive small climax that beginning at the beginning of this month is the Christmas, new year‘s day, buying a number is off-season two 3 times, the ceremony box of red wine of a few entrances, foreign wine is to soar more, estimation can appear a few days ago in the Christmas sales volume climax.

“Growth of spending of these two years of red wine is rapid, be opposite as foreign manufacturer especially the layout of market of Chinese high end, the growth that imports high-grade red wine is particularly apparent. “ Wu Jianhua says. The sale of growth rate prep above that imports red wine expenditure, the growth range of price of its sheet bottle exceeds 3 to become, import bottled wine also over bulk wine, the red wine that enters Chinese market it is thus clear that more and more high end.

Shanghai bishop Christmas is consumed

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Hong Kong economy anabiosises exciting citizen consumption is appetent, labour exhibits flourishing of free of talk of can retail city.

In the center car and car spare parts are the hottest sell, sales forehead is pressed year litre 52.5% , next wine kind nicotian, gem, horological wait by year litre 23.3% to 26.1% . Special zone government expresses, retail trade sale already surpassed the level before financial seismic sea wave erupts. Economist shows consumptive atmosphere warms up continuously, forehead of sales of makings annual retail trade can surpass the number last year.

Forehead of retail trade total sales will estimate temporarily November this year it is 22.9 billion yuan, relatively the corresponding period rose measure of 11.7%; total sales to also be pressed last year year rise 9.8%; and up to 3 months by November (9 to November) , compare with before 3 months (6 to in August) , classics is seasonal adjustment total sales measure also rises 7.3% .

Luxury anabiosises circumstance most see remarkable, the car November and forehead of sales of car spare parts record 1.027 billion yuan, press year litre 52.5% , of sale by year litre amount to 52.1%; gem headgear, horological reach forehead of rare gift sales to record 3.773 billion yuan, press year litre 26.1% , sales volume is pressed year promote 14%; wine kind drink and forehead of nicotian total sales are pressed year litre 23.3% , sales volume is pressed year litre 2.3% .

Nevertheless, with the category with relative the people‘s livelihood, sale status still is going backwards. The supermarket sale November is pressed year drop 0.8% , sales volume is pressed year drop the sale of 3.9%; other provision drops 0.4% , sales volume drops 1.2%; books and newspaper, stationery and gift, sale is pressed year drop 1% , sales volume drops 3.4% .

Spokesman of special zone government points out, the retail trade sale November rises significantly, especially the sale of the big project such as car and durable consumer goods grows, reflective consumption is appetent increase, add appeal for help harbor tourism lasts outspread, bring supportive; for retail trade classics of close a few months is seasonal menstrual retail trade sale, already surpassed the level before financial seismic sea wave erupts, believe economic improvement falls, consumptive confidence can continue to maintain firm firm.

Add up to the forehead of retail trade total sales of before this year 11 months, with the corresponding period was compared 2008, drop close narrow to by year drop 1% , total sales measure drops 2% . Economist closes scald to illuminate express, hong Kong steps retail city talk has the 4th season to anabiosis apparently, stock by cereal low rebound, the perch before seismic sea wave of building city response. He expects, forehead of total sales of annual retail trade and last year break even, surmount even last year level, believe to be able to last to next year to good the look of things first half of the year.

Luo Shaoxiong of chairman of chamber of commerce of car of imports and exports expresses, economy not the day of scene, citizen offset is expended not dare fribble, your past 6 to certain purchasing power is accumulated since 7 months, at present economy anabiosises, next year of partial young worker will obtain raises, consumption is appetent already restored in the round, make 300 thousand yuan or the following medium, car leaving price suffers hold in both hands.

Market of luxury of Hong Kong retail trade

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The SOHO outside building, capital “ the most fashionable life shopwindow “ , vogue already made the label here. Be in this “ label “ rear, however somebody was made to vogue with the action additional kind of explanation, with insisted to initiate secondhand and fashionable careless root mode, they are “ V2 “ the Yang Xu of inn of luxury consign for sale on commission people, seek fortune and freedom “ 80 hind “ .

Luxury consign for sale on commission warms up

Low-key costly

The vitreous appearance of straight waterfall type, trifling and dim and gentle lamplight, show a bit decorate low-keyly, all these is to foil this is called “ V2 “ the leading role of hut people — LV handbag, PRADA glasses, kadeya watch… they have a collective ticket — secondhand.

“V2 “ it is capital head home secondhand inn of luxury consign for sale on commission, in fashionable flavour the dye-in-the-wood SOHO outside building is built group in, want look for a such small shop are not an easy thing. The host of small shop calls Yang Xu, “ 80 hind “ big boy, organ shows maturity slightly, dan Yan language does not miss humour, jun Lang‘s cheek is leaving moustache of a bit goat, the product that integral figure manages with its it seems that is having collective color — vogue.

“If be decorated too gorgeously, do not show those who give these luxury is decorous, “ the question that faces a reporter to be decorated to storefront, yang Xu answers, “Most begin to had installed very beautiful ejaculation the lamp, but temperature ejaculation the light is too high, the famous brand bag of enervated surrounds not quite up to the mark by burnable, changed present color finally. Changed present color finally..

“Iron triangle “ form an alliance

6 years ago, the Yang Xu that the specialized subject graduates enters the airport to work. Illuminate into reality when the dream, he accepts a society hard “ complex “ He Chaojiu is late of 5 drab, after experiencing a year many to struggle intensely resolutely chose abdication.

“That moment also did not think more, feel oneself are young still, can enter. “ be certain “ young it is capital “ Yang Xu received a good friend to invite of Xiaogao into alliance, establish namely Beijing head home is secondhand inn of luxury consign for sale on commission — V2(Vogue2, the implied meaning is secondhand and fashionable) .

Poineering inspiration comes from study abroad at abroad the friend‘s introduction and the discovery when going to Hong Kong travelling, “Be in Europe, Japan and Hong Kong, secondhand inn mode is already special and mature, and the business is better, and the course makes an on-the-spot investigation, it is blank that this market is returned in Beijing. “ the person that have deep love for the small Gao Xiangji of travel introduces at the outset poineering inspiration.

5 years ago, xiaogao is foreign enterprise white-collar, have deep love for the life as “ 80 hind “ the girl, she made as same as Yang Xu choice — abdication, choose oneself job and life afresh.

Besides Yang Xu and Xiaogao, small shop still has a host, “Be very the friend that be close friends, we very get along well. Be in on meal bureau, our chime in easily “ . Nevertheless, what differ with Yang Xu, Xiaogao is, he still is running an enterprise.

The month is entered “ 5 digit “

“The head manages a case two years is not very good, everybody still does not identify secondhand goods. When managing a year many, we discuss a few times, if cross half an year to still be no good again, with respect to put up the shutters. “ those who face a reporter examine minutely, they do not abstain from when it is difficult to speak a face to be opposite ever some hesitation. “The case appeared suddenly later a favourable turn, it is about 2006 second half of the year, buy the home at a draught much rise. “ after seeing dawn, they decide to hold on.

“V2 “ opened the door at 11 o‘clock everyday do business, yang Xu and small tall responsible storefront are managed. “The job is very free, xiaogao just travels today, went almost 10 come day “ , yang Xu was not put down because of oneself and be unhappy. Xiaogao and Yang Xu evade the income that tells a reporter them none, “Good when, a month can be taken ‘ 5 digit ‘ “ .

“V2 “ operation gimmick is, the customer comes consign for sale on commission, price is decided by him client, merchant can give out according to particular case opposite “ good sell “ price interval, serve as reference for the client. After these luxury are sold to go out, inn-keeper is draw-out 20% commission, assemble more than the bank account that assigns into the client.

The LV that the reporter is in Xin Guangtian ground, sweet Nai wait for luxury brand shop to investigate discovery, current the price of handbags of these big shop sign is in 10 thousand yuan of above, even if is secondhand article sell with half price, inn-keeper still can gain at least 1000 yuan income, calculate accordingly, every merchant month is entered “ 5 digit “ not sufficient strange.

Luxury is secondhand inn is coming on stage in succession

“V2 “ the identity nowadays is remained when be being registered at the outset “ SOHO “ , with the famous chain later photograph of brand Milan station is compared, it resembles “ ugly small duckling “ , and Milanese station solemns already was this industry “ igneous phoenix “ .

October 2008, whole world of financial crisis indulge in wilful persecution, already enjoyed in Hong Kong, Macao quite the Milanese station of fame established store of outback head home in Beijing however. Financial crisis is told to luxury industry is “ worst times “ , but to secondhand luxury will tell, it is however “ best times “ .

Milanese station is located at business street of China trade center, collect the ground with well-known luxury trademark — new smooth scope of operation lies between market phase to look. “Just bought a package, come here see used value “ , firm anew the lady that smooth heaven and earth comes out is portable sweet Nai the end that shopping bag tells a reporter to come to Milan stand. This lady discloses to the reporter, if here has better design, also can consider to be bought here, and have desire will come oneself this bag takes consign for sale on commission.

“I have a friend to work in England, she returns a few LV to me via regular meeting the handbag of newest money, about the same annual 3 two. “ a lady of the Qin Dynasty that works in media of finance and economics tells a reporter. The old bag that lady of this fashionable the Qin Dynasty has used gives a friend mostly, “There was Milanese station now, perhaps can take consign for sale on commission later. Perhaps can take consign for sale on commission later..

“Still do not plan to open new storefront temporarily “ , to prospective development, “V2 “ merchant made relatively conservative decision. Milanese station is planning to open a branch in Shanghai and Hangzhou however. And Beijing is called additionally one times “ consign for sale on commission of benefit other people “ secondhand inn of luxury consign for sale on commission already did business at will opening business in Ya Yun Cun last year in September, scale is larger than Milanese station. One cries “ temple library “ countrywide chain is secondhand store also opens first store in the SOHO outside building.

Secondhand and fashionable spring has sadded to come however.

Management path practice knows fake “ piercing eye “

“Credit is this industry is the most essential. “ the run course that Yang Xu emphasizes them repeatedly. And do the risk with this the biggest industry to originate “ Gao Fang is tasted “ concussion.

According to reporter understanding, like LV and GUCCI this is planted top class and extravagant brand, average person discerns very hard give Gao Fang to taste. And the brand that Yang Xu and Xiaogao want to maintain his and credit, experienced one pair “ piercing eye “ it is must.

“No matter be to make craft still be used,expect, fake is with taste distinguishing really, but distinction leaves will also need a few experience. “ be about to end in the interview when, a middleaged man is carrying a coriaceous LV to include inn consign for sale on commission. Be less than 20 seconds, without have the aid of any high-tech equipment, yang Xu namely appraisal gives this is a fake.

“This kind of circumstance often can happen, return meeting somebody to mix false bag in true bag to be taken together occasionally, this kind is professional cheater. This kind is professional cheater..

Secondhand the price stands under Milan

The angle that competes from the brand is told, the Milanese station, Paris station brand with be run more mature in the world should be surpassed on fame “ V2 “ , but Ms. Wang that just came over from Milanese station disclosed to us “ V2 “ the original dominant position of careless root mode.

“They do not receive my money, basically not be best selling goods, still have a bit additionally old. “ the reporter sees, the suitcase that Ms. Wang brings is not popular design, and the metallic part of handbag of a Miu Miu is returned some wear away, but after be being differentiated through Xiaogao, they still closed completely according to sheet.

According to reporter understanding, “V2 “ because cost is inferior, the price that major consign for sale on commission tastes should stand under Milan, secondhand and brand-new about 67 fold can “ pat “ come down, and secondhand those who had used basically be 5 fold the left and right sides.

Luxury consign for sale on commission is secondhand inn

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Company of elegant Shi Landai announces quarterly profit to rise 62% , cosmetic of this main profit from consumes city talk to restore, the sale that makes be as long as one year drops situation be able to check, the company reduces expenditure at the same time.

 

Elegant Shi Landai “ Fuchsia Now “

The profit that announces this unexpectedlies higher outside, because elegant Shi Landai had expressed on January 20, up to the 2nd quarter December 31 sale outstanding achievement will be exceeded early before anticipate, it expresses to expect every profit at that time will be 1.23 dollars to 1.3 dollars, sales volume rises 10% to 11% , recombine expenditure to will decrease considerably at the same time.

Quarterly profit rises to 256.2 million dollar or every 1.28 dollars, the 158 million dollar a year ago mixes prep above every 80 cent, turnover grows 10.8% to amount to 2.26 billion dollar.

The economic analyst that interviews before Thomson Reuter anticipates gain can amount to every 1.21 dollars generally, sale amounts to 2.24 billion dollar.

Before the company is early successive 4 quarters are recorded so that the sale drops, its growth comes from recently up to the sale quarter September 2008.

The Asia with outstanding achievement driving profit from sells growth, the expressional prep above of new product and airport business shop and United States anticipates. At the same time the company reduces the expenditure that waits for a domain in advertisement, last in economy low the attitude that the choice when confusing maintains careful.

Elegant Shi Landai

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A report that Precepta advisory firm published on January 29 makes clear, sale of global luxury network broke through hopeful 7 billion euro 2011, but “ still lag behind greatly “ , some groups are indecisive still to this.

Picture origin: Corbis

Luxury network sales volume occupied global luxury total turnover 2009 3% (2005 is 0.8% ) . The report points out, 2010 this scale will rise to 3.8% , to 2011 more rise to 4.7% , exceed the sales volume of 7 billion namely.

Precepta company thinks, economic crisis and shop sales volume put delay to make “ luxury company should introduce Internet management strategy in the round “ .

As to the reason with these backward brands, because fear to have caustic brand image or fear to appear,Precepta company thinks some groups behave hesitation is false and inferior and sham product.

Report author Delphine Ancel expresses, “The brand of the half did not roll out the shop on the net now “ . According to the report, luxury group is through Internet manages brand image or using as the product is revealed more.

The circumstance that different market classifies each are not identical. The cosmetic of more than 60% and fashionable dress company (high the latest fashion, hand-me-down, the skin is provided, leather shoes) have roll out online sale. Contrary, horological the field is sold in the network with gem brand relatively inferior. More than most probably the brand did not open website of electronic business affairs.

In France, of relevant market start later than the United States slower. But Precepta company shows, accelerated development two years with the sale that has no two years in the past, many open business in succession from inn having a net, the online catalogue item of existing shop also increases greatly.

Precepta expresses, in hypostatic conformity fictitious (Click And Mortar) shop (the hypostatic store that owns net store at the same time) in, french department store (old Buddha department store, spring the department store) lag behind at greatly in network sale respect “ dinkum net inn (Pure Players) “ (Yoox, the company such as Brandalley) .

The report is special point out, “Now the extravagant brand of 1/5 is to pass tripartite website online sale “ . The report still expresses, “Dinkum net inn “ originally bureau be confined to sells stock, but increasing now sale is become season series product.

Luxury network is sold

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Price is close 200 thousand yuan gold-rimmed nanmu pen container, hesitate a bit, by the person “ reave “ . Last weekend Hangzhou international luxury is exhibited, “Luxury the 3rd city “ the actual strength that Hangzhou proved it to common people again. The sale of Hangzhou luxury grew steadily 2009, more worlds top class brand bets the look Hangzhou. The layout of luxury market, will because of before long hind of every phenomenon city open act and produce a change.

However, the sale that grabs an eye expresses now, luxury spares hard also in Hangzhou encounter “ read by accident “ . Follow suit blindly, chase modern immature state of mind, be in Hangzhou still not scarce.

Without the conduct propaganda of do sth on a large scale, without the carry out ticket of impetus huge. On January 23, hangzhou, world trade international exhibits a center. The Hangzhou international luxury that opens act newly is exhibited, with distinguishing the low-key pattern that can extend at other majority apparently, undertake stealthily. Does the gem brand of before ranking the world 3 expend Deluoka? Qiladi came to cloth, top class halcyon, vendibility amounts to 50 million yuan “ heaven-made union “ came, the brand of extravagant mobile phone of French luck favour “ RENY “ also came.

These high-end brands do not send a hope to exhibit meeting sale product at passing merely apparently. It is at the beginning of 2010, what they make this one “ attend exhibit meeting “ movement, more resembling is a pose that stretch one‘s hand — kowtow beat Hangzhou entrance door, try water market reaction, garrison for future this city makes bit of preparation.

Same day, hangzhou edifice D shop of old and well-known family of first floor Paris, an appreciate that is aimed at VIP guest is undertaking in. The crocodilian portfolio of each different all is those colour and lustre global set limit to, near 190 thousand the price is top yuan. Sponsor just say, feeling the consumer of Hangzhou what to had known more and more is true Luxury (“ luxury “ English) .

Luxury Hangzhou

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