Development of Chinese spending market is rapid, consumptive structure upgrades ceaselessly, becoming the main motive force that economy grows. 2008, total volume of retail sales of Chinese society consumable breaks through 10 trillion yuan. Since this year, the government will enlarge one of consumption, policy emphasises that improve the people‘s livelihood to serve as package plan. 1, social consumable total volume of retail sales will grow 16.4 ％ actually in May, than last year the corresponding period accelerates 3.7 percent, this is added fast it is the corresponding period that came 23 years up to now 1986 new tall, spending increases contributive rate to rise somewhat to economy. Look from merchandise category, the turnover of gem of furniture, bullion, car and dress grows to be in compared to the same period two into above, 29 years increased 56 times, year all add fast be as high as 14.4 ％ , be world average level 3 times the left and right sides.

How to use the big inning that economy anabiosises, high-grade general merchandise holds target settle or live in a strange place group, introduce the luxury with better more, raise management level, had made the joint pursuit that classics of high-grade general merchandise does business.

Estate is produced to consume redefine China the market in

To retail industry character, the tigidity of the product value of two end is the strongest, luxury has negative price elasticity even. According to Anyonghui plan division office is investigated, the luxury consumer of chinese mainland already occupied the 13 ％ of total population at present, make an appointment with 160 million person, have 10 million among them, 13 million person is active luxury purchaser. World luxury association released a report to say recently, the Chinese was provided in headgear, dress, skin 2007, the luxury such as perfume (do not include private plane and houseboat) the consumption that go up amounts to 8 billion dollar, luxury consumes the 18 ％ that hold global market share, consumptive crowd occupies the 13 ％ of total population, make the whole world that is next to Japan the 2nd big luxury consumes a country. Predict 2010, china will have 250 million customer capable to buy luxury, consumptive total will achieve 200 billion yuan. Predict 2015, chinese luxury consumption will occupy the 32 ％ of global market share, exceed Japan.

Before before long, national statistic bureau had last a period of time to estate is being produced in home first the extensive sampling investigation of 4 many months, and first will “ in produce estate “ quantity melt into year income is in 60 thousand, 500 thousand yuan family group, “Produce in “ become from this look so that see, the concept that feeling. According to forecasting, the China inside 5 years will have future 200 million population is entered in produce estate range, and more hopeful estimation is 350 million person. Be a such giant affluent groups, will form the backbone force with Chinese the steadiest society.

Current, the 15 ％ that estate family produces to occupy urban family gross in China are controlled, to 2025, this one scale will achieve 60 ％ . A dimensions is baronial, form so complex that much consumptive group is rising abruptly, their purchasing power the consumptive market redefine China. Far-sighted company has begun to establish the business pattern that consumes a group in the light of this, score gain from their body.

Economic crisis is apparent to the influence of Chinese high-grade general merchandise

Since September 2008, the United States of prolonged second borrow the crisis of century sex banking with crisis severe translate into, affect the range is wider and wider, from fictitious economy? Hypostatic economy spreads, take a sudden turn and become worse rapidly of international economy environment, the pressure of be issued to lower levels of our country economy also is being increased. The effect that inn of high-grade general merchandise suffers financial crisis is most apparent, basically reflect in 4 respects: Consumer buys behavior to become careful; High-end commodity gets market cold reception; Guest discharge matchs with sale busy season hard; Merchandise profit space is compressed quickly. From 2008 the 3rd quarter begins, the turnover of general merchandise course of study and photograph of condition of other line of business are compared, appeared relatively substantially fall after a rise. Occupy data of statistic of national Department of Commerce to show, growth of turnover of course of study of portion general merchandise was 8.24 ％ in October 2008, glide compared to the same period 17.42 percent.

In the economic crisis influence to retail trade, condition of general merchandise industry is most serious. As consumption a few of in the past years the structure upgrades, economy grows quickly, general merchandise course of study is the biggest beneficiary. But, from September 2008 the portion begins general merchandise course of study to step down slope stage by stage, suffer the effect of economic crisis likewise, general merchandise course of study glides from the old in retail trade condition however the 8th.

Industry of traditional general merchandise already evolution gave state of two kinds of course of study, inn of contemporary general merchandise and compound model shopping centers Mall is deducing commerce jointly “ general merchandise is intense competitive times “ , but still be faced with at the same time come from shop at professional inn, brand shop, supermarket and network wait for other retail trade the competition of voice.

Show according to data of Trade Association of Chinese general merchandise, 2005, between 2006, the sale dimensions growth of professional inn is the rapiddest, sale amounts to six hundred and eight billion five hundred and ninety million yuan, grow 30.99 ％ compared to the same period, the amplitude tower above that compares general merchandise course of study 6.45 percent. And category also is in the commodity that professional inn manages to be abounded ceaselessly, expand from original home appliance, medicines and chemical reagents, dress, glasses articles for use of cosmetic, toy, household, gift.

The development of brand shop is remarkable also. Because channel strategy produces change, more brand chooses to be in shopping centers or the business street opens flagship store.

Shopping on the net was to divest more a lot of clients of general merchandise course of study. According to cleaning out treasure net data, its traded 2008 the forehead amounts to 99.96 billion yuan, grow 131 ％ compared to the same period, the government that clean out treasure says, depend on this one word, clean out treasure to already became China the biggest sell integratedly.

Tell on the whole, general merchandise industry still has larger development space, but general merchandise course of study must be cast off coessential change face, offer rich “ personalized value “ commodity, sale and service just have an outlet, in the big city with intense competition especially such.

Of high-grade general merchandise and luxury brand double win

Luxury is by the definition in the world “ one kind exceeds people to live to need range with development, have distinctive, rare be short of, rare the consumable that waits for a characteristic “ .

Luxury consumes cent to be two phase, it is to show off sexual consumption, 2 it is ego is satisfied model consumption. With Europe mature luxury market is compared, at present luxury market of China has its specialty, expend mentally in disappear namely, vanity is more than grade. Chinese luxury market shows very strong vanity to consume a feature, show off sexual consumption namely.

One of character of luxury are individuation, what luxury purchaser goes after is make public individual character. How to foster strengths and circumvent weaknesses, let shopper be in the quiet, feeling in sufferring intrusive shopping environment is cozier, more dash forward show individual character and grade. Inn of high-grade general merchandise competes finally, still compare a service, than software. Luxury sells the price not only, more sell concept and culture, devote oneself to to bring a kind to come for the client honour wonderful sense and perfect character are enjoyed.

To high-grade department store, not be blind pursuit brand, and the luxury that should choose to suit according to the need of consumer, in the OK and proper lead on certain level, but lead must have held to spend, lead is otherwise too much with respect to too high to be popular. Top class brand is in international previously guesthouse of 5 stars class sets shop, garrison in succession now high-grade general merchandise, while high-grade general merchandise is choosing luxury, luxury also is choosing advanced general merchandise, only both matchs each other, suit each other, the advantage complementary ability achieves truly double win.

The cooperative means of high-grade department store and luxury brand can be adopted pure affiliation, big protect bottom, small protect bottom, pure rent, self-supporting, mandatory wait for means, seek the optimal balance site of bilateral interest. Sometimes high-grade general merchandise to attract international brand enter halt, still must pay back dotal. The earnings that bazaar achieves from luxury brand basically includes rent, smoke and keep a copy, smoke scale to be 10 ％ probably, adjust somewhat according to the sale of the brand. And the charge of collection of a lot of bazaar wants far low hereat, protect a bottom to often also be discharged. Additional, decorate charge to subsidize luxury brand basically by high-grade general merchandise. General a bar is decorated little criterion 1 million, 2 million yuan, it is those who introduced GUCCI inn to stick 20 million yuan to decorate according to calling Shanghai bazaar of a general merchandise. Top class brand garrisons international smoothly, be helpful for promoting the grade of high-grade general merchandise and class, each extravagant brands pay attention to atmosphere very, him attention is circumjacent is some of what brand, typical “ things of one kind come together “ .

At present high-grade general merchandise of China is executed for the most part “ brand affiliation “ collaboration is made, the interest of the department store originates the sale deduct a percentage from a sum of money of each brands, although this kind of mode reduced the management risk of high-grade general merchandise, but also make the gain level of general merchandise course of study falls greatly, the management of the enterprise controls ability to be weakened greatly, build a distinctive to serve a brand hard.

Inn of high-grade general merchandise and supplier share accrual to depend on greatly respective brand position. Brand position often is mastering cooperative speech authority high, assume a risk little, get income much, vice versa. The brand effect of oneself of inn of each high-grade general merchandise returns current home very finite, the dependence to brand of international a gleam of rate is very high, regard a sale as terminal, gets gross profit is very small. Current, average gross profit leads course of study of Chinese general merchandise to be controlled in 17 ％ , net interest rate has 3 only, 5 ％ .

Very much high-grade general merchandise to increase the gain capacity of general merchandise bazaar, change general merchandise at the same time bazaar the adverse position of brand of as top class as each international luxury, act as agent in succession manage brand of a few international, for instance sincere general merchandise manages Chengdu beauty beautiful force the brand such as DAKS, SERGIOROSSI, CHLOE, xiamen letter amounts to MaxMara of brand of female outfit of a gleam of of international of tax-exempt market representative, general merchandise runs Xiamen Paris spring PORTS, ARMANICOLLEZIONI, VIVIANTAM. Him department store develops professional group, those who have oneself buy hand and brand manager, taste to each luxury directly by oneself the card is direct replenish onr‘s stock.

In Chinese market, even still high-grade general merchandise introduces self-supporting brand entirely, that is famous Lian Kafo general merchandise (LaneCrawford) , those who adopt is “ buy goods “ the form is managed, send bazaar to buy a hand namely world each district is extensive the high-grade stylist brand with burgeoning collect, and rather than introduces those customer directly already familiar to the ear can the brand shop of world famous brand of detailed. Inside bazaar, display even what block Buddha means to also change to be oriented pattern with brand brand shop as one used to do, display inside the pattern of unified design according to the product however, this one mode makes Lian Kafo gains huge success in Hong Kong area.

New condition plays the development trend of high-grade general merchandise

Current, industry of domestic high-grade general merchandise is adopting different kind to increase the market competition capacity of oneself, below new condition, high-grade general merchandise will have tendency of the following kinds of development:

(One) the theme is changed, characteristic is changed

The basic approach of get victory of high-grade general merchandise has two, it is commodity, 2 it is additional on commodity service. The theme manages the product that is fine become divided of market of general merchandise estate, it is bold the management concept with integrated general merchandise is big and whole slam the door, the management of farther clear bazaar locates, form amlposition competition with lively characteristic topic and traditional general merchandise, do essence of life fine, the brand is changed, the category turns management, it is the development direction of future of general merchandise industry.

What key of inn of high-grade general merchandise builds is the consumptive culture of exalted experience, execute the brand combination that gives priority to with brand of a gleam of, the service is in charge of estate high to wait at be full of crowd, successful personage, Gaozhi, more contented people indicates the demand of the identity, position and poor dissimilation and individuation.

Accordingly, develop more the shopping environment that human nature changes and service method, create better soft hardware condition, provide more service and culture, experience additional cost, the get the upper hand of that is competition of general merchandise inn is crucial.

As market competition the aggravate of intense rate and masses consume the promotion of grade, the high quality service of general merchandise industry will be become “ core competition ability “ . Bazaar changes the consensus that draws close to already made industry and market to human nature in hardware respect. On communal space, the bazaar of high-grade general merchandise nowadays already had great difference with earlier general merchandise inn. To “ 51 “ , “ 11 “ wait for important holiday, guest discharge counts the bazaar of high-grade general merchandise of person-time more than, the communal space of above of 1000 square metre can make lie fallow shop become more carefree, promote perceptual consumption secondhand thereby. This also explained from a flank the general merchandise market that why enters town in recent years and inn of old brand general merchandise pay attention to the matter that communal space designs in succession after recombine.

Commerce derives in service competition “ individuation “ the member is exclusive service, what also become high-end customer gradually is new bestow favor on.

The fact proves, of this one demand fluctuant already began an effect and those who drive the market is new round shuffle, a few bazaar take the lead in instigating “ high-end business weak environment “ old standard, offer to insider group high level, delicate the form a complete set that turn serves, bazaar has news of collect online area, picture recreational area, smoking area, the member club that the function of multinomial individual character such as stage area is an organic whole, can organize newest brand popularity regularly for all members the characteristic activity such as salon of trend news briefing, cocktail lounge, theme. In the meantime, still will roll out personalized characteristic service in the light of senior member, if putting the garment, part that put a package special obligate honoured guest article is special ark, offer person specially assigned for a task or job for the member exclusive service, monarch especially in the parking lot special vehicle area. This kind of service that refines in the round manages mode, expanded the extension of high-end general merchandise, serve a level from what also promoted consumption the market on the other hand.

(2) shopping centers of high-grade general merchandise is changed

Consume habitual change as the society, consumer also is increasing ceaselessly to shopping demand, the market needs department store besides original retail trade voice, still increase meal, recreation and recreational wait for more function. Be in Chinese inland and Taiwan area, appeared the shopping centers of general merchandise bazaar turns a tide, the area of general merchandise bazaar is larger and larger also. And bazaar of high-grade general merchandise is located in the core trade group with the most bustling town commonly, when the consumptive power of people is uneven still, the cardinal principle with frequent activity of all ready, sale measures type of merchandise dominant position of general merchandise market is relatively clear.

Shopping centers of high-grade general merchandise changes have the following two main characteristics:

One of, twice of area of general merchandise bazaar expands. The area of bazaar of general and high-grade general merchandise is controlled in 100 million square metre, and bazaar of below new condition a few burgeoning and high-grade general merchandise, business area twice expands, achieve commonly 20000, above of 30000 square metre, beijing is for instance carefree silver-colored peaceful general merchandise, business area achieves 40000 much square metre.

Secondly, voice of management course of study is rich. Very much high-grade general merchandise absorbs the advantage of shopping centers, increased meal, recreation, recreational condition waiting for course of study, attract customer in order to use such combination, add energy of life of person of general merchandise bazaar. For instance the 18th hundred of Shanghai is accompanied, besides concentration a lot of international outside brand of high-quality goods of top class dress, return the meal business such as Buck having a bit, Hagendasi door, still introduce orgnaization of a few hairdressing at the same time.

(3) chain is changed

Form only have quite the retail industry group of dimensions, implementation chain is changed manage, ability resistance runs a risk, reduce management cost, acquire as quits as strong brand collaboration position, reap manage brought high specified number independently profit finally. Enjoy “ general merchandise king “ beautiful praise Xi Ersi group is in the United States to have 870 general merchandise to interlink many 1300 inn, monopolistic shop at present. Current, the concentration of Chinese high-grade general merchandise is spent lower, the main force with real lack is retail industry group, lack asset quality especially tall, advocate industry is outstanding, integrated the old brand with resource strong capability is retail industry group.

The purpose that high-grade general merchandise interlinks is to adopt dominant position of model of etiquette of ceaseless and duplicate form, reduce administrative cost, the oldest rate develops negotiation force to get best commerce requirement, build retail brand, form benign loop thereby, win more customer finally.

The means that high-grade general merchandise interlinks has a brand to output mode, establish branch pattern oneself, buy and amalgamative mode:

Brand output mode often is one has owned certain brand in some district famous degree and the high-grade general merchandise that formed pattern of a success management, the tangible owner with intangible assets and different ground (it is land agent or property owner normally) cooperate, manage high-grade general merchandise to interlink a branch jointly. High-grade department store does not need to invest capital, want person with ability of export card, government and administrative pattern only, and can the brand with certain collection uses charge and overhead expenses, increase the profit of the enterprise, enlarge the force of department store brand at the same time. But the conflict that the brand outputs mode to cause cooperative both sides easily to go up in interest allocation. In brand output, department store cadre expedites administrative group, because managed unsuccessful risk to overwhelm for the most part land agent at the same time, land agent itself does not know business, its produce the method of eager for quick success and instant benefit one case necessarily to the pursuit of short-term profit. General merchandise is long term investment, those who think is investment actual strength, credit, in particular business executive procedure, cooperative both sides is immersed in condition of be in a dilemma easily.

Establishing branch pattern oneself is him department store investment builds chain branch. Because be opposite,branch of high-grade general merchandise accuses completely, the promotion that runs mode and fulfil have cogent safeguard, the beneficial result of dimensions economy is produced on the can oldest rate, it is the main way that at present general merchandise chain runs. But this kind of mode employs resource of itself of enterprise of high-grade general merchandise bigger, need many sided of talent, capital to assure, financial risk is bigger. And high grade commerce site already was held by forerunner, use establish branch pattern oneself, meet only aggravate competes, bring about valuable commercial resource excessive waste.

The department store is taller to place requirement, distributing to wait for flourishing region in mart more, because the city is business the ground, establishment is saturated with each passing day, management site is belonged to rare lack resource. Use buy and amalgamative mode, can use effectively be bought the advantageous situation that just has already, cut local market quickly, use original client resource, save investment, reduce the market to develop cost. But be bought or the confluence of amalgamative enterprise and it is more difficult to transform, it is inside conformity period, the likelihood is run as a result of the company abnormal and cause client prediction of a person‘s luck in a given year.

Rich of brand of luxury of course of study of high-grade dress general merchandise weichis

brand · general · grade · high · merchandise

Development of Chinese spending market is rapid, consumptive structure upgrades ceaselessly, becoming the main motive force that economy grows. 2008, total volume of retail sales of Chinese society consumable breaks through 10 trillion yuan. Since this year, the government will enlarge one of consumption, policy emphasises that improve the people‘s livelihood to serve as package plan. 1, social consumable total volume of retail sales will grow 16.4% actually in May, than last year the corresponding period accelerates 3.7 percent, this is added fast it is the corresponding period that came 23 years up to now 1986 new tall, spending increases contributive rate to rise somewhat to economy. Look from merchandise category, the turnover of gem of furniture, bullion, car and dress grows to be in compared to the same period two into above, 29 years increased 56 times, year all add fast be as high as 14.4% , be world average level 3 times the left and right sides.

How to use the big inning that economy anabiosises, high-grade general merchandise holds target settle or live in a strange place group, introduce the luxury with better more, raise management level, had made the joint pursuit that classics of high-grade general merchandise does business.

Estate is produced to consume redefine China the market in

To retail industry character, the tigidity of the product value of two end is the strongest, luxury has negative price elasticity even. According to Anyonghui plan division office is investigated, 13% what the luxury consumer of chinese mainland already occupied total population at present, make an appointment with 160 million person, have 10 million among them, 13 million person is active luxury purchaser. World luxury association released a report to say recently, the Chinese was provided in headgear, dress, skin 2007, the luxury such as perfume (do not include private plane and houseboat) the consumption that go up amounts to 8 billion dollar, 18% what luxury consumption holds global market share, 13% what consume a crowd to occupy total population, make the whole world that is next to Japan the 2nd big luxury consumes a country. Predict 2010, china will have 250 million customer capable to buy luxury, consumptive total will achieve 200 billion yuan. Predict 2015, 32% what Chinese luxury consumption will hold global market share, exceed Japan.

Before before long, national statistic bureau had last a period of time to estate is being produced in home first the extensive sampling investigation of 4 many months, and first will “ in produce estate “ quantity melt into year income is in 60 thousand, 500 thousand yuan family group, “Produce in “ become from this look so that see, the concept that feeling. According to forecasting, the China inside 5 years will have future 200 million population is entered in produce estate range, and more hopeful estimation is 350 million person. Be a such giant affluent groups, will form the backbone force with Chinese the steadiest society.

Current, estate family produces to occupy urban family gross in China 15% the left and right sides, to 2025, this one scale will be achieved 60% . A dimensions is baronial, form so complex that much consumptive group is rising abruptly, their purchasing power the consumptive market redefine China. Far-sighted company has begun to establish the business pattern that consumes a group in the light of this, score gain from their body.

Economic crisis is apparent to the influence of Chinese high-grade general merchandise

Since September 2008, the United States of prolonged second borrow the crisis of century sex banking with crisis severe translate into, affect the range is wider and wider, spread to hypostatic economy from fictitious economy, take a sudden turn and become worse rapidly of international economy environment, the pressure of be issued to lower levels of our country economy also is being increased. The effect that inn of high-grade general merchandise suffers financial crisis is most apparent, basically reflect in 4 respects: Consumer buys behavior to become careful commodity of; high end is measured; of market cold reception to match space of; merchandise profit to be compressed quickly with sale busy season hard by passenger flow. From 2008 the 3rd quarter begins, the turnover of general merchandise course of study and photograph of condition of other line of business are compared, appeared relatively substantially fall after a rise. Occupy data of statistic of national Department of Commerce to show, growth of turnover of course of study of portion general merchandise was in October 2008 8.24% , glide compared to the same period 17.42 percent.

In the economic crisis influence to retail trade, condition of general merchandise industry is most serious. As consumption a few of in the past years the structure upgrades, economy grows quickly, general merchandise course of study is the biggest beneficiary. But, from September 2008 the portion begins general merchandise course of study to step down slope stage by stage, suffer the effect of economic crisis likewise, general merchandise course of study glides from the old in retail trade condition however the 8th.

Industry of traditional general merchandise already evolution gave state of two kinds of course of study, inn of contemporary general merchandise and compound model shopping centers Mall is deducing commerce jointly “ general merchandise is intense competitive times “ , but still be faced with at the same time come from shop at professional inn, brand shop, supermarket and network wait for other retail trade the competition of voice.

Show according to data of Trade Association of Chinese general merchandise, 2005, between 2006, the sale dimensions growth of professional inn is the rapiddest, sale amounts to six hundred and eight billion five hundred and ninety million yuan, grow 30.99% compared to the same period, the amplitude tower above that compares general merchandise course of study 6.45 percent. And category also is in the commodity that professional inn manages to be abounded ceaselessly, expand from original home appliance, medicines and chemical reagents, dress, glasses articles for use of cosmetic, toy, household, gift.

The development of brand shop is remarkable also. Because channel strategy produces change, more brand chooses to be in shopping centers or the business street opens flagship store.

Shopping on the net was to divest more a lot of clients of general merchandise course of study. According to cleaning out treasure net data, its traded 2008 the forehead amounts to 99.96 billion yuan, grow 131% compared to the same period, the government that clean out treasure says, depend on this one word, clean out treasure to already became China the biggest sell integratedly.

Tell on the whole, general merchandise industry still has larger development space, but general merchandise course of study must be cast off coessential change face, offer rich “ personalized value “ commodity, sale and service just have an outlet, in the big city with intense competition especially such.

Of high-grade general merchandise and luxury brand double win

Luxury is by the definition in the world “ one kind exceeds people to live to need range with development, have distinctive, rare be short of, rare the consumable that waits for a characteristic “ .

Luxury consumes cent to be two phase, it is to show off sexual consumption, 2 it is ego is satisfied model consumption. With Europe mature luxury market is compared, at present luxury market of China has its specialty, expend mentally in disappear namely, vanity is more than grade. Chinese luxury market shows very strong vanity to consume a feature, show off sexual consumption namely.

One of character of luxury are individuation, what luxury purchaser goes after is make public individual character. How to foster strengths and circumvent weaknesses, let shopper be in the quiet, feeling in sufferring intrusive shopping environment is cozier, more dash forward show individual character and grade. Inn of high-grade general merchandise competes finally, still compare a service, than software. Luxury sells the price not only, more sell concept and culture, devote oneself to to bring a kind to come for the client honour wonderful sense and perfect character are enjoyed.

To high-grade department store, not be blind pursuit brand, and the luxury that should choose to suit according to the need of consumer, in the OK and proper lead on certain level, but lead must have held to spend, lead is otherwise too much with respect to too high to be popular. Top class brand is in international previously guesthouse of 5 stars class sets shop, garrison in succession now high-grade general merchandise, while high-grade general merchandise is choosing luxury, luxury also is choosing advanced general merchandise, only both matchs each other, suit each other, the advantage complementary ability achieves truly double win.

The cooperative means of high-grade department store and luxury brand can be adopted pure affiliation, big protect bottom, small protect bottom, pure rent, self-supporting, mandatory wait for means, seek the optimal balance site of bilateral interest. Sometimes high-grade general merchandise to attract international brand enter halt, still must pay back dotal. The earnings that bazaar achieves from luxury brand basically includes rent, smoke and keep a copy, smoke scale to be probably 10% , adjust somewhat according to the sale of the brand. And the charge of collection of a lot of bazaar wants far low hereat, protect a bottom to often also be discharged. Additional, decorate charge to subsidize luxury brand basically by high-grade general merchandise. General a bar is decorated little criterion 1 million, 2 million yuan, it is those who introduced GUCCI inn to stick 20 million yuan to decorate according to calling Shanghai bazaar of a general merchandise. Top class brand garrisons international smoothly, be helpful for those who promote high-grade general merchandise savouring with class, each extravagant brands pay attention to atmosphere very, him attention is circumjacent is some of what brand, typical “ things of one kind come together “ .

At present high-grade general merchandise of China is executed for the most part “ brand affiliation “ collaboration is made, the interest of the department store originates the sale deduct a percentage from a sum of money of each brands, although this kind of mode reduced the management risk of high-grade general merchandise, but also make the gain level of general merchandise course of study falls greatly, the management of the enterprise controls ability to be weakened greatly, build a distinctive to serve a brand hard.

Inn of high-grade general merchandise and supplier share accrual to depend on greatly respective brand position. Brand position often is mastering cooperative speech authority high, assume a risk little, get income much, vice versa. The brand effect of oneself of inn of each high-grade general merchandise returns current home very finite, the dependence to brand of international a gleam of rate is very high, regard a sale as terminal, gets gross profit is very small. Current, average wool interest rate is in course of study of Chinese general merchandise 17% the left and right sides, net interest rate has 3% only, 5% .

Very much high-grade general merchandise to increase the gain capacity of general merchandise bazaar, change general merchandise at the same time bazaar the adverse position of brand of as top class as each international luxury, act as agent in succession manage brand of a few international, for instance sincere general merchandise manages Chengdu beauty beautiful force the brand such as DAKS, SERGIO ROSSI, CHLOE, xiamen letter is amounted to (10.29, 0.94, maxMara of brand of female outfit of a gleam of of international of representative of 10.05%) tax-exempt market, general merchandise runs Xiamen Paris spring PORTS, ARMANI COLLEZIONI, VIVIAN TAM. Him department store develops professional group, those who have oneself buy hand and brand manager, taste to each luxury directly by oneself the card is direct replenish onr‘s stock.

In Chinese market, even still high-grade general merchandise introduces self-supporting brand entirely, that is famous Lian Kafo general merchandise (Lane Crawford) , is those who adopt “ buy? “ the form is managed, send bazaar to buy a hand namely world each district is extensive the high-grade stylist brand with burgeoning collect, and rather than introduces those customer directly already familiar to the ear can the brand shop of world famous brand of detailed. Inside bazaar, display even what block Buddha means to also change to be oriented pattern with brand brand shop as one used to do, display inside the pattern of unified design according to the product however, this one mode makes Lian Kafo gains huge success in Hong Kong area.

New condition plays the development trend of high-grade general merchandise

Current, industry of domestic high-grade general merchandise is adopting different kind to increase the market competition capacity of oneself, below new condition, high-grade general merchandise will have tendency of the following kinds of development:

(One) the theme is changed, characteristic is changed

The basic approach of get victory of high-grade general merchandise has two, it is commodity, 2 it is additional on commodity service. The theme manages the product that is fine become divided of market of general merchandise estate, it is bold the management concept with integrated general merchandise is big and whole slam the door, the management of farther clear bazaar locates, form amlposition competition with lively characteristic topic and traditional general merchandise, do essence of life fine, the brand is changed, the category turns management, it is the development direction of future of general merchandise industry.

What key of inn of high-grade general merchandise builds is the consumptive culture of exalted experience, execute the brand combination that gives priority to with brand of a gleam of, the service is in charge of estate high to wait at be full of crowd, successful personage, Gaozhi, more contented people indicates the demand of the identity, position and poor dissimilation and individuation.

Accordingly, develop more the shopping environment that human nature changes and service method, create better soft hardware condition, provide more service and culture, experience additional cost, the get the upper hand of that is competition of general merchandise inn is crucial.

As market competition the aggravate of intense rate and masses consume the promotion of grade, the high quality service of general merchandise industry will be become “ core competition ability “ . Bazaar changes the consensus that draws close to already made industry and market to human nature in hardware respect. On communal space, the bazaar of high-grade general merchandise nowadays already had great difference with earlier general merchandise inn. To “ 51 “ , “ 11 “ wait for important holiday, guest discharge counts the bazaar of high-grade general merchandise of person-time more than, the communal space of above of 1000 square metre can make lie fallow shop become more carefree, promote perceptual consumption secondhand thereby. This also explained from a flank the general merchandise market that why enters town in recent years and inn of old brand general merchandise pay attention to the matter that communal space designs in succession after recombine.

Commerce derives in service competition “ individuation “ the member is exclusive service, what also become high-end customer gradually is new bestow favor on.

The fact proves, of this one demand fluctuant already began an effect and those who drive the market is new round shuffle, a few bazaar take the lead in instigating “ high-end business weak environment “ old standard, offer to insider group high level, delicate the form a complete set that turn serves, bazaar has news of collect online area, picture recreational area, smoking area, the member club that the function of multinomial individual character such as stage area is an organic whole, can organize newest brand popularity regularly for all members the characteristic activity such as salon of trend news briefing, cocktail lounge, theme. In the meantime, still will roll out personalized characteristic service in the light of senior member, if putting the garment, part that put a package special obligate honoured guest article is special ark, offer person specially assigned for a task or job for the member exclusive service, monarch especially in the parking lot special vehicle area. This kind of service that refines in the round manages mode, expanded the extension of high-end general merchandise, serve a level from what also promoted consumption the market on the other hand.

(2) shopping centers of high-grade general merchandise is changed

Consume habitual change as the society, consumer also is increasing ceaselessly to shopping demand, the market needs department store besides original retail trade voice, still increase meal, recreation and recreational wait for more function. Be in Chinese inland and Taiwan area, appeared the shopping centers of general merchandise bazaar turns a tide, the area of general merchandise bazaar is larger and larger also. And bazaar of high-grade general merchandise is located in the core trade group with the most bustling town commonly, when the consumptive power of people is uneven still, the cardinal principle with frequent activity of all ready, sale measures type of merchandise dominant position of general merchandise market is relatively clear.

Shopping centers of high-grade general merchandise changes have the following two main characteristics:

One of, twice of area of general merchandise bazaar expands. The area of bazaar of general and high-grade general merchandise is controlled in 100 million square metre, and bazaar of below new condition a few burgeoning and high-grade general merchandise, business area twice expands, achieve commonly 20000, above of 30000 square metre, beijing is for instance carefree silver-colored peaceful general merchandise, business area achieves 40000 much square metre.

Secondly, voice of management course of study is rich. Very much high-grade general merchandise absorbs the advantage of shopping centers, increased meal, recreation, recreational condition waiting for course of study, attract customer in order to use such combination, add energy of life of person of general merchandise bazaar. For instance the 18th hundred of Shanghai is accompanied, besides concentration a lot of international outside brand of high-quality goods of top class dress, return the meal business such as Buck having a bit, Hagendasi door, still introduce orgnaization of a few hairdressing at the same time.

(3) chain is changed

Form only have quite the retail industry group of dimensions, implementation chain is changed manage, ability resistance runs a risk, reduce management cost, acquire as quits as strong brand collaboration position, reap manage brought high specified number independently profit finally. Enjoy “ general merchandise king “ beautiful praise Xi Ersi group is in the United States to have 870 general merchandise to interlink many 1300 inn, monopolistic shop at present. Current, the concentration of Chinese high-grade general merchandise is spent lower, the main force with real lack is retail industry group, lack asset quality especially tall, advocate industry is outstanding, integrated the old brand with resource strong capability is retail industry group.

The purpose that high-grade general merchandise interlinks is to adopt dominant position of model of etiquette of ceaseless and duplicate form, reduce administrative cost, the oldest rate develops negotiation force to get best commerce requirement, build retail brand, form benign loop thereby, win more customer finally.

The means that high-grade general merchandise interlinks has a brand to output mode, establish branch pattern oneself, buy and amalgamative mode:

Brand output mode often is one has owned certain brand in some district famous degree and the high-grade general merchandise that formed pattern of a success management, the tangible owner with intangible assets and different ground (it is land agent or property owner normally) cooperate, manage high-grade general merchandise to interlink a branch jointly. High-grade department store does not need to invest capital, want person with ability of export card, government and administrative pattern only, and can the brand with certain collection uses charge and overhead expenses, increase the profit of the enterprise, enlarge the force of department store brand at the same time. But the conflict that the brand outputs mode to cause cooperative both sides easily to go up in interest allocation. In brand output, department store cadre expedites administrative group, because managed unsuccessful risk to overwhelm for the most part land agent at the same time, land agent itself does not know business, its produce the method of eager for quick success and instant benefit one case necessarily to the pursuit of short-term profit. General merchandise is long term investment, those who think is investment actual strength, credit, in particular business executive procedure, cooperative both sides is immersed in condition of be in a dilemma easily.

Establishing branch pattern oneself is him department store investment builds chain branch. Because be opposite,branch of high-grade general merchandise accuses completely, the promotion that runs mode and fulfil have cogent safeguard, the beneficial result of dimensions economy is produced on the can oldest rate, it is the main way that at present general merchandise chain runs. But this kind of mode employs resource of itself of enterprise of high-grade general merchandise bigger, need many sided of talent, capital to assure, financial risk is bigger. And high grade commerce site already was held by forerunner, use establish branch pattern oneself, meet only aggravate competes, bring about valuable commercial resource excessive waste.

The department store is taller to place requirement, distributing to wait for flourishing region in mart more, because the city is business the ground, establishment is saturated with each passing day, management site is belonged to rare lack resource. Use buy and amalgamative mode, can use effectively be bought the advantageous situation that just has already, cut local market quickly, use original client resource, save investment, reduce the market to develop cost. But be bought or the confluence of amalgamative enterprise and it is more difficult to transform, it is inside conformity period, the likelihood is run as a result of the company abnormal and cause client prediction of a person‘s luck in a given year.

Chinese high-grade general merchandise develops a tendency

brand · general · grade · high · merchandise

Wolf, came eventually. Sad in Hangzhou silence is torpid long every phenomenon wall of 3 years sends force eventually, yesterday, the person of door of retail brand palm that every phenomenon city calls together world each district held to aerate meeting, the Shang Tai general merchandise that divulges next year spring comes from Thailand hand in hand enters the message of Hangzhou together, and the foreign capital general merchandise that latter is the first intervening Hangzhou.

Senior personage analyses the Hangzhou mainland general merchandise of cities of many attention every phenomenon, every phenomenon city the dominant position of commercial property hardware of 240 thousand square metre is current Hangzhou does not have a businessman can compare, and industry condition combination is very powerful also to the guest‘s appeal, so, the commercial domain of Hangzhou or will face the situation that differentiates afresh, and current “ of shop contend for “ upgrade probably become “ business encircles contend for “ .

Actual strength of capital of a form of address formally used by an employee to his employer or a tenant-peasant to his landlord is abundant

Intense longing is outspread

The one side that every phenomenon city shows in Hangzhou has deep idea quite. Before this ever somebody discloses, every phenomenon city threw 1 million yuan for this news briefing of a hour, spent big cost. The eye sees for solid, saw an old times in triumphant Yue as expected “ hall meeting “ a place where people gather for various purposes, stage, official, platoon spring stool, birdcage returns what do not differ euqally to be placed build neat, the bamboo that likes even Hangzhou person most did not forget, what Kunqu opera acts is Xu Xian and white a polite form of address for a young woman, dancing person drew to be provided very much meaning accumulate wash, the smell of Changjiang Delta is strong very, the attitude of every phenomenon city is understood already — blend in Hangzhou, know Hangzhou, because the bosom friend tells the other square can 100 battle do not danger.

Two a form of address formally used by an employee to his employer or a tenant-peasant to his landlord of every phenomenon city are in industry is illustrious and famous, china profit group is Chinese inland the integrated real estate that has actual strength most develops business, there is property in and other places of Beijing, Shanghai, Shenzhen, Chengdu, trade, the success of city of Shenzhen every phenomenon is paradigmatic; Xin Hongji also is business circles veteran, it is Hong Kong not only the biggest real estate expands one of business, more own the market network with complete the largest harbor, international banking center, world trade center all is its subordinate bazaar.

A form of address formally used by an employee to his employer or a tenant-peasant to his landlord with these two solid financial resources built the urban synthesis of a 800 thousand square metre in Hangzhou together, besides shopping city, more apartment of type of first class office building, service, exalted residence waits for a variety of property configuration, the every phenomenon city that first phase is 240 thousand square metre shopping centers, also be its most the industry condition of core. A form of address formally used by an employee to his employer or a tenant-peasant to his landlord thinks every phenomenon city is “ the project that can duplicate “ , the plan opens newly every year, outspread ambition is very strong.

City of an every phenomenon is equivalent to

Fierce forest business encircles 4 bazaar summation

Does 240 thousand square metre have after all how old? 4 market that take group of fierce forest trade will calculate: Hangzhou edifice shopping city inn of Wu Lin of 150 thousand square metre, 100 big 24 thousand square metre, silver-colored peaceful 46 thousand square metre, GDA PLAZA country is big 10 thousand square metre, altogether 230 thousand square metre, the total knead dough that city of an every phenomenon is equivalent to fierce forest business encircling 4 bazaar is accumulated, the commercial property that such put oneself in another‘s position measures can weigh be aircraft carrier class to go up.

The property of general quantity whether can does recruit arrive the brand of enough heavyweight? Yesterday, chen Jin of Xin Hongji assistant discloses China profit, at present already about a hundred fashionable brand is entered halt, include LVMH banner to issue well-known trademark Louis Vuitton among them, it will open the brand shop of 1880 square metre in city of Hangzhou every phenomenon, it is one of flagship store with LV the largest whole world. Other still include a series of old brands such as old and well-known family of Cartier, FENDI, Jieniya, Ferragamo, BALLY, Coach, Dunhill, Max Mara, Emporio Armani, Paris, and the Prada that did not enter Hangzhou all the time. Chen Jin says, these brands are in every phenomenon city “ circle ground “ set up shop, the area that takes is not small, prada and Miu Miu should walk along 1000 square metre, cartier also should open the large store of 500 square metre.

Besides big shop sign of this kind of vogue, the Broadway of level of highest cinema of Hong Kong of the bookshop brand Page One that still has inn of lifestyle of so fast like H&M fashionable brand, MUJI, Singapore, delegate, still have Chinese only a true ice rink that achieves Olympic level in commercial property, of alive bound champion participate in, below management, can hold of all kinds and ice the match and other and ice recreational activities, these brunt shop have distinguishing feature each, many it is first degrees enter Hangzhou. In meal respect, the shop sort of every phenomenon city is very much also, the home, Zhang Sheng writes down the grandmother of this locality to had been entered halt, other Tang Gong of dish of top class like Hong Kong another name for Guangdong Province, too Su Zhe of top class dining-room of abundant of fastfood vessel peaceful, Shanghai collects the dining-room that promote tea, Taiwan wait to arrive neat, the sweetmeats that still has Strawberry additionally and astral Buck coffee.

Besides brand inn, a every phenomenon city is the biggest “ tenement “ it is Shang Tai general merchandise, next year spring, general merchandise of CENTRAL Shang Tai will make the department store that gives a 20 thousand much square metre, and this also can be the first foreign capital general merchandise that appears in Hangzhou.

Shang Tai is retail the group is southeast Asia the biggest, the most successful commerce real estate expands business and business of operation of retail, general merchandise, also be Thailand one of 5 the biggest industry groups, have the retail trade experience that abounds more than 60 years, what they made an on-the-spot investigation two years in China is long, did not choose Beijing or be Shanghai, open first store that enters China in city of Hangzhou every phenomenon however. Hangzhou person wants to see in this locality the expectation of inn of foreign capital general merchandise also is not one day two days, before this for a time hearsay 100 fill will enter Hangzhou, but later because of a variety of reasons “ abortion “ , this general merchandise enters Shang Tai eventually, also let Hangzhou appear eventually foreign capital general merchandise.

Although Shang Tai respect says to had been in Hangzhou market research a lot of years, but many native land general merchandise still think it “ natural environment refuses to obey “ possibility is very large, general merchandise inn and supermarket differ completely, the supermarket is OK the mode with successful clone, but very exquisite however mainland turns general merchandise store, they can not understand the consumptive characteristics of native land market certainly, and the acceptance that this also matters to a guest directly is spent. Another its block up, come from probably at inn of native land general merchandise, without doubt, general merchandise of this foreign capital can get of native land general merchandise “ besiege “ , no matter be brand action business or sales promotion respect, can be squelched. Of course, shang Tai also can bring the new concept of general merchandise of a lot of international, include a lot of foreign capital brands that never had appeared in Hangzhou and kinds or types of goods among them, so, no matter native land general merchandise is mixed of foreign capital general merchandise battle how should hit, giving Hangzhou commerce to bring new blood is the fact that does not dispute for certain.

Shang Tai of foreign capital general merchandise tries water Hangzhou first degrees

“The property of every phenomenon city has appeal quite, will look from hardware, the commercial property that Hangzhou does not have inn of a general merchandise at present can be mixed its compare. “ senior personage analyses general merchandise line of business. The appeal force of its property brand, the appeal to brand of international a gleam of cannot small gaze, the brand of recruit is very so right. Besides property, combination of its industry condition is very charming also to Hangzhou person, the brand shop besides big shop sign of Shang Tai general merchandise and vogue, life kind thematic inn, there still is 229 meals store in every phenomenon city, have the recreational recreation project such as cinema, rink additionally, still have teach the life such as the center bookshop, early kind businessman, such industry condition combines special maturity, involve the square respect area of the life, also be can guest tarry “ city “ .

Nevertheless, to every phenomenon city character, already had the commercial property of general quantity and numerous brand admittedly, but Qian Jiangxin city is a new trade group after all, without mature passenger source, compare the gold a sector of an area at downtown it still is a burgeoning commercial space after all, should rapid and collect person energy of life abidingly to be not easy thing, although arrive to be able to 183 thousand person will be in all round Qian Jiangxin city 2010,live, but how to attract these visitors come over to need to use a lot of strategy. And more important is, every phenomenon city can incur the charge of course of study of native land general merchandise for certain, a stratagem which ensures success has how old everybody says to forbid.

Of city of every phenomenon of appraise sth through discussion of the personage inside course of study “ actor inferior position “

Intervene because of what had every phenomenon city, hangzhou commerce can produce more “ change bureau “ , existing commercial domain wants to be drawn the outline of afresh apparently, strong Hangzhou mainland general merchandise more won‘t sit by and watch is paid no attention to, fight closely will fiercer. And the most important is, hangzhou commerce is probable from now “ of shop contend for “ upgrade become “ business encircles contend for “ .

The general merchandise inn with current Hangzhou is centered in Yan‘an road to be taken mostly, the Wu Lin that north carries has Hangzhou edifice to shop in trade group city, silver-colored Tai Wulin country of inn, 100 big, GDA PLAZA is big 4 bazaar, mid name of star of the home that has the clothes, benefit, lakeside tastes a street, na Duan has Jie Baixin century, Laolou, yuan China 3 property become an organic whole repeatedly, still have store of silver-colored peaceful west lake, form lakeside business to encircle jointly, and only is in now a Tai Qingchun having silver of urban the eastpart part inn, an inn cannot form gather effect, but if had every phenomenon city, once the commercial atmosphere of Qian Jiangxin city is full-bodied, can form in Hangzhou the eastpart part brand-new “ town business encircles Qian Jiangxin “ , with Wu Lin business of trade group, lakeside encircles the state that can form 3 sufficient tripartite balance of forces.

“Course of study of Hangzhou general merchandise can face the situation of reapportion of a kind of market necessarily, so, fight in coordination the arrival outside facing also is probable. “ the personage inside course of study says, make sales promotion fight like so weekly now end “ of shop contend for “ still can exist, but the station looks on taller angle, “Business encircles contend for “ the trend that just is in the future, how does group of fierce forest trade protect existing passenger source, business of money river new city is encircled how the guest that cut sheds to Zhejiang saves the southern part and come even from urban south, how is lakeside trade group again business encircles mature Wu Lin and new the Qian Jiangxin that rise abruptly plunges into deep basis in town trade group… be based on these reasons, the strategy of next year bazaar can have new change probably.

Hangzhou commerce “ of shop contend for “ or will upgrade into “ business encircles contend for “ .

Business of Shang Taihang state encircles every phenomenon city

city · general · Hangzhou · merchandise · phenomenon

Once open the Shanghai beauty beautiful general merchandise that Shanghai common passerby imagines to luxury, say in the last day 2009 and everybody “ adieu “ ; And Beijing inn already also closed stop, its develop again at a stand.

The greatest dream of Li of Shanghai feminine plum in 16 years old of moment is, one day, general merchandise of beauty going to the beauty, want to buy what to buy. But, this dream till 2010 new year‘s day, she already 30 years old, did not come true. Not only such, in 14 endless years, she once was connected several times in shopwindow outflow, also had not stepped into the old hall of beautiful beautiful general merchandise however.

The beautiful beautiful general merchandise that held water 1994 ever was Shanghai‘s highest grade department store, it sells world top class brand only. Although twists and turns of classics of after this all previous, it is thought “ outdated “ , the bazaar that and from the building that has accent is moved to is without characteristic, it still is maintaining maintenance stance.

Now, the chance that also did not push the door again and enters. When be informed put up the shutters of beautiful beautiful general merchandise, the first reaction of Li Li is: Early know to should ramble, perhaps concern guest of inn big fulfil.

But happen in put up the shutters,then thing of a day makes a person astonied however. Begin 1:30 p.m. , the 20 much people under manager of business department of beautiful beautiful general merchandise leave his post in succession, the means that uses a general strike will to company side apply pressure. They are informed by beautiful beauty by November will cut down the member of persons employed, “ expire as a result of as square as property lease, the company undertook economy cuts down the member of persons employed “ . The most person in them does not believe this reason, before this, they experienced long-term outstanding achievement not the worry of beautiful. And beautiful beautiful general merchandise is in the branch circumstance of other city is not hopeful also, Beijing inn at official on December 31, 2009 stop business, before this, beautiful beautiful general merchandise ended to be in Tianjin by a definite date business of two years, the beautiful beautiful general merchandise that does not manage in Xi‘an also in order to make over wind up, also be passed to manage not to be pooh-poohed in a few branches of Hangzhou, Chongqing, Chengdu.

Lin Minghan of director of retail property department is informed high power international a few earlier the ending of beautiful beautiful general merchandise. Be in probably put up the shutters before 34 months, he is entrusted to search new tenant by square of big Shanghai times. These tenement will replace the brand of an as put up the shutters of beautiful beautiful general merchandise evacuate. Lin Minghan is informed, “Evacuate of beautiful beautiful general merchandise, it is a collective decision “ .

This “ collective “ include: The square of times of cooperative property big Shanghai of beautiful beautiful general merchandise, beautiful beautiful general merchandise, agent that enters brand of much home of general merchandise of the beauty that be stationed in the United States handsome consider a group, and afore-mentioned 3 person 9 Long Cang groups of common parent company Hong Kong. And they gather together consultative the result that come out, still cannot rescue the destiny of department store of a high end.

Analytic personage regards this as beautiful beautiful general merchandise the signal that is abandoned. Beautiful beautiful general merchandise shows exhausted state in Shanghai of its base camp, top class brand may refuse and its deal, although these top class brands enter China,be together with connection of beautiful beautiful general merchandise more or less. The trustee of beautiful beautiful general merchandise from inside its are participated in at the beginning of preparing to construct holds Gu Linwei of vise general manager concurrently to pointed out 2004, “Have ten brands most beauty is in the beauty is chosen when beginning to enter China here. “ include Ferragamo, Gucci and Prada among them.

That is beautiful beauty when general merchandise is the most brilliant. In the building of beautiful type style that it is located in to having 70 old histories, the road in the sea of the Xia Fei road of old Shanghai, the Huaihe River nowadays is before the door. Area of beautiful beautiful general merchandise is not large, have 5100 square metre only. Among them storefront is the biggest is Gucci, also do not cross 200 square metre, it is to care about the smallest Gucci shop besides big profit, be in Shanghai together, the storefront of Gucci straight battalion in graceful hotel amounts to baud 800 square metre.

Even if is such, extravagant at that time brand should enter Shanghai, the first place of the consideration remains beautiful beautiful general merchandise. Commerce of be an official of manage of world nation the Kingdom of Wei serves department director Li Peiling to say, beautiful beautiful general merchandise from it is the brand of high-end department store that 9 Long Cang groups measure a body to have something made to order for outback market at the beginning. The Chinese should buy luxury at that time besides friendship shop the high-quality goods outline that is hotel of 5 stars class. Without doubt, open of beautiful beautiful general merchandise the imagination of Shanghai common passerby to luxury.

To beautiful beautiful general merchandise, 9 dragon storehouse gave numerous support. Most begin to decide to garrison beautiful beauty a few brands of general merchandise, for instance Ferragamo, there is very good collaboration to concern with Lian Kafo in Hong Kong. Lian Kafo is the high-end department store that 9 dragon storehouse runs best in Hong Kong.

The another sister company of beautiful beautiful general merchandise handsome considering a group also is one of its successful main reasons. Davis business spreads the first peace and tranquility that did retail trade representative in Shanghai 1995 Zhu Zhaorong says a senior director, handsome think of a group to once owned the luxury brand dealership with the largest amount, the property of Shanghai of in every case needs to do luxury business, do not circle handsome consider a group. 1995, handsome thought of a group to act as agent Gucci and Prada, same year, these two brands garrison Shanghai beauty early or late beautiful general merchandise, decide the high end of beautiful beautiful general merchandise locates finally. When dilate of beautiful beautiful general merchandise type ground opens a branch in each district when, handsome think of a group to support energetically likewise. For instance, be in Chengdu beauty, there are 9 to result from in 23 brands handsome think of.

Ze Ming of Wei of director of district of the peddling Hua Dong that spread a ministry weighs Dai Deliang, big shop sign entered foreign luxury 1999 advocate when Chinese market, department store of make choice of will act as agent is a kind of the most reliable means, it can help a brand handle Wu of financial, license plate, duty to register not only, decorate a series of troublesome issue, the agile lease that half an year goes to one year, also can let these foreign capital brands understand Chinese market in trying water.

After this a year, namely 2000, the beautiful beautiful general merchandise that does not found begins profit. To 2003, the degree that the mass brand in beautiful beautiful general merchandise already reached to demand exceeds supply, last paragraphs of time in this year, 9 more than money is left only even on the goods shelves of many brands.

Compare with most department store photograph, beautiful beautiful general merchandise appears more pure on luxury sale, did not lie fallow for the client recreational place, without cosmetic, without food, without meal, have dress only.

Not only such, gu Linwei says, beautiful beautiful general merchandise does not advertise, reach annual VIP honoured guest by system of system of the beautiful beautiful magazine that starts oneself originally, VIP only with the communication between consumer fulfil guest activity. Be less than the consumptive crowd of 2% besides what the lock decides, beautiful beautiful general merchandise will be major person close the door on. The lanai of natural marble, ajar the crystal door of half attack by surprise is a aeriform protective screen. Although get with the introduction, if the individual consumes 3 months inside under 30 thousand yuan, also can be cancelled at any time VIP client qualification, and member of this part VIP, general merchandise of beauty is in the beauty was contributed in 120 million yuan income 2005 60% .

First challenge appeared 2001. With Heng Longan field, medium a batch of Shopping Mall that Xin Taifu square heads swarm into the market. Once dreamed to go to beautiful beauty one day the Li Li with prodigal general merchandise, abandon its however after beginning to consume luxury 2006 and go. Li Li says, of building of Yu Huaihai of be content to retain sovereignty over a part of the country “ outdated of beautiful beautiful general merchandise “ , constant grand square bigger, decorate updates these Shopping Mall areas, brand more complete, bazaar more concentration. Although be the same as the road in sea is in the Huaihe River, beautiful beautiful general merchandise also very as far as other market apart, after the China booth road that money should be washed before the Huaihe River once drew numerous Shanghai young person near sea building is rectified and reform, li Li was done not have more “ go wrapping up bag to look then “ reason.

The bad news followings sb‘s heels and come. December 2004, chinese retail trade is outward endowment wide-open, the foreign trader creates solely invested company in China in succession. International brand begins forcibly from inside agential hand “ recover lost territory “ , the influence that they begin to contract to already was given off, the hope runs Chinese market directly.

Beautiful beautiful general merchandise tries to command the force of these fantasticality. 2004 the beginning of the year, beautiful beautiful general merchandise announces external, “Future 3 to 5 years inside, designedly is opened inside 3 to 5 branches. “ to 2007, outspread plan becomes more mad, their decision opens a 10 domestic branches inside a year.

This is not an easy thing. The Gu Linwei of responsible at that time outspread plan says, as capital, optional location, endless as the partner investment reclaims >> period manage the consistent consensus, support that seeks supplier of top class brand, be opposite by the department store of the rare decision is short of a gender of resource of top class brand the dependence of resource, these are worries completely the problem of beautiful beautiful general merchandise. Under balance, the outspread way that beautiful beautiful general merchandise chose to output management, the partner chooses in place, the trademark of beautiful beauty is registered on property, accept the absolutely government of beautiful beauty.

Summer 2007, shanghai beauty beautiful general merchandise decides the way in Cong Huaihai the square of big Shanghai times that end moves another end on the west, blend in oneself more big market to surround in. Not only such, beautiful beautiful general merchandise still is being decorated, a large number of texts were made on design of hardware establishment, lamplight, space design, used in the coronal on conduct propaganda “ Xin Meimei “ say, in order to show as beautiful as old beauty distinction.

Beautiful beautiful general merchandise looks was like already opposite and clever ground to find the outlet that walks out of the crisis. Li Peiling says, a few brands that she serves, leave in Xin Meimei before going out, go making an on-the-spot investigation, but what garrison finally is brand of a gleam of of wh some of which only, when beautiful beautiful general merchandise to its verbal commitment “ will right shopping environment is done upgrade further replacement “ when, they were moved.

But, this one acceptance did not cash finally. Although after this beauty is beautiful,general merchandise and square of big Shanghai times are opposite together shopping environment makes count second detail is transformed, but the appearance that luxury, fast fashionable brand and brand of second line youth handle an eave to fall together still did not get settlement. Li Peiling says, apparent, the crowd that they can draw is disparate, completely different brand feature overlay is a nightmare simply together.

This arose a series of evil consequence. The business worse and worse in luxury brand inn, the brand that the business becomes poor begins to allocate goods of the new money in inn, set limit to, best selling goods other store, for instance constant grand inn, single past the appointed time brought about the kinds or types of goods that tone goods causes further again the forfeiture that the person enrages.

The brand that does not have patience more and more to outstanding achievement ascribes responsibility to beautiful beautiful general merchandise, the promotion activity that offers to after this of beautiful beautiful general merchandise also begins inactive boycott. They are interrogatory even, after the overhead expenses keeping a copy of a huge sum of every month collection, what did beautiful beautiful general merchandise do for them after all? According to saying, this is every months of turnover at least the overhead expenses keeping a copy of 23% , should compare a few top class Shopping Mall of Shanghai of every month collection “ chummage increases deduct a percentage “ charge tower above one big chunk.

The part that amid of beautiful beautiful general merchandise acts is more and more awkward. It acts “ sublessor “ the part also is denounced at the same time by owner and brand. Zhu Zhaorong says, more and more owner discover, think method to overwhelm hire the profit that lowermost department store just is distributing them to should be gotten originally, besides, did not bring what help. This are highlighted especially in high-end department store.

Originally department store of follow high end and the top class brand that come also has definite idea more and more, to hire bear force also is being strengthened gradually. Handsome consider a group high-quality market and glad of Qin Min of manager of summon for trial say: “With us the Bally that once was joint venture relation, give dealership the our Gucci, Hugo Boss that ever sold via be being divided by us, did not matter with us now. The close partner before Coach, also give retail management and supportive attributive only now us. This is the trend of vicissitude of the market. “ these brands that are alluded ever were beautiful beautiful general merchandise is the most powerful “ imprint bank note machine “ .

Once perplexed the obstacle of optional location technology of beautiful beautiful general merchandise in dilate, become its finally to be in the direct fuse of not to be pooh-poohed of outstanding achievement of countrywide each branch. Zhu Zhaorong says, a sector of an area that beautiful beautiful general merchandise chooses in countrywide each district at the outset, the area of urban center business that is not a tradition, be apart from traditional mart however the region of burgeoning business affairs with one remote kilometer. These area itself people enrage inadequacy, beautiful beautiful general merchandise did not make an argument that attracts consumer to ramble in time again. This makes beautiful beautiful general merchandise is immersed in the deadlock of management not to be pooh-poohed in succession in the branch of countrywide each district.

Be moment end all these. Ever gave beautiful beautiful general merchandise the 9 dragon storehouse of infinite patience and support, 2009 finally a few months, the decision is done final break, general merchandise exits Rangmeimei, let square of big Shanghai times taking the advantage of business of sea route of the Huaihe River the circle is arisen earn more hire. “This is a logical thing. “ Shanghai 5 add up to wisdom library to invest Zou Yi of general manager of advisory limited company to say.

Still a lot of people need to go up to do give up with beautiful beauty general merchandise in feeling. The Xie Xiufeng of chief inspector of commerce of limited company of China stirrup business that is in charge of managing beautiful beautiful general merchandise for instance. Be in “ weekly of the first finance and economics “ in written reply, he writes: “Evacuation fact is force act against one‘s will. “Evacuation fact is force act against one‘s will..

A few once had have the brand of old collaboration with beautiful beautiful general merchandise, also decide to exit square of big Shanghai times, include those a few brands that Li Peiling serves.

Beautiful beautiful general merchandise

beautiful · brand · general · merchandise · not

Data setting:

2009 first half of the year, the netizen costs amount to mix 13.15 billion yuan for one hundred and six billion three hundred and seventy million yuan respectively in shopping website of C2C and B2C, with abroad‘s mature network shopping market differs, shopping website of our country C2C (shopkeeper is encircled) no matter be,still trade in user dimensions precede on amount at B2C shopping website. Although the net of our country netizen buys amount to be in,promote substantially, but because the net buys the market to still be in long-term, the frequency that netizen net buys is not tall still. The time that nearly 9 become netizen half an year have the net is bought is in 10 the following. Net of half an year buys 1~2 recently second the netizen is occupied than most, for 32.3 ％ ; It is shopping 5~10 next second netizen, occupy than 30.5 ％ ; The netizen that buys above 10 times occupies 10.9 ％ only. Increase continuously as dimensions of our country netizen, can more new netizens enter netizen group, become a net to buy the newly emerging force of the group.

The price slants expensive, lack an experience

Apprehension of the store on the net is much

Low price is the one large dominant position of commodity of net inn distribute, but with respect to the store on these nets, the price of commodity does not have an advantage. The price on 90% above net mixes the goods that the reporter sees the place in these network stores is revealed bar price is identical, do not have privilege, although a few is hit 8, the 9 commodity that fold, plus freight, what the goods that the netizen buys buys than hypostatic inn even is expensive still.

And wait to wait for general merchandise unlike dress like cosmetic, immediate effect at the skin, its character and drug are similar. The choice of this kind of commodity has very big knowledge, consumer nature won‘t choose unfamiliar blindly commodity. In bazaar of hypostatic general merchandise, many cosmetic have the skin to check an instrument inside shop, consumer is OK spot test, judge on the spot, after the skin that understands oneself clearly is qualitative, the choice suits his commodity. Additional, very much colour makeup brand can try on the spot makeup, be in to all sorts of practical technologies impart to consumer while the client offers negligee Wu, the net buys channel to come true hard the add experience that these cosmetic shop can provide.

To the store on current network, support of website management, technology, content shedding deserves to send already was difficult problem no longer. Gao Weimin of undersecretary of department of contemporary store information expresses, the store on the net of general merchandise inn succeeds very hard, because the enterprise sells a heavy visual range to spend to the network,be insufficient. Above all industry employer goes up to the net this market has the store immature, non-standard, the misunderstanding of good and evil people mixed up. 2 it is the supplier also does not approbate the store on the net, think market of the sale on the net is non-standard, big shop sign of a lot of international does not allow to be sold on domestic net. Its example is like these international such as Cartier big shop sign, can find on the website of inn of foreign general merchandise. So inn of general merchandise substance wants to move goods online store, with respect to need the enterprise takes electronic business affairs seriously first rise. Only a lot of general merchandise inns become the store on the net, ability forms a such atmosphere, invite a vendor people see have a batch of so normal general merchandise becoming the store on the net, in the standard this market.

Economy of Xi‘an traffic university and Song Lin of financial college associate professor think, at present accurate ground tells the store on the net of large department store to be had more symbolistic. Although network shopping development is rapid, but Internet replaces hypostatic store completely impossibly. Because the store on shopkeeper sortie net basically depends on,the profit pattern with current shopkeeper and strategy locate, and at present the profit pattern of the store on large market network and its company is conflict, the gain of bazaar basically depends on the sale that buckles dot and supplier bar commodity. The strategy of the supplier is located in retail market surely, sale of mode of business affairs of electron of general very difficult also recycle, because do discrimination of meeting generation price so, to its bazaar sale produces impact.

Business affairs of electron of general merchandise course of study

general · merchandise · net · netizen · store