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In recent years, become gradually like the artwork such as 10 thousand yuan of top class wine of the left and right sides and antique, calligraphy and painting collect popular. This most advanced market is held for foreign wine place all the time a few years ago, but wait for domestic wine look forward to as Maotai, Zhang Yu enter, make the situation gets changing. A few days ago, zhang Yu the most top class child brand — , before product of series of hundred years wine cellar drives Zhang Yu in the National Day solemn face city, this makes domestic bishop brand crossed cavalcade of 10 thousand yuan of most advanced markets first.

Of homebred wine defeat 10 thousand impulse

In Maotai of the first liquor with “ Maotai of flourishing age of found a state “ after opening 10 thousand yuan of golden gate, chinese wine industry also stirred on the impulse that studies 10 thousand yuan of most advanced markets.

One word is in luxury Chinese bishop bound is not unfamiliar neologism already, from long Bai Shanbing wine cries clearly piece “ make bishop luxury “ catchword, express to want to make Chinese vinous luxury to Long Hui… extravagant concept blends in homebred vinous blood stealthily, homebred bishop price also is climbed with each passing day tall.

A year ago, grain mulberry does wine place of business to guided homebred bishop to stride 1000 yuan of doorsills in, nowadays, zhang Yu “ relay “ strong line 10 thousand yuan of most advanced fixed position, homebred vinous luxury changes angle to grow in intensity.

Homebred bishop “ tycoon “ Zhang Yu announced a few days ago, in order to include New Zealand place of business of wine of Zhang Yukai benefit inside brand of place of business of 4 old joint-stock wine is Zhang Yu foundation, straightforward of suddenly of place of business of the as much as French wave Er wine that draw praise, France place of business of 3 old wine establishs place of business of wine of the Zhangyu in cc of place of business of the wine inside mulberry heart, Italy‘s pioneer have “ place of business of 7 old top class wine “ “ international, roll out brand of piece of abundant high end at a heat “ hundred years wine cellar “ subordinate 5 old products — , the price differs to nearly 20 thousand yuan from more than 3000 yuan, the price chases after a wine continuously “ pull phenanthrene “ .

Be as high as the price of 10 thousand yuan of fluctuation, bemoan one‘s inadequacy in the face of a great task of your majority consumer, is this wine drink? In fact, 10 thousand yuan of bishop already were not really common food of quick pass the time in a leisurely way. Zhou Hongjiang of general manager of Zhang Yu group expresses, “Hundred years wine cellar “ be a tip collect level set, the most expensive a set limit to only 1000 bottles, have collect value.

It is reported, oath “ establish bishop luxury triode “ in Zhuang Ye of Jun Ding wine is in grain to plan secretly again develop freeboard end is tasted newly. The personage inside course of study is forecasted, next 10 thousand yuan of homebred bishop will be born probably hereat.

Break foreign wine most advanced forestall

Although homebred bishop and entrance vinous quantity are 9:1 than making an appointment with, homebred bishop holds the absolutely dominant position that produces sales volume, but show according to data of our country customs, entrance vinous sale had kept balance with homebred vinous sale 2008. The reason is, entrance bishop dominates high-end market for a long time, the price greatly prep above is homebred bishop, grab thereby the market is major profit.

Shenzhen city wine kind guild chairman Li Hanjiang expresses, our country consumes big country as the wine that has latent capacity most, the most advanced market with domestic most inviting profit is pulled to poor however, pull the control of brand of foreign high end such as the graph.

And Zhou Hongjiang thinks, china and foreign countries can enjoy high end alone without an enterprise this rich and generous profit market, the demand of high-end market is diversity more. “We are high-grade of wine add fast the average amplitude of far outclass imagination and company. “We are high-grade of wine add fast the average amplitude of far outclass imagination and company..

Wait for homebred wine brand as Maotai, Zhang Yu rise abruptly, gave the market more options, high-end foreign wine is being broken in the situation of unify the whole country of 10 thousand yuan of markets. Good market feedbacks during National Day, let homebred the faith that 10 thousand yuan of wine break foreign wine monopoly more sturdily.

Reporter from Guangzhou high-grade wine kind brand shop understands, include ceremony of Maotai high-quality goods box and new the Zhang Yu that appear on the market series of hundred years wine cellar inside the homebred wine of price of 10 thousand yuan of above is during National Day sales volume is good. According to introducing, be heated of 10 thousand yuan of wine is held in both hands during National Day, basically result from advanced gift demand is exuberant, the individual is collected also have certain proportion.

Ever patted with price of 2 million yuan of days “ Irene “ Zheng Zhongbin of industrial company president expresses the Guangzhou Xin Qingde of wine, collect the value of wine to be evaluated objectively hard, china is having more and more ginseng and red wine to collect.

High end is consumed situation is unidentified

However, happen to coincide in homebred bishop stake high end when, wine expert is opposite international to did not come to what high end consumes the market two years to walk along power generation however vast difference.

On the discussion of wine industry finance that the middle ten days of a month will hold in accept handkerchief in September, wine industry tycoons think to be below financial crisis, bishop consumer is lesser to high bishop demand. Once economic get warm again after a cold spell, consumer people whether to meet course of vinous of regain pursuit high end estimates still hard on the road.

According to investigation, in wine industry personnel, the person that has 40 % left and right sides is to hold upbeat mood. They think, once economic get warm again after a cold spell, wine industry also is met subsequently and restore quickly, consumer also is met to high-end vinous pursuit cannot restrain.

Major person thinks wine industry will produce big mutation, economic depression is fast and from go up at all changed consumer to be watched to vinous price, before restoring financial crisis extremely hard, to high-end vinous pursuit is watched. The investigation of 6 months indicates AC Nielsen duration, like to buy cheap and fine vinous consumer to come from 28 % growth 41 % . This growth rate is very breathtaking, and it is difficult it seems that inside brief period change somewhat.

High end consumes homebred bishop

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Recently, bi Mawei releases a problem to be “ luxury consumer of China: Overtake tide “ report, the report shows, go two years, luxury market of China appears saturated evidence. The extravagant brand that consumer recognizes is increasing, this pair enters the market before long the brand constituted greater pressure.

The report shows, income of month of family of two southern cities of Shenzhen and Guangzhou exceeds a RMB 5000 yuan grown population has 1.58 million person of 3.04 million support of the people respectively. Hua Na area of Bi Mawei China is retail with copartner of consumable owner canal Gong Yongde explains: “Pearl River delta is Chinese inland among them a main business and manufacturing industry area, situation of Guangzhou, Shenzhen will make China‘s main luxury market. Situation of Guangzhou, Shenzhen will make China‘s main luxury market..

Data shows, chinese consumer recognizes 60 many different extravagant brands on average, shenzhen consumer recognizes 46.7 brands only, and the amount of Guangzhou, Beijing and brand of Shanghai consumer recognition is respectively 67.5, 70.5 mix 73.3. Visible, the promotion potential that Hua Na area spends to luxury acknowledge is the greatest, make clear a little bit bigger to its consume latent capacity.

Credit card increases exciting luxury consumption

The report shows, “Show off “ the element still is the key that drives luxury consumption, of China in produce consumer to contact luxury and success and decorous grade cheek by jowl together, of Beijing and second line city suffer the person that visit to be agreed with particularly to this. Of 60 % suffer the person that visit to state they are willing to buy vogue or famous product with high price, the scale that second line city accepts the person that visit more be as high as 66 % . Of the brand famous spend and the position is to drive the youngest (20 years old come 24 years old) and the oldest (35 years old of above) the mainest factor that gets the person that visit to consume luxury.

Of 49% suffer the person that visit to express, they return a burden not to rise now, but the hope can have luxury soon.

A lot of sufferring the senior administrator that visit points out, the growth range of decorations and gem market is gotten strong than dress much.

The attitude that Chinese consumer consumes to credit card is cautious still. To major industry category, express to be willing leasehold buy luxury suffer the person that visit to be less than 10% . Of 29% suffer the person that visit to do not have credit card, have the accepts the person that visit to have 3 Zhang Huo above credit card of 19% only. Consumer most apt is passed leasehold go buying the more expensive product such as watch and gem. Finish Li Lingde of partner of audit of equestrian power China thinks, credit card utilization rate rises to consume exciting China luxury.

Opposite at North America brand, of all cities suffer the person that visit more partial Europe brand.

Leave the country swim won‘t weaken domestic consumption

In suffer in the person that visit, leave the country every year swim or of above suffer the person that visit to amount to 33% . In leave the country in swimming consumer, 90% meetings buy luxury. Exceed half the number suffer the person that visit to be able to buy luxury to serve as a gift for other, especially cosmetic and handbag, pen and glasses. But, of 86% leave the country swim suffer the person that visit to state they can buy luxury in home. Show without evidence, travel opportunity increases the sale latent capacity that weakens domestic luxury.

Luxury consumes district difference

The Guangzhou that has 30% because of collect and consuming luxury to be in spic, Shanghai more suffers the person that visit and the Shanghai of 24 % to suffer the person that visit to state appreciate is collected is one of reasons that luxury consumes, the scale of other area is inferior.

Guangzhou person is willing to spend money more the experience is costly enjoy

Of 36 % sufferring the person that visit to express to buy luxury is for him award. With buy the luxury photograph such as handbag and dress to compare, of Guangzhou, Shenzhen and second line city suffer the person that visit to be willing to spend money more the experience is costly enjoy.

Shanghai person pays attention to celebrity effect more

Beijing and Shanghai suffer the person that visit to be willing to buy fashionable product and brand with high price most. Major customer does not value celebrity effect, nevertheless the consumer of Shanghai pays attention to this relatively.

Female of Chinese high end leads wasteful spending “ her times “

According to what Ctr market considers to was released a few days ago female of Chinese high end was investigated 2008 show, the high-end female dimensions of the city of 8 a gleam of such as Beijing, Shanghai, Guangzhou, Shenzhen was achieved 1.67 million, average month income reachs this burgeoning group 7000 yuan, and family year average income is to be as high as 240000 yuan more; The high-end female of 40% basically holds the position of an enterprise to be in charge of high.

Exceed 7 adults to buy famous brand by him ability

Exceed 7 to become suffer the person that visit to often pay close attention to all sorts of popular and fashionable information, the high-end female of 72.2% buys famous brand product by him ability, car of its illicit home retains rate amount to 53.5% .

High-end female group is to show more to luxury peculiar clinging, investigation shows, when high-end female buys perfume, gem, box to wrap, express must the scale of famous brand was achieved respectively 42.6% , 41.2% with 17.6% . The high-end female of 73.6% expresses to be in protect skin to taste a respect, won‘t change a brand easily, the gets the person that visit to be willing to raise his through making up appeal of 72% . In the meantime, every month goes to the high-end female of 57% at least beauty parlour does the skin to nurse.

In this burgeoning group, the proportion that has package of 10 thousand yuan of class is 9.2% , of shoe of 3000 yuan of class and watch of 8000 yuan of class have rate it is respectively 19.2% with 15.9% , the proportion that has sunglasses of 3000 yuan of class also was achieved 16.2% . Occupy Ctr advertisement additionally to monitor data to show, advertisement of luxury of 1~8 month China put in 2008 amount to a RMB 26.3 billion yuan, than last year to the limit of one‘s capacity of the corresponding period grows 19% .

Consumer of luxury of Bi Mawei China overtakes tide to report the industry observes

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Zhao Benshan is the its practice cut the ribbon at an opening ceremony, flagship store with luxurious racing bike to do those who have guest unit price to exceed 600 yuan is neighbour, big direct burn holothurian as meal brunt inn, introduce brand of numerous and famous international, all these is matching the high end of Jin Baohui shopping centers to locate, send the practice that hopes to assemble shopping center through golden treasure to promote whole business group position “ cry “ more incessant Yu Er. However the reporter visits discovery of this shopping centers for many times, the passenger flow here very cold and cheerless, inside half hours the reporter saw two clients inside inn only even. Although person energy of life is not the crucial factor that high-end market survives, but the habit that this client that sufficient specification has high end to consume ability still does not have nurturance to shop in Jin Baohui. The expert expresses, shopping centers is in the Jin Baohui that at present practice is not worth a year breed period in labor pains, if want to shorten this are periodic, bazaar is serving and layout link makes great efforts more.

Energy of life of person of practice half an year lasts low fan

“Make world-class business market “ the dream of the founder king sickle that is Jin Baohui shopping centers, also be ultimate goal of Jin Baojie. With the capital bazaar of other high end includes Yan Sha shopping centers, contest spy shopping centers is financial market even what shopping centers differs is, jin Baohui shopping centers did not duplicate blindly the mode enrolling business of bazaar of other high end, the operator of bazaar chose to garrison China not less first the luxury brand of the market, the store of dress of BILANCIONI high-quality goods that includes to come from Italy and Swank Shop, Carlo Pignatelli, Ludwig Reiter. They collect shopping centers itself for golden treasure not only, also be the brand is at present coessential spend serious capital retail market added new blood.

Before a few months golden treasure assembles shopping centers start business that day, heavyweight stars the arrival of Chenglong and Zhao Benshan highlighted the extraordinary of this bazaar, shopping center also assembles to golden treasure inside course of study anticipate much one expects. But reporter near future sees inside this bazaar for many times however, the passenger flow inside inn is very thin.

Last weekend, assemble shopping center to solved relevant circumstance reporter to visit golden treasure again, with practice at the beginning of photograph comparing, the brand inside inn is entered halt rate already had apparent promotion, but get together of the brand such as Gu Tang, EURO STAR outside the wall still is being hanged “ be about to practice “ catchphrase, be in with the reporter market practice at the beginning of be seen without any change. The pensile tag on gate of a few brands “ decorating “ , remind consumer here is a new market.

A reporter that in bazaar international big shop sign collects sees, although bazaar already practice a few months, but get together hard as before the person is angry. Inside inn of well-known trademark Baberry, of simple but elegant of a few dress guide buy can do without the thing. In bazaar 23, reporter place sees with a be exactly the same, every time the reporter has gone, guide buy can raise a head expect the reporter shops into inn. Reporter immediately covered a staff member inside bazaar, about inn to the reporter wife is enraged low confused doubt, this staff member is only with “ OK still “ as the answer. Reporter immediately calls this market a controller, but this personage not any questions that the front answers shopping centers of concerned Jin Baohui.

Subsequently, the reporter kept discovery 10 minutes in mouth of Jin Baohui front door, enter door store to sweethearts only, be less than 5 minutes of time, these two clients left market. Before bazaar door the reporter sees, although golden treasure assembles shopping center temporarily parking space is not much, however sparse ground parked 34 cars. Specific understanding is informed the reporter, these are to enter big direct the client that burns holothurian repast.

Big direct when Dong Zhenxiang of limited company president once was accepting a reporter to interview, meal investment expresses, very the development perspective that values future of Jin Baohui shopping centers. But the case that the reporter investigates in bazaar however no less than character of Dong Zhenxiang place, jin Baohui shopping centers has successful factor, but bazaar still needs to be faced with now breed longerly period.

Market of handicap of 4 big reasons grows

In interview, beijing business economy learns secretary-general to bilk this world to tell a reporter, regard a fixed position as high-end shopping centers, the discretion that the person enrages is not the payoff that influence market future develops. Always come the consumer that high-end bazaar shops is to be being held in the arms more consume a purpose clearly and come, and the commodity unit price of these bazaar is very high, every complete market brushstroke shops to be able to obtain outclass new world market, medium the profit of the bazaar such as friendly general merchandise.

To Jin Baohui shopping centers faces a person at present morale is very low ahead awkwardness, lai Yang expresses, current, go commonly the consumer that high-end bazaar shops, they are spent to the faithfulness of bazaar very tall. This is just like many consumer to be able to aim at some brand only when buying high-end cosmetic, want to let them change the difficulty of the brand is great, as high-end commerce talk is likewise such.

Not only such, look in Lai Yang, high-grade market is extremely high to the requirement of establishment of circumjacent form a complete set, high-end office building, high-grade hotel must want relatively concentrated. Current Jin Baojie‘s area in light of the condition, the CBD area photograph that flourishs with luxury business is clearer than existing difference.

To Lai Yang‘s viewpoint, guo Zengli of director of center of information of property of Chinese shopping centers also expresses self-identity and complement, with Jin Baojie area photograph is compared, the high-end commerce of CBD area is spent thick and fast very tall. Nowadays, the commercial project that relies on monomer success has been sent more make rare product, before the competition between bazaar and bazaar already transferred to the competition between trade group gradually. Although wait for project of high-end shopping centers to be in as square aing shady retreat on a green hill,did not come in succession practice, commerce of capital high end has gradually emanative trend, but in light of current condition, no matter commerce of CBD area high end is characteristic respect still is on the amount the advantage is clear.

Shop to luxury to see customer the preference of destination, the reporter interviewed many consumer that often buys high-end brand, they express mostly, country trade store and Yan Sha shopping centers are its first selection. Additional, still a few high end personages choose to go to Xin Guangtian ground shopping. This also from another flank confirm the analysis of the expert inside course of study to commerce of capital high end.

Collect the current situation of shopping centers to golden treasure, an in-house personage analysis that does not wish to disclose a full name says, from Jin Baohui shopping centers enters the amount that is stationed in a brand to be added gradually much, and introduce many extravagant brands Beijing first not ugly gave its to expend kongfu one time quite in the process that enrol business, be worth affirmation. But union is current the consumptive psychology of high-end crowd is not ugly piece, they buy goods more be pair of luxury brands approbate, the consideration of and rather than to the respect such as its quality. On the other hand, choose the commodity of these brands is its identity to reflect, it is the means of a kind of implementation with contented ego. Turn over Guan Jinbao to collect the brand inside shopping centers inn, although its carry a lot of luxury cards the capital, introduced a lot of new blood, but after all of the brand such as BILANCIONI, Swank Shop, Carlo Pignatelli, Ludwig Reiter famous degree far in domestic consumer heart wait for a brand as LV, ARMANI. Become what these brands pass market of period of time to breed only, accumulated certain and famous after spending, just win high-end customer likely approbate.

In addition, this personage still thinks, shopping centers of photograph comparing Yu Yansha, contest is special shopping centers and even financial market the bazaar such as shopping centers, the fame of Jin Baohui shopping centers shows inadequacy slightly. This personage citing, as a personage inside course of study, oneself did not have been to Jin Baohui shopping centers to make survey, “The personage inside course of study does not go, the conduct propaganda that shows market still does not reach the designated position, need not carry more let consumer understood “ .

Breed period beard exert oneself to make segment of layout, service

A personage that studies bazaar operation all the year round tells a reporter, with respect to Jin Baohui the case of shopping centers looks, at the beginning of bazaar is in practice breed labor pains period. Regard a high end as bazaar, its are bred period the bazaar of the end in often wanting to grow to locate at. Look in this personage, how utmost ground shortens breed period, make bazaar enters the right path to become the urgent matter of Jin Baohui shopping centers at an early date.

To this, 0 business government seek advice from Beijing clear city limited company is presiding advisory Shi Liuhui suggests, if want to shorten practice at the beginning of breed period, bazaar must be in 3 canals issue segment of battalion carry, layout, service together. Because the capital has had start business of market of numerous high end, case of carry of run of market of wh some of which is good, as Jin Baohui shopping centers character, need to imitate only, the successful pattern that studies them can. Look in Liu Hui, layout and service segment just are bazaar is being bred period in the stern test that faces. According to before commercial law, a bazaar has after practice amount to 128 jobs to be fulfilled urgently, there are about 30 in this is bazaar layout branch “ obligatory course “ , among them 3 the mainest jobs are ordinal be, let cause client know market; Make the client enters bazaar to shop; Let its become the faithful customer of bazaar. Liu Hui tells a reporter, implementation rose this at 3 o‘clock in light of it is easy to be like, actually is not easy, need bazaar each department clerk falls his job to real point.

Liu Hui analysis says, well-known, of high-end bazaar live the amount that the key is VIP client, the bazaar no more than of new start business can attract consumer to become his VIP customer through two kinds of means. A kind of method is through be in high-end office building and other places undertakes VIP is inducted, another kind is the VIP client that loot fastens a bazaar. Enter member of VIP of recruit of office building of some 5A class to be with the staff member of department of market of a market exemple, after dealing with VIP finally to block 100 thousand pieces suppose, still need to undertake to these VIP clients the identity is chosen, after this, bazaar need is opposite centrally the short message of crowd take action after choosing is informed and little gift gift, these methods are to make this part crowd turns into truly the faithful client of bazaar. Meanwhile, the maintenance of afore-mentioned VIP clients works need undertakes for a long time throwing, need to last at least inside an activity cycle 6 months time.

Speak of this problem, an in-house personage tells a reporter, the service segment that bazaar of a high end makes VIP client in exert oneself while, the investment of bazaar layout link wants have a definite object in view, need the demand be identical with VIP guest layer. This personage tells a reporter, after the market survey that carries full and accurate, bazaar can be informed the accelerant that this part crowd often encounters, the investment such as advertisement of in an attempt to is more accurate.

To Jin Baohui the faithful client of shopping centers is made, still have expert proposal, the characteristic of consumer of zone of well of king government office is bright distinguish easily, golden treasure assembles shopping center should first in the VIP system of the bazaar of person of accept of business affairs personage that with a view to encircles the business around, come so, also can shorten breed period.

In addition, still the expert thinks, the meal industry condition of Jin Baohui shopping centers is at present more reasonable, in big direct the crowd that burns holothurian repast is OK and effective undertake with bazaar passenger flow is shared.

Jin Baohui‘s person is angry

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As the drawing near of christmas, consumption of Shen Chenggong liquor enters the most pleasant stage gradually. Each are big the supermarket consumes heat to assure, the red wine of nearly 1/4 begins to hit lose a sale, in this foreign festival, red wine makes a sale most the wine of flourishing kind. Besides oneself drinkable outside, high-grade wine also makes christmas day or the beautiful of give sb a present of new year‘s day is tasted. Wu Jianhua expresses secretary-general of Shanghai brew guild, the sale of high-grade this year red wine and bottled unit price all have 3 to become above go up.

The dream inn of Le Fulong is in the home, the rebate of red wine price of nearly 1/4 is in 7 to 9 fold between, sales promotion member tell a reporter, begin red wine consumption to enter peak period from October, from the consumptive small climax that beginning at the beginning of this month is the Christmas, new year‘s day, buying a number is off-season two 3 times, the ceremony box of red wine of a few entrances, foreign wine is to soar more, estimation can appear a few days ago in the Christmas sales volume climax.

“Growth of spending of these two years of red wine is rapid, be opposite as foreign manufacturer especially the layout of market of Chinese high end, the growth that imports high-grade red wine is particularly apparent. “ Wu Jianhua says. The sale of growth rate prep above that imports red wine expenditure, the growth range of price of its sheet bottle exceeds 3 to become, import bottled wine also over bulk wine, the red wine that enters Chinese market it is thus clear that more and more high end.

Shanghai bishop Christmas is consumed

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A year many before, the situation with the as sudden as lightning sweeps across financial crisis the whole world, its influence involves each fields. So does it have He Ying to ring after all to luxury industry of high end? A few days ago, the reporter was taking this problem to visit industry of French high-quality goods to combine lady of baud of can presiding apparitor.

Baud expresses, financial crisis causes serious effect to world economy, overhand in people heart also shadow. And the wave motion of this kind of mentally can is opposite especially luxury industry causes impact. Because although economic condition allows, below the atmosphere of the crisis, people also can reduce the consumption to luxury. This federation is so a few more subordinate the turnover of champagne and food brand appears to drop apparently. In addition, produce the main consumption country of luxury as France, the United States and Japan are disastrous in this crisis, this also affected the outstanding achievement of a few brands on certain level.

Baud points out, from the point of entire industry, different brand sufferred percussive degree to form bright contrast. Generally speaking, the influence that internationalization brand gets wants a few bigger, and brand of a few characteristic still realized good outstanding achievement. Baud notices, in last few years, the interest to French luxury is in Chinese consumer to grow every day, already made this trade a main customer group. She thinks, chinese consumer is having special interest to the luxury of beautiful, avant-courier. From 2005 up to now, union of trade of French high-quality goods had 7 member to enter Chinese market early or late.

Baud says, the traditional festival as the west — christmas draws near increasingly, the offensive of each person that old brand also strengthened offset to expend, because the sale outstanding achievement during the Christmas occupies the about 82 % of exit turnover. She thinks, before the crisis, luxury brand cannot seek the market in French home only, should strengthen international to cooperate however. Her citing says, federation will be rolled out in October this year “ net of high-quality goods of French life art swims “ , it makes numerous China netizen never leave home, can move back and forth at 70 France arbitrarily the precious picture of top class and extravagant brand is symphonious like the world in, experience the glamour of French life art. Next year, federation still will strengthen the cooperation with thalassic area country.

Baud analysis says, this economy crisis makes the consumptive pattern of people arises very about-face, what people goes after previously is vogue, and ask now high quality, have connotation and the product that have investment value, and the concept of this and French luxury industry happens to have the same view.

Union of trade of French high-quality goods founded 1954, assemble sweet Nai, 70 France such as Ma Shi of Luyiweideng, love top class brand, cover 130 kinds of industries, be provided like cate of decorate of fashionable dress, crystal, books, pottery and porcelain, hotel, skin and bullion bronze ware, the tenet is the life art that represents to luxury of global promotion France, sex of the look up before guiding high-quality goods industry to undertake thinks.

Market of China of union of trade of French high-quality goods

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Colour gets the pink of this 5 carat to clinch a deal with 10.8 million dollar, every carat price is as high as 2.16 million dollar unexpectedly

Naked get an auction to be made in the light of investment client namely, investment objective often does not pay attention to the brand style of gem headgear

At the beginning of December, in by a definite date beautiful person gets Hong Kong of 5 days autumn in patting, jewelry is not artistic luxury to encounter almost fool grab, “Magnificent gem and emerald headgear “ special performance clinchs a deal rate be as high as 88% . Colour gets the pink of a 5 carat to clinch a deal with 10.8 million dollar, every carat price is as high as 2.16 million dollar unexpectedly, beautiful person gets a respect to weigh this “ every carat that achieves any phyletic gem on the world auctions a record “ . It is reported, the person that this phone contest is cast buys the home for inland.

“10.8 million dollar clinchs a deal ‘ jade-like stone colour is pink ‘ , it is gem of this year whole world what what record in the auction is highest clinch a deal pat article, advanced 10 clinch a deal greatly in valence, 8 are bought for home of Asian private Tibet, market of spending of indication Asia high end is in get warm again after a cold spell. “ beautiful person gets say of Asian area gem and emerald department director Ms. Shi Lihua. In fact, 15 years ago, pink of a 19.66 carat is gotten sell a 7.4 million dollar nevertheless.

“The price of diamond depends on size and special color and appearance, jump over exiguous color, weight is greater, spend completely taller, its value is greater also. “ the lady of Fan Qin act vigorously that manages old diamond to trade says to this evaluation.

Outside the high-end purchasing power of discharge?

Hong Kong autumn is patted in, hold with the corresponding period of gem headgear special performance “ wine of top class and valuable name “ in the auction, 85% what the number that Hong Kong, Taiwan and inland buy the home occupies contest of this sale success to join total number, outback bishop bought a number to grow 9.8% than last year.

And according to the United States “ wall street daily “ report, the blame such as highest grade bishop, watch and gem is artistic the international market auction of kind of luxury, the demand that place of Chinese inland plute drives appears to rise in the round posture. Beautiful person gets a company to express, the bishop demand that comes from Chinese inland relatively the corresponding period grew about 10% last year.

Art is not in this kind kind in luxury, with gem diamond most costly. With a jewelry that beautiful person gets the corresponding period to be able to be held in Hong Kong horse race is auctioned — in the gem sale that Japan kisses and holds jointly with Chinese Kuangshi, many those who come from inland buy the home to move back and forth among them, cite a shop sign again and again.

Nevertheless, as fervent as market of Hong Kong gem clinch a deal form bright contrast, be what by inland orgnaization of current and only professional jewel operates is naked get an auction to encounter slippery iron Lu.

Will hold in Shanghai exhibition center on November 29 annual “ colour of 21 centuries gem gets an auction to meet “ , obtained only of 30% clinch a deal rate, the big carat of more than 100 thousand yuan of above is naked get an auction to be completely annihilated approximately, clinch a deal the forehead dropped considerably last year compared to the same period.

In fact, naked get an auction to be made in the light of investment client namely, investment objective often does not pay attention to the brand style of gem headgear, apprehension more be, this gets Buddhist monastic discipline to tear open after coming down, diamond is worth how many money. As a result of naked get itself to add besides the treatment of headgear value, add the diaphaneity of international diamond price, big carat is naked auger have for a time “ hard currency “ say. During although be in,global precious metal dropped in the round 2008, of 5 carat above naked getting also is to stop to go up merely situation.

“Outback diamond auctions failure, investigate its reason, with the consumption tax that comes on stage in the light of high-end consumer since October 1 naked auger bring into do not divide among them. “ act vigorously analysis says Fan Qin, “Additional raise the tax of 5% , it is to this industry close to the deathblow, disappear of gem of outback high end begins to flow to the market such as Hong Kong painfully. Disappear of gem of outback high end begins to flow to the market such as Hong Kong painfully..

It is reported, because auction failure, hold this second Shanghai naked the sale that get square, what had cancelled to was in Beijing to hold January on next year is naked get a sale. And the site was auctioned last year, an estate businessman that is Beijing solely was patted value of 15 million yuan of RMBs naked auger.

Diamond invests year all redound 5%~15%

In Fan Qin nevertheless act vigorously looks, it is the inning that invests diamond as before at present, especially 2 carat above, have order and degree of color of D, E, F, spend the diamond in VVS above completely.

“Erupt from financial crisis up to now the price of heavy metal goes in light of situation, compare the precious metal with the other transparent price such as platinic, palladium, rhodium, silver, the price of diamond falls the lightest. The diamond of 5 carat above, the price still strong, the diamond under one carat dropped generally a lot of. “ Fan Qin act vigorously says to CBN.

Came in January 2008 October, diamond value of one class market rose 30% , after this, precious metal was experienced violent drop, platinic gold price is more from 600 yuan / the defeat below the gram arrived lowest 195 yuan / gram, still wander in 300 yuan or so up to now. Diamond dropped only 3 short month, the price begins to pick up.

Act vigorously analyses Fan Qin, from 1986 since, diamond is general with all the amplitude stability of valence 5%~15% rises. And the diamond price rocket 2008 30% with Daibiersi (international diamond produces business) control is concerned, daibiersi be consideringed as for “ pull tower above money “ and the short-term appearance that create. Daibiersi shut his to be in for a time this year all diamond mine of south Africa, caused the diamond inside short time value of one class market rose again 15% .

And quoted price of RapaportDiamondReport(international diamond is expressed) issuance diamond international quoted price and diamond are wholesale trading discount change data shows, recently 3 months, diamond price general goes up 15% above, go up with the diamond of 1 carat above especially among them the fastest, achieve on average 20% ; And the price of diamond of 2 carat above, highest week goes up achieved even 10% .

Because be in 15 years of in the past, did not discover new large diamond lays mine formerly all the time inside global limits, and the demand of international diamond market criterion with year all the rate of 10% rises ceaselessly, diamond price from this successively make friends with a man of higher position. Nevertheless, 1979 when crisis of the 2nd oil, the price of diamond ever had been experienced drop globally, quoted price of diamond of after this international also did not return the height before 1979 again.

“From nearly 5 years international quote looks, have two tendencies: It is D/IF(immaculate) spend completely with D/VVS(need one level than D/IF) price difference is bigger and bigger, one carat differs thousands of yuan only previously, one carat of D/IF comparing D/VVS quotes now tower above 50 thousand much, the price is poor 40% ; 2 it is high-quality goods more and more expensive, each weight paragraph in, the diamond of D/IF, the price in nearly 5 years broke up one time. A colour is gotten, the likelihood in a year high speed is current ten, pat individually in the whole world field is likely show a body. “ Fan Qin act vigorously says.

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A field of Liu foreign country is advanced and custom-built release beautiful

Liu Yang of domestic famous stylist just finishs his field in home is advanced and custom-built release beautiful, that evening 10 order achievement and the price that do not poor make him sturdy oneself judgement: Chinese high the latest fashion is custom-built have atmosphere. In fact, value China advanced and custom-built of this industry is the kimono of native land stylist such as Liu Yang not just outfit brand, the international brand such as Chanel, Armani also with its fascia is advanced and custom-built march Chinese market. Industry is forecasted, high the latest fashion of China custom-built or climate will be formed inside 5 years, of international brand enter will form one big challenge to native land brand, and the standard is short of break, space of notional abuse, profit is the main problem that affects this domain duration.

Be faced with international custom-built front challenge

According to world luxury association newest data shows, total of Chinese luxury spending already took the whole world 27.5% , future will take the first place that global luxury consumes 5 years. And relevant data also shows, size of advanced and custom-built market get on 100 million yuan probably.

Armani is high-key enter advanced and custom-built area Shanghai

International brand in succession of layout China market lift, showed China is advanced and custom-built have very big market really. Among them, armani is high-key enter advanced and custom-built area Shanghai; Great Master of Parisian fashionable dress pulls boast to also bringing his value the Chinese art gallery that the high the latest fashion of 1 million euro walks into Beijing.

Great Master of Parisian fashionable dress draws praise last advanced and custom-built show

High the latest fashion is custom-built

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The first flagship store that Ferragamo is in Macao

In order to having “ gem emperor “ praise, the leading sheep of gem, horological domain Kadeya (Cartier) is exemple, this brand is in go up the area opens month of Yuhuanade repeatedly inn of 3 heavyweight high-quality goods, will hope at bay of Hong Kong gong on December 18 last year the high-quality goods shop that Shen Daokai sets is its are in Hong Kong inn of the 9th high-quality goods, also be inn of high-quality goods of square of size of afterwards Macao one (will kick off on December 4) , inn of high-quality goods of city of Shenzhen every phenomenon (will kick off on December 9) hind, the costly mark that exclaim of another your person stops.

The month on Kadeya opens store of 3 heavyweight high-quality goods repeatedly at Hua Na area

Really, china, the felt economic crisis is brought impact with the rising already practical market with etc Asia, but photograph comparing United States, Japan and European country, the former influence rate that experiences is opposite still less. Luxury company wants agog to be in these places gain, in order to remedy the sale shrink situation that in the world other area encounters, then in succession be eager for doing sth, increased attention to spend to the client of Hong Kong, Shanghai, Beijing, Macao, Singapore and other area and city, this also included a few cities of Mongolia country among them.

Asian luxury brand floats inferior change

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Since December, price of high-quality goods vinous rises ceaselessly, bourse of London international bishop (the main index of Liv-ex) shows, sheet will be December rose 0.9% , the red wine of LIV-EX rose 0.7% .

2009, demand of vinous of wave Er much high-quality goods exceeds expect, 1999 expression highlight place of business of the wine that pull phenanthrene especially, in a year in before last 125% , from 2000 euro one chest is swelled to 4500 one box.

Expression is best in December is Wu Danggong 1996(MoutonRothschild1996) , the price is 2600 euro one box, go up 9.5% .

Red wine invests foundation chairman AndrewdellaCasa to think, next a few months, fierce still can rise when red price, “Like Wu Danggong such 1996 high-quality goods had been become rare be short of article, there are a lot of consumers to be willing to taste ancient bronze mirror on the world. There are a lot of consumers to be willing to taste ancient bronze mirror on the world..

Asian market still rises quickly to demand of high-quality goods vinous, did not appear the trend that put delay. Hong Kong had become the bishop that is next to new York to auction a center now. From 2007 Hong Kong abolishs liquor tax begins, it with respect to advance rapidly, begin to replace even originally the 2nd old wine auctions the whole world central London.

As a result of Chinese tradition festival Spring Festival is about to come, demand of high-quality goods bishop may appear new round of growth. In the meantime, as a result of Hu Nianchun section as it happens was on Feburary 14 the Valentine‘s Day, western plute also can buy high-quality goods wine in this day. Below double section advantage, inevitable meeting increases sales volume. The spring wine of LIV-EX is tasted release should draw on the wisdom of the masses, the sale that predicts wine of wine place of business 9 years can be achieved new tall.

Red wine invests foundation to forecast, index of bishop of mainstream high-quality goods can rise during 2010 18% . The expenditure that investment of high-quality goods vinous invests than much is little, and gain is more. Last year 12 the middle of a month, LIV-EX appeared in March only of 1.2% drop, the others 11 months are gain.

Bishop invests extraordinary stability, the price also unlike bond in that way the fluctuation is big, this investment is so popular with each passing day.

Demand of bishop of Asian high-quality goods

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Spring Festival drawing near, market evidence shows, hopeful became China 2010 Boerduo of period wine basically buy the home.

GaryBoom of standing trustee of BordeauxIndex of famous bishop trafficker weighs British London, china will greet a tiger on Feburary 14 year the Spring Festival, at present this company receives the order that comes from an Asia to be as high as 500 everyday, 000 flower pounds. Not long ago, brushstroke pulls worth of phenanthrene order money to be as high as 200, 000 flower pounds.

Boom says: “The enthusiasm that Chinese market brews to beautiful of place of business of wine of wave Er much class is rising, nearly two years, will top class vintage wine is given as Spring Festival gift had made a kind of trend. Spring Festival eve has been become appear on the market except period wine period beyond the busiest phase. Spring Festival eve has been become appear on the market except period wine period beyond the busiest phase..

Company of bishop of ASC high-quality goods carries out president Shen Pintong to express, growth of high-end vinous sale is not confined to Boerduo vintage wine of place of business of one class wine, the demand of bishop of other high end of this company is very exuberant also, all rise considerably to the sales volume of private client and cafeteria. “The Spring Festival and the bishop that mid-autumn is Chinese market sell fastigium, outclass christmas and new year‘s day the sales volume of eve. “ he says.

Boom complement says, chinese market is having unconventional glow to wave Er much vintage wine, become Boerduo extremely likely of period wine buy the home greatly. “Far east buys a likelihood general first large-scale enter period wine market, although before them buy an amount and not quite, but the opportunity is already at present mature. But the opportunity is already at present mature..

Shen Pintong also expresses, portion wave Er is much 2008 the demand of period wine has risen considerably. If the price of portion period wine won‘t be exorbitant 2009, demand still keeps hearty.

Chinese wave Er is much period wine

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