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China exceeds the United States to become the 2nd big luxury of world to consume a country, made media central point recently. Make Euramerican day costly in financial crisis when brand demand is general and atrophic, chinese luxury market however “ scenery here alone good “ , the limelight that even media says the Chinese consumes luxury “ had covered Arabia household “ .

“Luxury “ the definition is “ the costly consumable with blame indispensible life “ , since “ blame life is indispensible “ , answer when do according to one‘s abilities. Chinese per capita is remained on the world “ the cogongrass after ranking “ , the respect is consumed in luxury however “ exceed the United States to drive day “ , be fond of Ye care Ye, worth while and thoughtful.

Who is “ the brand embraces wholesale “

The suit of the perfume of the watch of the knapsack of LV, Catier, Dior, Dunhill, these at every turn by tens of thousands yuan costly luxury, can find however in China a large number of “ the brand embraces wholesale “ . “Embrace wholesale “ originate language of another name for Guangdong Province, those who point to is staunch proponent and advocate, it is English “ Fans “ free translation. From be fond of a money existence bank to arrive change to consume big country as world luxury, rear “ the brand embraces wholesale “ the action that shove a hand “ result cannot do not have “ , can be its cent simply the following kinds:

Above all, luxury is wealthy offspring, many Chinese spend money like water to make the plute of the developed country dumbfounded even on luxury market. But conceal the shadow that has corruption of how many official ever since, how many influence changes showing part, how many government sector is the first again go after the element of high spending?

This year in April, developing zone of economy of lukewarm state city is in charge of appoint Dai Guosen of can former chairman is suspected of taking bribes to be examined by put on record, branch of local discipline be careful in one‘s conduct from Home Dai ferret high-grade LV is wrapped tens of, be made fun of to call by in the bookshops “ Dai Bao is wrapped “ , similar brand adores in the too numerous to mention one by one in corrupt corrupt official. On the other hand, BMW, run quickly begin to enter a government to purchase list, the official business that makes a government sector uses a car. Who these can serve as is “ the brand embraces wholesale “ the answer.

Next, chinese luxury consumption is at present young change already became a trend. An investigation to Chinese city youth shows, the youth of more than 60% is agreed with “ life indulges in pleasures in time “ idea, express to be willing to buy high quality goods.

According to reporting related xinhua net, many youths not hesitate to buy luxury overdraw consumption, the third of the twelve Earthly Branches the grain that feed the fourth of the twelve Earthly Branches. Use oneself on average only when the consumer of the luxury on the world when the money of 4% goes buying, luxury consumer of China, especially youth, 40% what use him income unexpectedly, even more money go “ suffering is begged “ , it is 10 times of world average level. For costly experience type is consumed, “Cheesy ground “ become “ moon a group of things with common features “ , “ 1 million negative old man “ , “ negative (debt) generation “ .

Not rich first excessive?

Per capita is far not as good as American China, on luxury expenditure, already exceeded the United States however, surmount Japan extremely likely, become world the biggest luxury to consume a country. The fact makes clear, in global consumption ability insufficient big setting falls, china becomes global luxury to consume big country, knock noisy to us “ not rich first excessive “ alarm bell.

According to “ negotiable securities times “ report, come for years luxury spending increases 3 with prep above GDP the speed of times “ overgrowth “ , costly name car in Chinese sales volume brand of almost highest, all luxury is in China to crowd of branch, consumption passes 100 million, 25% what occupy world luxury to consume share, these phenomenal backside hidden are difference of abnormal consumption, the rich and the poor pull cause with corruption greatly wait for negative factor.

“ swallow Zhao evening paper “ lend a networks Duan Zi, spoke most compatriots to ascend to China body luxury consumes the worry of big country very quickly. This Duan Zi says: “Home Zhang has money 10 million, nine neighbour is skint, rise on average calculate, each is Zhang Baimo! “ the excellent satirize that this is problems of pair of difference of current the rich and the poor.

If a simple luxury spending is big big country of country and economy and countryman are rich delimit equal-sign, be afraid and impertinent. Pardonable also not little compatriots does not catch a cold to this one phenomenon, took malcontent ground to give slightly even “ not rich first excessive “ evaluation.

Well-known, national income of average per capita is to measure this countryman the staff guage of numerous real purchasing power and living standard. At present the world rank of national income of our country average per capita still is in 100 besides. And the country is consumed in luxury on pop chart, we run in front of American however, this special honour, be opposite greatly ordinary people more resembling is undesirable stimulation.

Net of 1000 dragon net judges no less than point out, at present many netizens take luxury consumption and wide see a doctor for what public opinion denounces expensive, go to school the social focus problem such as great disparity of tall, the rich and the poor does abnormal of price of expensive, house comparative, even still the netizen suggests about the respect the main articles for daily use poor masses and luxury are revealed along with all the others. Below financial crisis, china becomes world luxury to consume port, be worth to think over especially.

A lot of focus of a disease

Our national per capita is controlled in 3000 dollars, with plan of average per capita can‘t prop up so huge luxury spending apparently. is income allocation those who go up is unreasonable, the flow direction impeach of wealth of society, just make “ developing country “ show a kind however in luxury spending side “ develop “ omen.

Luxury is located in the top of commodity pyramid, this is crowd of elite of a society ability is capable the lifestyle of the choice and consumptive pattern. No less than “ daily of the Yangtse River “ the article points out, our country remains a developing country now, the coefficient of difference of the rich and the poor exceeds international cordon, luxury consumption breaks another record, to rupture this one academic judgement offerred the society animated paradigmatic, the elite that also makes clear our society and masses are in the respect such as speech authority, interest gradually not quits while, also begin to pull open difference on individual lifestyle and consumptive idea.

No less than “ Yan Zhao Metropolis Daily “ the comment points out, the economy that reviews instantly grows incline to and income to allocate mode, those who make a person regretful is, average income person synchronous promotion gets in living to do not have the process that develops in Chinese economy fast however, formed bicephalous difference with each passing day instead bigger and bigger dumbbell income allocation pattern, such economy progress and distribute form of course very it‘s hard to say is health and harmony. Say from this meaning, first rich after failing to be driven in time rich, income allocation fails more benefit and in low income group, be afraid ability is domestic luxury consumption meets with repeatedly “ not rich first excessive “ accusing true question.

The rapid growth that luxury consumes is not terrible, terrible is to accompanying a dweller the joint promotion of healthy atmosphere of common living standard, morality, through further innovation the first time allocate a mechanism to increase dweller income with 2. Although say, collective and rich target can come true, the money luxury that uses oneself also is his freedom, but luxury consumption also is not one is worth pretentious consume kind with advocated reason, because it is mixed substantially environmental protection, can last, managing model development concept photograph is contrary to.

Luxury consumption

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“ times of an ancient name for China “ the reporter learned from Department of Commerce recently, department of Commerce is considering to reduce partial luxury about department bureau the problem of relevant tax rate, involve cosmetic, high-grade watch to wait a moment. The reporter still understands, department of Commerce returns Ceng Zhuan door to hold a seminar to study relevant issue before this.

Luxury consumes ability to flowed to foreign circumstance to had caused the attention of all circles increasingly. Vogue management seeks advice from desire state (Beijing) Yan Jun of chief inspector of project of administration of luxury of limited company president, Beijing University tells our newspaper the reporter, he will be away on official business this year in July when France, see in the brand shop that in a famous and extravagant brand Lu Yiwei enters, “Inside probably the person of 80% is a Chinese. “Inside probably the person of 80% is a Chinese..

Believe a lot of having to leave the country too swim the person of experience is not new to this one act, buy what luxury has become Chinese tourist going abroad almost to be chosen surely “ program “ . Mr Lv that just came back from the United States tells “ times of an ancient name for China “ reporter, the travel that he is in is round in all 11 people, in brand shop of bag of a LV, just buy merchant to not be willing till resell.

Occupy Yan Jun to estimate, be swept in abroad so by Chinese tourist the clothes that goods purchases, bag, gem, cosmetic luxury that can carry, comparative roughly in domestic sale with this kind of commodity, exceed domestic sale possibly even. Be this one circumstance, let Department of Commerce finally do not sit. Be in early August, jiang Zengwei of undersecretary of Department of Commerce is in “ People‘s Daily “ published signed article “ continue to enlarge consumptive demand adamantinely “ in put forward clearly, “Perfect adjust entrance consumable tax rate, attract high-end consumption. Attract high-end consumption..

Data of national statistic bureau shows, before 3 quarters, final consumption has 4 percent to the contribution of GDP, stimulative spending has been become help the effective method that uses economic growth. Because the demand potential of luxury is tremendous, consequently proper standard is consumed with what guide luxury, to expanding inside need to play the effect that touchs economic growth to be able to remove get effect instantly then. Be based on this just about, department of Commerce consumes the problem of outflow to begin to take action in the light of luxury.

Appeal of Department of Commerce reduces custom duty

When the reporter is interviewed, learn, the country has organized personnel development to go to Beijing about sectional near future the part is famous luxury sells a businessman, survey home luxury consumes concerned situation. Yan Jun criterion discloses, near future Department of Commerce ever organized the expert‘s seminar, will technically discuss the concerned issue of Chinese luxury consumption.

Jiang Zengwei puts forward clearly in its signed article, because Chinese dweller income rises, the RMB appreciates, the element such as difference of price of the commodity outside churchyard, chinese tourist purchases high-grade consumable in great quantities in abroad. He expresses, this part high end consumes be objective existence, with its the flower is in abroad, be inferior to trying to stay in home.

Jiang Zengwei puts forward, can consider to lower the relevant tax rate of the commodity such as cosmetic, high-grade watch appropriately, the high-grade goods of stimulative home demand increases an import, the consumption outside partial condition translate into churchyard is bought, enlarge the sales revenue of home market.

High level of market of a high end ever disclosed, appeal of Department of Commerce reduces luxury custom duty, but wealth tax section considers may affect revenue income, denied this proposal. Reporter of this one view fails to confirm, the answer that the reporter gets when personage of total bureau of advisory state tax at this point is, section of concerned business of tax total bureau is opposite the country this matter not know the inside story, the statement that tall custom duty makes luxury flow to abroad is unscientific, because although be in abroad,buy luxury, going back to the motherland also is custom duty wanting capture when custom. Nevertheless, this personage indicates the goods that like the dress, bag a kind of inconvenience registers at the same time, existence of collection custom duty is difficult. And in fact, it is the luxury that the dress, bag, gem, cosmetic can carry this kind, it is to leave the country the principal part that the tourist buys luxury.

Latent capacity needs inside enlarge tremendous

Tremendous market potential lets tarry luxury consumption expand undoubtedly inside need to provide allure extremely it seems that. Hua Lianxin smooth general merchandise (Beijing) when 瑢 of Pang Kun of limited company vise general manager accepts our newspaper reporter to interview, express, below good position, if level of price of domestic and international luxury considers, the sale outstanding achievement of new smooth scope of operation can turn over times, more even.

Bain seeks advice from the report of the company to predict, chinese luxury market will achieve year of growth rate of 20%-35% 5 years in future. This report predicts American luxury sale will drop compared to the same period 2009 16% , japan and Europe will drop respectively 10% with 8% , but these fall will go up in certain level by the Asia the anticipation of 10% grows place to offset. In Asian growth, chinese contribution is spent for 12% . Bain predicts China the luxury sale this year will achieve 6.6 billion euro, under the 19 billion euro of 44 billion euro of the United States, 59 billion euro of Europe and Japan.

Leave the country the rapid growth that tourist counts, go abroad from another flank report buy what luxury consumes ability to increase. Chinese countryman economy and bulletin of social progress statistic showed 2008, domestic dweller left the country 2008 the number amounts to 45.84 million person-time, grow 11.9% . Among them because of illicit leave the country 40.13 million person-time, grow 14.9% , occupy leave the country 87.5% of the number. China leaves the country tourist number already exceeded Japan, become the Asia‘s biggest passenger source to export a nation.

The investigation of AC Nielsen shows, 2006 of Chinese tourist leave the country every time each those who swim is average shopping defray is 928 dollars, accordingly computative China left the country 2006 swim shopping consumption is as high as 30 much dollars. And predict according to Department of Commerce, to 2014, china will make the luxury market with the biggest whole world, those who occupy global gross 23% the left and right sides, china leaves the country luxury consumption ability of the tourist cannot be ignored anyhow.

The expert is open to question

Become to keep consumption of luxury of a huge sum in home inside need, department of Commerce has begun the operation. Nevertheless the personage inside course of study thinks, it is Department of Commerce takes action merely, and it is current only of the hearsay reduce luxury custom duty, the effect is potential won‘t apparent.

When Pang Kun 瑢 accepts our newspaper reporter to interview, express, chinese luxury and foreign photograph are compared, high price needs the issue that is tall custom duty not just, however the cost structure problem that Chinese market manages. She tells a reporter, at present tariff of Chinese luxury import is commonly 15% arrive 25% between, but in fact price of luxury home heterodyne is these not just.

Besides custom duty, luxury has custom to detect even into inn, detect into inn, these want to collect fees, and detect unit commodity is different, different collect fees different also, and there still is value added tax in selling a process, do business say, consumption tax is waited a moment, whole segment comes down the price of domestic luxury can compare country of origin commonly tall at least 1/3.

Pang Kun 瑢 expresses, reduce luxury domestic and international price is poor, need the adjustment with many integrated domains, need the improvement of whole management environment. Liu Huan of assistant dean of college of Wu of duty of university of central finance and economics also expresses, custom duty is not the only reason that creates difference of luxury high price, and the development that drops custom duty to control domestic relevant industry likely, he is accordingly deprecatory reduce consumption of luxury of custom duty, tarry to expand inside distensible point of view.

Nevertheless Yan Jun expresses, if the policy that reduces luxury custom duty can be carried out, can yet be regarded as a well-advised choice, can keep consumption of one part luxury in home not only, still can drive circumjacent industry for instance manufacturing industry is mixed retail trade the development that wait.

Luxury custom duty consumes Department of Commerce

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The luxurious passenger liner in the voyage

According to introducing, traffic Department of Transportation just in October the middle ten days of a month was released formally “ be in about foreign book passenger liner China concessionary begin much dot to hang the announcement that relies on business “ , classics of passenger liner of book of clear foreign country is special case approval, can be in China begin much dot to hang rely on business.

Li Junjie of section chief of management board of condition of discrepancy of the Ministry of Public Security says, 2009, discrepancy condition management board made the Ministry of Public Security technically allot surely “ examination of frontier defence of condition of passenger liner discrepancy runs way “ (try out) , frontier defence of normative each district checks the passenger liner of mechanism to check an order, carry out passengers of a series of convenience passenger liner to give the examination measure that enter a country, the in domestic port of call the mouth all does not land passenger after including to allow to enter a country along with passenger liner among them is avoided do to leave the country formalities; The manifest that offers by the ship into the foreign book passenger that leave the country along with passenger liner is avoided fill, leave the country the card that register.

Xu Guang of chief engineer of traffic Department of Transportation discloses, still will strengthen international sea load to carry legislation works henceforth, normative international passenger liner is in China management behavior, strict international passenger liner is in China requirement of management security technology, safeguard China people goes the safe condition of travel; The concerned compliance that adds WTO according to China and with concerned country (area) bilateral agreement arrangement, foundation of plan of relevant law law is perfected to go up in further research, will allow company of passenger liner of border of condition foreign country to be in stage by stage China create solely invested company, develop relevant management activity; Henceforth, company of international passenger liner trusts the management person of the business such as sale agent of organization of conduction passenger source, passenger ticket, should obtain the relevant aptitude that the nucleus sends traffic Department of Transportation; Still promote research state-owned passenger liner to fleet is built and run relevant policy.

In addition, customs total office superintends Sun Rongyan of department vice director to divulge, customs total office plans to superintend passenger liner method to be declared to branch of politics and law for 2010 year a kind of legislative project, in order to make clear the specific mode that custom superintends to passenger liner and operating sequence and requirement, simplify passenger liner is connected involve procedures, raise custom to superintend efficiency.

The personage inside course of study thinks, of these measure carry out those who be sure to raise passenger liner further to connect involve rate, the development of economy of stimulative China passenger liner.

Passenger liner industry

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The wine market that snaps blowout is coming into being body of fine brew division group to force into a kind to China mechanism. On November 24, domestic well-known spirits kind sale expert Tie Li expresses when accepting a reporter to interview, the stand or fall of wine quality wait with raw material, craft not only about, still having very main concern with the experience of brew division and skill. The foreign country is very much the person name with brew division will name wine name, for instance Remy Martin. This shows, the position of brew division nots allow small gaze.

The bottleneck that breaks through urgently

This year 1~7 month, crop of our country bishop achieves 418 thousand tons, add fast for 40.8% . The expert inside course of study thinks, at present crop of domestic wine industry carries good development state as before, wine consumption still is in the rapid development phase that market space extends ceaselessly in home, market space is large.

Wine industry public figure expresses, industry of our country wine passes old development, had obtained very great progress, but with abroad posture of nation of main bishop production is compared, still put in bigger difference. Among them the lack of division of fine make wine, become the bottleneck that restricts development of estate of our country wine.

The personage inside course of study expresses, current, industry of our country wine is coessential change an appearance serious, product whole quality is not high, lack has the product of international competition ability, should say the lack with brew division has immediate concern. As we have learned, it is in business of hundreds of wine of our country, the technical personnel that is engaged in brew has thousands of person, but outstanding brew division is not worth 100 people however. Although our country had the professional college that develops wine industry person with ability technically already, a few schools also installed relevant major, fostered large quantities of professional technology qualified personnel, but the talent wastes a phenomenon to be highlighted quite, the talent was not placed to its should some positions.

Brew division attestation: Market of talent butt joint

The bishop that faces swift and violent development consumes the market, domestic brew division regards a brand-new professional attestation as maturity of ceaseless also trend, be group of division of fine make wine form prepared system premise.

According to reporter understanding, be in early in September 2006, ministry of national labor safeguard released the 7th batch formally to the society in all 12 new occupations, among them brew division was made clear first professional definition.

Senior industry expert expresses, brew division of certification system carry out, offerred premise and condition to be formed of brew division group truly. Offer application by association of Chinese brew industry, classics manpower resource and social security ministry (original work and social security ministry) approval, qualification of brew division profession is included formally “ national profession classifies grand ceremony “ , “ standard of profession of brew division country “ also promulgate via manpower resource and social security ministry execute, build system of certificate of qualification of profession of division of our country brew formally.

Through development of nearly 3 years, system of brew division attestation obtained great progress, this year in May, personnel of first technology of countrywide brew industry had passed advanced brew division (division of one class brew) professional qualification appraisal.

Brew division

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Have the Chinese inland tourist of breathtaking consumption ability, became England and France last year the biggest travel consumes a group. After China returns Russia of prep close behind, make the whole world country of the consumption outside the 2nd large area, and it is the country with the rapiddest growth of the expenditure outside the condition.

The whole world is famous group of redound of drawback orgnaization whole world (Global Blue) right recently “ daily of the first finance and economics “ express, chinese inland tourist joined in in this group England the consumptive total of the shop grows 126% compared to the same period 2009, become England shopping group of the biggest drawback.

In addition, chinese inland tourist joins in in this group France shopping shop consumes about 158 million euro, grow 47% compared to the same period, replace France of Russian ascend body the biggest travel consumes a group.

Global drawback shopping portion is discharged the 2nd

Global redound group has the shopping drawback with the at present greatest whole world to serve a system. Zhao Jing of manager of department of market of its China Hua Dong region expresses to our newspaper reporter, in recent years, chinese tourist shops in England amount and average expenditure all grow quickly. Last year, the average consumption that Chinese tourist is in England is 490 pound, than going up year of growth 29% .

In consumer of China of prep close behind of British shopping forehead, it is the country such as A couplet chief of a tribe, Kuwait, sand spy, Nigeria and Russia tourist. But the expenditure of other country tourist adds Su Yuanxun at China, the platoon is added only compared to the same period in chief of a tribe of second A couplet 26% .

And inside bigger range, china has become the consumption outside global condition to grow the swiftest state.

The data of global redound group shows, last year up to in November, chinese tourist is outside the condition expenditure relatively go up growth of year of the corresponding period 57% , it is the country with the rapiddest growth. In the meantime, russia tourist is occupied mediumly in global drawback shopping forehead than for 15% , after residing Chinese of the first; to tighten therewith, occupy 12% .

Give the statistical data that joins condition management board according to the Ministry of Public Security, 2009 1 ~ in November, our country citizen leaves the country 43.41 million person-time, grow 3.3% compared to the same period. Accordingly computative, annual leaves the country the number is 47.5 million person-time about.

Wang Xinjun of committee member of committee of experts of U.N. World Tourism Organization expresses to our newspaper reporter, chinese citizen leaves the country viatic number arrives from the 16.6 million person-time 2002 the 4750 much person-time 2009, the growth in 6 years is 3 times closer. China already became Asian the biggest passenger source to export a nation. Even if is to be in global tourism is the most stagnant 2009, china leaves the country tourist number still maintained the growth of 4% compared to the same period. And last year, the whole world leaves the country tourist number decreased 4% . He thinks, this showed the good state that Chinese economy grows adequately.

Go up century 559 time, american tourist begins to swarmed into Europe and Asian; to arrive 80 time, japanese begins; of extensive travel going abroad and arrived 80 time later period and at the beginning of 90 time, leave the country swim “ newly emerging force “ become Korea and Chinese Taiwan visitor. Nowadays, the tourist of chinese mainland is become with each passing day leave the country swimming main force.

Level of Asia of amount tower above shops outside the condition 100 dollars

In the investigation that consumes in the light of Asia-Pacific area tourist in, dimension Sa (Visa) when the company discovers Chinese consumer travels outside the condition, the commodity amount that buys through duty-free shop is 333 dollars on average, tower above of more average than the Asia level restrains 100 dollars.

China leaves the country limited company of adviser of travel of combination of Ai Wei of research organization of travel market major was opposite 15 to save city to make an appointment with 3000 to leave the country last year questionnaire investigation of the tourist shows, divide outside paying travel agent League membership dues, chinese tourist returns average per capita to consume 1435 dollars outside the condition, shop among them consume 991 dollars.

Buy luxury to become most China to leave the country the tourist‘s target. Zhao Jing expresses, will tell to Chinese inland tourist, the Hong Kong 5 years ago may be the most popular shopping destination, and new trend of 9 years makes clear recently, tourist of a few China goes to the Europe such as France, Italy the country is to shop.

European country asked for a dot to stimulate this kind of consumption more since inferior drawback. Of France but drawback lowest amount is 175.01 euro. And of Ireland case cancel the specified number for 0, of Germany case retreat the forehead to be 25 euro.

China begins to impose consumption tax to partial commodity from 1994, among them the tax rate of luxury is in 3% ~ 45% between. The existence of the drawback outside domestic consumption tax and condition, created the appearance of the price of price outclass abroad that same goods is in China. According to the investigation of AC Nielsen company, of 75% suffer the person that visit to express, the reason that they buy luxury in abroad is the price inferior.

And the turning point that financial crisis also makes drawback shop. Zhao Jing says, since financial crisis, euro devalues the consumption that the Chinese stimulated to be in Europe on certain level.

Outside removing price factor, the reliance to brand country of origin also is the main reason that consumes outside the condition. The investigation of AC Nielsen shows, of 60% suffer the person that visit to express, luxury is bought to be able to let them be at ease in abroad — the product is to come from authentic manufacturer.

Consume outside drawback shopping condition

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