According to group of information of near future beverage (Beverage Information Group) those who release “ 2009 bishop manual “ the data that go up shows, 2008, 9% (9 of total wine consumption growth rises the United States the bishop of outfit 294.7 million) . Although growth is slow, but this also continued successive the military successes of 15 years of gain.

“ 2009 bishop manual “ in show, population trend changes ceaselessly, this is very advantageous to wine industry. The age is in 20-30 year old the 70 million person between is being changed to vinous idea. This age paragraph the person does not have elder to vinous understanding people mature, they like to buy low bishop to try.

Of the dollar fatigued and weak one of elements that are growth of American wine consumption. Of the dollar devalue drive up price of handpick entrance vinous, this makes homebred vinous price has competition ability more, consumption grows. Information of beverage information group serves the manager Eric Schmidt of the ministry to say, entrance bishop drops 18% , and homebred bishop grows 1.9% . Entrance bishop and homebred vinous consumption formed bright contrast, but the wine of be eaten together with rice or bread of the entrance grows somewhat. This explains this growth is in the light of whole industry character and rather than is a certain part only.

Additional, the healthy consciousness of people is increasingly intense, the argument that measurable and drinkable bishop can reduce heart disease, cancer and apoplectic risk also is one of elements that wine consumption grows.

bishop · consumption · growth · vinous · wine

Basis “ Indian wine industry was forecasted 2012 “ the report shows, because consumption of wine of current India average per capita is inferior, 2009 – wine consumption is compound during 2012 year all increase rate can be amounted to 28% .

According to India base of 1.1 billion population is calculated, consumption of wine of average per capita wandered in 9 milliliter left and right sides only 2008. France, Italian all wine consumption can be amounted to 50 – 60 litres, the United States makes an appointment with 10 litres. But, as a result of India extremely low wine consumption, caiyun is containing tremendous growth potential, make this market more profitable in the near future.

Current, indian wine consumption basically is centrally in heart, A of Bombay, fruit, Banjialuoer 4 big cities. Analysis of RNCOS of market research firm and say: “Considering the development latent capacity of prospective market, the client that bishop company ought to expand them group, to a kind, 2 kinds of cities spread money. To a kind, 2 kinds of cities spread money..

In addition, the lifestyle that consumer changes increasingly, taste, be fond of, and the addition that can control income also is driving prospective bishop to consume growth. These consumptive growth reflect the sales volume in brand of homebred wine, entrance to increase not only, what still include bishop club is extensive open and people is right of effect of bishop socialization, health care approbate.

The report still undertook deepness research and rational analysis to Indian market, the area difference that includes sales volume of system of consumption of vinous of homebred, entrance, price, area, bishop to consume type and likelihood to appear.

Indian bishop is consumed

bishop · consumption · Indian · market · wine

The newest data that Vinexpo eve releases shows, 5 years hopeful of Asian wine consumption rises tomorrow 25% , consumption of relative to character Europe wine becomes downtrend.

The report is forecasted, to 2011 sale of market of Asian wine hard drinks will amount to 6.4 billion dollar, from 2009 – 2013, asian wine consumption or add reach 1.3 billion litres, year go up about 5% . However, the corresponding period of European wine consumption will drop 0.7% , american wine consumption rises highest, amount to 7.6% .

Robert of Vinexpo executive president – Beinate says, to global wine industry character, before excel of overall 2010 condition two years, 5 years increase rate of global wine market is future about 3.6% . Although this number not as good as 2003 – 2008 year of 4.8% go up, but performance is more excellent than other industry still.

Vinexpo still is forecasted, 2009 – 2013, bubbly wine (include champagne) sale growth will be rapidder. Of course, asian market is the main motive force that urges global wine consumption, “The Asia is the future of wine industry, we are very hopeful to this. We are very hopeful to this..

Although the report did not forecast Asian firewater to sell data, but a bit can affirm, change the price to taller western brand from domestic brand as more and more consumer, vendibility hopeful rises considerably.

Be based on the dimensions of Asian market and importance, vinexpo decision holds an international wine to exhibit in Hong Kong meeting, beinate says: “Hong Kong can become Asian bishop center. “Hong Kong can become Asian bishop center..

Wine of international of a Vinexpo is exhibited will in May 25 – 27 days are held, predict to greet 9500 visitor of more than 30 countries.

Asian bishop is consumed

Asian · consumption · hopeful · will · wine

An international banking crisis that forecasts hard, push China to the where the wind and the waves are highest of world economy, the circumstance with general and fatigued and weak market is consumed to fall in Euramerican country, luxury consumption of China jumped house world 2009 the 2nd, your China market makes this unexpected kill the new ground of luxury brand itch to try. Authoritative orgnaization begins bold forecast: The China after 5 years will become the luxury with the greatest whole world to consume a country. However, had China greeted luxury disappear take time to take the place of?

Exceed strong purchasing power: “Cannot sustain Chinese is much “

Luxury brand can gain a good deal of business in China, be not lucky “ be broken by pasty “ , see what in last few years luxury brand is in China extend pace, the foreigner that can discover these are astute is early aimed at China this blessing ground, the outbreak of international banking crisis is only more effectively confirmed this.

Be from the brand of 16 big banner luxury that shows by authoritative seniority at present in the urban rank of chinese mainland is OK see, the luxury shop of two big cities of Beijing, Shanghai is garrisoned lead be far ahead, beyond of people expect is, be thought to conform with international the Shanghai with higher rate, shop of mainstream luxury brand is garrisoned rate however under Beijing.

To this one phenomenon, severe fine horse of expert of luxury brand strategy expresses: “Luxury brand is in the headquarters settle of chinese mainland Shanghai normally, the luxury spending that the reason is not Shanghai is stronger, however what a kind of history accumulates is inertial. However what a kind of history accumulates is inertial..

In rank of city of this 16 big luxury (be confined to luxury brand to be in the straight battalion inn of chinese mainland) , the platoon is mixed in Beijing after Shanghai ordinal for and other places of Shenyang, Chengdu, Shenzhen, Tianjin, Dalian, Qingdao, Nanjing, the outstanding result that this has some of city among them makes compatriots only then makings do not, and the pulse that the market analysis that luxury brand follows through essence of life already understood chinese mainland luxury to consume.

After all the main force that who is Chinese luxury consumption? Look in Yan Jun, this group needs to divide into 3 parts: It is social high level of high end and plute; 2 it is medium high-end middle class and rich personage; 3 it is medium the experience of the masses luxury of low end consumes a group, include the youth with huge amount, crowd of this 3 parts shows pyramid type construction to distributing. Very it‘s hard to say is consumed 3 times this who is real main force in the group, because the very need of 3 estate is arduous very powerful, be short of one cannot.

The middle-level controller of project of commerce of high end of the model inside some course of study that is located in Beijing expresses to the reporter, in their VIP client, the dependant of businessman of coal boss, estate, plute, “ second wife “ and rich 2 generation are absolutely luxury consumption main force, in the client of before 40 VIP of every integral year end of the year rank, year of the ten million on consumption held quite large proportion.

These still can‘t explain luxury consumption has blossommed in the round in China, the real current situation of market of Chinese luxury spending is whole consume Li Chaojiang, individual consumption shows polarization, among them high end needs individually model luxury spending power is extremely high but high end is individual the amount is limited, and in although power of spending of the experience with low individual end luxury is low, but individual cardinal number is huge, say as common saying place: “Cannot sustain Chinese is much. “ luxury spending market wants to be behaved in China nowadays bad difficult.

Bubble type consumes: Cause trouble of blind and peacockish psychology

“Although still lack real authority and accurate statistical report, but according to China in last few years the annals of brand of luxury market performance, each luxury and market opinion, public and media even the government is right the attention degree of luxury industry, can maintain China basically to had greeted luxury to consume a times. What can foreknow is, the luxury consumption of retail market and Chinese overseas is in the luxury of Chinese this locality to did not come 10 be in high speed to grow to 15 years of metropolises period, china becomes world the biggest luxury to consume a country is a time problem only. “ Yan Jun has hope very much to this.

In so powerful consumptive potential backside, after all is the state of mind of compatriots consumption luxury what kind of? Expert analysis points out, luxury consumes cent to be two phase, it is to show off sexual consumption, 2 it is ego is satisfied model consumption. With Europe mature luxury market is compared, at present luxury market of China has its specialty, expend mentally in disappear namely, vanity is more than grade, will enjoy luxury to regard as truly the person of a kind of lifestyle is few. On the age that consumes a crowd, chinese luxury consumes a crowd more apt 20, young consumption group of 40 years old, and in western developed country, 40 years old, 70 years old in the brunt that senile talent is luxury consumption.

Be in China at present, the symbolic value of luxury is more than its real value far. Consumer is in consumptive symbol, because the symbol can bring cheerful, excitement, show off, the identity, position, estate, advanced the psychological feeling that waits for happiness. The person that the A goods of luxury, Gao Fang tastes flush market to also explain from flank the symbol consumes offset to expend is how important. The material that consumer often is paid no attention to or already forgot bag of a LV thoroughly is qualitative, but consumer is special the LOGO that cares about LV bag — whether can be the symbol seen clearly by others.

Although only by this cannot the state of mind of luxury consumption group that absurd adds judgement China is immature, perhaps say, this kind “ do not beg best, beg only the most expensive “ the client state of mind that blind consumption psychology is luxury industry and expectation of luxury brand place. Nevertheless, in recent years, the luxury client on traditional sense buys behavior to producing change ceaselessly, the luxury client that is the same as stylish generation also is deepening the understanding to luxury.

But face the whole world gradually when China when the biggest luxury consumes a country to stride, china becomes luxury to make the possibility of big country also greaten. Although client of the brand strategy that involves luxury company, product strategy, luxury still is met among this,be opposite the many sided element such as craft of luxury product handiwork and requirement of country of origin, but undeniable is, the treatment ground that more and more luxury are in China by exposure, add luxury brand to be opposite of this one phenomenon conceal painstakingly, can make consumer yearning to the happiness of luxury brand sell at a discount, also let people generate suspicion to the true craft of luxury and character.

If the perfect image of too high to reach of brand of some day luxury becomes,tentacle can be reached, hard to avoid of luxury consumption upsurge can be spilled to go up a cold water. If really such, luxury brand faces the awkward condition of dream broken China extremely likely. Become after all luxury no longer extravagant, what extravagant hopes can people still have to it?

Luxury bubble type is consumed

brand · China · consumption · luxury · market

Commend international bishop and company of firewater data analysis by Vinexpo (the research that IWSR) has reports pair of Asia bishop before 2013 and firewater market grew a trend to undertake forecasting. The report says, hopeful of Asian wine consumption grew ― 2013 2009 25% , amount to 1.3 billion litres. To 2011, asia-Pacific market bishop consumes amount to will exceed 6 billion dollar.

Come 10 years of 2013 from 2004, asian wine consumption will increase 86 million chest, consumption of wine of market of North America of the corresponding period increases 85 million chest.

Does Vinexpo carry out president Robert? Beinate says, the Asia is the future of wine industry, hong Kong is located in the situation of Asian center with its, the main door that makes Asian wine market, “Asian economy goes strong ceaselessly, consumer income is higher, will bigger to vinous demand. Will bigger to vinous demand..

To 2010, hopeful of consumption of Hong Kong wine exceeds 33 million bottles, among them 70% above are claret. Complement of Bei Na spy says, japanese wine consumption also will appear to grow significantly, but should solve good cent to sell an issue above all, “Japan‘s current cent sells chain not quite perfect, we hope to be able to be changed somewhat, the 3 it is important that benefit general rises in the respect action that already dominated a line of business of wine of ASC high-quality goods. The 3 it is important that benefit general rises in the respect action that already dominated a line of business of wine of ASC high-quality goods..

This year, bishop of Vinexpo Asia-Pacific area and firewater exhibition will on May 25 ― is in Hong Kong 27 days to hold.

Asian bishop consumes North America

Asian · bishop · consumption · will · wine