Horological business has begun Switzerland receive the Christmas to time. The sales volume of these a few months will occupy the one much of their annual turnover. The most difficult hour already passed economic crisis, accordingly they state to foreground discretion is hopeful.

The world‘s greatest horological company Si Woqi (Swatch) group states agency has begun to order afresh, because this expects company of second half of the year,subordinate certain brand sales volume can increase somewhat.

Horological exit measures dropping trend to will put delay somewhat July, this makes to the burden heavy whole industry saw a dawn eventually. Will begin October from last year, exit is measured all the time month by month drops, will drop June to this year to 32% , will stop eventually July drop at 26% .

Horological exit measures analyst predicting Switzerland this year drop will be 15% to 20% , the amplitude of next year will be an inferior digit.

Jean-Daniel Pasche of horological association chairman expresses to Reuter, “The data that we expect the end of the year compares the beginning of the year of 7 months be close friends. He still says, “Trend of slow down in demand has put delay somewhat. Horological business is in certain market, if the Asia is mixed,had begun middle east to observe anabiosis. If the Asia is mixed,had begun middle east to observe anabiosis..

Purchasing power restores

7% what horological course of study occupies whole Switzerland to speak a volume. This economic crisis is express minatory Switzerland machinery from quartz of Japan of 70 time end since the watch lives one most serious.

This special effect goes to financial crisis high-grade watch. A lot of finance also do not have share out bonus to be able to be offerred again from personnel of course of study buy luxury.

Nevertheless, of stock market anabiosis and the purchasing power that raw material price rebounds to improve these potential customers likely, make its capable patronage is horological company.

Patrick Hasenboehler of Sarasin bank analyst thinks, “A few months are in stock market recently rise, this makes consume state of mind to be able to maintain likely. This makes consume state of mind to be able to maintain likely..

Say of this analyst complement, “Russia, a few main markets such as middle east are mixed be closely bound up of raw material price, and raw material price also has begun to rise now. And raw material price also has begun to rise now..

Si Woqi (Europe rice eggplant is had below Swatch) group division (Omega) , billow musical instrument (Longines) and day shuttle (the well-known trademark such as Tissot) . Except it, other is horological the company also shows to foreground more hopeful.

100 Da Feili (Philippe Stern of president of Patek Philippe) company expresses, he expects a company the sale this year will be slight rise. Strong Buddhist nun of Ma of handkerchief of another high-grade and horological company (Parmigiani Fleurier) also states demand is more driving. Jean-Marc Jacot of company general manager says, “The circumstance restores somewhat, recently two weeks of situations auspicious. Recently two weeks of situations auspicious..

“Agency should act somewhat to their inventory level. They are already successive inventory of 3 months sale did not order. They should order afresh now. They should order afresh now..

Retain employee

100 Da Feili (Patek Philippe) , si Woqi (Swatch) group, have Kadeya (the company of all previous summit of Cartier) brand (Richemont) , 10 thousand countries are horological (IWC) pause with Jiang Shidan (Vacheron Constantin) wait for a company to did not cut down the member of persons employed, lack professional manpower when economy anabiosises in case.

Switzerland is horological economy anabiosises

company · horological · Switzerland · will · year

According to expert place character, the familial capital of Italianism is managed make numerous and extravagant brand defies effectively economic crisis, in them major face the stock market queasy still can maintain stand erect not to fall.

University vogue and Stefania Saviolo of luxury economics professor point out Buddhist nun of Milanese rich division, “The advantage of Italian luxury industry is managing mode at its, have Tod ‘ S, ermenegildo Zegna, giorgio Armani numerous the household company that pays attention to long-term development. Giorgio Armani numerous the household company that pays attention to long-term development..

She expresses to Afp, “They develop a balance, do not have a large number of buying, did not appear on the market normally, because this can retain control firm effectively. Because this can retain control firm effectively..

It is an express person of household company in luxury industry in order to produce the Furla company with well-known vanity.

The sales volume of Furla company rose 2008 5% to 157 million euro, the company anticipates will keep balance this year.

Furla

 

The turnover last year increases Ermenegildo Zegna 3% to 870.6 million euro. And Tod ‘ of S company turnover and profit all grow 3% to control first half of the year.

Tod ‘ S

Stefania Saviolo expresses, contrary, face management difficulty now “ Italian enterprise, for example IT Holding and Mariella Burani, familial management mode abandoned before them and instead holding company and much brand combination are managed “ , this makes they are heavily in debt finally.

Times suffer what debt problem perplexes to appear on the market the right of administration that brand of Gianfranco Ferr é and Just Cavalli and Versace campaign series have below division of group of company IT Holding, the company was taken over control to avoid to go bankrupt by the government Feburary.

Mariella Burani company before this all-around patulous, appear on the market halfway capital. The company also faces serious finance difficulty now, near future general must be rolled out add endowment plan.

Giovanna Furlanetto supports cautious attitude to appearing on the market all the time. Although Tod ‘ a few well-known companies such as S had appeared on the market early or late, perhaps consider somewhat like Prada company again.

She not without acid ground say, “This is become normally familial set take company value ready money to move a method that he is in, use at buying 60 meters long luxurious yacht for example. Use at buying 60 meters long luxurious yacht for example..

Italy is familial management crisis test

company · control · familial · market · not

Recently, the first international bishop that gets attention of global bishop manufacturer fully develops advanced forum to be held successfully in Beijing, many 100 came from the delegate of national China and foreign countries such as the United States, Canada, Chile, France, Germany, Switzerland, China to attend this forum respectively. Forum participator gave higher opinion to think to this activity, forum is mixed in the enterprise that is China and industry of other country wine, guild while scientific research orgnaization builds platform of a cooperative communication, also offerred an opportunity that shares regale of Chinese wine market to them.

A findings that organizes Vinexpo according to international bishop exhibition shows: To 2010, china will rank global bishop to consume growth first place with the growth range of 35.91% . Of the ability of newer, consumption that consumes an idea as Chinese common people increase, and what locate in bishop oneself health, fashionable product and import bishop custom duty to go low into world hind is collective drive below, chinese vinous consumption and import volume year after year rise. Adviser is sent in “ 2009-2012 year analysis of investment of Chinese wine market and foreground forecast a report “ show, to 2015, the sales revenue of industry of our country wine will achieve 40 billion yuan of above.

In importing wine market to enter prosperous atmosphere gradually, company of a lot of home and businessman also itch to try, expectation shares the benefit that beautiful wine brings and redound as early as possible. According to not complete count, at present home is engaged in importing the of all kinds company related business to amount to many 1000 with bishop. To these companies, major interlinks monopolistic enterprise for years from management entrance bishop, firewater — the controller of oak wine place of business Mr Li thinks, “These companies appear a district sex generally difference and professional uneven problem, company of great majority representative does not have the prominent dominant position of more bishop respect, in miniature, mix generally to bishop, commerce management acknowledge is finite. If cannot go in will be managed henceforth,specialization course, with oneself product culture, management mode attracts the faithful client that breeds his group, so this kind of company will by degenerative fall into disuse, also can some of company shows itself through ceaseless decay the drive person that becomes bishop culture.

As we have learned, oak wine place of business is earlier one batch begins major to be engaged in importing the company that bishop popularizes in China, through old development, already formed in the product, information of dimensions of group of channel network, consumption, representative, market, industry is famous degree waited for a respect to accumulate absolutely resource, can offer from anthology wine, store carry, cent is sold, groom a series of promotion services that specialization relatively. Oak wine place of business is the management that begins to be engaged in bishop interlinking brand shop from Shanghai, ten cities such as Beijing, Xi‘an, Shenzhen had his cent to sell a network now. Believe to have the drive person of culture of such a batch of bishop, bishop culture of China can gain ground quickly in a few years of future, mutual and as shirt-sleeve as international wine culture.

Import wine market

bishop · company · culture · market · wine

A report that Precepta advisory firm published on January 29 makes clear, sale of global luxury network broke through hopeful 7 billion euro 2011, but “ still lag behind greatly “ , some groups are indecisive still to this.

Picture origin: Corbis

Luxury network sales volume occupied global luxury total turnover 2009 3% (2005 is 0.8% ) . The report points out, 2010 this scale will rise to 3.8% , to 2011 more rise to 4.7% , exceed the sales volume of 7 billion namely.

Precepta company thinks, economic crisis and shop sales volume put delay to make “ luxury company should introduce Internet management strategy in the round “ .

As to the reason with these backward brands, because fear to have caustic brand image or fear to appear,Precepta company thinks some groups behave hesitation is false and inferior and sham product.

Report author Delphine Ancel expresses, “The brand of the half did not roll out the shop on the net now “ . According to the report, luxury group is through Internet manages brand image or using as the product is revealed more.

The circumstance that different market classifies each are not identical. The cosmetic of more than 60% and fashionable dress company (high the latest fashion, hand-me-down, the skin is provided, leather shoes) have roll out online sale. Contrary, horological the field is sold in the network with gem brand relatively inferior. More than most probably the brand did not open website of electronic business affairs.

In France, of relevant market start later than the United States slower. But Precepta company shows, accelerated development two years with the sale that has no two years in the past, many open business in succession from inn having a net, the online catalogue item of existing shop also increases greatly.

Precepta expresses, in hypostatic conformity fictitious (Click And Mortar) shop (the hypostatic store that owns net store at the same time) in, french department store (old Buddha department store, spring the department store) lag behind at greatly in network sale respect “ dinkum net inn (Pure Players) “ (Yoox, the company such as Brandalley) .

The report is special point out, “Now the extravagant brand of 1/5 is to pass tripartite website online sale “ . The report still expresses, “Dinkum net inn “ originally bureau be confined to sells stock, but increasing now sale is become season series product.

Luxury network is sold

brand · company · report · sale · The

This annual report that Zhou Er publishs shows the Swatch of watch production business with the greatest whole world, this company is in what the net gain that realized 2009 exceeded the analyst before this to anticipate. Additional, swatch still was announced relatively hopeful gain anticipated 2010, this also will give up what investor manages foreground to this company is anxious.

This money newspaper that Zhou Er publishs shows Swatch, whole 2009, profit of net of this company implementation franc of 763 million Switzerland (add up to 710 million dollar) , dropped compared to the same period 9% , this one word exceeded the analyst‘s anticipation. According to Reuter the investigation before this, the analyst is only to Swatch annual of profit forecast a value on average to be franc of 698 million Switzerland.

On the other hand, swatch expresses at the same time, as a result of this company subordinate Omega series product has been appointed to be the government of Olympic Winter Games of Wen Ge China used a list 2010, because this market demand hopeful that its were faced with 2010 maintains growth.

The analyst thinks, the money newspaper that Swatch publishs this is a positive signal as a result, watch industry is in this proof whole world to anabiosis from inside the concussion of economic crisis stage by stage. In a year when just go, since global watch industry experienced nearly 10 years, most serious demand glides.

Swatch expresses in its statement: “Foreground of company outstanding achievement to a good reason be, we were having a very good beginning 2010, as economic environment improve those who reach global market confidence rise, the order amount that we receive also is increasing ceaselessly. The order amount that we receive also is increasing ceaselessly..

On the other hand, swatch ever expressed last week, because the market is in to the demand of its product,increase apparently since a few months recently, this company is broken through in what hopeful implemented gain scale 2010. Current, what the high-end product of the series such as the Blancpain with subordinate Swatch, Breguet got the market is extensive approbate.

The money newspaper of Swatch shows at the same time, the business profit margin of this company by 2008 21.2% glide to 17.6% 2009. But meanwhile, because sale specified amount is spent,increase, the hopeful of integral gain level of Swatch strode a new chance to extricateoneself from an awkward position again 2010.

On the other hand, peak of experience of group of luxury of the competitor of Swatch, Switzerland (the money newspaper that Richemont) published January this year shows, the sale status that busy season of profit from Christmas is in Asia-Pacific area is favorable, the sale of this company exceeded the analyst‘s anticipation. Manufacturer of Swiss independence watch Zhi cypress (strong Buddhist nun of Girard-Perregaux) and handkerchief Ma (express Parmigiani Fleurier) , as economic situation improve, global wealthy person is in what increased pair of high end luxury again 2010 probably to buy.

Swatch market gain

analyst · company · gain · market · Swatch