It is reported, beautiful rich of international of the 31st Guangzhou is met will be in Guangzhou to hold at will coming 26 days on September 24, already attracted at present come from 18 countries and area ginseng of nearly 2000 enterprises is exhibited. Reporter from the organizing committee relevant personage is in know, the cosmetic brand that includes the many countries such as France, Germany, Japan values Chinese market, be about to serve as the breach that enters Chinese market with professional hairdressing channel in succession; Across compartment, increasing indigenous industry rolls out Chinese traditional medicine the product of concept of preserve one‘s health and service, house of preserve one‘s health makes Chinese traditional medicine the 6 focuses in exhibiting an area greatly. Industry points out, the competition of cosmetic brand still is in China and foreign countries to turn white-hot ceaselessly.

Foreign brand is about to open professional hairdressing phase

Masses sale channel waits in bazaar, general merchandise, the major portion of high-end cosmetic market by international brand occupational, formed a few big groups, a few old brands each bully the situation of one party; How does cosmetic brand open market breach relative to the entrance that enters town behindhand? Major brand chose channel of professional beauty parlour.

As we have learned, rich meets current beauty on, come from area of Australia, Korea, Hong Kong and Taiwan area the ginseng that 4 international exhibit section to become your person to fix eyes upon exhibits a battle array, come from the well-known trademark of the country such as France, Germany, Israel, Japan, Spain, Switzerland, England additionally, wait to use beautiful rich to meet in succession like LA COLLINE, MATIS this platform grabs beach China market. Guangdong province hairdressing beautifies hair Ya of horse of cosmetic guild chairman expresses, join the entrance brand that exhibit to be in abroad very famous. “The former outfit that enters China imports brand quantity growth, showed domestic consumer to asked to rise to the character of professional hairdressing, believe to there can be brand of more high end be entered in succession in future. Believe to there can be brand of more high end be entered in succession in future..

Mr Chen also tells the personage inside course of study the reporter, enter newly China those who import cosmetic brand to be in abroad is famous degree of likelihood comparing is current a few big signs on bazaar are noisy, but because lost the market first machine, so a lot of brands turn and market of choice major hairdressing is breach, the target points to the high-end beauty parlour of one class city continuously. In the meantime, a lot of more current the agent of professional hairdressing industry more and more the tendency and entrance brand cooperate, “Make the main trend of professional hairdressing market when high-end beauty parlour, entrance cosmetic brand also predominate. Entrance cosmetic brand also predominate..

Accordingly, industry has sound to say, professional hairdressing market will become the another battleground of domestic brand and entrance brand, although say at present “ entrance brand will be occupational professional hairdressing market is absolutely big country “ for vogue early, but of increasing entrance brand enter the concussion with be formed certain to domestic brand really. Ma Ya thinks to this, importing what the brand is aimed at is high-end consumption crowd, the consumptive group that is aimed at with domestic brand is different, won‘t cause too big impact so.

Preserve one‘s health of doctor of traditional Chinese medicine will drive transition of traditional hairdressing course of study

It is reported, “House of preserve one‘s health of doctor of traditional Chinese medicine “ still be the heat that current beauty rich meets exhibits an area, enterprises of 3 staple food grain, Dalian thinks of Lan De to wait to be joined in succession exhibit, old name east A donkey-hide gelatin continues to be exhibited with ginseng of prandial and nourishing preserve one‘s health. Industry points out, preserve one‘s health of doctor of traditional Chinese medicine is the advantage of one big competition of brand of native land cosmetic, can form amlposition competition with foreign capital brand, at the same time indigenous industry extends concept of preserve one‘s health of doctor of traditional Chinese medicine, can drive traditional beauty parlour to transition of hairdressing of preserve one‘s health.

According to introducing, concept of preserve one‘s health of doctor of traditional Chinese medicine begins from nearly 56 years, get very quickly the welcome of consumer, “Hairdressing preserve one‘s health “ the new window that also makes beauty parlour competition, the product that increasing indigenous industry also rolls out preserve one‘s health of doctor of traditional Chinese medicine and join in project. Chief king young lady points out Kang Meimei of the four seasons related appearance service limited company, “Preserve one‘s health beauty parlour “ it is industry development direction, as the beauty parlour of new-style condition, complex formula, from promotion major seeks advice from the ability that sentence examine, to the natural product of chemistry of and rather than of component of use China herb, and culture of the medicine in applying be identical and the program that administer not ill concept to undertake recuperating settlement, need an enterprise to provide the system of preserve one‘s health of doctor of traditional Chinese medicine of one a complete set of.

According to Introduction Ma Ya, beautiful rich can begin to be rolled out from 2008 “ house of preserve one‘s health of doctor of traditional Chinese medicine “ , those who take a fancy to is hairdressing preserve one‘s health this market has very big demand. Expert of the sale inside course of study is like brave to point out, enter Chinese market as brand of increasing foreign capital, domestic brand can suffer the effect of different level for certain, “Below such market environment, preserve one‘s health of doctor of traditional Chinese medicine can say the dominant position that is brand of native land cosmetic, medium after all the brand of medicine and domestic brand associates force is easier be identical. “ he still points out, from join the cloth that postpones a business to exhibit a circumstance to look, from pure Chinese traditional medicine product, gimmick, project arrives of culture of integral traditional Chinese medical science engraft, enterprise to “ preserve one‘s health of doctor of traditional Chinese medicine “ have more and more thorough knowledge. But need of project of hairdressing of doctor of traditional Chinese medicine is more professional groom system and higher safety performance, this continues to perfect the concerned standard of the industry with respect to need.

Cosmetic major hairdressing

brand · Chinese · health · one · traditional

Washington will report on September 28: Because economic depression brings about home to consume defray constrictive, a lot of United States extravagant brands turn to China to promote, in order to reduce a loss.

“Although global economy glides, the purchasing power of Chinese consumer was not affected, “ the group of Chinese market research of Shanghai (China Market Research Group) does executive trustee Jiessie get stuck? Collect (Jessica Lo) say. She points out, a research of this group near future shows sale of retail first half of the year 2009 industry grew 15% .

Luxury sale of China takes the whole world 25% , had exceeded the United States to make the whole world the 2nd big luxury consumes a country, firm of adviser of public concern of collect heart Asia (Ruder Finn Asia) and Shanghai albatross business affairs consult limited company (the report of Albatross Global Solutions) shows.

An independent investigation of Mai Ken stannum also discovers the luxury of 60% is in China now home is not abroad buy.

Chinese economy is swift and violent develop, and those who search commodity of newest money stylist have 250 thousand customer at least. Ground of American brand too impatient to wait wants to hold position on Chinese market no wonder also.

Actually, a lot of United States brands had passed bazaar bar or the means such as brand shop enters China, for instance soup beauty hopes red case (Tommy Hilfiger) , Calvin Klein, DKNY and Coach, had gotten the brand is approbated, and sales volume grows somewhat. But the competition that at the same time American brand also faces more well-known Europe trademark to be like Louis Vuitton, Prada and Gucci.

Even if intermediate brand, common says " cheap and fashionable " the H&M that the shop is like Sweden, spanish ZARA also opened brand shop in China. However, mere set up shop is won‘t comprehensive raise a brand famous those who spend.

“For instance Brooks Brothers, Nautica, Ralph Lauren behaves big shop sign of a few United States not beautiful, market fixed position also was not done good, “ Luo Nv person says. For example, chinese consumer is not clear that Ralph Lauren is luxury brand or recreational motion brand after all.

Luo Nv person still points out these brand image “ too cross a noble to change “ , “Chinese consumer is in very hard with eye of fair green jade the model generation on surfboard is resonant. The sort of culture is here nonexistent. The sort of culture is here nonexistent..

Additional, she says, the clipping of these brands suits a Chinese not quite petite fine is thin the bodily form that does not have so much curve.

“I had seen too much company take the clothes of the similar pattern that sells very well in American city, dimension to China to sell, result the example of special failure, “ Luo Nv person says.

However, american company must fit Chinese consumer and the image brand that lose his completely in change product style between careful consider, “ is dress politic (Apparel Strategist) “ Zhu of chief editor of commerce news in brief enlighten silk? Luo Su (Judith Russell) say.

“You won‘t want to make another product. Right in that way the influence of the brand is bad also, “ she says, “Chinese consumer wants to search them in memory (brand) . “ meanwhile, the measure that must want to change clothing, color and seasonal in order to attract more customers.

“Must want to undertake promoting with foreign brand, create to let a person admire again next inspect, longing has some figure. Longing has some figure..

Although pilfer edition famous brand still is a problem that foreign company headaches, does the strategy of college of business of los angeles Marshall teach Carl? Woyite (Carl Voigt) think need not too inactive look upon this problem. Imitating is kind of adulatory form actually, accordingly pilfer edition can raise a brand famous degree, and truly rich China consumer won‘t want to purchase fake, he says.

Woyite still points out, american company needs the market sale mode of tradition of slam the door, will young generation regards as target group. Chinese youth is imitated each other without brotherly sister, because this is more zealous,communicate through network socialization and rich guest. Additional, 3 kinds, 4 kinds of cities are likely won‘t the advertisement of tradition of bring into contact with, without hypostatic inn, because the people over there this may buy high-end goods on the net.

Note: The article is published on September 28 China Daily (American edition) the 7th edition

Market of China of American luxury brand

brand · China · Chinese · consumer · not

The consumption that global economic depression did not change China upgrades trend, luxury market still maintains powerful development momentum. Brand of native land luxury should seize the opportunity that the market expands quickly, have an insight into deep the demand of core consumer and feature, build oneself competitive dominant position, challenge international luxury to savor the dominant position of the card.

China may be the country that the sole customer on the world does not get economic depression haze to perplex, GDP growth still maintained predicting China 2009 in 8 ％ . Chinese retail trade grows impetus as before stronger, consumer thinks economy has stopped hopefully drop look forward to is firm. Although a lot of China consumer are bought to them on the whole some of what and how to buy support more cautious attitude, but China still is exclusive upgrade consumptive impetus demotes more than consumptive country, conduce to drive the luxury market with the rapiddest rate of the development on this world.

What no less than reveals today, chinese great majority is top class and extravagant the brand is international maturity brand, this makes the hope is on this one market somewhat in factitive endowment the company can‘ts help wanting to ask: How to achieve the success on Chinese luxury market?

Decline period consumer is right the manner of luxury

Consumer appears normally to the overall mood of luxury and blame requisite polarization. We discover in a survey that launchs to the consumer of many 2500 China of various city in the near future, the consumer that plans to raised integral pay 2009 is appetent the expenditure that wants prep above to be used on the blame requisite such as dress with the expenditure on luxury. But the consumer plan of coequal amount reduced expenditure 2009, the expenditure of luxury is the most possible one of category that are cut down.

However, analyse these results deep crucial. For example, the difference of age field is very big: In 18 ～ 40 years old of ages paragraph in consumer, half above plans to raise the pay of luxury, this and 41 years old of consumer preparation of above reduce luxury expenditure to form bright contrast. Need an attention is: Young customer will increase ceaselessly to their income hold more upbeat mood, the enthusiasm that they consume to lead also wants the customer with some older prep above.

Additional, mix to luxury dress, watch in near future BCG we discover in the survey of gem, rich consumer (domestic month income is in the crowd of above of 100 thousand RMB) the flexibility that still keeps very tall to luxury expenditure, among them only the expenditure that the consumer of 20 ％ considers to defer or cut down luxury below environment of this kind of economy. And 40 thousand RMB is in lunar income or in the following luxury consumer, the person of 40 ％ plans to defer or reduce the expenditure of luxury, they support wait-and-see attitude to the influence deepness of economic crisis.

The brand is in China the importance of luxury market

Rather he each national postures are compared, the brand consciousness of Chinese consumer is stronger, the Chinese consumer of 71 ％ treats the brand upgrade crucial reason of consumption (see a table 1) . Compare to it, the American dweller that there is 21% only in western world and the European Union resident of 17% are willing to pay more to buy a brand. In short, the brand is producing effect. China has the consumer of more than 85 ％ to be willing to pay more to buy brand luxury, the gets the person that visit to be willing to pay at least 25 ％ excessive price of 1/4.

International brand suffers in luxury domain support rate very tall, in fact, a few years consumer began increasing favour international brand in the past. Since we began survey 2007, claim to favor the Chinese consumer amount of native land and extravagant brand dropped 5 ％ , and claim to favor the consumer amount of international luxury brand increased 6 ％ . 18 ～ 30 years old of ages paragraph consumer is highest to the favour degree of international brand, considering this one client group the pay that raises luxury the most likely, win this kind of client group a be Chinese luxury brand important and formidable task.

Perhaps this is bright domestic luxury plate is in on Chinese luxury market the reason that shine brilliantly. However, high-grade smoke wine kind it is an exception. With wine kind for exemple, ground of very few big range is drinkable on international liquor, this urges a lot of country high-grade wine kind of the brand appear, be like Maotai and 5 grain fluid.

Also scored a few successes in brand of gem respect country, for example, zhou Dafu and Zhousheng give birth to be Chinese gem market to get army person, although height of market of high grade gem is dispersive. Domestic jewelry brand gains a success, distributing as a result of jeweller‘s of international luxury brand on one hand scope is little, the near future just enters Chinese market. Difanni (Tiffany) just offerred the first site 2001, buddhist overcomes elegant treasure (Van Cleef &Arpels) entered Chinese market 2005, haliwensidu (Harry Winston) entered Chinese market 2007, the amount of jeweller‘s of foreign luxury brand is at present very few still.

On the other hand mainer reason depends on, chinese consumer takes degree seriously to want prep above brand to what the design of gem and material pledge. A consumer of our interview expresses: “I value gem more brand of whether beautiful and rather than, because understand among them design mystery without the person. “ however, these reasons are not mutual repulsion, after entering China from famous brand jeweller‘s, the Chinese consumer understanding to famous brand gem begins, if Buddhist overcomes the Alhambra4 leaf grass of elegant treasure to design,wait for famous design style more and more for China‘s rich luxury consumer place is hep, this may begin to produce change.

In the luxury of other category, what can hold an industry to lead a position is medium endowment brand it may be said is rare. It is with beach of dress brand Shanghai exemple, main layout is in network of its brand inn travel area and airport, show its target emphasizes particularly on to buy the home at the foreign country. Notable is, the tradition that these brands also are based on China is accumulated will breed brand information — although foreign brand is normally in category competition,take dominant place.

Prospect of Chinese luxury market is bright

Although consumer presents polarization state to the manner of luxury expenditure, but be in China the foreground of this one market still special light. Most the sales volume of a few extravagant brands that gets respect continues to maintain powerful momentum in economic depression period, china is next to the 2nd big market of Japan on the world just about now. This is the compensation place drive that increases ceaselessly by China greatly, created new luxury new force. We discover in research, luxury expenditure and income do not become direct ratio directly — in fact, the increases to compare income normally growth of luxury expenditure is rapid 40 ％ .

As a result of prospect of Chinese luxury market hopeful, china becomes a lot of global luxury companies to lock up decided center increasingly. Because sale is in a lot of other country stagnation not before glide even, they are in the attention of decline period criterion more concentration. Accordingly, a lot of tall canal staff grow the next of Chinese regard as engine. Eggplant of rice resembling Europe (Omega) He Dengxi road (well-known trademark is in a lot of international such as Dunhill) at present the sale store that China opens, hold point of sales of its whole world very large proportion. But, the near future just begins to pay close attention to China pay close attention to them, now they above of the 50 ％ in all luxury sale inn is to be in what established inside 3 years in the past.

Occurrence time of Chinese luxury market is short, cause a series of effects. Above all, consumer is not very familiar to luxury brand. Even if present luxury consumer (the customer that 6 months had bought luxury in the past) can speak 1 ～ only below the circumstance that does not have clew brand of 2 kinds of luxury (see a table 2) . The faithfulness of the extravagant brand that this brings about consumer to favore to place spends inferior: The consumer of more than 60 ％ states they are willing to buy the brand that expresses love not clearly (see a table 3) . But, because consciousness of Chinese consumer brand is very strong, people often buys the famousest brand, although they not quite favour this brand. In fact, in the past pass by on one‘s way is bought inside a year Yiweideng (Louis Vuitton) and Gu Chi (of Gucci) in sufferring the person that visit, only about the consumer of the half claims this is the brand that they favor.

Next, chinese luxury develops time weak point and lack the understanding to of all kinds brand, this also changed traditional media strategy. Differ somewhat with more mature market, the cent sales volume that famous international fashion magazine is in China is low. Accordingly, with the conduct propaganda in mature market means differs, newspaper of place of invest in of ground of luxury brand more, the public relations company that often engages place is on same layout compose article, regard the advertisement of image of propaganda paterial brand as the method. International magazine permeability is low another result that bring about is luxury brand it is energy key centrally on set up shop. In the interview of we and luxury company administrator, a lot of people state set up shop attracts luxury customer than passing media more effective. The administrator of brand of luxury of a watch expresses even, if be in,reduce new store to open on 2 choose the word of one, he auxes would rather cut down ad spending, because he thinks,storefront is to make a brand famous degree of the most effective method.

But the position of dominant of international luxury brand of exceed

Although mature international brand is in advantage position at present, but this kind of position is not impassable. To undertake prepping according to to more mature category, BCG evaluated category of 18 kinds of consumable. We gathered old data, the leadership position that discovery lasts is not inevitable.

Although be below most circumstance, get inchoately army person holding leadership position (first was ranked 2000 in of all kinds company 88% still occupied the first place 2008) , but in the brand in before be being held when 2000 3, almost did the brand of 1/3 drop 2008 is  of word of  giving Si small? 2008, before the 1/4 in these brands is connected even 5 are not entered. Additional, there are 15 ％ in the person above average 2008 (of all kinds in before 3) before was connected 2000 10 are not entered. For example, dai Er is in China win by striking only after the enemy had struck, 3 are in at present before body of ascend of personal computer respect.

Company of some international brand enters Chinese market time earlier, but progress is not great. For example, power graceful (Wella) entered China 1983, be enter one of trademarks that protect hair shampoo market the earliest. Although be one of the first batch of brands that enter the market, power graceful be immersed in adverse contract and other trademark (include native land brand) in besieging. 2003, be in power graceful after entering China 20 years, it by Bao Jie company (P&G) is bought, still did not occupy the first place on market share nowadays now. Same, pierkadan was in China early to run fashionable dress show 1979, ever was the main brand that Chinese luxury develops inchoate level, but Ka Dan of leather Er · also fails to hold lead position in Chinese market.

The opportunity of Chinese luxury brand

Luxury is in China still is burgeoning business, no less than what we see in other spending category, as the development of this kinds of product, the person that precede does not hold lead position from beginning to end certainly. But for the extravagant brand to China, the road of ahead is special hardships. Above all, luxury consumer often more favour international brand, and this one trend is clearer and clearer, do not contain easy change. Next, luxury consumer chooses the most popular or well-known trademark via regular meeting, the dependability because of them and famous spending is other not quite well-known trademark cannot be likened to — the luxury card that although they are likely,apt has poor dissimilation.

But this is not meant in endowment the likelihood that luxury brand did not succeed. Chinese market offerred the opportunity that other market cannot be likened to. Less to brand understanding and spend to the faithfulness of luxury brand inferior mean Chinese consumer to still remain to dig on energy and financial capacity. Consumer is finite to brand understanding and be willing to buy not quite popular brand, become actually famous the opportunity that spends inferior brand. Additional, those who affect luxury customer is a name not just, the luxury consumer of about 30 ％ says they can be below the attraction of shopwindow commodity the choose and buy that enter store. This special need is in border one is made in the retailing shop of main competitor bright, exciting and charming shopwindow. In a word, new company or not quite mature company still are put in victorious opportunity on luxury market.

The get the upper hand of of Chinese luxury brand is politic

Luxury company of China can challenge company of luxury of international old brand through the following measure.

The requirement that 1. understands the core consumer of the brand to satisfy them mainly and appeal to beg. In this market, attract possibility of every luxury consumer successfully not quite. For this, each brand often should launch consumer survey and know the market position of oneself deep, if where,the status that oneself achieves in consumer heart and who is whose main competitor; Move of government of executive client relationship and other propaganda are very necessary also.

According to our experience, the consumer that has an insight into to understand them truly for the company to the consumption of Chinese consumer offerred a service to create opportunity better thereby, still can help the loyalty that establishs a brand spend. Be in China in the company of old brand luxury of operation, the company that often launchs client survey deep not a lot of, and such doing among them a company discovered them to build very strong loyalty to spend through maintaining close tie with the client. Result, faithfulness spends tall consumer average and annual to visit shop 9 times.

2. dilate should serve for the strategy. Although hypostatic inn may be a kind of ideal conduct propaganda tool, but open storefront cost does not poor. Additional, with luxury of international old brand card photograph is compared, extravagant brand of China is in ahull on financial capacity, regular meeting of classics of company of old brand luxury gets from inn-keeper older favourable policy comes set up shop, if hire privilege is reached,sell an exterior to decorate cost. For example, the interior trim that amounts to 30 million RMB according to reporting Gu Chi was obtained and exterior trim decorate cost, with the Jin Ying that was in Shanghai 2009 international shopping centers opens flagship store. This means dilate of company of luxury of old brand international and the cost that open new flagship store to want under not quite mature brand.

The another weak force of Chinese luxury brand depends on, best a sector of an area is held by the most well-known international trademark — even a lot of old brand famous brand complain to find likely a sector of an area very hard. But, good news is the market still is extending, countrywide each district is building new site, this held charming a sector of an area to offer potential in new site for Chinese brand. The key is to occupy a sector of an area that agrees with the brand. For example, extravagant dress brand sets storefront in the three-layer of high-grade bazaar, be surrounded by place of common dress brand, and high-grade brand is in however when, this does not have a help to extravagant dress brand; Or just be in to add another point of sales intermediate the car distribute store that high end opens inside office building, profitless to the brand also.

3. China brand needs to formulate prudent media strategy. Brand of luxury of a few international already had time in China and strategy of ceaseless and perfect media, and a few brands still enter the initial stage with dilate at the market, to how getting luxury consumer to understand very little — especially the city besides big city. The Chinese brand of familiar place media can build a dominant position. Additional, important is to search a method to provide newest information ceaselessly — update edition of each season new fund, set limit to often to perhaps cooperate with celebrity, support activity of a few home.

4. key is the strategy of brand of brand image design around expectation. Once material information imprints,engrave in the heart of consumer, very difficult efface. The method that the Chinese brand of a few successes adopts is to take contrary course: The luxury company that be being looked like as far as possible is France or Italy but emphasize particularly on China is traditional. Beach of dress firm Shanghai is the example of this respect, because consumer is more and more astute when buying luxury, value quality and product to appreciate surpass reveal the identity, accordingly, contain only such traditional message ability is behaved weller. But, a kind of information that outstanding China tradition is pursuit of Chinese luxury brand only, in international brand bristly setting falls, still need to make the poor dissimilation of the brand, but also can put in the risk.

5. breeds top sale team. Layer of luxury company tall valve mentions the salesperson that attract and pulls put apart hue to exist with us repeatedly very great difficulty. But, the success on personnel can be the advantage of one differentia dissimilation. A consumer of high-grade watch says: “The salesperson buys a decision to have very big effect to mine, their introduction to brand and product, I am very interested. “ because Chinese consumer is right the understanding degree of the brand is inferior, consequently the salesperson produces crucial effect when the help markets a product. However, even if a few the most mature brands, occasionally very bad also invite applications for a job is mixed persuade to stay capable salesperson. The incentive plan that adopts careful will invite and persuade to stay capable the salesperson can offer distinct advantage, and can duplicate very hard.

6. cannot be restricted eye bureau at Chinese inland. As Chinese consumer travel number rises continuously, the consumer that is travel purpose in order to lie fallow especially increases ceaselessly, dedicated at “ Chinese consumer “ is not only “ Chinese shop “ appear very important. Wait for category like dress, watch and gem, formulate global strategy very necessary, because the tax law of these category is mixed,facilitate carry, the amount that increases customer of the China inside global limits increases ceaselessly, these changed game regulation. Almost when the Chinese rich consumer of 2/3 travels to Hong Kong and Macao, can use the price dominant position of Hong Kong or Macao, before change goes next place, buy a few luxury that Yi Xie takes very easily, wait like watch or cosmetic.

The expenditure of the consumer that we had discovered China holds the very large proportion of sale of whole world of a few companies. For example, in the income that Luyiweideng comes from Chinese inland consumer 54% it is them what produce when abroad travels, the Yi Wei that take a route ascends the 7 ％ of global income. Our survey makes clear, chinese go on a journey person the expense of the luxury clothing that when going to Hong Kong travelling every time, buys, gem and watch is in than them the expenditure that is in a city one year is much still. Count as travel person increasing, this trend may continue to develop.

Anyhow, extravagant brand of China is faced with in China distinctive and formidable challenge, but luxury market still is in development, and distance maturity market still has very long way to want. This is returned for those crudely the brand offerred rare development opportunity. Although these good luck conduce to extravagant brand project oneself of China achieving banner status, but the strategy that if do not have a discretion, height,coordinates, this is not easy thing.

Liao Tianshu (Boston of Carol Liao) department seeks advice from firm partner to hold a president concurrently, consumer of BCG Asia-Pacific area has an insight into wisdom library leader

Kong Meixue (Boston of Michelle Kluz) department consults company project manager

Sale of Chinese luxury market

brand · Chinese · consumer · luxury · market

“ commercial weekly publication “ the magazine labels LVMH one of Europe‘s most valuable brands, but to haing Buddha business school, the Zara of fashionable dress company of a Spain is more valuable.

Globalization: Lose “ high blood relationship “ dangerous

The Chinese does not accept the luxury that makes in China actually, this lets Jieniya CEO of alliance of strategy of company standing director, whole world, giorgioDelpiano feels very bemused.

“Homebred Jieniya is in China in of the market accept degree to compare Euramerican market actually even low, have Italian design already, can support mainland to make again, the price is more reasonable also, I do not understand the problem goes where. “ he says.

“The country of origin of raw ingredient of the blood relationship that buying what luxury buys is nobility and former juice is made, if be ‘ China is made ‘ , still be inferior to flat buy Chinese brand. “ a consumer says so. Actually, not only it is the Chinese does not accept the luxury that makes in China, the consumer of the developing country has this kind of feeling mostly. This kind of circumstance makes this brand is immersed in the condition that be in a dilemma: Remove one condition, it is the forfeiture of price advantage; Farther, it is the dilute of high blood relationship. This and China are made maintain what kind of distance, became the proposition that Jieniya weighs in the hand repeatedly.

In fact, delpiano should know, of the sale of brand of this Italy top class men‘s clothing of his place hold post is design, quality of a material and craft not just, still mean savour and the identity.

Wide be the story that circulate is, custom-built suit of edition of global set limit to needs a manual Jieniya 130 thousand yuan of RMB. Craftsman people what essence of life spins is the 12 abb to 13 micron, finished products looks even closer than silk even with naked eye. Fabrics has a demand to climate, need is far go to Switzerland to machine. Quantity of Italian top class technician is stylistic make, connect the button is the corneous make it with the hardest beasts. The whole technological process that make is as long as 50 days.

Family property hundred years, 3 generation are the grandparent and grandchild on Italian small town oneself do handiwork, it is the culture share that Jieniya alludes constantly. Ever making public a circumstance Charles of prince of Mitelang of the president before Clinton of the president before the United States, France, England to show a person with Jieniya, this is what can attract media is anecdotical.

Jieniya such with “ high “ bought a concern, hejie Niya is joint-stock established Xia Meng – meaning mercantile Chen Xiaoxiang says the Wen Zhou of outstanding dress limited company: “In China 40 ％ buy Jieniyaxi to install to the client of 50 ％ is to regard as the gift sends a person. “In China 40 ％ buy Jieniyaxi to install to the client of 50 ％ is to regard as the gift sends a person..

Acting 1980, jieniya comes to China to search the cashmere wool with best whole world and silk, the biggest gains that did not think of visit is the potential that discovered Chinese market. 1991, jieniya leaves in restaurant of well of Beijing king government office gave the first brand shop. In that times, the extravagant brand in Chinese heart or Peele – Ka Dan, crocodilian. In these brands in surrounding, “Jieniya “ the guest outside becoming a day almost, 8000 yuan of foreign currency certificate outstanding Buddhist nun inferior business suit, the gross wages that is equal to average worker of a China 3 years almost.

But of this inn open choose apparently was opposite time, to Chinese market, jieniya had the person that allow the same trade to admire at this point admired subtle touch, this lets Jieniya become in Chinese sales volume one of brands of the oldest top class men‘s clothing.

By 2007, jieniya owned store of nearly 60 doors in Chinese inland, integral sales revenue went up greatly 38 ％ , include harbor, bay, stage inside Chinese market surmounts Japan to become Jieniya gradually the whole world the 2nd big market.

In fact, in order to sell the Jieniyaben of fabrics build up the production actual strength of the body is very abundant also, itself has many partners in fashionable dress bound. A few main stylist brands are like cosmetic of Armani, Versace(, vanity) , the metropolis such as Gucci makes partial product You Jieni inferior acting labour, this let Jieniya own the Spain, Romania, Mexico acting plant that spreads all over world each district.

Have to choose “ China is made “ , cannot too too close, this is Jieniya is current “ live philosophy “ .

Time VS cost, which important?

Fashionable bound has a kind of view: Why is the fashionable dress that week of 4 big fashionable dress carries before 8 months to have next year released? To company of most fashionable dress, they should cost 8 months to just turn the design into finished product at least. Working program is as follows: Cloth is purchased in A country, b country printing and dyeing, c country comes fine embroider of a essence carve, a skirt arises finally in D country.

The program of such heavy and complicated is envisaged to Zara barely. The major hand-me-down of Zara is mixed in Spain Portuguese make, finished product carries twice every week toward each brand shop. The design of Zara stylist, till be in the Zara brand shop of Paris, Tokyo,appear from finished product, time won‘t exceed two weeks. The tide of fashionable world suffers the United States last week is big probably, newest MTV of Maidangna is affected and decide, but the skill of Zara control speed is his giant the competitor cannot be likened to. Zara is OK the diversity according to designing a style, hand-me-down product cent is numerous thin: The design is much and money amount is very few. Undesirable product Zara falls into disuse quickly, in order to avoid merchandise keep long in stock finally must sacrifice is dropped.

Amingge of 60 years old – the author that Aotejia is Zara, he never accepts media to interview, what people knows to him is very little. Aotejia poor of one‘s previous experience, get education not much, 13 years old begin to be in Basailuona is become in a tailer‘s shop apprentice, probably this makes him adopt a kind old, simple however fruitful method engineering company, instead let Zara run in front. Can calls the Aotejia that individual asset is as high as 6 billion dollar one of people with the most wealthy Spain, the Bernard that is next to LVMH in fashionable bound – A Nao Er is special.

Beyond question, the mode of Zara is a challenge to globalization. After taking the place of 1970, the manufacturing industry of western world is built in the third world cheap on the foundation of labour force. Manufacturer puts the emphasis in seek the cheapest labor in order to reduce cost, pattern of this kind of industry makes a confirmed dependence feeling and scared feeling: Otherwise they will be beaten by adversary.

But to Zara, will be made and sell close connection, decrease at the same time goods in stock and avoid company branch numerous and jumbled cheaper than seeking labour force is more main. Zara searchs relatively cheap labor in Europe, this is one put upside down of direction “ give Egypt to write down “ , people is eastwardly set out the west. In Ha Fo the IESE institute of commercial courtyard and Spain looks, the new company pattern that the go against the stream of Zara did not come to namely, it has compared H&M of Gap of such as United States, Sweden, Italy the competitor such as Beinatong shifted to an earlier date " several years " .

Be in even the time of this globalization, production and carriage rate also mean situation to change benefit hair is important. Zara holds to “ Europe is made “ , in order to assure speed. Zara owns 1160 store in all, 80 ％ were occupied in Europe; Latin america has 70 store only; Middle east has 65 store; 6 inn are in the United States, and all is in new York; 15 inn are in Japan, all is in Tokyo. Zara avoids cautiously to expand indefinitely become giant.

China · Chinese · Jieniya · not · Zara

Take the advantage of French economy, industry and obtain employment minister Ms. Lajiade to seeking Hua Zhi opportunity, the union of trade of French high-quality goods that member of numerous and top class extravagant brand has below the banner is in Paris and Beijing 29 days at the same time powwow, enlightened name is “ net of high-quality goods of French life art swims “ Chinese website. This is to be extended mainly by the French luxury industry of influence of Euramerican economic depression “ one branch alone beautiful “ the another act of Chinese market.

The assemble inside this website France the picture of 70 top class and extravagant brands is symphonious resemble a data, covered the majority France such as perfume, claret, gem, portfolio “ business of art of top class high-quality goods “ manufacturing consumable.

In ceremonially, ms. Lajiade says through video, high-quality goods industry is crucial to France, it is representing the latent capacity of originality, discovery and research. Hope of this website enlightened, can let Chinese netizen understand French high-quality goods better, understand French culture.

China is stationed in law ambassador Kong Quan to say, of this website enlightened, showed French luxury industry is right the confidence of Chinese market. In recent years, french luxury industry is in China 22 cities opened branch and shop, with year all the rate of 25% rises, in becoming Sino-French classics trade to cooperate, shine together beautiful scenery line.

According to introducing, current, more and more Chinese begin to consume the luxury of French brand. In the high-quality goods bar of bazaar of Parisian old Buddha, the reporter sees, the Chinese that comes round to purchase receives a batch one batch. For this, what bazaar arranged eye of fair green jade technically for Chinese client is young “ guide buy man “ and “ drawback shop “ . Somebody sees team of Chinese client platoon leader buys the case of French luxury, jokingly: “The Chinese buys French famous brand to resemble is Chinese cabbage is bought in food market, this how do not let French boss burn with righteous indignation? ! !!

France “ forum signs up for “ reported a few days ago, inside very short time, the new Eden that China and its neighbour already made luxury group — only French luxury point of sales is in nearly 4 years turned over 3 times, amount to 1600, its technical secondary school sells inn 272. Afore-mentioned shop are opened not only big city waits in Beijing and Shanghai, and also distributing those who be in China is medium, western reach outlying area.

Market of French luxury China

Chinese · French · goods · luxury · quality

When first China cup was held 2007, match organizing committee once established next goals, “3 years in implementation income and expenses is balanced “ . Take the 2009 China cup of the 3rd year, whether to realize income and expenses to balance even gain? The answer appears not hopeful. The personage inside course of study points out, relevant form a complete set is insufficient, become those who restrict development of estate of Shenzhen houseboat caique the biggest bottleneck.

Break below 200 million meaning 3 years to be in long-term goal

3 years since how many money does Chinese cup invest after all? When Luo Zhao of Chinese cup investor is accepting a reporter to interview all right none avoid mentioning ground gave out number: 200 million yuan of RMBs!

“Regard high end as the match, the investment of Chinese cup really very big, include to buy the fare of much caique of 30 rich accept, at present we always invest near 200 million. Although the figure sounds,go up very breathtaking, but high-end match is developed period it is high investment necessarily, and it is investment is more than yield, this investor has adequate psychological preparation. This investor has adequate psychological preparation..

So, chinese cup whether already gain? The answer that Luo Zhao goes is very clever: “Chinese cup is the communal product that for the society elite and citizen masses offer a kind of brand-new and marine way of life one, do not seek profit, seek reasonable economic get one‘s own back only, better with running the race. “ nevertheless, his calm bear, “Make successfully internationally famous match, drive Chinese caique while relevant industry catenary develops quickly, can realize the reasonable redound of capital again, it is the development goal with Chinese long-term cup. It is the development goal with Chinese long-term cup..

As we have learned, the income with Chinese current and main cup comes from commercial assistance. Although various sponsor is numerous, but bring Chinese cup direct capital redound, with the number of 200 million still photograph v is apart from. Be worth what carry is, with the F1 motorboat China that after the sea holds large award competition differs, in the Chinese cup that Daya Bay maritime space holds, coming two years is free to the audience all the time open, till this year, just roll out the price to be 1680 yuan “ east wind is admired “ entrance ticket.

“2009 China cup brought a famous advisory firm to build a brand-new system that enrol business, in addition we still will roll out caique to groom in succession, the relevant develop produce such as summer camp of caique experience, caique. This is a very good getaway, the group that believes me can do better more. “ Luo Zhao says all right, he is confident to development foreground of future.

Inadequacy of relevant form a complete set restricts industrial development

“Although development impetus is swift and violent, but the gain of oneself of line of business of Shenzhen houseboat junk is not apparent, this and the threshold that Shenzhen houseboat meets are exorbitant about, buy a yacht (caique) , membership due of a berth, pay, play not to turn at all without 5 million yuan. Relevant form a complete set is insufficient, it is the biggest bottleneck that restricts industrial development. “ advisory Luo Jinhui expresses match of cup of player of Hong Kong famous caique, China, industry of yacht of many coastal cities is growing inland flourishingly, be in this “ grab accommodation “ in the contest, shenzhen how get victory, capture a title urgently.

It is reported, china had had many 200 houseboat to create a company 2008, production value exceeds 10 million yuan enterprise to have many 30, these proprietor of an enterprises should be centered in the city such as Shenzhen, Shanghai, Qingdao, Tianjin, Xiamen, Zhuhai. Private houseboat basically is centered in Shenzhen, Qingdao two ground.

“Shenzhen has coasting, have port city, but the dock of pass in and out of all and private houseboat all is personal commercial and transportation center. And current and Euramerican a lot of countries are built have communal port city, ship berth needs the groundage of pay a few only. “ Luo Jinhui says. In addition, at present the ship should be passed into Shenzhen maritime, examine the much talk procedure such as check of quarantine, custom, edge, and the procedure of Hong Kong is relatively simple a lot of, caique enters Hong Kong port, direct newspaper immigration office but. He expresses, if can run maritime campaign influence to transfer a department, build public commercial and transportation center by the government again, will promote yacht estate development greatly.

Remove foreground of development bottleneck industry is considerable

Carry out since 2009 “ houseboat safety administers a regulation “ it is major policy breakthrough, make houseboat crosses sea area make one‘s rounds to swim become a possibility. Accompany what produce a business as houseboat to increase, of cost reduce the in a popular style with the price, and domestic rich estate expands, swift and violent development, yacht industry latent capacity is infinite. As we have learned, past is the period with most swift and violent development of Chinese houseboat production industry 5 years, exit forehead the １ from 2006. 800 million dollar rises to 2 2007. 200 million dollar, already achieved 2008 2. 600 million dollar, productivity of Chinese whole houseboat already ascended body whole world 10 strong, among them the engineering capability of super houseboat already row whole world the 6th.

“The coasting that 257 kilometer is continuous, the four seasons is appropriate and maritime athletic climate, shenzhen is having advantaged natural condition and resource, removed to develop bottleneck, the yacht estate foreground of Shenzhen is considerable. “ Zhong Yong of Chinese cup CEO says.

Estate of yacht of Chinese cup Shenzhen

Chinese · cup · development · houseboat · Shenzhen

According to Afp close article, a few years China imported grape capacity for liquor to break up 10 times in the past, but want to take advantage of a favorable situation entered foreign production business is cautious still, think Chinese market is fickle, do not suit to beg firm person investment.

Develop bureau estimation according to Hong Kong commerce, asian wine consumption (outside dividing Japan) will rise quickly since this year, among them very big one part comes from Hong Kong and increasingly rich China inland. Hong Kong commerce develops bureau official thunder to cheat De Xie to say: “A lot of people feel amazed to the bishop demand that increases increasingly, but demand is really huge. “ he says, china is burgeoning in produce estate to become increasingly rich, a lot of people begin to choose bishop to serve as more healthy drink. Siniaola says California grapery suzerain, he is seeking the agency that enters Chinese inland painfully all the time.

“But the fact is not so simple, “ specialize in Buddhist nun of red of boss of Spanish vinous company Guo Tan arrives, “China remains a developing country, very difficult establish stabilizes legal provision about vinous. “ Hong Kong and outback official proclaim last week, the wine that has improved a tradition through coming about treaty imports formalities, so that enter inland more easily. But Guo Shui, still manufacturing business complains China concerns a lot of doubtful ways of the branch, include to add receive import tariff to wait.

Abstruse plan says dealer, the market environment that China gives bishop manufacturing trader is being improved, but the progress is slow. He says: “10 years ago, a lot of people think here resembles the United States a bit on the west old be out of practice, the non-standard, seize a chance to seek private gain that is put in all sorts of degree and con. A few systems and program are more transparent now, but commerce boodles still very general. “ another challenge is market initial stage is met more apt chooses those famous old brand bishop. Accept those who interview exhibit meeting attendant to still say, the first challenge that Chinese southern city faces is lack stores equipment and well-trained professional.

Vintner China

China · Chinese · Hong · Kong · says

Although global banking crisis is affected have not subsidise, luxury consumption of China appeared to go against force growth 2009 however. This also lets numerous world top brand value Chinese market more sturdily.

Release recently “ global luxury market reports “ say, each big luxury brand reached 9.6 billion dollar in sale hopeful of China 2009, this number rises 12% than 2008.

Below the setting that still did not cast off financial crisis influence thoroughly in the whole world, consumer of Chinese high end consumes habit and concept to its hold to, brand of luxury of your whole world more value the market with this huge potential.

Enjoy “ gem clock “ beautiful praise the whole world is top class and costly brand count, show of athletics of a polo was held in Beijing recently, will celebrate wrist of the PiagetPoloFortyFive below the banner to express series to land Chinese market with this. This series is to mark PiagetPolo series 30 years and special make, include 4 athletic wrist lists that make with titanium metal.

The activity that day attracted distinguished personages of hundreds all circles to show up, international star Zhang Zhen also appears in the spot, taste newly for count go to situation. Wen Xingxian of horse of count China president is born and FranckTouzeau of horological department inspector general leads count whole world personally polo phalanx, will convey the attention of pair of China markets with this.

In fact, count is not the luxury brand that values Chinese market exclusively. Farad benefit held dinner of a beneficent evening in Beijing recently, rolled out the whole world exclusive allusion of art of edition of set limit to of China of 599GTBFiorano of benefit of a farad hides racing bike.

The benefit of guest of luxurious car brand that comes from England established special set limit to 60 years to produce 5 for 90 years of birthday and new China even “ guest benefit 90 years “ racing bike of collect carefully edition, supply Chinese market solely. The Zhengzhou international vehicle that holding is exhibited on, this mysterious and precious racing bike caused the high attention of Chinese consumer.

Luxury consumes Chinese market

brand · China · Chinese · market · world

Now, of horological market of pairs of Pan of expert of cite finance finance and economics is big China discuss, release as follows: Began 2006, market of Chinese optional consumable strides 10 thousand yuan of timeses first degrees, this is a prelude that the name expresses the market to enter boom.

Turn over camera market to be with sheet exemple, referenced beautiful can the propagandist strength of the transnational corporation such as Ni Kang, we are informed Chinese sheet not hard to turn over camera market begin to enter prosperity from 2006, boom peak peak was reached 2008. Because budget of transnational corporation basis allocates sale expense, and estimated the sales revenue that making rule is a report period, it is the 15%~25% of sales revenue commonly, through publicizing strength we can be pushed derive primary sale status.

Except have a fever besides friend, sheet of average consumer choose and buy opposes the expenditure with camera lens, with 10 thousand yuan of in the limit of. Be not the purpose that stems from hobby photography when more and more people, if travel, and when having sheet to turn over camera, mean sheet to turn over camera to retain the quantity begins on the high side; The income that becomes them continues to grow, regular meeting produces new consumptive heat. Dweller consumption demand is not empty with abstraction, it is met certainly system is particular now bear the weight of on content, machine of the color television that is like the past, video arrives the Beep-Pager later, mobile phone. Chinese horological net reports for you, continue to grow when dweller income, after we try to search sheet to turn over camera, 20 thousand yuan, low society retains the consumable of the quantity when, we discover wrist watch accords with such requirement completely.

Dweller income data also can confirm this point of view. It is with Shanghai exemple, mean monthly 2008 salary is 3, 292 yuan. Income of our hypothesis dweller is approximate normal school, criterion the income over there U-3 σ is low keep a line 425 yuan; Can derivation goes out, the income over there U+3 σ , be 3292+(3292? C425)=6159 yuan. Accordingly, you wanted lunar income to exceed 6159 yuan only, no matter you admit, you are that wealthy person of 1.35 millesimals. Buy horological budget to be the income of 3 months commonly, the renown list price that they can assume is in 18 thousand above, the price of the introductory form product that this is the masses brand such as eggplant of rice of labor person, Europe fitly! The dweller income that Beijing Shanghai that 3 σ lines managed 2009, broke through watch of introductory grade name to start first valence this threshold value. Accordingly, panda thinks 2009 is market of Chinese name watch starts the first year of an era or the reign of an emperor, it is to strong data and model serve as prop up.

The name expresses first-rate of Hong Kong sales volume, the price is under 100 thousand HK dollar, namely RMB 88 thousand yuan. Below the circumstance that takes no account of exchange rate change, the dweller is mean monthly after income should break through 15 thousand yuan of RMBs (suppose at the appointed time low protect it is 1000 yuan) , income of person of U+3 σ that part breaks through 8.8/3=2.9 10 thousand yuan, they just can turn and seek new consumptive target, cause new the heat that round of consumption upgrades, at this moment renown watch market can tend saturated. Chinese horological net reports for you, by year all the income of 15% adds fast computation, reach this one level, still have 11 years. Accordingly, pan Daren greets boom cycle for Chinese horological market, also be to sufficient data and model serve as those who prop up.

Demand administrative levels of Ma Siluo is academic, emphasize a person be according to the different cent of demand 5 etc. the person cent is the 369 theory that wait this kind, do not accord with ideological in the past requirement, do not carry inside homebred schoolbook. But when analysing consumptive demand, demand administrative levels of Ma Siluo is academic cannot evasive.

If we approve social layer step,be accorded with or the word of approximate normal school, so the amount of third class person is the biggest, the demand of third class person namely the demand of in a popular style. And “ show off “ is to obtain constitutionally one kind is approbated and respect, vest in the demand of person of third class. Chinese horological net reports for you, if renown watch demand is the word that shows off sexual demand, so it is demand of a kind of public; And if a kind of demand is public demand, so it is worth to show off with respect to scarcely; The face is put in apparent paradox here.

In fact, go and now, a top to degree of horological consumption preference group is an intellectual. Very much to China shed bookman and character, have very bad abusive, it is the thing that oneself think so that cannot get again, he tries to defame its; If give the list of certain brand, affix “ upstart “ a mark, defame through what work of news, novel, movie and TV has an extreme. This is not a case, as another example, when civil people still does not have a mobile phone generally, what we see in the more in literary work is the negative image of the upstart of portable hand-hold portable telephone, and have mobile phone hind when them, such literary figure appeared no longer.

In fact, panda thinks, horological such optional consumable, it is the demand of second-class person, namely of more pursuit is feeling of a kind of achievement.

Demand of Chinese horological consumption is prompt after achieving boom to be nodded high 1986 fall after a rise, those who became silent 20 years is long, the symptom that flourishs once more has appeared. Pan believes greatly, cannot pass 3 years two, see time be about to make mockery with the mobile phone, resemble you see a movie with pilfer edition VCD today same.

Swiss tabulation business began to had increased to be in considerably this year China sale is devoted, with labor person is most active, the 2nd want hundreds Da Feili. Chinese horological net reports for you, as a result of the sale of these tabulation business, it is the conduct propaganda that is aimed at specific group almost, because this is in,common situation sees their figure very hard. Labor person pulled Liu Chuanzhi, Liu Yong this year good, Zhang Ruimin endorse for its, sponsor golf match, happy in Vienna love the bottom will be visited the 2nd times in September China did between stanza with great quantity sale is devoted, not only extended to every audience propagandist book, and installed user honour to enjoy a zone, a cup of champagne can be enjoyed when the field in letting Dailaolishi‘s audience be in rests.

The conduct propaganda of media also formed very good matting and public opinion basis for horological sale. “ advocate X “ it is Shanghai beach first gear very foolish very the TV program of mental retardation, this file program apparently of advocate is the capitalist class is high and elegant lifestyle, but titles music “ give very busy person quickly to give way “ the life that those who tell about is slave of European mediaeval home is busy and bitter life however, let a person be between tears and smiles; It is items of such luxury of first gear small-time, recently also nose wrist is expressed be about to popular breath, want recruit what “ personage love a watch “ , preparation is receive horological once more popular and free airing of views. CCTV 2 this year also ground of occur for the first time designed similar interview program.

Besides, very much smooth intermediary also opens horological column in succession this year. Without giving thought to the level of these media flicker how, it starts to horological sale once more, I think have profit. Another advantage is the flicker of media of consumer wait for information, did not buy pair of things, he still can want to be bought the 2nd times.

According to Switzerland the data of horological trade association, what Swiss exit reachs China is horological, will begin to had turned compared to the same period August from this year to growing, this is in staple market most anabiosis first.

August 2009, what Swiss exit reachs China is horological grew 20% compared to the same period, take the lead in turning to growing, the corresponding period still is to Hong Kong exit – the amplitude of 26% . Consider to China exit amplitude fall after a rise will is in September – 1.1% , pan Daren is this probably with on newly established will give card index to be nodded high in August somewhat associated. Chinese horological net reports for you, after one part resident is willing to make money in the stock market, China buys a watch, explain the other material demand of this part group is satisfied already basically, be what consumption upgrades and popular trend transfers is augural. Although September – the amplitude of 1.1% , in still be main export country best, hong Kong of the corresponding period is – 29.9% , the United States is – 43.4% .

Be in early before VCD machine enters a family, chinese dweller was done not have go the habit of the cinema; That is to say, the depression of 90 time is movie industry the day is destined, pilfer edition VCD is a secondary consideration of one disaster after another only. Similar, panda thinks, the inaccuracy of lucky man exchange rate and luxury consumption tax decides an element, not can horological market of block up China enters boom, the climate that horological market demand rises is very difficult changeover. Nevertheless, the person‘s reason is natural legislation, policy constitutor not should attempt and accomplish nothing; What Swiss exit reached Hong Kong 2008 is horological, total value is man of 2.697 billion luck, the horological market size of an isle exceeds actually in order to consume celebrated United States; Eliminate east alliance the potential purchaser of 580 million total population, how many Hong Kong horological market has is Chinese inlander in consumption, unknown.

Outback place carry out is horological be on the move entirely duty (custom duty + value added tax + consumption tax) , future still can prep above Hong Kong, but should not live detached music high, will cause the drain of duty source and obtain employment otherwise. It is with 3C product exemple, although outback 3C product contains duty value still prep above Hong Kong, but in recent years outback dweller had done not have the preference that goes to Hong Kong buying 3C product, such tax rate is basic and proper. Chinese horological net reports for you, at present horological tax rate caused a such strange appearances, it is the wrist watch that inlander goes to Hong Kong buying brand of a second line, save the money that come down, enough he sits first-class stateroom cabin is roundtrip, stay in Hong Kong first-class hotel, return some remnant, such phenomenon is unbalanced undoubtedly. Reduce horological be on the move an advantage of duty is Switzerland and China nonexistent concern in the competition of horological industry, horological be on the move duty is pure the consideration that stems from finance income respect.

Lucky man exchange rate also is influence China horological market an element of short-term sale. As a result of RMB and dollar link up with, want a dollar to drop only, swiss watch is about to rise in price. But it is insignificant that at present photograph of exchange rate element compares tax rate element, fall in future only after duty, the influence of exchange rate element just can become bigger.

Chinese market name is expressed

Chinese · demand · horological · market · person

Zhu Xingyi regards China as vice-chairman of horological chamber of commerce, operated short-term act as agent with long-term luxury. But some closer year actual condition is: The profit of horological industry is being reduced, domestic agent counterpoises without speech before luxury brand, invest redound disproportionate. The Chinese is in there is no lack of in recent years the success buys Switzerland the example of horological brand, however Chinese agency is in Basel is horological exhibiting the pay that get is from beginning to end however “ second-class citizen “ . Then domestic horological agent begins a consideration “ sustainable manage “ .

In the past 20 old in, I was operated short-term act as agent with long-term luxury, the brand includes Richemont, swatch, the watch brand below the group such as Movado. Go step by step, plaint brand, agent and shopkeeper once had formed a such perfect combination, till the brand people call in dealership finally one by one. We once just were done hard, believing to had been done always is to have get one‘s own back, did not consider too much with a lot of home agents “ sustainable manage “ , ability long narrow flag wakes up to reality like that nowadays.

Chinese horological agent invests redound disproportionate

Some closer year actual condition is: The profit of horological industry is being reduced, domestic agent counterpoises without speech before luxury brand, the retailing shop is decorated, press the weigh such as goods and imprest to cause investment redound disproportionate again. I just came back from Switzerland, horological association of visit whole nation and chamber of commerce reduce custom duty and consumption tax in the appeal, reduce domestic luxury retail prices while, in order to increase Chinese agency people competition ability.

The profit of horological industry is being reduced

Compete in watch brand intense, below the current situation of a the Red Sea, if make high-end wrist list only, so the consumptive group that face and network are very narrow, such brand force are impossible very big. If the brand wants to develop more quickly, must adjust product structure, let consumer have more choice, do horological while, still can issue the consumptive doorsill that derives a gem, skin to provide the product such as fittings kimono outfit to reduce luxury in order to go to the lavatory in same brand at the same time, agreed with the consumes a crowd limits below the brand to be widened so.

The Chinese buys Switzerland horological brand

Nowadays, more and more Chinese capital permeate luxury brand in, buy a Switzerland horological brand is some earlier year already many Chinese had been carried out successfully. To this, I think a company still cannot drive this industry, form one individual department. Many European extravagant brands have history of hundreds of years, the price that buys a brand is too high, movement of for example watch is the technique that a few acting people create namely, we can not break through a technology a few years, this is its value place.

Permanent representative NORMANA of Swiss watch brand

I think from beginning to end, brand and agent‘s should closer cooperation. Absorbed do luxury brand to reclaim wasteland so be kicked to give the lesson of the bureau after the ox, current, we are permanent acted as agent NORMANA of Swiss watch brand, because this kind of household company did not enter globalization to run, and fail to develop overseas market, but however we need its design and productivity. In view of European market is at present stagnant, other luxury brand is willing to divert goods Chinese market to sell, the yield that we do not worry about Europe can problem. Combine the experience that we run in home, my self-confidence can run it well rise.

China is no longer before China, innovation ability can let agential development get better, Yi Linghang course of study to have progress. Nowadays, the long-term consideration of an a development, accrual also accords with Chinese agent and international brand the current situation that Chinese economy grows.

The Chinese is horological consumptive ability is driving

Horological gem exhibits the Basel that holds every year in Switzerland (Baselworld) also is the whole world actually the biggest horological order goods meeting, the number that goes participating in before Chinese agency is numerous, and came true quite big proportional trade quantity. Slip from what economic crisis brought about American market to consume ability last year especially after iron Lu, the Chinese is to be in more to horological driving consumption ability Switzerland appears in horological manufacturing industry hold the balance. Next the pay that Chinese agency gets in Basel is from beginning to end however “ second-class citizen “ , this is afraid is the agency because of China people the difference of English language and culture, cannot resemble Euramerican shopkeeper normally on Baselworld in that way, communicate place to cause with brand contact directly. I hope horological gem exhibits Basel to be able to not hold an exhibition in China, since all extravagant brands feel Chinese market is the luxury market with the biggest future, why not?

Agent of horological industry profit is sustainable manage

agent · brand · Chinese · horological · luxury