Ning Bo and justice square Lu Yiwei enters flagship store start business

On August 27, luyiweideng is mixed in Ning Bo justice the entry point of square left an area newly to amount to 1016 square metre, include dress of male and female, jewel inside flagship store brand shop. So far, luyiweideng already owned the flagship store of 5 complete product line in chinese mainland, among them two are this year second half of the year leaves.

Before this, common says “ LV edifice “ “ Shang Jia center “ grow peaceful Ou Hong at will be in Shanghai June the settle inside bridge trade group, LVMH group plans his to leave the compositive store of 60 high-grade brands for LVMH banner. Coach of American luxury brand also in May the bottom announces: Future inside 5 years, the shop of inland and area of HongKong and Macow will increase 80 from 25. Armani is in first half of the year a few short immanent China enlarged the month the business of 20% .

Brand of a lot of luxury let a person eat one Jing indeed in enlarge battalion of China. Does the China with not tall per capita have so great magic power really? In the statistical data of world luxury association, we discover the mystery inside not hard. In last few years, year of increase rate of Chinese luxury expenditure maintain all the time in 20% the left and right sides. The luxury consumption of compatriots had reached 8 billion dollar 2008, 13% what consume a crowd to reach total population.

Lu Yiwei of group of world the biggest luxury publishs a group annals showed 2008, the group dropped respectively in the sales revenue of the United States and Japan 4.03% with 5.16% . And the company is used for many times in annals however “ stable “ , “ driving “ will describe its to be in China the expression of the market.

Although be below the influence of financial crisis, compatriots is right of luxury treasure also did not drop in temperature. “This year Feburary, chinese luxury market once experienced a brief trough, but began again subsequently steadily ongoing. Be in recently southern, especially Jiang Ning is taken appeared evidence of get warm again after a cold spell, show give a good development state. “ Chen Baohua of deputy secretary-general of organizing committee of forum of height of Chinese luxury brand is being accepted “ China produces classics news “ when the reporter is interviewed, say.

Fudan University management learns courtyard professor, answer dawn – Xiao Ceng of square head Lu forecasts Bokeni in vogue and luxury administration project say, chinese luxury industry can have the growth of 15% this year. And the effect that suffers financial crisis, the luxury market of the country such as Yingfamei had appeared bigger atrophy. The orgnaization is forecasted, american luxury market will drop this year 10% ～ 15% , england is 7%~8% . “Under both contrast, a lot of luxury comes to China to extend the market before the card no wonder. “ Chen Baohua says.

Dust a place of strategic importance overcomes business school market to learn Michel Phan of presiding professor of lecture of department, LVMH to express, world-class brand, wait like LV, Gucci although the history is long, but be being known extensively by China is thing of nearly 10 years, outback dweller is right of old brand yearning reach pursuit driving still, add the high-grade client that has purchasing power group giant, expect the blame requisite consumption in rich 2015 gens will amount to one thousand two hundred and ninety-three billion four hundred and eighty million HK dollar, forecast 8 times what consume amount for Hong Kong, more 83% what occupy whole Asia-Pacific area to be not required spending total. Will surmount more uptodate for Asia-Pacific area the Japan of market of the biggest name tagvisiting card.

And Department of Commerce predicts is, to 2014, our country will make the luxury market with the biggest whole world, occupy global gross 23% the left and right sides.

Buy main forces to expand quickly

So fast growth rate nature also has an increasingly giant consumption main forces to regard as prop up. Two days ago, zhang Xin bought a GUCCI, this has been the 2nd high-grade goods that buys inside its half an year. “Do not have method, the friend in circle uses these things, unused word too drop price. “ Zhang Xin is being accepted “ China produces classics news “ when the reporter is interviewed, say so. Be in what be a delegate with her “ rich 2 generation “ in circle, bag of famous brand hand, watch, dress is the identity and social class is indicative.

American carry connects a company to be aimed at what affluent group place makes two land of Shanghai, Beijing “ the world that explores affluent group “ say in white paper, affluent group of China is Jew no longer, they are willing to use big money to exchange delicate life to enjoy. The wealthy person of Shanghai and Beijing is fond of study and understanding world-class the next tide of form of high grade life, they yearn for “ newest “ , “ best “ or “ fancy “ article and experience.

As economic development, chinese rich crowd has the tendency that expands increasingly one time quite. A luxury that according to all things organization of the international that amount to card released recently studies the report points out, complete China has family of 48 thousand top class and affluent groups about, their annual gross income 2005 approachs 3 billion dollar. If with future GDP of 10 years of China is average and annual grow 7.5% computation, top class and affluent group is in China to will exceed 400 thousand 2015, year increase rate is as high as 23.8% , their gross income predicted to will exceed 29 billion dollar 2015, growth evens more 10 times.

Luxury consumes the patent that also is wealthy person merely no longer, young generation also inferiors none in luxury spending side color. This year Wang Dan of 24 years old is Beijing in numerous white-collar common one, in whole office building nobody do not know recently, unmanned not dawn, the reason is she bought 3 LV package inside a year. “Very much now female colleague, the person that is familiar with not quite before even, it will discuss which brand with me is better to will discuss which brand with me. “ she is being accepted “ China produces classics news “ when the reporter is interviewed, say.

Nevertheless, wang Dan also admits value crosses the LV of 10 thousand to wrap, to her this just works 3 years, monthly pay inadequacy is a not little responsibility for 6000 yuan young worker, “Assemble “ very painstaking. And the belief that supports her to buy luxury all the time comes from two respects, it is grade wants to be reflected from inside detail; 2 it is the award that regards oneself as hard work.

Occupy an investigation that announced a few days ago to make clear: Be in China, the position symbolizes and ego award is two the most intense consumption motive. For example: The person be visited of more than 70% thinks luxury brand is a kind of delegate their position and successful means; The informant of more than 60% admits, buying luxury is a kind of award that they obtain achievement to their working hard, between good-paying estate this proportion is higher. “Although luxury is to give small numerous offerred consumable, but cardinal number of how China population is too large, small numerous consume casually, amount also enough lets luxury manufacturer great rejoicing. “ Chen Baohua says.

Buy on sb‘s behalf become a common practice

The person that likes luxury knows, luxury should compare domestic petty gain in abroad, plus abroad dozen fold storm, the person nature that goes abroad conditionally is glad unceasingly, additional without conditional person monarch paths, adopt the kind that asks a person to buy on sb‘s behalf to buy. Buy on sb‘s behalf agitation also from this and unripe.

Reporter discovery, want to be inputted on the net that clean out treasure only “ buy on sb‘s behalf “ 2 words, find out pertinent information actually many 1000, the small shop that expresses clearly to be major servicing in order to buy on sb‘s behalf also is added by 16 thousand of the beginning of the year reach 2.68. Rely on foreign luxury to buy on sb‘s behalf, letter expenditure is in a few months become from one star 3 get sell the home to be absent a few.

In clean out treasure to go up famous brand bag buys on sb‘s behalf the Wang Yifei of inn tells “ China produces classics news “ reporter: “The bottom began last year, the client‘s amount is in all the time increase by degrees, every month can sell the package of 10 LV now. And last year, a most month also can sell 5 only. “ additional, wang Yifei tells a reporter, buy on sb‘s behalf inn price should sell a petty gain than home at least two into, want to sell a 9000 yuan LV vanity in domestic brand shop for instance, clean out a price on treasure to be 6380 yuan only. The price that consumer place pays includes: Goods is overseas cost price, international freight, commodity home freight and 10% of the left and right sides buy on sb‘s behalf cost.

Buy on sb‘s behalf another element with arisen wind is a RMB appreciate. On one hand, international heats up money to enter profit of home market arbitrage in succession; On the other hand, purchasing power also is in the whole world of the RMB to be climbed gradually litre. “Such appearing, if commodity price of abroad keeps constant, that depreciates to it is equal to to be in all the time for me. “ one should go abroad immediately read those who grind is naughty friend says when accepting media to interview. Additional, buy on sb‘s behalf to also want to be on guard on the net risk. Business buys on sb‘s behalf to although be a burgeoning profession,be in our country on the net, but business not very normative, a few issues that involve, for instance commodity carries an accident, goods of exchange a purchase and commodity quality cannot cash with the acceptance on the net wait for a problem to happen from time to tome. If these problems are couldn‘t get seasonable and effective solve, when shopping all over the face joyance can be replaced by depressed place immediately, “Shop on the net “ became “ buy on the net “ .

The expert points out, the official that careful consumer can choose brand ground is ordered on the net, postage everything needed is ready arrives from the price on the website, the price wants material benefit than be being bought in home a lot of. For patulous China market, include LV, Dior inside a lot of and extravagant brand opened Chinese to shop page.

Additional, according to China of world luxury association the delegate is in chief delegate Ou Yangkun to divulge, department of Commerce is brewing luxury custom duty reducing program. Once custom duty is reduced, consumer hopeful buys the luxury with more substantial price in home. False such information is belonged to solid, luxury buys on sb‘s behalf to be able to get probably huge blow.

Luxury China market

behalf · brand · China · luxury · year

Washington will report on September 28: Because economic depression brings about home to consume defray constrictive, a lot of United States extravagant brands turn to China to promote, in order to reduce a loss.

“Although global economy glides, the purchasing power of Chinese consumer was not affected, “ the group of Chinese market research of Shanghai (China Market Research Group) does executive trustee Jiessie get stuck? Collect (Jessica Lo) say. She points out, a research of this group near future shows sale of retail first half of the year 2009 industry grew 15% .

Luxury sale of China takes the whole world 25% , had exceeded the United States to make the whole world the 2nd big luxury consumes a country, firm of adviser of public concern of collect heart Asia (Ruder Finn Asia) and Shanghai albatross business affairs consult limited company (the report of Albatross Global Solutions) shows.

An independent investigation of Mai Ken stannum also discovers the luxury of 60% is in China now home is not abroad buy.

Chinese economy is swift and violent develop, and those who search commodity of newest money stylist have 250 thousand customer at least. Ground of American brand too impatient to wait wants to hold position on Chinese market no wonder also.

Actually, a lot of United States brands had passed bazaar bar or the means such as brand shop enters China, for instance soup beauty hopes red case (Tommy Hilfiger) , Calvin Klein, DKNY and Coach, had gotten the brand is approbated, and sales volume grows somewhat. But the competition that at the same time American brand also faces more well-known Europe trademark to be like Louis Vuitton, Prada and Gucci.

Even if intermediate brand, common says " cheap and fashionable " the H&M that the shop is like Sweden, spanish ZARA also opened brand shop in China. However, mere set up shop is won‘t comprehensive raise a brand famous those who spend.

“For instance Brooks Brothers, Nautica, Ralph Lauren behaves big shop sign of a few United States not beautiful, market fixed position also was not done good, “ Luo Nv person says. For example, chinese consumer is not clear that Ralph Lauren is luxury brand or recreational motion brand after all.

Luo Nv person still points out these brand image “ too cross a noble to change “ , “Chinese consumer is in very hard with eye of fair green jade the model generation on surfboard is resonant. The sort of culture is here nonexistent. The sort of culture is here nonexistent..

Additional, she says, the clipping of these brands suits a Chinese not quite petite fine is thin the bodily form that does not have so much curve.

“I had seen too much company take the clothes of the similar pattern that sells very well in American city, dimension to China to sell, result the example of special failure, “ Luo Nv person says.

However, american company must fit Chinese consumer and the image brand that lose his completely in change product style between careful consider, “ is dress politic (Apparel Strategist) “ Zhu of chief editor of commerce news in brief enlighten silk? Luo Su (Judith Russell) say.

“You won‘t want to make another product. Right in that way the influence of the brand is bad also, “ she says, “Chinese consumer wants to search them in memory (brand) . “ meanwhile, the measure that must want to change clothing, color and seasonal in order to attract more customers.

“Must want to undertake promoting with foreign brand, create to let a person admire again next inspect, longing has some figure. Longing has some figure..

Although pilfer edition famous brand still is a problem that foreign company headaches, does the strategy of college of business of los angeles Marshall teach Carl? Woyite (Carl Voigt) think need not too inactive look upon this problem. Imitating is kind of adulatory form actually, accordingly pilfer edition can raise a brand famous degree, and truly rich China consumer won‘t want to purchase fake, he says.

Woyite still points out, american company needs the market sale mode of tradition of slam the door, will young generation regards as target group. Chinese youth is imitated each other without brotherly sister, because this is more zealous,communicate through network socialization and rich guest. Additional, 3 kinds, 4 kinds of cities are likely won‘t the advertisement of tradition of bring into contact with, without hypostatic inn, because the people over there this may buy high-end goods on the net.

Note: The article is published on September 28 China Daily (American edition) the 7th edition

Market of China of American luxury brand

brand · China · Chinese · consumer · not

A lot of “ China is made “ raw material brand is on the international market, or low end brand. And E Er is much this regard the world as best cashmere producing area, trying to discover one makes high end the method of extravagant even brand, find break “ plot of international industry catenary is talked “ subtle move.

Is China made with high-end brand? Two vocabularies are placed together, be afraid a lot of people can feel accident. But why to try to let “ is China made “ high end?

Before remembering a few years many “ Made In China “ the product thinks overseas raises price, “Stopped 35 hair more “ the place that has Qi Qi with respect to the heart, likelihood people won‘t have too much hope to this kind of attempt.

But “ management of China and foreign countries “ understanding arrives: As have the world the E Er of producing area of the biggest, best cashmere is much this, the development way that exploring to let China make high end change — since had been the world‘s best cashmere producing area, why to take best cashmere, where is the high-end brand of make it oneself?

This is E Er much this in the past a jumping-off place, rolled out top class brand 2007 then: 1436. To nowadays, what experience is there in procedure of this bold attempt but derive? A what China can you discuss to make the profit that high end turns and fraud from which? Let us come together.

High end, be not with “ China “ without the predestined relationship

1436 what be? Perhaps say why is E Er much this the name that has a such numbers to new brand? Often be the first doubt of people.

1436 it is the standard of most best, exiguous also top class cashmere on the world actually: Fineness 14 micron are the following, length the cashmere raw material of 36 millimeter above. Take its number, combine and become “ 1436 “ . And is such cashmere raw material rare what rate to lack? Can find out 1 kilogram to come only in 100 kilograms former cloth with soft nap, its precious is rare it is thus clear that.

And when cashmere brand of abroad is talking to compete to what come from Chinese cashmere product, often point out: What we go is high-end course, taste with Chinese cashmere do not go up in level of a competition.

Although this has “ the person of the same trade is enemy “ disrelish, but similar problem is the horizontal stroke makes a wide gap before in China really — a lot of China make a brand, on the international market, basically be raw material brand, or low end brand. Lang Xianping tells “ plot of international industry catenary is talked “ , it is international brand actually in the light of China production weakness plays a kind of collective involuntary trick that press: Since you have such is short of regret, why need not does it squelch you?

Dan Eer is much this the typical sex of the breakthrough depends on: Since had been the supplier of cashmere raw material with best international, that mights as well leave oneself to use the most top class share in raw material, deserve to be rolled out at the same time with high-end brand.

A China makes this can yet be regarded as breakthrough “ industrial catenary plot is talked “ subtle move.

the current situation with respect to international cashmere industry, be in abroad, mention cashmere, it is high price, tall absolutely of qualitative, extravagant, position indicative, and the cashmere dress brand that international approves, be the country such as England, Italy more, but their raw material comes from China mostly, china is the world‘s biggest, best cashmere producing area, have the whole world the crop of high grade cashmere wool of 95% . Regretful is, china does not have the brand of high-end cashmere dress that international approves all the time, “Gold does not sell give gold price “ .

1436 doing, leave oneself the material with best country of origin namely. But this lets brand of industrial catenary high end people the thing that calls out how in vain.

Actually many China make a brand, the upland of raw material is being held on international industry catenary. This actually understandable also the upper reaches that is industrial catenary, set out from this, perhaps can make an outlet that changes development to high end in order to explore a China.

The delayed effect that high end changes

But, although have top class material to pledge, although controlled the channel of cashmere raw material, even if leaves him best raw material, carry remain leave international competitor, but should make a top class brand truly, easier said than done?

Make high-end brand, still must have the following requirement: Of long history accumulate, high blood relationship, and the core value that can make moving heart and excellent workmanship are waited a moment. Having raw material advantage is those who build high-end brand is indispensible, but not be sufficient condition absolutely.

“On the foundation of top class raw material, the 1436 stylist groups that invited internationalization, the outstanding craft that the group accumulates Duosiji more than 30 years mixes Er of together with another name for Hubei province braid sew technology, through the careful machine program of about a hundred close working procedure. All these, make 1436 products protruding shows the sense with exalted acme. “ Wang Zhen of 1436 general manager is right “ management of China and foreign countries “ say so. Of course, want to make high-end brand, these already “ exalted “ still need 1436 approbate from ego through effective transmission, the heart of consumer of embedded whole world, what let them form reason of a kind of blame even is cranky. Road, continue even.

And another 1436 faced brutal reality are: Because the brand is medium,consumer of high end of mainland of quite a few meets “ Made In China “ model of written characters and do not wish to continue to buy. “Current condition is who admits to set factory production in China, who can be kicked to give the circle of luxury. “ the personage inside some course of study says so. Although even is not luxury, make high-end brand however, also can be be breathless with anxiety or tension of this kind of circumstance. Really, bias can be not turned round easily.

Look occupational after palm of raw material upland, play charges the dominant position of top class raw material, 1436 still have a lot of jobs to want to do.

Cast off “ sexual price is compared “ challenge

Have 1436 what high end changes impulse, what is the soft costal region that appears the most likely?

High-end brand, certain level means it to be not requisite, becoming the key that high end tastes is — just cannot rely on to sell a gender price than maintaining.

If say the capable person of the product qualitative, character is very good, so consumer should give the word of a high price, so although the other side recognized this value, also not be to sell high end the brand certainly, because remain the operation way that dependence price compares — this is China makes high end turn a problem that encounters very easily, because everybody spells sexual price to compare in the market,spell be used to, “Price bolo “ brandish be used to. And when sale high end is tasted, what the enterprise should sell is “ mythological “ , be by no means content exceeds a value.

Cornerstone of an ancient name for China seeks advice from group partner Shi Wei to think: “In luxury consumption, the core value that people pursues already emphasized particularly on no longer the functional interest at commodity itself, what they value more is to depend on value is used in commodity besides ‘ the symbol is indicative value ‘ , namely the typical profit of article. Namely the typical profit of article..

To high-end brand make, 2000 manual products that ever an extravagant brand recommends it in Chinese market, propagandist process most those who make a person amazed is: Each product backside has a story. Such calculating come, backside of many 2000 product, have 2000 many stories! Although be manual production, but it is in industrialized batch “ production “ intangible value.

“China is made “ high end turns a the biggest challenge, it is actually — how from manufacturing materiality product, span to produce intangible value! This is a challenge actually to production enterprise of a lot of China.

To accomplish these, 1436 effort had seized a wonderful opportunity: When 2007, chairman Hu Jintao is in Inner Mongolia E Er is much this when city inspects was sure E Er is much adequately this the determination that founds world brand, speak very highly of of 1436 cashmere dress masterly craft, indicate personally 1436 submit the formal application that regards China state guest as the ceremony to general office of the State Council. Through a series of strict examine and verify, 1436 make gift of China state guest finally, be in famous “ warm spring brigade “ in the dress gift that serves as only, given Japan the emperor of Japan and premier.

And, actually the brand name of 1436, itself is a classic tale. Hear the person of this story, can be shaken by its character place.

As 1436 more than 10 brand shop are opened in shopping centre of core of city of line of countrywide just a little, in the future is test 1436 “ production “ the phase of aeriform product ability. This also is all China make what brand high end changes need the road of classics.

The exploration of 1436, from “ China is made “ to high-end brand, and even the effort of luxury brand, even if be a lengthy process, also draw lessons from those who become China to make high end change, will be very valuable practice.

1436

brand · cashmere · China · end · high

“ commercial weekly publication “ the magazine labels LVMH one of Europe‘s most valuable brands, but to haing Buddha business school, the Zara of fashionable dress company of a Spain is more valuable.

Globalization: Lose “ high blood relationship “ dangerous

The Chinese does not accept the luxury that makes in China actually, this lets Jieniya CEO of alliance of strategy of company standing director, whole world, giorgioDelpiano feels very bemused.

“Homebred Jieniya is in China in of the market accept degree to compare Euramerican market actually even low, have Italian design already, can support mainland to make again, the price is more reasonable also, I do not understand the problem goes where. “ he says.

“The country of origin of raw ingredient of the blood relationship that buying what luxury buys is nobility and former juice is made, if be ‘ China is made ‘ , still be inferior to flat buy Chinese brand. “ a consumer says so. Actually, not only it is the Chinese does not accept the luxury that makes in China, the consumer of the developing country has this kind of feeling mostly. This kind of circumstance makes this brand is immersed in the condition that be in a dilemma: Remove one condition, it is the forfeiture of price advantage; Farther, it is the dilute of high blood relationship. This and China are made maintain what kind of distance, became the proposition that Jieniya weighs in the hand repeatedly.

In fact, delpiano should know, of the sale of brand of this Italy top class men‘s clothing of his place hold post is design, quality of a material and craft not just, still mean savour and the identity.

Wide be the story that circulate is, custom-built suit of edition of global set limit to needs a manual Jieniya 130 thousand yuan of RMB. Craftsman people what essence of life spins is the 12 abb to 13 micron, finished products looks even closer than silk even with naked eye. Fabrics has a demand to climate, need is far go to Switzerland to machine. Quantity of Italian top class technician is stylistic make, connect the button is the corneous make it with the hardest beasts. The whole technological process that make is as long as 50 days.

Family property hundred years, 3 generation are the grandparent and grandchild on Italian small town oneself do handiwork, it is the culture share that Jieniya alludes constantly. Ever making public a circumstance Charles of prince of Mitelang of the president before Clinton of the president before the United States, France, England to show a person with Jieniya, this is what can attract media is anecdotical.

Jieniya such with “ high “ bought a concern, hejie Niya is joint-stock established Xia Meng – meaning mercantile Chen Xiaoxiang says the Wen Zhou of outstanding dress limited company: “In China 40 ％ buy Jieniyaxi to install to the client of 50 ％ is to regard as the gift sends a person. “In China 40 ％ buy Jieniyaxi to install to the client of 50 ％ is to regard as the gift sends a person..

Acting 1980, jieniya comes to China to search the cashmere wool with best whole world and silk, the biggest gains that did not think of visit is the potential that discovered Chinese market. 1991, jieniya leaves in restaurant of well of Beijing king government office gave the first brand shop. In that times, the extravagant brand in Chinese heart or Peele – Ka Dan, crocodilian. In these brands in surrounding, “Jieniya “ the guest outside becoming a day almost, 8000 yuan of foreign currency certificate outstanding Buddhist nun inferior business suit, the gross wages that is equal to average worker of a China 3 years almost.

But of this inn open choose apparently was opposite time, to Chinese market, jieniya had the person that allow the same trade to admire at this point admired subtle touch, this lets Jieniya become in Chinese sales volume one of brands of the oldest top class men‘s clothing.

By 2007, jieniya owned store of nearly 60 doors in Chinese inland, integral sales revenue went up greatly 38 ％ , include harbor, bay, stage inside Chinese market surmounts Japan to become Jieniya gradually the whole world the 2nd big market.

In fact, in order to sell the Jieniyaben of fabrics build up the production actual strength of the body is very abundant also, itself has many partners in fashionable dress bound. A few main stylist brands are like cosmetic of Armani, Versace(, vanity) , the metropolis such as Gucci makes partial product You Jieni inferior acting labour, this let Jieniya own the Spain, Romania, Mexico acting plant that spreads all over world each district.

Have to choose “ China is made “ , cannot too too close, this is Jieniya is current “ live philosophy “ .

Time VS cost, which important?

Fashionable bound has a kind of view: Why is the fashionable dress that week of 4 big fashionable dress carries before 8 months to have next year released? To company of most fashionable dress, they should cost 8 months to just turn the design into finished product at least. Working program is as follows: Cloth is purchased in A country, b country printing and dyeing, c country comes fine embroider of a essence carve, a skirt arises finally in D country.

The program of such heavy and complicated is envisaged to Zara barely. The major hand-me-down of Zara is mixed in Spain Portuguese make, finished product carries twice every week toward each brand shop. The design of Zara stylist, till be in the Zara brand shop of Paris, Tokyo,appear from finished product, time won‘t exceed two weeks. The tide of fashionable world suffers the United States last week is big probably, newest MTV of Maidangna is affected and decide, but the skill of Zara control speed is his giant the competitor cannot be likened to. Zara is OK the diversity according to designing a style, hand-me-down product cent is numerous thin: The design is much and money amount is very few. Undesirable product Zara falls into disuse quickly, in order to avoid merchandise keep long in stock finally must sacrifice is dropped.

Amingge of 60 years old – the author that Aotejia is Zara, he never accepts media to interview, what people knows to him is very little. Aotejia poor of one‘s previous experience, get education not much, 13 years old begin to be in Basailuona is become in a tailer‘s shop apprentice, probably this makes him adopt a kind old, simple however fruitful method engineering company, instead let Zara run in front. Can calls the Aotejia that individual asset is as high as 6 billion dollar one of people with the most wealthy Spain, the Bernard that is next to LVMH in fashionable bound – A Nao Er is special.

Beyond question, the mode of Zara is a challenge to globalization. After taking the place of 1970, the manufacturing industry of western world is built in the third world cheap on the foundation of labour force. Manufacturer puts the emphasis in seek the cheapest labor in order to reduce cost, pattern of this kind of industry makes a confirmed dependence feeling and scared feeling: Otherwise they will be beaten by adversary.

But to Zara, will be made and sell close connection, decrease at the same time goods in stock and avoid company branch numerous and jumbled cheaper than seeking labour force is more main. Zara searchs relatively cheap labor in Europe, this is one put upside down of direction “ give Egypt to write down “ , people is eastwardly set out the west. In Ha Fo the IESE institute of commercial courtyard and Spain looks, the new company pattern that the go against the stream of Zara did not come to namely, it has compared H&M of Gap of such as United States, Sweden, Italy the competitor such as Beinatong shifted to an earlier date " several years " .

Be in even the time of this globalization, production and carriage rate also mean situation to change benefit hair is important. Zara holds to “ Europe is made “ , in order to assure speed. Zara owns 1160 store in all, 80 ％ were occupied in Europe; Latin america has 70 store only; Middle east has 65 store; 6 inn are in the United States, and all is in new York; 15 inn are in Japan, all is in Tokyo. Zara avoids cautiously to expand indefinitely become giant.

China · Chinese · Jieniya · not · Zara

Colloquium spot

Hope to overcome

Recently, famous China is artistic now · of collector black benefit hopes to overcome, attended what in Shanghai the people‘s livelihood contemporary art gallery holds “ in lucky artist collaboration communicates colloquium “ , accepted the reporter‘s special report, talked about him to pound the view of global art market to the economic crisis that second half of the year erupted last year. He expresses, this market crisis, to true collector just is rare opportunity.

Tibetan home does not accept market impact

Rare gram is in China reforming and opening at the beginning of serve as the earliest the tall canal of a batch of Chinese-foreign joint ventures comes to China, collect the work of Chinese contemporary artist systematically. No less than attends colloquium “ artistic and contemporary “ what Xu Ke says magazine chief editor, he visited studio of 1000 many artists at that time, collected about 2000 work. This economic crisis pounded market of Chinese contemporary art directly, to this, rare gram expresses, he still is continueing to collect Chinese contemporary art, he still has the glow of this respect. Because this is the thing that has very tall get one‘s own back, also be the good way that knows China.

Because China is contemporary in recent years spurt in prices of work of art, he was changed before “ the system is collected “ practice, receive 559 every year however, collect also become quite “ macroscopical “ , choose work strictly. The market dropped now, his collect a plan to do not have a change, still perhaps meet those who enlarge him collect a number, and this should depend on he saw what work. He still emphasizes, no matter how this market goes, he can continue collect, he does not care the work price of the artist after he is collected.

The market drops have profit

Rare gram pays attention to the direct communication with the artist, speak of the influence of this market crisis to the artist, he thinks that is the front, it is a good thing to the artist, consider his art and because the artist has more time,going is not to care the market. The artist should not borrowed oneself or borrowed others. Only such ability can make Chinese contemporary art more competitive. He still expresses, the price drops to him such collector is advantageous. He says frankly: “I hope the price than now is low still. Because I do not sell work, I want to collect. I want to collect..

Speak of contemporary skill of a few fundamental China of international collector undersell, he expresses, every collector has different idea. It is normal that artwork makes over itself. But the think of a way that collector should say him candidly clear to the artist, if be with what collect name got very low price, however in the market costly undersell, he feels this is very inequitable to the artist.

Need more and independent commenter

Rare gram still founded “ award of Chinese contemporary art “ (CCAA) , in order to commends and promote Chinese contemporary art. He expresses, china needs the essayist of more independence, but still do not have apparent progress till recently. What people can see is, chinese contemporary art decides artistic stand or fall by the market. Nearly two years a lot of artistic magazines appeared, but its art is commented on and do not have up to mark. In the meantime, china still lacks mature orgnaization. On one hand a lot of people want to participate in, lack commenter and art orgnaization on the other hand. Because this established a special commenter award in CCAA award, the hope lets essayist be in China to be able to make a living with independent artistic criticism.

Speak of him wanting to build a museum in China, he expresses again, this should expend very great time, but all construction that these return software of be not a patch on. Chinese this respect begins late, because this also may spend a lot of time. Because this is done not have,shortcut can go. The likelihood needs the effort of a few acting people. For instance Shenzhen is in the museum scale that construct is very large, but light has very large space, very good establishment insufficient still, need a large number of professional public figures. But China lacks professional personage, face the process of a continuous study.

Record China‘s artistic now contrail

Rare gram expresses, his collect, the work that draws a of the meeting unknown artists from star begins. When just going to China, he returns the art that is special to the west avant-courier only to be interested, do not care about Chinese art at the beginning so, crossed period of time to just begin to pay close attention to Chinese contemporary art. He feels very strange at that time, chinese contemporary art does not have a person to collect, no matter be private,still be an orgnaization, be interested in those work without the person. He feels this thing wants somebody to do, will collect, will record Chinese contemporary art, as the person that think, record China‘s artistic now contrail.

He emphasizes, his collecting is according to the record artistic now whole appearance undertakes. On one hand the work that he collects all sorts of types all the time, include kinescope, brushwork to wait a moment; On the other hand, once he had collected the work of a certain artist, if this artist has,be different from newly before work comes out, he still can be collected again.

After the market soares, he begins to fund a few projects, to this he expresses, these project itself some can be brought to him collect, some are collected with his did not concern.

Perhaps be coincidence

Xu Ke is mentioned in discuss, 3 Swiss people‘s artistic now to China development made historical contribution, serve as collector besides rare gram outside, the curator that still has gallery of sweet case accept Lawrence · He Pulin, and 2007 first “ Shanghai is contemporary “ Er of Yu Bei of · of Er of Pi Ai of artistic chief inspector.

Why is rare gram the problem that Swiss person collects Chinese contemporary art expresses, swiss person has collect the tradition with artistic now foreign country. Be in China not only, swiss person also has such example in France, United States: The reflection that Swiss person often is Europe person, like to collect the artwork that comes from a foreign country. The first of similar art gallery, museum communal orgnaization on the world is born at the Swiss Basel of 16 centuries, over, first time of average citizen throughout history can collect artwork. Nevertheless he says again, swiss person collects Chinese contemporary art perhaps is coincidence, “Because the west also is collected before me contemporary art “ .

Li Xike collects black

art · China · collect · contemporary · not

September 2009 this a week of the middle ten days of a month, shanghai harbor collects atrium of square first floor, ferial put up stage of T of a rainbow stealthily in order to popularize the mobile area that perfume gives priority to, pensile rose “ A Day In New York “ (new York a day) striped, gigantic protruding is showing a Logo the person drives carriage to pass through central park, this is what often perform in beautiful theatrical work is wonderful one act.

Apparent, shanghai is the below one town that the Coach that comes from new York means to razzia mainly. Traffic so “ new York “ concept, let a person very easily remember in those days beautiful Bao Lian, meet new York this likewise the brand that tide figure deduces practised, the China after 10 years still times suffer chase after hold in both hands.

This is Coach is in China to begin this in order to face form of popular theme beautiful field first what Ji Xin tastes promotion is prelusive. Ferial 3, on the weekend 4, the model with a certain number of renown fashionable clothing goes out in the in file in the Le Sheng with intense rhythm, the hand pulls of all kinds to deserve to act the role of, the skin is provided and vanity. Model people it is with walking along excellent way to reveal Qiu Dongxin is tasted not only, they are gone to after beautiful field downward the stage guides an audience to enter the Coach brand shop that 10 conditions do not give on the right side of T stage directly, the harbor that allowed this some long time collects shop to appear gave unprecedented lively appearance.

Coach big China and Japanese area president hold presiding apparitor Wei Ke concurrently to hold Louis in the palm (Victor Luis) each screen is watching dedicatedly in inn doorway and his group. He is apparent the show that him satisfaction sees, but still be sideways hold presiding apparitor Gao En concurrently to the Chinese division president beside oneself (Andre Cohen) published a comment: “Storefront is too small. “ next, he complements again on one: “In fact, the brand shop area that is in Shanghai is too small. The brand shop area that is in Shanghai is too small..

Really, regard Coach as the close on highway of Hong Kong empress person that the canal of the flagship store of 850 square metre accuses, the station collects the shop doorway of 123 square metre in harbor, honest hard cram appetite. Accept “ round-the-world entrepreneur “ when the special interview, wei Ke holds Louis in the palm and without concealing anything character, one of main purposes of own visit are to be the optional location of store of Shanghai Coach flagship in preparing to construct. “In Hong Kong, Shanghai these crucial cities open flagship store, seem to be raised in China removed a microphone, next the brand that you can publicize you to the whole nation. “ Louis says.

Although understand always according to people, be about to go 2009 is the tide since economic crisis tide a year when fall, it is luxury brand a bleak year more. But in fact, this also is high-end luxury is in China a year when quicken dilate. One of main competitors of Coach Gucci, the 1600 square metre that will open business in golden eagle general merchandise this year in June exceed brilliant of golden light of big flagship store, and such as luxury writes brand Switzerland Caran D ‘ Ache (triumphant Lan Di) also on September 8 inland the beach outside settle of first flagship store is contended for 18 numbers grab territory under one‘s control.

Same, coach also is thrown from what second half of the year began to strengthen pair of this one market 2008. It acts as agent in what the portion counter-purchased Hong Kong in September 2008 business, completed mainland representative professional work in April 2009 counter-purchase the job. 3% what although Coach is current,hold share of Chinese luxury market only, but what it has moved the target is very tall: In future 3 to 4 years inside open many 50 store newly, increase whole market share to 10% , before brand of luxury of market of ascend body China is ranked 3.

“Our current two big pillar are the United States and day our market, but China is the market that we pay close attention to most. “ the president is held the position of to hold presiding apparitor concurrently to amount to the Louis that already amounted to 3 years to say frankly in Coach Japan area, “Future, we hope China becomes the 3rd pillar. We hope China becomes the 3rd pillar..

Strategic tendency

Be located in the Coach of luxury doorsill position, ever was thought to meet great blow is harvested in crisis of this round of economy.

It is him fixed position all along “ the luxury that tentacle can get “ (Accessible Luxury) . Coach alleges the burnish that its purchase the luxury of strict adopy tradition such as raw material, but price is a half only, the self-identity that this earned the middle class that is a delegate with professional female and love.

The surface looks, its price compares opponent people have an advantage more — luxury brand resembles other masses consumable impossibly same, in economy low when confusing large-scale depreciate. But its person of the same trades actually is in this economy crisis still is to more or less begin to use covert adoption method, let salesperson and client have the discount introduction of quiet silence in storefront for instance.

This brought enormous immediate pressure to Coach. Although it has lowered disaster minimum as far as possible, the sale that the four seasons spends 778 million dollar is compared the corresponding period dropped only last year 1% , but its profit dropped 32% .

This lets it must be extended brand-new the market. It the Poppy set that this year the bottom will issue in June, doodle of color leap, printing is its characteristic, be in lock of target crowd key surely 16 to 25 years old, to Coach before the 25 consumer fixed position to female of 45 years old of professions are bold attempt and widen. According to “ wall street daily “ the average price of the vanity in Coach brand shop was statistic 2008 325 dollars, and in the vanity of the Poppy of new product line that it rolled out 2009 average price has 260 dollars only.

Nevertheless, still have a market that deserves advance side by side- do two or more things at once apparently, namely China. Company CEO Lu Falan overcomes blessing (Lew Frankfort) makes known his position clearly: 2010 will be Coach invests another times year, and this theme will be China. Be in only 2010 money year when the end, coach opens on 15 store in chinese mainland with respect to him hope. Also be to be in this year in May, it just appointed Andre division go smoothly to be its Chinese division president.

The model for painting of Chinese market comes from the success that is in Japan at Coach. It counter-purchased Japanese business 2001 hind, the brand government that native land group has directly scored huge success, had reached 700 million dollar in the sale nowadays that 100 million dollar never reachs 8 years inside time. Grow at full speed to this, the of first Louis that serves as a group is attributed to “ direct sale “ . “We carry the sale status of brushstroke brushstroke, the realistic understanding need to the client. “ he says.

But the difference of Japan and Chinese market also is in research and practice show. Coach place is aimed at 25 to 45 years old of ages paragraph female group, the white-collar is not in Japanese half the number, the white-collar scale that is in China is as high as 70% to arrive however 80% . “They have their demand, also have particular demand to design, because they are very independent, the white-collar woman that oneself can make a lot of decisions. “ Louis tells “ round-the-world entrepreneur “ , chinese white-collar female goes out to want to carry a bag only, the function is good, look to want again modern. The vanity that is more than A4 dimension slightly is designed from this and put in the market in great quantities, “The document can be put when go to work by day, carry directly in the evening go dining-room or bar also won‘t appear inflexible. Carry directly in the evening go dining-room or bar also won‘t appear inflexible..

In the distant view computation of Coach, income of Chinese family month is in 10 thousand to the crowd of ten thousand and five 2012 will by before 8 million rise to 16 million, the middle class consumption that cities of these line of just a little are about to erupt will be Chinese luxury the turning point of retail market, among them blame in order to not have too much live the professional white-collar female of pressure is dominant.

At the appointed time the number of total door inn that Coach is in complete China will amount to 80. In fact, the sale that continues to carry out much channel also is by “ Japanese mode “ the one part strategy of transplanting. “The grow in quantity of door inn and shop, can let we and consumer find each other easily. “ Louis says, “Show the product to the client ceaselessly, can the market with mainer clench. Can the market with mainer clench..

Consumer center is talked

The results can that contacts a client directly says to abound.

In Coach harbor the doorway that collect inn stops you can discover moment, a lot of people are to be in wear “ I Love Coach “ view of the don‘t bother to see me out below the enthusiastic go canvassing of T-shirt girls is beautiful, fill in before horny stage after registration form of data of consumer individual information, reentrance storefront one dug unexpectedly. “We also cannot think of formerly, 10 inside having close half the number formerly about is to had not heard of Coach. “ a counterjumper admits.

The compose of store of Coach Shanghai flagship is built will finish further adjacent consumer, open famous spent ideal. As Coach will be finished formally on April 1 this year right handsome consider group China retail trade the biggest movement after Wu is counter-purchased, it can display dress of towel of the man things with rarely seen inn of Coach general door, sunglass, silk to wait for all fronts product, the culture of elaborate brand whole experiences, the door store that implements cheerful freedom completely is experienced.

“Consumer studies “ it is Coach all throws huge endurance job in the whole world, this and average foot Gao Qiang give priority to the luxury brand practice that guide to be widely divergent with stylist.

To Coach, design innovation and market logic are likewise essential, do not divide almost the same. The way that knows client demand has 3 kinds commonly: The first kind is to depend on the experience inside course of study and intuition; The 2nd kind is direct with client contact with, go actively communicating with understanding; The 3rd kind is the survey that should make a lot of indirect sexes, include behavior analysis, and the crowd beside research target female. Training ask a question is the obligatory course of the door store manager of a gleam of and salesperson, once a week discussion conference of each store manager is in China also be carried out strictly.

“An information adds an information to be able to give you a brand-new inspiration, achieve add be more than the effect of 2. “ Louis says, “We need a lot of data and fact, those who will support our place to make is all and decision-making. Those who will support our place to make is all and decision-making..

Coach

brand · China · Coach · market · year

The luxurious passenger liner in the voyage

According to introducing, traffic Department of Transportation just in October the middle ten days of a month was released formally “ be in about foreign book passenger liner China concessionary begin much dot to hang the announcement that relies on business “ , classics of passenger liner of book of clear foreign country is special case approval, can be in China begin much dot to hang rely on business.

Li Junjie of section chief of management board of condition of discrepancy of the Ministry of Public Security says, 2009, discrepancy condition management board made the Ministry of Public Security technically allot surely “ examination of frontier defence of condition of passenger liner discrepancy runs way “ (try out) , frontier defence of normative each district checks the passenger liner of mechanism to check an order, carry out passengers of a series of convenience passenger liner to give the examination measure that enter a country, the in domestic port of call the mouth all does not land passenger after including to allow to enter a country along with passenger liner among them is avoided do to leave the country formalities; The manifest that offers by the ship into the foreign book passenger that leave the country along with passenger liner is avoided fill, leave the country the card that register.

Xu Guang of chief engineer of traffic Department of Transportation discloses, still will strengthen international sea load to carry legislation works henceforth, normative international passenger liner is in China management behavior, strict international passenger liner is in China requirement of management security technology, safeguard China people goes the safe condition of travel; The concerned compliance that adds WTO according to China and with concerned country (area) bilateral agreement arrangement, foundation of plan of relevant law law is perfected to go up in further research, will allow company of passenger liner of border of condition foreign country to be in stage by stage China create solely invested company, develop relevant management activity; Henceforth, company of international passenger liner trusts the management person of the business such as sale agent of organization of conduction passenger source, passenger ticket, should obtain the relevant aptitude that the nucleus sends traffic Department of Transportation; Still promote research state-owned passenger liner to fleet is built and run relevant policy.

In addition, customs total office superintends Sun Rongyan of department vice director to divulge, customs total office plans to superintend passenger liner method to be declared to branch of politics and law for 2010 year a kind of legislative project, in order to make clear the specific mode that custom superintends to passenger liner and operating sequence and requirement, simplify passenger liner is connected involve procedures, raise custom to superintend efficiency.

The personage inside course of study thinks, of these measure carry out those who be sure to raise passenger liner further to connect involve rate, the development of economy of stimulative China passenger liner.

Passenger liner industry

China · country · liner · management · passenger

According to Afp close article, a few years China imported grape capacity for liquor to break up 10 times in the past, but want to take advantage of a favorable situation entered foreign production business is cautious still, think Chinese market is fickle, do not suit to beg firm person investment.

Develop bureau estimation according to Hong Kong commerce, asian wine consumption (outside dividing Japan) will rise quickly since this year, among them very big one part comes from Hong Kong and increasingly rich China inland. Hong Kong commerce develops bureau official thunder to cheat De Xie to say: “A lot of people feel amazed to the bishop demand that increases increasingly, but demand is really huge. “ he says, china is burgeoning in produce estate to become increasingly rich, a lot of people begin to choose bishop to serve as more healthy drink. Siniaola says California grapery suzerain, he is seeking the agency that enters Chinese inland painfully all the time.

“But the fact is not so simple, “ specialize in Buddhist nun of red of boss of Spanish vinous company Guo Tan arrives, “China remains a developing country, very difficult establish stabilizes legal provision about vinous. “ Hong Kong and outback official proclaim last week, the wine that has improved a tradition through coming about treaty imports formalities, so that enter inland more easily. But Guo Shui, still manufacturing business complains China concerns a lot of doubtful ways of the branch, include to add receive import tariff to wait.

Abstruse plan says dealer, the market environment that China gives bishop manufacturing trader is being improved, but the progress is slow. He says: “10 years ago, a lot of people think here resembles the United States a bit on the west old be out of practice, the non-standard, seize a chance to seek private gain that is put in all sorts of degree and con. A few systems and program are more transparent now, but commerce boodles still very general. “ another challenge is market initial stage is met more apt chooses those famous old brand bishop. Accept those who interview exhibit meeting attendant to still say, the first challenge that Chinese southern city faces is lack stores equipment and well-trained professional.

Vintner China

China · Chinese · Hong · Kong · says

Although global banking crisis is affected have not subsidise, luxury consumption of China appeared to go against force growth 2009 however. This also lets numerous world top brand value Chinese market more sturdily.

Release recently “ global luxury market reports “ say, each big luxury brand reached 9.6 billion dollar in sale hopeful of China 2009, this number rises 12% than 2008.

Below the setting that still did not cast off financial crisis influence thoroughly in the whole world, consumer of Chinese high end consumes habit and concept to its hold to, brand of luxury of your whole world more value the market with this huge potential.

Enjoy “ gem clock “ beautiful praise the whole world is top class and costly brand count, show of athletics of a polo was held in Beijing recently, will celebrate wrist of the PiagetPoloFortyFive below the banner to express series to land Chinese market with this. This series is to mark PiagetPolo series 30 years and special make, include 4 athletic wrist lists that make with titanium metal.

The activity that day attracted distinguished personages of hundreds all circles to show up, international star Zhang Zhen also appears in the spot, taste newly for count go to situation. Wen Xingxian of horse of count China president is born and FranckTouzeau of horological department inspector general leads count whole world personally polo phalanx, will convey the attention of pair of China markets with this.

In fact, count is not the luxury brand that values Chinese market exclusively. Farad benefit held dinner of a beneficent evening in Beijing recently, rolled out the whole world exclusive allusion of art of edition of set limit to of China of 599GTBFiorano of benefit of a farad hides racing bike.

The benefit of guest of luxurious car brand that comes from England established special set limit to 60 years to produce 5 for 90 years of birthday and new China even “ guest benefit 90 years “ racing bike of collect carefully edition, supply Chinese market solely. The Zhengzhou international vehicle that holding is exhibited on, this mysterious and precious racing bike caused the high attention of Chinese consumer.

Luxury consumes Chinese market

brand · China · Chinese · market · world

TITONI president Daniel general of · history the name of a river in Shaanxi and Henan provinces and giant panda group photo

Newest Switzerland is horological industrial association (FH) statistical data shows, this year September, switzerland is horological exit forehead continues to drop, drop amount to 26.1% to franc of 1.1 billion Switzerland, export volume fall after a rise comes 2006 the level of the corresponding period. As Switzerland horological the most important exit land, of Hong Kong and United States drop as close as before a few phase, amount to respectively 29.9% with 43.4% , and China (the mainland) the market falls only 1.1% . Market of Chinese inland and Hong Kong adds in, occupied Switzerland almost horological whole world the exit forehead of 1/4.

Of market position important, a hot earth that makes China became Swiss name watch to take seriously extremely, significant brand activity in succession east move. Before before long, billow musical instrument sends the global head that expresses a paragraph newly first ceremonial choosing was in the place beyond Switzerland, this place is China; Labor person also establishs the brand the first when come hundred years large exhibition, anthology was in Chinese Beijing. Recently, swiss wintersweet expresses the special kind that also raises Chinese giant panda with aiding, souvenir card holds water 90 years; With originality famed rub Fan Tuo, rolled out the new table fund that with China China of red carve characters on a seal, demarcate sells.

TITONI is aided raise giant panda “ luck “

Recently, swiss wintersweet watch studies in breed of Chengdu giant panda base is aided raised to cry “ lucky luck “ giant panda, with this souvenir the card is born 90 years.

Giant panda “ lucky luck “ be what 2 years old of big, 51 kilogram weigh is lovely little fat girl. It is born from May 17, 2007 case by to the Swiss economy that seek delegacy is aided at that time raise, “Lucky luck “ the delegate that this name makes clear to it is Zhong Ruiyou friendship. Be opposite in Swiss economy delegacy recently “ lucky luck “ aid raise during be about to end, watch of TITONI Switzerland wintersweet had accepted this mission, continue to aid raise giant panda “ lucky luck “ . Wintersweet expression holds the post of Daniel of lover of president, nature gentleman of general of · Shi Luo thinks, animal zoology protects the focus that is attention of a whole world, “In Switzerland, TITONI Switzerland thinks all the time since wintersweet watch is long-term, a substantial that the charities that supports society, culture and environment is our business business. A substantial that the charities that supports society, culture and environment is our business business..

Rub Fan Tuo expresses a paragraph newly to appoint China to sell

Rub Fan Tuo MOVADO rolled out luck recently red series museum is classical set the table that get wrist. This is rub Fan Tuo rolls out lucky red machinery to express another since series to upgrade from 2008 make. In money of this new table, there is Chinese red carve characters on a seal on dial, the retailing shop that appoints in Movado brand shop of the United States and China only is sold.

New table money was used rub design of Fan Tuo‘s famous MuseumR museum dial. Any numbers cannot see on dial, onefold dot is located in 12 when the position, the sun of indicative midday, by Bao Hao this inside school artist Mr Sen George Huoweite was designed 1947.

Swiss name expresses brand activity

China · giant · luck · panda · Switzerland