Year old at the beginning of last years of a dynasty or reign, be the traditional busy season of wine water beverage, each brand often lay out works energetically battle array, hope consumer can be in demit is old the more oneself brand wastes in toasting each other wine water that see the New Year in. Before, wine water market is gotten by traditional liquor place interconnected system, in last few years, bishop a new force suddenly rises. And as potential of Chinese wine market reveal increasingly, entrance bishop also adds loot market share. Besides bishop of the France of old brand, Italy, the bishop that comes from the burgeoning wine market such as Australia and Chile sads already the table that silence ground placed consumer of one part China, the bishop that comes from the United States, Argentina even also begins to appear in the line of sight of consumer.

In richer and richer entrance bishop chooses backside, emerge the strife openly and secretly that moving brand of bishop of a China and foreign countries to go up in Chinese market, performing wonderful and clinking year to make fun of greatly at the same time in terminal consumer and capital market. Import bishop respect, in order to manage the silver of build up of 5 grain fluid base the group announced to march in November 2009 wine market, introduce even more 21 suppliers of 11 countries in all 200 many brands; At the beginning of December, the 3 wine of Japanese getting benefit below division of group of the 3 international that get benefit kind company limited, will be in after obtaining Chinese antitrust bureau to approve, buy home with 350 million yuan cost the 70% equity of line of business of the biggest wine of high-quality goods of entrance vintner ASC, become latter control a partner. Card of home made product seeks a breakthrough more actively, zhang Yu is contributive 100 million yuan dominate a line of business of day bead wine, develop pair of wine industry chain most the contention of base of upriver raw material; And more 2, brand of 3 lines bishop tries the force of market of capital of have the aid of makes brand of large-scale, start shooting, jin Liufu is added send 270 million, collect money 167 million HK dollar increases the bishop below the banner board piece of the fill outfit factory of Yu Yunna of line of business of wine of sweet case lira remove transform strength to reach raise high yield can, the 10th old wine of domestic produces line of business of wine of business exceeding lofty or great to will land Hong Kong couplet to reach place in November, and the share that connect Pu with directional add the international of means Xiang Tongheng of hair to buy its to hold some “ Yunnan is red “ series company. As bishop of China and foreign countries competition upgrades, not only bishop of more and more enterprise sortie entrance act as agent, and acting orgnaization specializations increasingly, also driving brand of native land bishop to change in the round from what produce sale at the same time bureau.

Financial crisis is quickened

Abroad bishop is produced can transfer

As the rise and consumes an idea change of standard of living, chinese bishop consumes culture to look up apparently in going a few years. The data of Chinese bishop website shows, bishop wastage of China is holding 10% growth range of the left and right sides for years, 2008, add fast for 13-15% . Although China is current average per capita 0.5 litres bishop year wastage is equivalent to the century on Japan only the level of 80 time, but in the past 20 old in, wastage of bishop of average per capita achieved 3 litres; And, compare with wastage of 3.6 litres global average per capita, market of Chinese wine consumption rises dimensional clearly tremendously. Reach firewater exposition according to international bishop (IWSR of Vinexpo) subordinate research organization is forecasted, 2008-2012 year, china will make the wine market with the most active whole world, consume year of amplitude to be about 36% , hopeful made the whole world 2012 market of the 7th old wine, consumption amounts to 1.2 billion bottles.

Be benefited and value what Chinese wine market grows quickly to wait for a batch of homebred bishop besides Zhang Yu, Great Wall and dynasty besides, still have the entrance wine that the team expands ceaselessly. As China bottled reduce with what bulk bishop imports custom duty and entrance bishop consumption tax can use import segment 2006 already the consumption tax of pay touchs those who decrease policy to carry out, one batch has an insight into first the entrance bishop brand of machine saw a hope, begin to try water in a small way. Accompany what the market needs inside China to warm up and of bishop tax rate reduce further, the pace that imports bishop to grab beach China market is accelerated unexpectedly. 2007, china has replaced Japan to become Australia in Asian market the oldest wine imports a country.

And 2008 the happening of financial crisis, let more bishop brands realize, face already saturated or tend saturated mature market, the hasten of place of general trends of rising market since that develops similar China energetically also is urgent affairs. In fact, send early in financial crisis before one‘s death, the consumption of manufacturing country entered the bishop tradition that is a delegate with France, Italy and Spain to drop passageway, and manufacturing country also joined the new world bishop that financial crisis lets be a delegate with south Africa, Australia, Argentine, Chile to produce can superfluous range. “ analysis of data of global beverage market and forecast “ the report says, to 2008, consumption of wine of global average per capita has dropped 3 years continuously. International grape and bishop are organized (the statistical data of OIV) is to show more, global wine consumption was 24.3 million kiloliter 2008, reduce 200 thousand kiloliter compared to the same period, and consumption of global average per capita is in the nadir that comes 40 years. International bishop is main the market demand atrophy of ground of produce and sale, price glides and beg for be more than brought about these countries to accelerate directly to China move bishop is produced can pace.

According to custom statistic, 2008, chinese annual imports wine one hundred and eighty-one thousand six hundred kiloliter, with domestic bishop crop comparing is 1: 4. And although China of before 2009 3 quarters imports wine,drop compared to the same period 4.4% , but its and domestic output scale continue to maintain the level in 20% above. Among them, retail the bishop import volume that pack rises apparently, the wine that the entrance loads 2 litres of bright grape brew that reach the following recipient 63.27 million litres, grow 52% . Predicting future inside 5 years, 30% what import bishop to will hold share of Chinese wine market.

Entrance bishop agent borrows situation rise abruptly

The backside that bishop brand chooses is imported in what abound ceaselessly, it is a batch of rise that import bishop agent. Face market basis and economic actual strength short board abroad bishop brand, adopt the means curve that cooperates with the agent to enter home market more, give the agent that holds a native land sequence of thought and channel advantage concurrently with tremendous development opportunity. A batch of professional agents such as heart of ASC, fine horse, rich grand sit not only the profit space that enjoyed high end to import bishop 30-50% , and also race to control of the market first machine. Although recently inside two years, entrance bishop agent is added situation is swift and violent, but the presiding apparitor Shen Pintong of line of business of wine of ASC high-quality goods (Don St.Pierre) expresses, a batch of when include ASC inside vintner that take shape are mastering Chinese bishop to import the half of country of the quantity, will in order to import amount calculate, exceeded 70% .

Not hesitate on advertisement conduct propaganda with the homebred bishop such as Zhang Yu, dynasty break next heavy metallographic to compare, entrance bishop agent is in at the beginning of entering the market, face cost of devoid manufacturer support, terminal fee of investment of tall, market is big and consumption group slant small reality, be aimed at consumer of vinous high end, take the kind that builds terminal oneself mostly, wine cellar manorial the personalized sale photograph of the brand shop that waits for a concept and club member type is united in wedlock, again complementary exceed with traditional business, hotel sale channel, will promote through enlarging channel dimensions famous degree. The first brand shop of line of business of wine of fine horse heart was in Guangzhou 2001 practice, up to had been in by 2009 and other places of Beijing, Shanghai, Shenzhen, Dongguan, Chengdu owns brand shop of nearly 20 straight battalion. And line of business of rich grand wine built part in the whole nation retail and drinkable the meeting place at an organic whole “ rich grand wine cellar “ , brand shop “ house of rich grand wine “ , high-grade business exceeds convenience shop “ lane of rich grand wine “ with high-quality goods bishop ＋ meal is met “ rich grand, through be being mixed to agency accredit concessionary management means dilate business, antenna is extended reach many 100 60 many areas of countrywide, city.

The silver that not long ago becomes entrance bishop agent formally base the biggest “ a magic weapon “ also depend on operation the perfect sale network that 5 grains juice accumulates for years, in fact, before the brand that acts as agent in establish place, subordinate cent sells business already go ahead of the rest “ try wine “ . According to silver base plan, of resource of existing sale network 70% will use at popularizing entrance bishop, and by March 2010 before, its still will open 110 image store with agency cooperation (among them 30 already practice) , and in March 2011 progressively extend arrives before the bottom 300 reach 500. Image store imports the foreign country that offers different sort wine kind product and already the product such as some 5 grain fluid, provide one-stop shopping experience for the guest.

As the entrance vinous market competition warms up with each passing day, import bishop agent not only ceaseless emerge in large numbers get on the downwind car of the wine market that Chinese high speed develops in order to build, and acting orgnaization is in run means to go up to also begin to specialization forward the way that changes with the brand develops, of original channel contend for begin to upgrade to brand sale. Orgnaization of representative of a few bishop imports the characteristic of not seek fame and wealth of bishop brand consciousness in the light of domestic consumer, from make the bishop brand that store brand turns and main attack place acts as agent, attempt brand turns operation. Line of business of dragon Cheng wine is bought outright “ golden butterfly “ dealership serves as the Asia of the brand to have a brand oneself, the slow heat with entrance idiomatic bishop was abandoned to start when run, copy ad of homebred bishop brand not only the means of concentrated bomb, and on key market meal, business exceeds, evening show whole trench spreads money, used what entrance bishop seldom uses to buy store even, book a whole theater means, make its the entrance bishop brand of Guangdong mainstream, market shipment volume also ranks home market front row. “Australia tiger “ more additional monarch paths, with assistance match and coronal name the sports sale such as team is packed and popularize a brand, raise its to differentiate in the brand in importing wine degree.

Nowadays, the entrance bishop agent of Hong Kong also hopeful divides a cup of a thick soup, will make the competition between the agent more intense. Afterwards after Hong Kong carried out 0 custom duty to importing wine 2008, on November 23, 2009, customs total office and business affairs of government of Hong Kong Special Administrative Region and Economic Development Board reach consensus, will for the Qing Dynasty that Hong Kong entrance offers appraisal prejudication to outback bishop passes advantage, shorten the Qing Dynasty that needs in outback port place passes time, serve as with Shenzhen port pilot. Once this measure is able to fall,carry? the bishop trafficker that is Hong Kong area, especially the opportunity that the agent with lesser dimensions offers more to enter outback market.

Homebred bishop considers changing bureau

Entrance bishop is in experienced “ feeling stone to cross a river “ after primary level, begin to deepen to the understanding of Chinese market not only, and market of appetent and direct operation. Many entrance bishop cast off the manner that stands high above the masses originally, begin to adjust product line, hit out tens of yuan a bottle in cheap wine market, with more the demand of consumer of China of press close to. And the group swings Kasiteji gradually open business abundant, afterwards established Custer in China 2008 line of business of brotherly international wine (Beijing) after limited company, selected 10 big agents in China again 2009, cent is sold its hold entrance liquor formerly, do not have Zhang Yu‘s form among them.

The change in these stirring, plus entrance vinous in a large-scale “ inbreak “ a large number of emerge in large numbers with the agent, whole, removed huge to promote action to vinous acknowledge to promoting home consumer, also be helpful for industry dimensions do big. But from the point of other one side, entrance vinous rises abruptly to produced business to bring enormous pressure to homebred bishop undoubtedly. Although short-term inside entrance bishop is mixed to Zhang Yu, Great Wall the industry position of these bibcock enterprises mixes the dynasty management influence is finite, but the situation that faces entrance vinous aggressive, homebred bishop already arrived from production sale actual strength of oneself of each respect aggrandizement, appear possibly in order to receive soon “ fight hand-in-hand “ .

A variety of movements of homebred wine business brought shuffled likelihood to wine industry, the capital of frequent emerge in large numbers end 2009 is run can regard a not small signal as. Zhang Yu is contributive 100 million yuan dominate a line of business of day bead wine, will unscramble from Zhang Yu‘s angle, had oneself grape base in Xinjiang not only, and also cut off the Great Wall and the one part former wine of power dragon supply. Beyond Zhang Yu, dynasty, Great Wall also is in the bedding face yield a division such as Shandong, Ningxia, Xinjiang accumulates a ground to build grape base oneself, the deed that buys line of business of day bead wine will make wine business warms up once more to the contention of former wine undoubtedly. And will look from another angle, regard home as day of bead wine line of business that former wine of the biggest grape produces one of treatment businesses, the soft costal region of suffer from capital and evening enter the market, be about to produce have brand wine oneself not if really, need finds to be propped up strongly. In the future, entrance bishop produces what can transfer to accelerate and of advantage of homebred bishop price disappear gradually will make similar day bead wine line of business such wine business and 2, brand of 3 lines bishop is faced with more by integrated opportunity.

On product position, in beginning to hit out with entrance bishop, of polarity of archives wine market is, homebred bishop brand sends force in the round on high-grade wine, race to control is homebred high-end vinous clearing. Zhang Yu was finished the earliest inside the industry “ 4+1 “ in high-end product position, high end rolled out after the Great Wall tightens therewith “ place of business of Jun Ding wine “ and “ place of business of Sang Gan wine “ . 2009 first half of the year, although Zhang Yu rolled out 6 price to be in 18-32 yuan in cheap wine, but its develop centre of gravity to still be in high-end product sees 100 accept and alcoholic drink of wine place of business. The research report of smooth old negotiable securities points out, the Aifeibao that second half of the year rolled out 2007, 320 thousand yuan / ton average factory price compares Custer series tower above 30% above, although still be in the market to breed period, but the sales volume of before 2009 3 quarters is added fast had exceeded 200% , and another is in together breed period the corresponding period of gold ice wine is added fast also exceeded 40% . In fact, arrive from 2006 2008, the proportion that solves 100 accept and wine of wine place of business to take piece of abundant bishop income rose respectively 2.4 with 7.8 percent, in of high-end product add fast apparent prep above is low upright product, specific gravity rises ceaselessly. Accompany to it, it is medium the gain ability that high-end product structure optimizes an encourage increases. Below the big setting that in last few years total gross profit leads the industry to the level fluctuates and glide somewhat, level of wool interest rate is in 2004-2008 year rose 6.8 percent come 70% . Even if 2009 first half of the year, what wool interest rate also realized 0.1 percent is small a growth, and arrived 2009 the 3rd quarter, rise considerably 4.6 percent, achieve 70.2% .

Besides increase oneself vinous beyond production and sale actual strength, homebred bishop is returned in succession open up the 2nd “ battlefront “ , through acting as agent entrance brand increases to import vinous to resist to former outfit ability. The New Zealand that Zhang Yu takes the lead in trying water to act as agent sales volume amounted to place of business of triumphant benefit wine 2008 many tons 200, the situation that appeared to demand exceeds supply. By September 2009, the place of business of 4 old wine of its subordinate pulls straightforward of suddenly of eulogy wine place of business, France more with French wave Er again place of business of wine of the pioneer in cc of place of business of wine of mulberry heart, Italy forms strategic alliance, become 3 person the sole agent business in home. And the dynasty also is in the as oldest as the whole world France wine was mixed in March 2009 one of firewater jobber group of trade of French GCF wine was signed “ sole sale agreement “ , by dynasty wine line of business limited company is in what division of group of GCF of mainland entrance, sale falls “ sweet Nai “ series bishop.

Channel wine market

bishop · brand · business · market · wine

The Du Mu that consults a company in Beijing management bishop health (EdwardRagg) also is among them one of, because of the change of climate, weighing the map of place of business of wine of draw world each district, traditional wine place of business is potential at this point be on the wane, and the producing area of wine is occurrent also change. England is from an all along on beautiful wine map footy country, change to become source of conspicuous new advance wine personally, and the traditional red wine that mediterranean takes creates base, face great difficulty. One of wine source with the mainest the New World-the Americas Australia, also facing the problem that a lot of climate brings.

Prevent Mu Kang did not go Copenhagen, but his a lot of person of the same trades and wine suzerain person went, they were taken “ green peace “ a report of the organization, “ the climate change influence to wine manufacturing industry “ . Point out in this report, if according to to 2100 global air temperature rises the 4 states to 6 Celsius will estimate, so the distributinging region of grapery can produce change, the region with former deviate about 1000 kilometers, north moves to north latitude 60 degrees, south latitude is controlled 50 degrees, the inland area that has extreme climate of course does not calculate between this limits. Come so, upper country can get certain benefit, and traditional Mediterranean grapery, the likelihood disappears at this point, the well-known wine place of business of meridional Italy and southern France, Spain, as air temperature elevatory, have become the possibility with vestigial history of wine line of business.

While distributinging region produces change, the time with the mature grape that suits brew also is in ahead of schedule. All the time since it is mature that the grape is in by August at the beginning of September, and according to current temperature growth trend continues, mature time may arrive ahead of schedule July. This kind of picture is building straightforward of wine bethel suddenly in French tradition perform, the grape that matures ahead of schedule did not grow enough month, the wine suzerain of the skill making wine that mastered for generations adopy people can be improved only according to new case wine make, but gust or meeting produce change. Fill those who originate in here is black than Nuo (Pinotnoir) grape may be the biggest victim. Suddenly straightforward it is the place that black Binuosheng suits to grow most on the world, but the change of climate is affecting the place that it grows, “Suddenly straightforward the black grape comparing Nuo of already the soil that utmost ground got used to here, can be made here elegant wine, can come out play of oneself ground of gust incisively and vividly, but if air temperature continues to lift, its character and complex fragrance are met not answer before. “ university studies suddenly straightforward technically the grape is cultivated with Professor Pixieli that makes wine and wave east professor, conclusion must come out so among the research in them. Black Binuoben comes is a kind of very flimsy grape, suffer wine place of business, a particular year easily to wait multiple element influence a moment, once show scene,do not pass, it is the high-quality goods in high-quality goods. And if air temperature is elevatory all the time, final we may want and black Pi Nuo, the famousest and the most fragile red wine says straightforward of this kind of suddenly adieu, again the grape with other look for is planted will undertake fostering cultivating.

Produce a division to bishop tradition, air temperature lifts is a sad news of the death, and to England and so on before by red wine lover people the place that ignores completely, it is a good news however. The bubbly bishop of England of the south on the tradition is more successful, the match can be tasted in blind in as kindred as France spirits one definitely relative superiority or inferiority, dan Gong wine is not long. And the summer of British south becomes warmer nowadays, become gentler in the winter, “In 7 years of in the past, wine place of business of England increased 416 from 333, and arrive from 2007 2009, british red wine increased in global sale 90% . “ the Zhuliya of union of British wine trade? Telasitelan? Eve (JuliaTrustramEve) is very satisfactory to this change, and complacent ground thinks next, british bender has better performance. British Susaikesi, Kent the place of county and so on, look in her, the amount of wine place of business can continue to rise. So called “ a few jubilate a few anxious “ , probably absolutely.

The still has Germany Lai mattress raise that is lifted perplex vane of Chinese wine line of business by air temperature likewise, the main source that puts wine on the ice once was over there, the grape that support plucks in firm aspic weather comes with Canada install rude area to contend. Air temperature is elevatory now, the weather with freezing winter is less and less, when can producing glacial wine less and less also. Wine place of business of Australia also gets the influence of air temperature, not stable climate is increasing, often produce deadly effect to character of grapy of Australian wine place of business, and the air temperature that present trend is the summer is higher and higher, place of business of wine of a lot of Australia begins to consider to change grapy breed, will answer the change of climate.

And the dawn that greeting red wine industry as England south, the famousest liquor uses suddenly straightforward grape Xia Duoli (Chardonnay) as air temperature elevatory, also should expand considerably probably oneself blue print. Because it and black differ fitly than Nuo, adaptability is very strong, as air temperature elevatory, grapery among the process to polar shift, it can move together probably, and be in greater place rooted and gemmiparous, ecbolic more well-known wine place of businesses.

Place of business of climate change wine

business · change · place · temperature · wine