Since financial crisis happens, although American wine consumption still maintains,rise, but growth basically appears in in low end product area, 25 dollars / the experience of high-end bishop sales volume of bottle above glides considerably.

High-end wine sells be thwarted

Cereal of your accept handkerchief and the high-end bishop of county of Ma of all alone Nuo produce this one current situation business is immersed in sale predicament, force them to depreciate or seek other sale channel. The brewery that a few experience inflict heavy losses on must hang out his shingle even sell. “Short-term in light of, the M&A(on the market namely MergersandAcquisitions is amalgamative with buy) the activity will increase possibly considerably. “ MikeJaeger of WilsonDaniels company president says. This company major servicing is high-end wine sale and plan.

The sale of charity of bishop of accept handkerchief cereal that not long ago holds raises fund in all 5.7 million dollar, and was as high as 10.1 million dollar last year.

Before, the United States experienced the prosperous period of high-end wine. Be in last slump period, high-end wine city did not encounter such coast, and American wine city also did not achieve current grand occasion in those days. “Ever had experienced so big market to fluctuate without the person. “ ClaudeBlankiet of boss of brewery of BlankietEstate of business of high-end wine production says. Battalion receives this brewery this year dropped 40% .

JonFredrikson estimates industry adviser, this year first quarter, american bishop total sales volume relatively on year the corresponding period grew 5% , but 25 dollars / the product sales volume of bottle above price dropped 12% .

As the aggravation of financial crisis, the consumptive behavior of consumer produced change, forced a lot of shopkeeper and jobber to reduce amount of high-end vinous replenish onr‘s stock. Although they are willing to sell high-end wine, also often ask very big discount, final also marry again reachs this one discount on consumer body. Overcome in the much Mi Ni that is located in Lincolnwood (Dominick ‘ S) interlinks a supermarket, the price reduced happy bishop of beauty of GundlachBundschu2005 a particular year recently 30% , to 23.09 dollars / bottle.

But this kind of income that depreciated to affect brewery badly substantially, also did not restore original price bring difficulty to its. “If a wine is abrupt,fall from 90 dollars 50 dollars, where is the price that how returns 90 dollars again then? “ the ElliotStern of company of SortingTable of accept handkerchief agency says.

To high-end bishop, high-grade dining-room is one of main sale channel, and go out as American of repast decrease, sales volume of bishop of dining-room high end also is affected. Morton ‘ S chain dining-room changes winelist recently with 60 dollars, the bishop that 70 dollars give priority to. “Our most client won‘t nod 200 dollars, the bishop of 300 dollars. “ vice-president TylorField says.

Brewery seeks market break out of an encirclement

This kind of situation also makes a lot of production business change sale strategy. Be located in Shenghele to take (the Duckhorn bishop company of StHelena) raised “ brew Shi Wanyan “ frequency, in order to attract high-end customer. Cain brewery allows a client to buy wine in dining-room talking cup.

Agency also reduced high-end alcoholic drink order goods. Group of bishop of California agency Henry sells wine sort from 3 a year ago, 600 decrease 3 current, 000, fredReno of this group president says, the is California more high end brand that cut down.

Analytic personage says, glide in economy period suffer achieve the most serious is those nearly 35 years build, lack a brand famous place of business of spent domestic type little wine. Place of business of a few new wine begins additional monarch path, use the shift of new-style network sale such as Facebook and Twitter to attract customer. Rutherford wine place of business begins to try to contact new customer directly with these means 3 years ago oneself, sales revenue grew 40% this year. RobinBaggett says one of its collaboration operator: “The profit that such doing depends on needing to share profit with agency. “The profit that such doing depends on needing to share profit with agency..

The industry analyses a personage to say, in 15 years before this, wine of American high end experienced flying growth. Because accept handkerchief cereal and county of Suo Nuo Ma are most scale of wine place of business is not large, do not need to bear the cost of a large number of employee, because this is in this crisis, won‘t have place of business of too much wine suspend payment. Dan Dasheng produced business to all appear to cut down the member of persons employed considerably, like Kende Jackson brewery (Kendall-Jackson) scale cutting down the member of persons employed is as high as 12% , the group also announces Fusiteji will cut down the member of persons employed 120 people.

City of wine of high end of financial crisis United States

bishop · dollars · end · high · wine

According to group of information of near future beverage (Beverage Information Group) those who release “ 2009 bishop manual “ the data that go up shows, 2008, 9% (9 of total wine consumption growth rises the United States the bishop of outfit 294.7 million) . Although growth is slow, but this also continued successive the military successes of 15 years of gain.

“ 2009 bishop manual “ in show, population trend changes ceaselessly, this is very advantageous to wine industry. The age is in 20-30 year old the 70 million person between is being changed to vinous idea. This age paragraph the person does not have elder to vinous understanding people mature, they like to buy low bishop to try.

Of the dollar fatigued and weak one of elements that are growth of American wine consumption. Of the dollar devalue drive up price of handpick entrance vinous, this makes homebred vinous price has competition ability more, consumption grows. Information of beverage information group serves the manager Eric Schmidt of the ministry to say, entrance bishop drops 18% , and homebred bishop grows 1.9% . Entrance bishop and homebred vinous consumption formed bright contrast, but the wine of be eaten together with rice or bread of the entrance grows somewhat. This explains this growth is in the light of whole industry character and rather than is a certain part only.

Additional, the healthy consciousness of people is increasingly intense, the argument that measurable and drinkable bishop can reduce heart disease, cancer and apoplectic risk also is one of elements that wine consumption grows.

bishop · consumption · growth · vinous · wine

Compared with the supermarket is walked into to import wine to slant a few years ago the situation photograph that occupies a corner is compared, nowadays the bishop interval of full of beautiful things in eyes, above all of greet is however awesomely entrance bishop a few big character, and contrary is homebred bishop is handled however reasonable the ordinary corridor adjoining, although not be the whole current situation of terminal, but however enough demonstrates with respect to terminal itself character, what what native land bishop is faced with is disconcerted shape, the import custom duty that together with reduces ceaselessly, foreign capital brand nibbed like the situation with billowy tide the heart that the price bottleneck of too high to reach walked into Chinese consumer. Face tremendous market potential, we never suspect homebred bishop does not have position, we must worry likewise before the market line of action that opening like that, can lifeline of native land vinous still go much further?

Flourishingly the game that the market is a small number of people nevertheless

Chinese wine consumption with annual the speed of 20% increases by degrees, from go up century 90 time, domestic wine market begins to start. To 2006, year of growth of Chinese of 20% become global wine consumption to grow the fastest area. However, bloodcurdling letting a person is, this mere from the market that starts sell like hot cakes not to spend time 56 years, bishop factory jumps from many 130 of 1994 many current 600. And this among them, 3 brands held dynasty, Zhang Yu, Great Wall the market share of 60% . More wine businesses are hitting edge ball with be there just to make up the number in what recumbent others remains.

And on the other hand, according to the data that Yangzhou custom provides, 1 ～ May, should close an area to import wine in all 21400 litres, total prices is worth nearly 1 million yuan, the entrance of every month estimates import total of before exceeding far a few years. Together with rises from January 1, 2005, bottled vinous imports tariff from 43% reduce to 14% , bulk vinous imports tariff from 43% reduce to 20% . And rose on July 1, 2006, bishop is carried out new “ measure of consumption tax government (apply) “ , entrance bishop consumption tax can use import segment already accept consumption tax is touched decrease, lowered the threshold that enters China greatly to import wine thereby.

Converging attack of such inside and outside, add each respect such as production, sale, management to increase of negative value ceaselessly, what business of Chinese native land wine looks is easy and comfortable the foil that is integral market nevertheless just.

A group army of native land bishop care of can of 3 big hidden trouble

Cast the pressure with external field of reopen after a cessation of business not to say, problem of interior of a group army of simple native land wine with respect to the self-destruction future with foudroyant enough, among them if the 3 big hidden trouble of place hint cannot get be settlemented as soon as possible, not need when foreign interest combines embezzlement, oneself topples all right with respect to in the van.

Hidden trouble 1: Management state of mind still escapes hard fluky 2 words

We put down figure to see bishop brand of abroad, its can sell well on world stage hundred years, because its are right,be of the brand not only construction work force is deep, more main is worth while on product base construction praise highly. Home of we should like to ask consumes vinous consumer for a long time, majority is being bought before can consider the basiccest decision criteria such as time of vinous mouthfeel, colour and lustre, old wine above all, is not to pack other perhaps flower to live. And these also are foreign wine businesses hundred years management place all the time the knack of doing business of praise highly.

Watch domain of domestic native land bishop instead, come from inside course of study the personage explodes makings: At present wine market sales volume of China is controlled in 300 thousand tons, 20% what the wine that China makes from Malaga occupies market gross only, the wine of 80% is imported from abroad, and of these entrances “ thing “ more be called by themselves “ foreign rubbish “ . More those who make a person very shocking is, on the certain market of its character 30 yuan of the following wine, 70% above tick off add; 60 yuan of the following wine, 40% have a problem; 200 yuan of the following wine, average 50% also have a problem. Enter evening show especially (public place of entertainment) wine is soddener. For example bought local grape before some enterprise one year to make 1500 tons of wine only, but sold 30 thousand tons of wine however in the market, this 1: Of 20 achieve close where to come from, most propbably cans be imagined, bishop of production of former to introducing entrance rubbish grape juice is not any more the first met with, but it is to grow in intensity however. Manage psychology by good luck so, before 10 years even a few years ago passable perhaps, but subsequently of force of the force with which sth breaks out outside bishop inbreak in a large-scale, its gain ground to the diversity of bishop knowledge culture, is be being managed by good luck so the foot that moves a stone to break his?

Hidden trouble 2: Management mode borroweds nevertheless very much the same duplicate

Decide an an industry, enterprise whether the management mode that the key that lives or die for a long time depends on its backside is mature. The bishop brand that we can see abroad is support almost the grape is manorial cultivate + management + the mode of brand sale, and watch brand of domestic native land bishop instead, cast open business these brands do not say abundant, Great Wall, they were done on management mode and thinking really a lot of think over, study absorbed a lot of experience, be in consequently the position of the market also more tend firm. Like that most wine business still is medium and small businesses, never mention it grapery, it is product line even some arrives simply cannot be in simple, more do not talk about attention what is management mode? Go after advertisement effect purely, do the simple fill outfit of the product, those who become element of label, brand, sale borrowed duplicate, go up quickly next the line rolls out advertisement, if ask the soul of the enterprise the person, even its are mixed to the brand characteristic of oneself cannot replace a gender to He You situation is elaborated, its do not say to give the reason why to come. The whole that the thinking that regarding advertisement, transmission and terminal low contention as is exclusive lifeblood destroyed business of Chinese native land wine is benign develop.

Hidden trouble 3: Only the enterprise does not have consumer in management concept

This is the domestic bishop is the deadliest difference aspect between major company and foreign brand. What can we see bishop brand of abroad entered Chinese market to be done? They won‘t resemble Chinese brand above all the whole nation of same in a big way blossoms, choose main bishop and domain of consumption of latent capacity wine to undertake osmotic however, won‘t choose comprehensive sweep the deck on channel at the same time, choose small numerous channel to enter however, then, saving early days the charge of all undeserved waste while, will total investment is centered on consumptive crowd public relations, do the meeting that taste ancient bronze mirror in the light of the crowd, combine the different channel that target crowd appears, the domain such as health care of preserve one‘s health of for example car, house property, club, hotel, high end makes associated promotion, they are likely a month is done only in a city 2, 3 PARTY kind activity, can retain costly case and absolutely and faithful purchasing power while high proportion is sold however. And Chinese native land brand still is bold and resolute however like selling bean curd selling red wine. One pays close attention to an enterprise what to produce only, the enterprise of production what is cannot score gain for a long time, and regarding the price as is exclusive killer mace it is again foolish more the think of a way that does not live.

Mainland army how force of foreign wine of get the upper hand of

Although face head of entrance vinous strong general trends and oneself advantage to be opposite,business of native land wine is having deadly menace, but alleged strong dragon has not pressed local villain, the advantage of favourable geographical position of climate of look to sb for backing of Chinese indigenous industry still is hopeful can win a victory. The key of the problem does not depend on foreign interest itself, and depend on business of Chinese native land wine and industry itself.

Grab from fountainhead tough approach arrives regular army

Be faced with with each passing day inside and outside is for the wine industry of internationalization, what need to solve above all is about bishop the specific issue of this concept. Can see, it is a little funny that the definition of wine market of China looks in international. Be full of grape fruit juice, tick off add, rummy, wine to wait of all kinds and jumbly together, animated will one is in China originally the market is not real the wine market with clarity is thoroughly promiscuous. Although this is the problem that the country plans and develops, but the understanding with answer to have to this problem early clear from itself of business of Chinese native land wine, the industry that resembles can developing maturity with each passing day to any is same, bishop standardization control of China and punish strength do not pass the business of morning and evening, in many 600 enterprise who can arrive from tough approach come over and pledge allegiance early regular army, the program of the setting to the product, product line as early as possible from edge ball go in fluky perhaps psychology, manage and run a company truly with strategical eye just is the best thing to do. For example wait for a problem to most pivotal raw material character, if he is built like Zhang Yu,even if does not have a condition without actual strength manorial grow a grape, but can undertake completely study like organic industry, concern with the forestall that cooperative formula establishs between farmer, ensure crop and quality, want to learn how to cooperate with foreign wine at the same time, study the culture of foreign wine, will win customer from the characteristic that mouthfeel difference changes. It is 3 years truly, the industry after 5 years grows oneself position admissibility.

Normative product line makes price catenary combination

Scan widely looks, in the wine competition of terminal, homebred bishop is mixed at high end almost low end price two levels. Low end is had leading is to be occupied high more 70% , common price falls the left and right sides in 50 yuan, and so called high end also does not cross 200-380 interval to be controlled, low case became the competitive a magic weapon that the industry always goes after, but subsequently foreign custom duty drops, foreign bishop brand is much also on low end more advantages, come so, domestic uniqueness is nonexistent also, contrary, the 3 old brands of fine view China are opposite as a result of its of the brand attentive manage and build, the program of diversification was made on product line, no matter be high school low have the capacity that can contend. Consequently, for native land to domestic great majority brand, normative product line becomes be forefathers to lift.

But premise condition scarcely is depend on costly case in bag mount, be equal the price and product value however. In the meantime, should might as well according to channel and the characteristic that consume a crowd change product China, for example rolls out Xiaobao to install the pyxis red wine that small dose price matchs, for example rolls out domestic outfit, sweethearts outfit to wait a moment.

The person that do not do appendage does characteristic brand to locate

Although show level not to mature, but having more opportunity however to Chinese bishop brand from another angle, chinese market is the market of a diversification, the someone before example is such says terminal dominant position is the congenital advantage of Chinese wine business, but look from now with prospective trend however far from is so simple look upon. Low and large area are not the key of get the upper hand of, and the dominant that characteristic will become future. In the meantime, this are OK also and effective with abroad cannot devoted brand undertakes big fund the area is lain between and contend.

Foreign brand does not have the course that one exception is manorial clique almost, also lie between without too much area from brand culture itself, its are mixed to the guiding of consumer education also the transmission of culture of red wine of no more than and manorial culture hookup. However, chinese market had entered the characteristic fractionize market of a diversification nowadays, consumer also is uneven, current level, entrance bishop can be mixed in high-end market only high-end crowd respect makes great efforts. At present the white-collar of Chinese city and gold draw a crowd in, only 1%-2% is known drink wine, but pursuit drinks vinous to be as high as 35% above however. Brand of Chinese red wine is completely OK do fractionize from itself of diversity of channel, consumer, brand, initiate more exclusiveness sale mode, and rather than wants old ad + low case + the assorted mode of extensive crowd. Enterprise of for example A can be oneself definition meal wine, more cooperates the concept of meal from the basic level such as the taste of the product, appearance, enterprise of for example B can resemble the brand development of domain of female red wine, specialize in female channel, play a woman nightly hairdressing wine, again company of for example C can take course of wine of marriage Qing Gong… since the liquor culture of a few chiliad of Chinese can make success of such arrogant person, why to go up in red wine development must constrained manacled oneself fist foot at a road of abroad and mode? Can solve the competitive problem of foreign interest not only so, at the same time can with oneself characteristic base oneself upon at industry incincible position. Alleged China characteristic, do not take common route, following consumptive apiration to take gift is the best thing to do.

Market of native land wine

bishop · brand · market · not · wine

In recent years, become gradually like the artwork such as 10 thousand yuan of top class wine of the left and right sides and antique, calligraphy and painting collect popular. This most advanced market is held for foreign wine place all the time a few years ago, but wait for domestic wine look forward to as Maotai, Zhang Yu enter, make the situation gets changing. A few days ago, zhang Yu the most top class child brand — , before product of series of hundred years wine cellar drives Zhang Yu in the National Day solemn face city, this makes domestic bishop brand crossed cavalcade of 10 thousand yuan of most advanced markets first.

Of homebred wine defeat 10 thousand impulse

In Maotai of the first liquor with “ Maotai of flourishing age of found a state “ after opening 10 thousand yuan of golden gate, chinese wine industry also stirred on the impulse that studies 10 thousand yuan of most advanced markets.

One word is in luxury Chinese bishop bound is not unfamiliar neologism already, from long Bai Shanbing wine cries clearly piece “ make bishop luxury “ catchword, express to want to make Chinese vinous luxury to Long Hui… extravagant concept blends in homebred vinous blood stealthily, homebred bishop price also is climbed with each passing day tall.

A year ago, grain mulberry does wine place of business to guided homebred bishop to stride 1000 yuan of doorsills in, nowadays, zhang Yu “ relay “ strong line 10 thousand yuan of most advanced fixed position, homebred vinous luxury changes angle to grow in intensity.

Homebred bishop “ tycoon “ Zhang Yu announced a few days ago, in order to include New Zealand place of business of wine of Zhang Yukai benefit inside brand of place of business of 4 old joint-stock wine is Zhang Yu foundation, straightforward of suddenly of place of business of the as much as French wave Er wine that draw praise, France place of business of 3 old wine establishs place of business of wine of the Zhangyu in cc of place of business of the wine inside mulberry heart, Italy‘s pioneer have “ place of business of 7 old top class wine “ “ international, roll out brand of piece of abundant high end at a heat “ hundred years wine cellar “ subordinate 5 old products — , the price differs to nearly 20 thousand yuan from more than 3000 yuan, the price chases after a wine continuously “ pull phenanthrene “ .

Be as high as the price of 10 thousand yuan of fluctuation, bemoan one‘s inadequacy in the face of a great task of your majority consumer, is this wine drink? In fact, 10 thousand yuan of bishop already were not really common food of quick pass the time in a leisurely way. Zhou Hongjiang of general manager of Zhang Yu group expresses, “Hundred years wine cellar “ be a tip collect level set, the most expensive a set limit to only 1000 bottles, have collect value.

It is reported, oath “ establish bishop luxury triode “ in Zhuang Ye of Jun Ding wine is in grain to plan secretly again develop freeboard end is tasted newly. The personage inside course of study is forecasted, next 10 thousand yuan of homebred bishop will be born probably hereat.

Break foreign wine most advanced forestall

Although homebred bishop and entrance vinous quantity are 9:1 than making an appointment with, homebred bishop holds the absolutely dominant position that produces sales volume, but show according to data of our country customs, entrance vinous sale had kept balance with homebred vinous sale 2008. The reason is, entrance bishop dominates high-end market for a long time, the price greatly prep above is homebred bishop, grab thereby the market is major profit.

Shenzhen city wine kind guild chairman Li Hanjiang expresses, our country consumes big country as the wine that has latent capacity most, the most advanced market with domestic most inviting profit is pulled to poor however, pull the control of brand of foreign high end such as the graph.

And Zhou Hongjiang thinks, china and foreign countries can enjoy high end alone without an enterprise this rich and generous profit market, the demand of high-end market is diversity more. “We are high-grade of wine add fast the average amplitude of far outclass imagination and company. “We are high-grade of wine add fast the average amplitude of far outclass imagination and company..

Wait for homebred wine brand as Maotai, Zhang Yu rise abruptly, gave the market more options, high-end foreign wine is being broken in the situation of unify the whole country of 10 thousand yuan of markets. Good market feedbacks during National Day, let homebred the faith that 10 thousand yuan of wine break foreign wine monopoly more sturdily.

Reporter from Guangzhou high-grade wine kind brand shop understands, include ceremony of Maotai high-quality goods box and new the Zhang Yu that appear on the market series of hundred years wine cellar inside the homebred wine of price of 10 thousand yuan of above is during National Day sales volume is good. According to introducing, be heated of 10 thousand yuan of wine is held in both hands during National Day, basically result from advanced gift demand is exuberant, the individual is collected also have certain proportion.

Ever patted with price of 2 million yuan of days “ Irene “ Zheng Zhongbin of industrial company president expresses the Guangzhou Xin Qingde of wine, collect the value of wine to be evaluated objectively hard, china is having more and more ginseng and red wine to collect.

High end is consumed situation is unidentified

However, happen to coincide in homebred bishop stake high end when, wine expert is opposite international to did not come to what high end consumes the market two years to walk along power generation however vast difference.

On the discussion of wine industry finance that the middle ten days of a month will hold in accept handkerchief in September, wine industry tycoons think to be below financial crisis, bishop consumer is lesser to high bishop demand. Once economic get warm again after a cold spell, consumer people whether to meet course of vinous of regain pursuit high end estimates still hard on the road.

According to investigation, in wine industry personnel, the person that has 40 ％ left and right sides is to hold upbeat mood. They think, once economic get warm again after a cold spell, wine industry also is met subsequently and restore quickly, consumer also is met to high-end vinous pursuit cannot restrain.

Major person thinks wine industry will produce big mutation, economic depression is fast and from go up at all changed consumer to be watched to vinous price, before restoring financial crisis extremely hard, to high-end vinous pursuit is watched. The investigation of 6 months indicates AC Nielsen duration, like to buy cheap and fine vinous consumer to come from 28 ％ growth 41 ％ . This growth rate is very breathtaking, and it is difficult it seems that inside brief period change somewhat.

High end consumes homebred bishop

bishop · high · homebred · wine · yuan

A few days ago, domestic some brand top class city of range of product of series of hundred years wine cellar, this makes homebred bishop brand crosses 10 thousand yuan of cavalcade first. This wine causes Xiamen to love the attention of wine personage not less, the personage inside course of study says, of 10 thousand yuan of above “ extravagant bishop “ sell well in Xiamen.

An investigation data shows, at present Xiamen wine kind consumption of average per capita occupies Fujian first place, consumptive total is controlled in 1 billion yuan. Among them, xiamen sells bishop one year to amount to 5000 tons or so, sale makes an appointment with 130 million yuan, high-grade bishop sales volume was occupied 45% , consumption with annual 15% right-and-left rate rise.

Xiamen is at ease wine exhibits carry out center a chief introduction, at present 10 thousand yuan of homebred bishop had not entered a tall building, but homebred and other in high-grade bishop sales volume is good still. A price 700 multivariate wine, sell very well in the center that exhibit carry out. Such price, had not poored to general labour firewood estate.

And the salesperson of place of business of a wine tells the road austral lakeside the reporter, not long ago has 3 guests to arrive inside inn consumption, every bottles of 3000 multivariate entrance red wine, drank 3 bottles two night.

Yan Qing Ping introduces adviser of sale of Xiamen name bank luxurianting growth, top class wine is compared inside brand shop at present every bottles of price 15200 yuan. Domestic red wine has in the new gold of grain carries wine of Yue of day of wine place of business on the head, price every bottles of price 1929 yuan, these are high-end personages consumption, collect the first selection wine with give sb a present kind turn pick at Chinese bishop website. Introduce according to her, the consumptive crowd of Xiamen high end is increasing, the renown liquor consumption, market that collect is very big also, once had a friend, many bottles of 40 wine of 10 thousand yuan of above was collected in his home.

The entrance red wine with higher price is in the our city is quite welcome also. Xiamen actor is passed supply chain Feng Qi of chief inspector of limited company sale introduces, in importing red wine, the price every bottles 5000 multivariate to 30 thousand yuan two have, and the market can be accepted.

Xiamen of favour of businessman of wine of relevant news luxury

Xiamen is high-grade liquor consumption is big, draw business of many top class wine to enter halt.

This year before mid-autumn, the name is “ Maotai of flourishing age of found a state “ top class liquor opens carry out in mansion, this wine line out 52 thousand yuan day price. According to introducing, throw the furniture such as Shou Shanshi, red porcelain, this wine is the Maotai of 50 years of old wine, single bottle price 12 thousand yuan.

It is likewise before the Mid-autumn Festival, homebred inaugurator glacial wine “ a surname joins wine line of business “ march formally Xiamen market, fixed position glacial wine also is “ make bishop luxury “ .

“Set a branch in Xiamen, was to take a fancy to the powerful wine austral Fujian kind consume the market. “ Song Qiji of general manager of branch of Xiamen of line of business of Qi Lian wine says so. Introduce according to him, much area of Gansu Province Qi Lianshan and Er of wave of France of world-renowned bishop producing area is the same as latitude, suit to breed high grade grape very much, the bishop that production comes out has high-end quality.

High-grade wine sells Xiamen wine

bishop · price · wine · Xiamen · yuan

Recently, the first international bishop that gets attention of global bishop manufacturer fully develops advanced forum to be held successfully in Beijing, many 100 came from the delegate of national China and foreign countries such as the United States, Canada, Chile, France, Germany, Switzerland, China to attend this forum respectively. Forum participator gave higher opinion to think to this activity, forum is mixed in the enterprise that is China and industry of other country wine, guild while scientific research orgnaization builds platform of a cooperative communication, also offerred an opportunity that shares regale of Chinese wine market to them.

A findings that organizes Vinexpo according to international bishop exhibition shows: To 2010, china will rank global bishop to consume growth first place with the growth range of 35.91% . Of the ability of newer, consumption that consumes an idea as Chinese common people increase, and what locate in bishop oneself health, fashionable product and import bishop custom duty to go low into world hind is collective drive below, chinese vinous consumption and import volume year after year rise. Adviser is sent in “ 2009-2012 year analysis of investment of Chinese wine market and foreground forecast a report “ show, to 2015, the sales revenue of industry of our country wine will achieve 40 billion yuan of above.

In importing wine market to enter prosperous atmosphere gradually, company of a lot of home and businessman also itch to try, expectation shares the benefit that beautiful wine brings and redound as early as possible. According to not complete count, at present home is engaged in importing the of all kinds company related business to amount to many 1000 with bishop. To these companies, major interlinks monopolistic enterprise for years from management entrance bishop, firewater — the controller of oak wine place of business Mr Li thinks, “These companies appear a district sex generally difference and professional uneven problem, company of great majority representative does not have the prominent dominant position of more bishop respect, in miniature, mix generally to bishop, commerce management acknowledge is finite. If cannot go in will be managed henceforth,specialization course, with oneself product culture, management mode attracts the faithful client that breeds his group, so this kind of company will by degenerative fall into disuse, also can some of company shows itself through ceaseless decay the drive person that becomes bishop culture.

As we have learned, oak wine place of business is earlier one batch begins major to be engaged in importing the company that bishop popularizes in China, through old development, already formed in the product, information of dimensions of group of channel network, consumption, representative, market, industry is famous degree waited for a respect to accumulate absolutely resource, can offer from anthology wine, store carry, cent is sold, groom a series of promotion services that specialization relatively. Oak wine place of business is the management that begins to be engaged in bishop interlinking brand shop from Shanghai, ten cities such as Beijing, Xi‘an, Shenzhen had his cent to sell a network now. Believe to have the drive person of culture of such a batch of bishop, bishop culture of China can gain ground quickly in a few years of future, mutual and as shirt-sleeve as international wine culture.

Import wine market

bishop · company · culture · market · wine

Xinhua net London on October 25 report (reporter Wang Yahong reports Yuan Guoyi) the bishop with the most large-scale England of 4 days extends by a definite date the center can be designed to fall in London commerce at 25 days next heavy curtain, should exhibit can attract the wine business ginseng that comes from 16 countries to exhibit, do not see the vintner of British mainland however.

London is world bishop trade centre and one of main markets, however the bishop that British this locality produces however fame not clear, crop is not big also.

A bishop lover says to the reporter, the supermarket that is in England, cafeteria can see bishop of British this locality rarely. The conduct propaganda that he thinks lack is active and promotion are wine of British this locality is done not have “ approach British masses “ main reason.

Does a bishop manufacturer of Italian represent Zhanmusi? McKenna thinks, area of British Nanhai bank produces the wine with very high quality, mouthfeel nature is real, however industry of British mainland wine did not develop overseas market.

Face the vacancy that exhibits this earthy product on the meeting, exhibit can you sponsor square delegate bud to cut Er? Explanation of Ms. Ai Di says, on one hand the reason is now Zheng Fengying country bishop is manorial results grapy is seasonal, the bishop crop that is England on the other hand is begged for be less than all the time.

As a result of weak potential of native land product, state of law of production of old brand bishop, New Zealand, Australia and country of burgeoning bishop exit the manufacturer of the country such as Lebanon takes the chance to grab a beach, appear in succession this second bishop is exhibited meeting, roll out oneself product. Exhibit can savour culture of various bishop, experience bishop before about 13 thousand person was drawn in all in 4 days.

British bishop is exhibited

bishop · British · England · not · wine

Basis “ Indian wine industry was forecasted 2012 “ the report shows, because consumption of wine of current India average per capita is inferior, 2009 – wine consumption is compound during 2012 year all increase rate can be amounted to 28% .

According to India base of 1.1 billion population is calculated, consumption of wine of average per capita wandered in 9 milliliter left and right sides only 2008. France, Italian all wine consumption can be amounted to 50 – 60 litres, the United States makes an appointment with 10 litres. But, as a result of India extremely low wine consumption, caiyun is containing tremendous growth potential, make this market more profitable in the near future.

Current, indian wine consumption basically is centrally in heart, A of Bombay, fruit, Banjialuoer 4 big cities. Analysis of RNCOS of market research firm and say: “Considering the development latent capacity of prospective market, the client that bishop company ought to expand them group, to a kind, 2 kinds of cities spread money. To a kind, 2 kinds of cities spread money..

In addition, the lifestyle that consumer changes increasingly, taste, be fond of, and the addition that can control income also is driving prospective bishop to consume growth. These consumptive growth reflect the sales volume in brand of homebred wine, entrance to increase not only, what still include bishop club is extensive open and people is right of effect of bishop socialization, health care approbate.

The report still undertook deepness research and rational analysis to Indian market, the area difference that includes sales volume of system of consumption of vinous of homebred, entrance, price, area, bishop to consume type and likelihood to appear.

Indian bishop is consumed

bishop · consumption · Indian · market · wine

Make wine by wine cellar era is put, wine cellar goes taking when needing, also can take a friend to taste wine in wine cellar, this is the abroad that we often see in drama of movie and TV “ bishop lives “ . Actually, this kind of wine cellar already appeared sadly in Qingdao nowadays, head for the bishop lane cellar, citizen that tastes wine also with each passing day grow in quantity.

The occurrence of bishop lane, the department does not have nothing to do in entering common people home increasingly naturally with bishop. The reporter investigates discovery, bishop is casual had made the relatively common drink on citizen table. Selectively cellar, grade ground drinks, also became partial citizen to begin reflection problem. However, as a kind of newly emerging things, private wine cellar to average citizen, still overspreading a mysterious veil. For this, the reporter rolled out the bishop lane of business of private wine cellar many times to have seek by inquiry to this city.

Celebrate a festival bishop sells very fire

Yu Yanan of v/arc be on the throne all the way red wine lane, rich grand wine cellar opened a branch here. “We after practice of this wine cellar, can sell a 229 bottle wine about everyday at the beginning, from September the middle ten days of a month rises, this number begins to be climbed ceaselessly litre, arrived by September, can sell everyday give near 300 bottles. “ branch chief Han Xiao says, the National People‘s Congress that will buy wine is mid-autumn give sb a present. He remembers clearly, by September, one is opening the citizen of minibus of a business affairs, one-time ordered 160 bottles of bishop.

It is Han Xiao not only, the reporter visited many wine shop in red wine lane, the controller of every inn is used “ sell ammunition “ , “ sales volume is very good “ such word will describe the sales volume this year. Mr Huang that pursues bishop sale tells a reporter, actually, bishop does not rise to spend the time that is recently 34 years in Qingdao fire, but be in nowadays Qingdao, welcome degree has been next to vinous beer, more important is, “Want to celebrate a festival only, bishop sells very fire “ .

Consumptive bishop becomes common people custom gradually

Come from foreign bishop, at every turn a bottle hundreds yuan, even if the brand such as this landed Hua Dong, Qingdao, the cheapest also want 559 yuan. “Should say, bishop photograph still is high spending than beer, but this does not affect its welcome in group of ordinary common people rate. “ Mr Huang that management bishop already had more than 10 years of histories expresses.

Introduce according to Mr Huang, the bishop cent that class nods on lists class Zhuang San to plant for senior banker, intermediate Zhuanghe. Current, a bottle of senior banker vinous price differs to several yuan from on 1000 yuan, intermediate bank also gets 300 yuan the least, the village that list step is controlled in 100 yuan mostly. On the consumptive market of Qingdao, intermediate bank and the vinous sales volume of the village that list step are in the majority.

“This specification is in consumptive vinous crowd, average citizen held great majority. Some citizens think bishop sending a person has outer part, buying his to drink is the promotion of life character. “ Mr Huang says.

Store the condition is slashing let a person very be anxious

Live in Yan‘an all the way citizen Wang Chao works in a bank, this year the Mid-autumn Festival, him unit, wife unit sends, plus the bishop that friend, client sends, add up have 78 case. Add previously in the home with respect to a few bottles of some collect carefully bishop, to living in inadequacy 90 square metre cover the family in 2 rooms for, how is the bishop of these big case casket deposited, became a big question. “The friend sends me two bottles of wine that produce Australia formerly, one bottle allegedly at least 1000 yuan, of this kind of foreign wine save a requirement very slashing also, I am forced to call up a few friends to be drunk together. “ Wang Chao says.

“I had noticed, the 9 people that will buy wine into how do not know bishop how to be deposited. “ Han Xiao says, be told to wine business with the person that sample, the wonderful special flavor of wine still carries when do one‘s best is taking wine, because this saves vinous method,appear very important. With respect to bishop, the ideal temperature that put wine is mix in 10 ℃ between 20 ℃ , humidity had better maintain in 60% ～ 70% . In addition, bishop should hide in dark avoid light is in. To average citizen, this is not a simple thing.

Investigation

Wine business in succession “ circle ground “ build wine cellar

Museum of Qingdao red wine is located in middle of red wine lane, by Yan‘an all the way project of one place people‘s air defense rebuilds and become. Here, the reporter discovered a project of rich grand wine cellar, because return unfinished to be versed in, han Xiao appears to this some “ low-key “ . Below the reporter‘s requirement, he takes a reporter to go in turned circuit. Divide in all here paragraph, before paragraph the desk and chair that set a few archaize, hind paragraph placed a wine to wear.

According to Introduction Han Xiao, this office project will be used at private cellar to mix taste wine. “The area has 1000 much square metre, if put wine, can put 5 container. Can put 5 container..

Han Xiao did old wine business, understand according to him, insular city collects vinous person to be absent a few, “Resemble the business circles friend that I know, a lot of had collect 300 bottles of two high-grade bishop, there is no lack of among them the renown wine of a few senior bankers. “ as a result of the place that deposit not much, these “ cellar a group of things with common features “ in putting wine in the home mostly.

Wine cellar is rented, will become wine business new business chance?

The reporter understands, insular city is huge “ cellar a group of things with common features “ the new business chance in making vintner key point. Not only it is rich grand wine cellar, at present, many wine in red wine lane is in all right everywhere “ circle ground “ , build oneself wine cellar, begin wine cellar to rent business.

“We help a guest put wine freely with the ark that put wine now. As the guest‘s grow in quantity, we also can open basement to the guest, those who accept a guest is private put wine. “ staff member of guild hall of red wine of compatriots wine line of business tells a reporter. “Private cellar is sure the meeting is popular. “ Wang Qi of bishop museum curator model say, in museum 2 period in the project, planned of a 200 square metre “ bishop bank “ .

“Alleged bishop bank, it is a wine cellar, we have news recording, put how much bottle, how much day, where day to drink for example, return remnant to more or less wait, the citizen can put wine like putting money. “ Wang Qi model says, besides “ bishop bank “ , bishop museum still planned the wine cellar of a 1800 square metre, nevertheless, wang Qi model did not introduce its use. But, according to the reporter‘s understanding, already much home wine stares at the big wine cellar in getting on this to plan all right, “We will bear section of the section in hiring its, regard oneself as the wine cellar that wine goes, accept the citizen‘s cellar. “ the staff member of wine fort tells Mandela the reporter.

“On one hand can from which gain, on the other hand, also can be safeguarded through this kind of means and develop the client that buys wine, you had made form a complete set, the family buys your wine to just have power more. “ manager Mr Xu of a wine cellar discloses say.

Put wine freely, of bar “ meaning “ need not guess

For the citizen that drinks a cup to liking public house, deposit vinous method more simple — no matter was to buy what did not drink, still had drunk those who remain, can put in bar directly, most bar won‘t additional collection deposits charge. Nevertheless, some bar have certain restriction to depositing deadline.

Living in the citizen near round island to become a gentleman is one likes bubble fashionable youth, there is his cellar in the much home public house of insular city. Tell a reporter into the gentleman, drinking in bar is one kind is enjoyed, sit or busying one day to invite on a few friends to sit to bar by day is he is in a little while alone, little of course not on close lightly a few. Wine is not drunk put in bar directly, go to the lavatory not only, the character that still need not worry about wine can be affected. And, he returns discovery, regular meeting of classics of a lot of bar rolls out a few wine that sell especially, price comparing is even cheap over agency, he also can buy on a few bottles to be put in bar directly, when to drink when to take, still need not spend the money that deposit.

Discover in reporter investigation, almost all bar have insular city the service that put wine, great majority is to put wine freely, and restrict without time mostly. Differ with its, the bar of hotel of 5 stars class waits in old hotel of sweet case lira, although also have the free service that puts wine, but mostly terminable limitation, do not exceed two years commonly.

Citizen introduced from the northern and western nationalities or from abroad gentleman tells a reporter, his Ceng Zaiqing is spent in the bar of a big public house of insular town 400 multivariate bought a bottle of red wine, did not drink put in this bar directly. Because forget, he till a year many hind just remember this bottle of wine comes, deposit deadline because of what exceeded a regulation nevertheless, that bottle of wine is early before a few months by bar according to the agreement “ reclaim “ .

Analysis

Wine cellar or the effect the industry develops

As the day of wine industry profit grows, at present the viewpoint thinks, the service of form a complete set of whole wine industry still remains to rise. The wine market that is alluded extensively all the time is bred, conduct propaganda of culture promotion, knowledge, its can the carrier of have the aid of, true what consume close connection daily with consumer family is wine wine cellar. Of business of wine wine cellar begin, affect the development foreground of whole industry extremely likely.

This viewpoint thinks, of an industry flourishing and inevitable have its the foil of whole industry catenary, upriver product is again good, downstream service facilities cannot catch up with in time, for the upriver enterprise to be eager to expanding, it is not actual. Nowadays, bishop consumes the daily demand that has made high-end crowd, especially of ability of appreciate of the promotion as bishop knowledge, bishop rise, people more and more the importance of the Yu Jiankang that realises bishop and status position and symbolistic. Consume in domestic high end group in, wine wine cellar had formed particular market demand, right now, if bishop company undertakes certain guiding, will drive vinous market to breed.

According to introducing, vinous stores the demand is very high, expose directly in air medium, sun the circumstance such as point-blank, high temperature, can cause metamorphism, need room temperature so, avoid light is saved, additional, the bottle stopper of bottled red wine is made with oak mostly, need shell lies buy or convert make rubber stopper dip is in red wine, maintain expand condition, ability avoids air to enter shell.

Wine wine cellar serves as consumer store wine facilities, went to the lavatory on one hand consumer undertakes vinous is collected with the deposit, can have the promotion of bishop culture on the other hand, return the thorough conduct propaganda that can have bishop knowledge. The development of wine cellar is wine industry development is crossed go up the step with new necessary chance to extricateoneself from an awkward position, can say, it is bishop blends in people to live daily the best, fastest carrier. According to “ wine of an ancient name for China signs up for “

Seek by inquiry

Deposit a bottle of wine, receive 5 wool fund everyday

A few days ago, in a wine cellar that v/arc be on the throne issues at foot of a hill of peace and tranquility, inn grows Deng Yan to took a reporter to undertake visiting.

“Here has special facility, can all the year round monitoring deposit circumstance, specific for, put appearance of a monitoring on wine wearing namely, the guest knows through downstage computer wine is worn everyday temperature, humidity. “ Deng Yan tells a reporter, every bottles of alcoholic drink that is placed on wine wearing has “ deposit a diary “ , host can inquire at any time. To putting the citizen with more capacity for liquor, wine cellar still created VIP division, every area has to be able to accommodate 250 bottles wine to wear.

“The renting charge that resembles areas of such a cellar is 10 thousand yuan, term of service is 3 years. “ Deng Yan says, this price photograph is deposited than single bottle for, extraordinary be to one‘s profit. Current, the vinous price that comes here to deposit is in every bottles mostly 10 thousand yuan of above, one the most expensive bottle is value 360 thousand yuan France pulls phenanthrene bishop.

Stem from the consideration that keeps secret for the client, deng admires and did not offer to the reporter come the information such as the number that this puts wine, identity.

Qingdao is private wine cellar is popular

bishop · cellar · not · reporter · wine

The research report that system of news of trade of south Africa wine issues points out, go 10 years, south Africa bishop exported a quantity to increase 3 times. End one year before August 2009 inside, exit estimates amount 405.1 million litres, year go up panel height is amounted to 12% . South Africa bishop exports frontal criterion by 7 years 4.7 billion Lan Tesheng comes 8 years 6.2 billion orchid special.

Report of association of south Africa bishop says, local bishop exports a quantity to exceed 1/4 to England. Executive president Su Baiji says: “South Africa bishop exceeds 11% in the portion of British market, still carry rapid growth trend. Other basically exports the market to include Germany, Sweden, Holand and North America. In addition, the importance of Africa, hamster and Asian market also is shown with each passing day. The importance of Africa, hamster and Asian market also is shown with each passing day..

At present industry of south Africa wine is facing a few big challenges, lu Daofu of manager of brand of whole world of Ni Debao of well-known wine business – prevent – Tuyituo expresses, one of challenges should strengthen the force that south Africa bishop lists in high-grade moral namely, build can last, durable brand. Bishop guild also encourages manufacturing business to join high-end bishop actively to produce range, the profit space that compares overflow brand because of high-grade product is larger.

Prevent – Tuyituo points out, association of south Africa bishop rolled out blue print of a brand recently, will promote brand of south Africa bishop image through improving bishop quality. Meanwhile, the grape that the industry still is badly in need of having a technology in great quantities is cultivated, sale of brew, bishop, pack, travel serves personnel.

South Africa bishop is exported

Africa · bishop · brand · market · south