Read announce the correct time browse a announcement innocently, main content develops limited company to cancel for business of Shanghai antarctic person, liquidation, it is adumbrative that this cancels announcement \” does earthly person know \” is underwear of antarctic person heat preservation about to retreat city?
Price of heat preservation underwear goes low
After-thought in those days at every turn the price of 400 yuan of above, the price of heat preservation underwear is early nowadays do not have previous so \” high \” . The reporter understands from the market, an antarctic person is women\’s underwear of heat preservation of cotton easy cloth with soft nap, the price after folding is 139 yuan. And Heng Yuanxiang, arctic cloth with soft nap, 3 guns advocate the price after hit heat preservation underwear is folded all did not exceed 200 yuan.
Brand underwear even is such, need not raise the price that is not underwear of famous heat preservation more. The reporter notices from website of business affairs of a few electrons, be hit the price of heat preservation underwear of of all kinds fabrics is in 50-60 yuan between, some still can be bought send one.
Great war of price of underwear of before the course a few years of heat preservation and \” antarctic person \” register disturbance, add heat preservation underwear \” plastic film \” the agitate bureau of quality incident, industry of heat preservation underwear is original the advantage alls gone.
\”Heat preservation underwear is too thick, had accorded with the requirement of contemporary youth no longer, \” most citizen has such complaining.
Antarctic person cancels company of original get rich
To beg card antarctic the person cancels the reason of the company, the reporter visited antarctic person to be located in the company of Home Huang Que Lu recently.
Understanding arrives, the limited company of development of antarctic person business that cancels is the get rich enterprise of antarctic person. To cancelling be related, antarctic person textile develops Wang Guorong of chief of department of limited company career to think, the course develops for years, company business had a few to adjust, new the company that established many different business, cancelling a company so also is need of developmental of antarctic person strategy.
It is reported, at present major servicing of limited company of development of textile of Shanghai antarctic person still is heat preservation underwear, predict to be able to roll out products of a few Chun Xia underwear this year. Next period of time, antarctic person basically is met in order to enhance brand image, make sure product quality is given priority to, do opposite attune to rectify to original strategy. Begin to stop to produce heat preservation underwear by oneself from 2007, adopt Jiang Zhe two ground factory, agency, antarctic him person tripartite is interactive the strategy. In some sense, antarctic person has abandoned entire industry catenary producing the method of heat preservation underwear, change support \” antarctic person \” the way that well-known trademark develops heat preservation underwear to sell.
Seek transition of much position position actively
Be worth what carry is, considering heat preservation underwear sale and production are had periodic, zhang Yuxiang of antarctic person father is intended and new another road comes to open up auxiliary development, the another dress brand that its start \” honour spin \” , basically manage the men\’s clothing of each series, do not have a bit correlation with underwear of heat preservation of get rich business.
Wang Guorong is straight-out, market of heat preservation underwear passes old price war, its profit has comparatived low. If remain the same to wait for frequency to make ad on the road in CCTV euqally according to the past, the company should stand very great pressure, this also is why to see antarctic person advertising is main now reason. Manufacturer of underwear of most now heat preservation focuses capital at production, idiomatic sale strategy is discount and in the sale terminal does a few brands to popularize.
Below the test of price war, the brand of underwear of true heat preservation that remains on the market at present already can be counted on one\’s fingers, arctic cloth with soft nap and antarctic person once were garrisoned in succession eider down serves the market, along with pioneer of heat preservation underwear brand Yu Zhao Lin also has joined this transition wind. But factual proof, from \” inside \” turn \” outside \” strategy not be successful, these brands also are flooded nowadays the market is served in eider down.