If the Prada of Bertelli version wants to change from household company as public company, the problem that should solve can want than opening a public house complex much.
Prada was close to one pace with the masses again. By 2008, by station of London Angel subway strong start business a bar that the name is Double Club. This bar that calls Prada Congo bar at first does not stand high above the masses, however the manner kisses and: The equal status that communicates to show Congo and western skill better, double Club changed the name after.
This bar of design of contemporary artist Casten Holler opens Germany in the useless old warehouse in type of a Victoria, both sides is Congo and western gust dining-room respectively, central bar division is a mixture body, casten Holler says, equal culture appears and besides the dialog, music is the another theme of bar, be here to will hold a concert every week, open to the masses.
Prada foundation and Nigeria make sure fiducial bank is the main investor of this bar. Prada does not plan to get any immediate financial benefits from this bar, its are all accrual gives an United Nations Children\’s Fund Commission subscription (UNICEF) and jubilate city (City Of Joy) . But it can benefit somewhat however to the brand transition of Prada.
The last few years, prada also begins and LV, Chanel is same, be together oneself brand and masses connection. The film \” the female demon head that wears Prada \” it is to let this brand be established in masses consumer more had extensive force. Even if is to broadcast after two years, in area of booklist of foreign language of edifice of books of well of Beijing king government office, its are homonymic the beautiful theatrical work that the book still sows with instantly heat \” red hears the girl \” homonymic book is placed in the markeddest position together.
The show crossing a boundary of Prada also is not first time any more. It appears brand of special favour Korea: 2007, prada and LG electron joint development \” mystery \” mobile phone; Newest message is, prada will be mixed 2009 contemporary car collaboration designs Korea car.
What is this originally new issue: The sale crossing a boundary between luxury brand and public spending brand makes a kind of trend gradually. Consumable card needs to create high-end impression, and sale of masses of luxury brand need will enlarge sale. But Prada is a when would rather follow least of all in this tide all the time.
Those consume prevail on eagerly but not so rich IT Girls buys more product and face the middle class to enlarge force, adherence still its faithfulness client? Prada all along believe in is latter.
The reason is very simple, till now, what with its numerous competitor differs is, latter remains the battalion with main Prada to receive contributor. Its are in charge of the vice-president Randy Kabat of the market saying, with respect to global limits character, the sale of Prada50% comes from at the client of 5% . These clients are those truly rich crowds, middle class of and rather than, be also come from Yu Xinxing market that group? Person.
But Prada also must carry out brand transition nowadays, do not give accident word, it will become what extravagant 2009 brand appears on the market to get bellwether. Prada plans collect 1.5 billion dollar, the common stock control that still has 60% at least by the plan accuses to be in Prada is familial in. Before this, this scale is 95% .
This is the mode that other and fashionable brand experiments extensively. Mu Ye plans Feilage to appear on the market this year, fan Saizhe leaves appear on the market not far also. The be fond of of the person of the same trade\’s case and investor has proved: Kiss to the middle class and, an extravagant concept that can afford can help Prada sell a good price more.
This is to compare a product to must cross bound difficulty must cross a boundary much: The modern operation company that Prada runs in a household company and profession sways between fixed position old, now numerous reason brings about his to must span to latter.
The most immediate cause is, it needs ready money.
The figure that this household company announces looks to make very much investor one\’ses mind disturbed: Its net profit added 2007 66% , rise to 180 million dollar, sale increased 17% . Prada had undertaken recombining nowadays, sold profitability poorer business, increased a series of tall canals in going one year.
Compare with photograph of person of the same trade however, this one achievement still is shown backward. Its cash flows occupy battalion to receive scale to have 19% only, under a lot of competitors, this number that is like D&G is 28% . 2007, the be an official love a horse that comparatives with Prada dimensions spent 220 million dollar to be used at opening new store, but Prada spent 170 million dollar to be used at paying its debt, this makes the half left and right sides that the capital that Prada expands with Yu Kaixin inn, development loves Ma Shi only. 1 2