Archive

Posts Tagged ‘The’

Oct
20

If the Prada of Bertelli version wants to change from household company as public company, the problem that should solve can want than opening a public house complex much.


Prada was close to one pace with the masses again. By 2008, by station of London Angel subway strong start business a bar that the name is Double Club. This bar that calls Prada Congo bar at first does not stand high above the masses, however the manner kisses and: The equal status that communicates to show Congo and western skill better, double Club changed the name after.


This bar of design of contemporary artist Casten Holler opens Germany in the useless old warehouse in type of a Victoria, both sides is Congo and western gust dining-room respectively, central bar division is a mixture body, casten Holler says, equal culture appears and besides the dialog, music is the another theme of bar, be here to will hold a concert every week, open to the masses.


Prada foundation and Nigeria make sure fiducial bank is the main investor of this bar. Prada does not plan to get any immediate financial benefits from this bar, its are all accrual gives an United Nations Children\’s Fund Commission subscription (UNICEF) and jubilate city (City Of Joy) . But it can benefit somewhat however to the brand transition of Prada.


The last few years, prada also begins and LV, Chanel is same, be together oneself brand and masses connection. The film \” the female demon head that wears Prada \” it is to let this brand be established in masses consumer more had extensive force. Even if is to broadcast after two years, in area of booklist of foreign language of edifice of books of well of Beijing king government office, its are homonymic the beautiful theatrical work that the book still sows with instantly heat \” red hears the girl \” homonymic book is placed in the markeddest position together.


The show crossing a boundary of Prada also is not first time any more. It appears brand of special favour Korea: 2007, prada and LG electron joint development \” mystery \” mobile phone; Newest message is, prada will be mixed 2009 contemporary car collaboration designs Korea car.


What is this originally new issue: The sale crossing a boundary between luxury brand and public spending brand makes a kind of trend gradually. Consumable card needs to create high-end impression, and sale of masses of luxury brand need will enlarge sale. But Prada is a when would rather follow least of all in this tide all the time.


Those consume prevail on eagerly but not so rich IT Girls buys more product and face the middle class to enlarge force, adherence still its faithfulness client? Prada all along believe in is latter.


The reason is very simple, till now, what with its numerous competitor differs is, latter remains the battalion with main Prada to receive contributor. Its are in charge of the vice-president Randy Kabat of the market saying, with respect to global limits character, the sale of Prada50% comes from at the client of 5% . These clients are those truly rich crowds, middle class of and rather than, be also come from Yu Xinxing market that group? Person.


But Prada also must carry out brand transition nowadays, do not give accident word, it will become what extravagant 2009 brand appears on the market to get bellwether. Prada plans collect 1.5 billion dollar, the common stock control that still has 60% at least by the plan accuses to be in Prada is familial in. Before this, this scale is 95% .


This is the mode that other and fashionable brand experiments extensively. Mu Ye plans Feilage to appear on the market this year, fan Saizhe leaves appear on the market not far also. The be fond of of the person of the same trade\’s case and investor has proved: Kiss to the middle class and, an extravagant concept that can afford can help Prada sell a good price more.


This is to compare a product to must cross bound difficulty must cross a boundary much: The modern operation company that Prada runs in a household company and profession sways between fixed position old, now numerous reason brings about his to must span to latter.


The most immediate cause is, it needs ready money.


The figure that this household company announces looks to make very much investor one\’ses mind disturbed: Its net profit added 2007 66% , rise to 180 million dollar, sale increased 17% . Prada had undertaken recombining nowadays, sold profitability poorer business, increased a series of tall canals in going one year.


Compare with photograph of person of the same trade however, this one achievement still is shown backward. Its cash flows occupy battalion to receive scale to have 19% only, under a lot of competitors, this number that is like D&G is 28% . 2007, the be an official love a horse that comparatives with Prada dimensions spent 220 million dollar to be used at opening new store, but Prada spent 170 million dollar to be used at paying its debt, this makes the half left and right sides that the capital that Prada expands with Yu Kaixin inn, development loves Ma Shi only. 1 2

, , , ,

Aug
23

Current, global consumer is searching the clothing that buys appearance to add variety for the life actively, besides exterior vogue, quality of a material excellent besides, still need to have the dress of particular function character. What the city men that the well-known trademark Camel Active that comes from Germany lives to go after character undertook sportswear is brand-new deduce, after sportswear of functional sex city drives upsurge of Europe, America for a time, more the new trend that enter China and caused men\’s clothing.


Mention functional sex, perhaps a lot of people can think the function had, but insufficient vogue. The dress of Camel Active had all sorts of different practical functions on fabrics not only, also inferior none on the application in tonal design, style design, popular element color, true function and fashionable be in harmony at an organic whole. This kind already comfortable fashionable design, let that relaxed pleasure that city man is working and nature learns in the holiday, at the same time also the individual character that make public gives them to like exploration and challenge.


The dress of Camel Active uses the fabrics with the at present most popular international, basically give priority to with fabrics of German research and development, functional sex sportswear makes city man returns to real life shape, enter those who be full of a challenge \” exploration limit new view, close one by one is different common hour \” brand-new the world.

Camel Active is provided most representative muti_function jacket is designed for cold winter only, use Korea to import fabrics, have the waterproof, anti-fouling, function that prevents oil, added charcoal element in fabrics surface layer, make jacket configuration has stereo feeling more; The bravery inside jacket uses silk cotton, have permeability good, warmth retention property the characteristic with strong, frivolous, soft, comfortable dress, and the air-vent that bosom position still has pocket type, the damp of the body is taken away below the circumstance that does not take away body heat energy, can undertake the adjustment of temperature at any time; This muti_function the largest window of jacket is to have fight electromagnetic wave function, set in lining of mobile phone bag fight electromagnetic wave cloth, and fight electromagnetic wave Bulijia entered metallic fiber, the person that can be dress holds back the electromagnetic wave radiate of 99 % .


Series respect is walked on in Camel Active shoe, all deployed the insole of versatility, make city men are in busy job, also can enjoy cozy feeling. Camel Active insole has system of 5 big functions: The first it is to breathe freely insole system (BFS) , the crural ministry of the person that this one function lets be being worn gets breath, carry crural department cool and refreshing Gan Shuang; The 2nd it is locate insole inside inside lumbar amortize system (ARC) , it can be effective the concussion of ministry of foot of ground bring down, the double foot of the person that wearing in order to ensure gets round-the-clock comfortable; The 3rd it is air current circulatory system (AFS) , the temperature inside can stable shoe reduces the damp sex of crural ministry, the crural ministry of the person that make be being worn better off. The 4th it is system of silica gel damping (Gel) , the crural ministry of the person that make be being worn is avoided suffer all sorts of concussion and offer calcaneal to assist, the person that let be being worn always can enjoy the most comfortable experience; The 5th it is arch regulating system (AAS) , can adjust silicon to fill up at will moderately according to the individual\’s easy. Not only can ministry of bring down foot is fatigue, also can ensure the crural ministry of the person that wearing is healthy.


< it is reported, shangniweier (Shanghai) dress limited company is Camel Active dress the accredit in Chinese area is concessionary distributor, the shoe that also holds area of Camel Active China part-time always acts as agent. Series of Camel Active dress is in Chinese area nearly 200 brand shop and sale of shop of general merchandise bazaar.

, , , ,

May
29




    


    The grace that uses Paris is intellectual,
    Ju removes the romantic unruly of river of accept of a place of strategic importance;
    The iron tower of Er of humble of near neighbour moxa in god,
    Li of priestess is asked in free heaven emperor, she ever made next wishes silently –
    Want mining to give the most elegant element to decorate Oriental female;
    Build by laying bricks or stones of vulture column jade, local customs;
    Music is painterly, handicraft art…
    She sufferred the dribs and drabs of European civilization with eye and heart inspiration.
    Will all the elemental gather together in can using dress, pulverize, digest, release…
    Condense finally to be mixed for design elite the concept is embedded in dress,
    Had the classical dress that can reflect glamour of Oriental female grace most then—Mu Ke silk!




   Enter Chinese market from 2002, with vogue, spell able, elegant design concept general Ou Shi designs photograph of style and Chinese style life condition to be united in wedlock, rejoin new element creates the desire with contented and modern woman. As the changes of the times, the female requirement to dress, savour rise in succession, accordingly, m. O. The design of every season series has X to change ceaselessly newer, exceed the requirement with complex hasten in order to cater to a client. In M. O. In the design of X brand, the woman that lets pay attention to fashionable feeling is in no matter the job, recreational or it is a party in, make first selection.




Brand concept
    Draw Euramerican classical concept, trendy element photograph combines audacious will Oriental traditional style and west, with easy, contracted the spell able, grace that will highlight fashionable woman and self-confidence, use top class fabrics, masterly charge for the making of sth. , of bring out the best in each other deserve to act the role of, the connotation that makes M.O.X rich is able to reflect faultlessly through each detail, make a woman more fashionable thereby, more decorous! Qiu Dong M.O.X rolled out series of 4 big themes 2009: Of the grace that confuses unreal, memory change, new condescending era, extremely new brief creed. Each series blends in fashionable element among them, what reflect a M.O.X brand adequately is classical with nobility.



 


It is market research and development, sale, information, content shedding, production registers capital gold to make an appointment with building of headquarters of 80 million yuan of RMB, company to repose at Xu Jiahui for gross value of industrial output of 20 million yuan of RMB, 2008 year at the brand company of an organic whole, enterprise inside trade group, park of greenbelt of clingy Mount Hua. The manufacturing base that course of study already built is located in inside area of garden of industry of Shanghai green riverside, cover an area of gross area to make an appointment with 30 mus. Have the modern standard factory building of 40 thousand square metre, the manufacturing skilled worker with more than 200 good quality and a design of high quality, sale, management is the preeminent group of an organic whole.




    The company owns facility of machine of of all kinds needle, tatting 200 much stage, productivity driving, manpower actual strength of resourceful, technology abundant, company with quality the first, credit is consummate, year productivity 600 thousand, each district sets brand shop (ark) more than 100.
    Company dominant times with setting still, the characteristic with fabrics nobility, masterly craft, city female that basically faces contemporary vogue, have brand-new thinking, the perspective of individual character, plain words and deeds, fashionable unripe active state is spent. Those who choose city of a gleam of one, 2 kinds of bazaar, establish shop to undertake interlinking management.



Limited company of dress of Shanghai Europe clean
Address: Road of Shanghai Mount Hua 1520 lane 121 3 buildings
Postcode: 200052
Phone: 021-62941791 15800796758
Fax: 021-62941948
E-mail:
Network address:

, , , ,