1987, pace of salt of predecessor of limited company of underwear of Xin Yi of Fosan city Nanhai makes clothing factory hold water, it is the enterprise of industry of underwear of the first batch of sortie of domestic, 20 pass more, the company realized Xin Yi to span type develops, already became the leading sheep of Nanhai underwear enterprise. 2008, xin Yi company executes collectivize operation, group annual sale answers a paragraph to grow 43% than 7 years, of end of the year that finish 109% , result is satisfactory. Of course, the taking of these achievement, it is with Xin Yi the company comes for years, hold to “ self-supporting exit and brand strategy “ double round drive develops, develop the strategy with the brand, hold home market in time first the effort of machine is not divided.
Start Yi Manli brand, build sale company
The person‘s success always is concerned with good luck, the development of the enterprise also is same. When the key depends on coming in the opportunity whether take advantage of an opportunity is captured, and if he goes creating an opportunity and can gain a success,an enterprise when advent is done not have in the opportunity, it is the expression of wisdom. And Xin Yi company is such enterprise, in the catharsis of markets, can create an opportunity to hold home market in time first machine.
1987, the spring breeze of reforming and opening is blown, pace of salt of predecessor of limited company of underwear of Xin Yi of Fosan city Nanhai makes clothing factory hold water. The Xin Yi underwear of poineering initial stage, with enterprise of underwear of saline pace great majority, accumulate in order to stick the primitive sth used to one‘s own advantage that card treatment achieved an enterprise. Enter underwear industry, this is Xin Yi company spans to come true later type develops, the first time opportunity of creation.
After be being run through market of a few years, had richer market to run the Xin Yi company of advantage of experience, talent, technology, deliver the view to future. Xin Yi knows very well, what the treatment that stick a card is in industrial catenary is the most rock-bottom, can be to be other to make only marry the garment, the enterprise wants to get long-term development must found oneself brand. In establish after the company grows way, xin Yi company rolled out own brand quickly- – Yimanli, resolutely the development road that walked up to start a brand. This is Xin Yi company spans to come true later type develops, the 2nd opportunity of creation.
2004, the sale that Xin Yi company established to be given priority to with market sale company — limited company of underwear of Yi Manli of Fosan city Nanhai, its established the rapid development that is Yi Manli brand to lay solid foundation. Came 2004 between 2007, the consequence of Yi Manli brand is swift and violent expand, sale is climbed year after year litre, grow 80% from 2004, grew 70% to grow 60% to 2006 2005, grew 55% 2007, accumulative total grew 734.4% 4 years. By 2008, according to Manlipin the card ascends already successfully before brand of underwear of body home second line 3 armour.
The market outstanding achievement that reaping rich while, xin Yi company also harvested numerous honor. Xin Yi company was judged to be by association of Guangdong province clothing 2004 “ Guangdong saves dress 100 strong companies “ , xin Yi company was judged to be by Nanhai federation of trade unions 2007 “ win-win of harmony of Nanhai area labour and capital is advanced enterprise “ ; According to Manlipin the card was had the honor to win 2005 “ product of Guangdong province famous brand “ title, had the honor to win 2006 “ the country avoids check product “ title, was judged to be 2008 “ Chinese well-known logo “ . In process of battalion of already of look forward to, xin Yi company is such acumen ground hold home market first machine, those who made a company is brilliant.
Innovation sale mode, cooperative win-win the world
Xin Yi holds to “ mutual benefit mutually beneficial, collaboration double win “ cooperative concept, begin deepness to cooperate with fluctuation tourist trade, the strategy that compose proposes long-term stability concerns federally, implementation advantage is complementary, resource is complementary optimize with industrial catenary.
Come for years, yi Manli company relies on Xin Yi 20 specialization for years strength of operation management and deep product research and development, production, those who devote oneself to Yi Manli brand run, the group construction with stability and system of unique market run transport provided strong supporter and safeguard to agency, ensure according to Manlipin the card lasts, healthy, rapid development. Nowadays, yi Manli is in countrywide blossom everywhere, radiation whole nation visits area each, built the sale system of mature stability, 6 22 provincial agents, agency are had in the whole nation, distribute network has developed many 2000. Xin Yi company regards a brand as successful foundation with good faith collaboration, business of each agents that cooperative object includes a company, terminal… in cooperative process, be particular about “ have a common goal “ , have common ideal, belief and development cause namely.
Below joint management concept, business of company of the Yi Manli below Xin Yi banner and agent of countrywide each district, terminal hand in hand side-by-side, conspire to develop a major programme of lasting importance. Face international banking crisis, yi Manli company increased the supportive strength to terminal business 2009, in addition union is present “ economic cold winter “ special environment, company denounce is gigantic endowment invite famous managing to seek advice from an orgnaization, for the whole nation outstanding terminal business is begun “ cold winter “ should reach executive force to wait to grooming relevant groom. All support are to thank the people in the same condition help each other that business of agent, terminal comes to for years, make them can restful “ hibernate “ , with Xin Yi synchronism develops.
alleged “ everybody picks up firewood blaze tall “ , the force that solidarity cooperates is 1+1 ﹥ absolutely of 2. The enterprise offers those who open the market for business of agent, terminal “ the key “ , business of agent, terminal opens the market for the enterprise “ gate “ … the development view that all these reflected cooperative win-win.
Introduce brand of Sha lotus Ni, development development new La Hai
Growth is come from develop ceaselessly. Of fashionable whole world “ La Hai strategy “ one book points out, enterprise shedding is connected at “ the Red Sea “ in competition, will more and more create what did not come to gain profit hard the gender grows, want to seek La Hai ceaselessly, the innovation that explores earnings pattern… while the enterprise gets developing quickly, the company develops the Yimanli below Xin Yi banner actively “ La Hai “ — introduced French brand “ Sha lotus Ni “ .
2008, yi Manli company makes international famous brand smoothly — France “ Sha lotus Ni “ Chinese operation business, start Chinese market successfully. “Sha lotus Ni “ with “ Europeanize, vogue, avant-courier, sex appeal “ locate for the style, consumptive group is fashionable white-collar female more, style of design concept, product, class and second line brand have apparent area is lain between and differ, attribute 1.5 lines. “Sha lotus Ni “ what bring to Xin Yi is brand-new “ La Hai “ the market.
Good to run “ Sha lotus Ni “ brand, yi Manli company established relatively independent operation framework, independent operation group, from product research and development, figure construction of promotion, channel, sale is promoted, the respect such as client service and general management assures “ Sha lotus Ni “ the operation of the brand. Company firm stresses product research and development, “Sha lotus Ni “ team of product research and development, closely around style of brand of Sha lotus Ni, combine administrative levels of different area, different spending adequately appeal to beg, development gives additional value tall, be saleable the product of satisfy the need.
Meanwhile, the company increases brand of Sha lotus Ni to popularize strength, integrated brand popularizes strategy, mode of the connotation that abounds a brand ceaselessly and conference of figure of denotative, ceaseless and perfect terminal, innovation, increase groom strength, trademark of Ni of lotus of rapid promotion Sha is well-known degree, beautiful praise degree. On the Fair of cotton goods of needle of the 91st China that in Feburary the bottom holds at Shanghai, “Sha lotus Ni “ peak of year of agency of clothes of the home in having the honor to win the 4th meeting and sharp edge the Chinese bra underwear of award of the muscularity that collect evil spirit “ award of optimal brand style “ ; In the underwear of brand of international of the 4th Shenzhen that holds at Shenzhen at the beginning of April on exhibition, “Sha lotus Ni “ obtain again “ brand of 10 beautiful vogue “ award.
And the aspect is built in channel, xin Yi banner leaves Yi Manli company, already explored piece suit “ Sha lotus Ni “ the channel mode that brand style, product locates, built efficient catenary of value of business of operational manufacturer, agent, terminal; The field serves in the client, build team of professional customer service, concept of innovation VIP client, communicate platform through information, to Shaliannipin the card joins in the client executes a dot to serve to the dot.
Enterprise to seek abiding, gain profit sexual growth, often compete with its adversary measure for measure. Be in however at present relatively in congested estate market, the competition of confront the tough with toughness can make only the enterprise is immersed in bloody “ the Red Sea “ , xin Yi company is introduced “ Sha lotus Ni “ new La Hai of brand development development, can yet be regarded as is enrolled “ subtle step “ .
2008 “ Sha lotus Ni “ won in Chinese market “ make a good beginning “ . Let us expect prospective Xin Yi “ La Hai “ extend more and more broadly!