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8 year end, learning newspaper office of company of society of market of meeting, China, China to sponsor by Chinese productivity \” forum of innovation of course of study of the state-owend enterprise in 2008 \” go up, international is famous Levi of life dress brand \’ S® and its are big China division president allows with one action of Ms. Li Jiexia to be picked so that 2008 China provide innovation power company, 2008 China enterprise to innovate most fine figure two large award, test and verify Levi \’ the innovation actual strength that brand of forward position of this international vogue comes to S® for years.

Ms. Li Jiexia

According to reporter understanding, this the tenet of innovation forum is \” innovation, harmonious, development \” , national hair changes appoint, country of the State Council endowment appoint the banner industry leader inside the famous expert scholar that waits for academy of science of society of lab of relevant section leader, the State Council, Beijing University, China to wait for a research organization and course of study attends plenary meeting, the year that witnesses Chinese enterprise innovation jointly is proud. It is in order to promote enterprise innovation oneself allow \” forum of Chinese enterprise innovation \” held 8 successfully already, effectively aroused the innovation passion of Chinese enterprise and entrepreneur, got the wide attention of social all circles and reputably.

The company that these participation all is the person above average in its industry, in increasingly information is changed, the instantly with intense with each passing day competition, these enterprises all depend on what remarkable innovation ability makes this trade with management wisdom to get the person that run, while ceaseless innovation gives enterprise society value, more the social duty that performing a business with the management concept of lead and advanced company culture, make industry model.

Second innovation forum is here medium, with one action picks the Levi that gets two large award \’ S® company and its are big Chinese division president allows Ms. Li Jiexia to appear particularly compelling. Come for years, active all the time the Levi in forward position of life style group \’ S® brand, with its exuberant innovation energy, not only model its Zhuo Er not group the brand is temperamental, more creat piece accumulate the simple sense that embodied spirit of every times elite, capture the heart of group of countless young individual character, make its had the brand asset that Ling Renyan admires and brand value. Current, levi \’ had formed below S® brand banner a lot of child brand, formed exceed strong brand battle array, increasingly the momentum that coruscate gives big company and flourishingly vitality. And fall in so driving brand battle array, levi \’ S® always theres is no lack of the nods eyeball pen of full contain originality, its near future rolls out advocate play classical cowboy " 501® " series, the follow agitation that prolonged does not cease was lifted in fashionable bound, become have a fever friendly people of rare have the bull-puncher curiosity that collects value alone.

Pass through Levi \’ the inviting connotation of S® brand, let a person more can\’t help going to those who seek its backside holding dish of hand — president of big China division allows Ms. Li the true look of this legend character. The look lady in prize-giving spot is easy and kiss and, this is located in 2002 Levi \’ the lady that S® brand takes China, in changeable fashionable bound, hold to all the time \” brand namely best capital \” management concept and company article of creed or faith, levi of general of do one\’s best \’ this super train is in S® brand the travel before fashionable forward position is firm. Levi \’ S® is in garrison China weak point in time of 7 years, sell outstanding achievement with turning over speed increase sharply every year. Current, levi \’ S® has retail sales shop to exceed 400 in the whole nation, grow quickly for client of market high end group portion is occupied than highest bull-puncher dress brand. In recent years cowboy outfit occupies sportswear to act the role of kind of market share from only 20% climb litre for 60% current, levi \’ the contributive result of S® brand cannot be done not have.

As a many channel sells brand company, levi \’ S® still insists to undertake improve and upgrading to the administrative system of oneself ceaselessly, this also is Levi \’ S® China can realize complete management to sell in this one channel (100%controlretail) real reason place. The effort that will allow a lady for years also was obtained as award of Chinese crackajack sale, heart award of award of advertisement of tall optimal subway, adman China case waits a lot of affirmation a moment. Hold what popularize with the market to pay attention to to what the brand locates, make Levi \’ S® rises step by step like the achievement that goes up in the sale as its in the reputation of brand bound.

Look lady expresses to the reporter, the jeans serves as a kind of fashionable clothing, more and more the connotation of culture of spirit of more be giftinged, also be hit the brand of the times, levi \’ S® abides by this to plant namely of pair of era culture elite esteem, the force that hammers into shape innovate in the brand ceaselessly, be born ceaselessly with culture of root establish diversity, in a steady stream send classical originality, gift the vigor with abundant brand and exuberant life. Look lady expresses, this ability is the place with a fashionable really forehand and moving brand. And dote on Levi \’ the young people of S® brand, their youthful energy and the fashionable individual character that are dedicated to pursuit are Levi \’ the set off with S® best brand, gifted again the innovation life with real brand.

    “ commercial weekly publication “ the magazine labels LVMH Europe the most valuable one of, but to haing Buddha business school, the Zara of fashionable dress company of a Spain is more valuable.

　　 Globalization: Lose “ high blood relationship “ dangerous

　　The Chinese does not accept the luxury that makes in China actually, this lets Jieniya CEO of alliance of strategy of company standing director, whole world, giorgio Delpiano feels very bemused.

“Homebred Jieniya is in China in of the market accept degree to compare Euramerican market actually even low, have Italian design already, can support mainland to make again, the price is more reasonable also, I do not understand the problem goes where. “ he says.

“The country of origin of raw ingredient of the blood relationship that buying what luxury buys is nobility and former juice is made, if be ‘ China is made ‘ , still be inferior to flat buy Chinese brand. “ a consumer says so. Actually, not only it is the Chinese does not accept the luxury that makes in China, the consumer of the developing country has this kind of feeling mostly. This kind of circumstance makes this brand is immersed in the condition that be in a dilemma: Remove one condition, it is the forfeiture of price advantage; Farther, it is the dilute of high blood relationship. This and China are made maintain what kind of distance, became the proposition that Jieniya weighs in the hand repeatedly.

In fact, delpiano should know, of the sale of this Italy top class brand of his place hold post is design, quality of a material and craft not just, still mean savour and the identity.

Wide be the story that circulate is, custom-built suit of edition of global set limit to needs a manual Jieniya 130 thousand yuan of RMB. Craftsman people what essence of life spins is the 12 abb to 13 micron, finished products looks even closer than silk even with naked eye. Fabrics has a demand to climate, need is far go to Switzerland to machine. Quantity of Italian top class technician is stylistic make, connect the button is the corneous make it with the hardest beasts. The whole technological process that make is as long as 50 days.

Family property hundred years, 3 generation are the grandparent and grandchild on Italian small town oneself do handiwork, it is the culture share that Jieniya alludes constantly. Ever making public a circumstance Charles of prince of Mitelang of the president before Clinton of the president before the United States, France, England to show a person with Jieniya, this is what can attract media is anecdotical.

Jieniya such with “ high “ bought a concern, hejie Niya is joint-stock established Xia Meng – meaning mercantile Chen Xiaoxiang says the Wen Zhou of outstanding dress limited company: “In China 40 ％ buy Jieniyaxi to install to the client of 50 ％ is to regard as the gift sends a person. “In China 40 ％ buy Jieniyaxi to install to the client of 50 ％ is to regard as the gift sends a person..

Acting 1980, jieniya comes to China to search the cashmere wool with best whole world and silk, the biggest gains that did not think of visit is the potential that discovered Chinese market. 1991, jieniya leaves in restaurant of well of Beijing king government office gave the first brand shop. In that times, the extravagant brand in Chinese heart or Peele – Ka Dan, crocodilian. In these brands in surrounding, “Jieniya “ the guest outside becoming a day almost, 8000 yuan of foreign currency certificate outstanding Buddhist nun inferior business suit, the gross wages that is equal to average worker of a China 3 years almost.

But of this inn open choose apparently was opposite time, to Chinese market, jieniya had the person that allow the same trade to admire at this point admired subtle touch, this lets Jieniya become in Chinese sales volume one of brands of the oldest top class men‘s clothing.

By 2007, jieniya owned store of nearly 60 doors in Chinese inland, integral sales revenue went up greatly 38 ％ , include harbor, bay, stage inside Chinese market surmounts Japan to become Jieniya gradually the whole world the 2nd big market.

In fact, in order to sell the Jieniyaben of fabrics build up the production actual strength of the body is very abundant also, itself has many partners in fashionable dress bound. A few main stylist brands are like cosmetic of Armani, Versace(, vanity) , the metropolis such as Gucci makes partial product You Jieni inferior acting labour, this let Jieniya own the Spain, Romania, Mexico acting plant that spreads all over world each district.

Have to choose “ China is made “ , cannot too too close, this is Jieniya is current “ live philosophy “ .

　 Time VS cost, which important?

Fashionable bound has a kind of view: Why is the fashionable dress that week of 4 big fashionable dress carries before 8 months to have next year released? To company of most fashionable dress, they should cost 8 months to just turn the design into finished product at least. Working program is as follows: Cloth is purchased in A country, b country printing and dyeing, c country comes fine embroider of a essence carve, a skirt arises finally in D country.

The program of such heavy and complicated is envisaged to Zara barely. The major hand-me-down of Zara is mixed in Spain Portuguese make, finished product carries twice every week toward each brand shop. The design of Zara stylist, till be in the Zara brand shop of Paris, Tokyo,appear from finished product, time won‘t exceed two weeks. The tide of fashionable world suffers the United States last week is big probably, newest MTV of Maidangna is affected and decide, but the skill of Zara control speed is his giant the competitor cannot be likened to. Zara is OK the diversity according to designing a style, hand-me-down product cent is numerous thin: The design is much and money amount is very few. Undesirable product Zara falls into disuse quickly, in order to avoid merchandise keep long in stock finally must sacrifice is dropped.

Amingge of 60 years old – the author that Aotejia is Zara, he never accepts media to interview, what people knows to him is very little. Aotejia poor of one‘s previous experience, get education not much, 13 years old begin to be in Basailuona is become in a tailer‘s shop apprentice, probably this makes him adopt a kind old, simple however fruitful method engineering company, instead let Zara run in front. Can calls the Aotejia that individual asset is as high as 6 billion dollar one of people with the most wealthy Spain, the Bernard that is next to LVMH in fashionable bound – A Nao Er is special.

Beyond question, the mode of Zara is a challenge to globalization. After taking the place of 1970, the manufacturing industry of western world is built in the third world cheap on the foundation of labour force. Manufacturer puts the emphasis in seek the cheapest labor in order to reduce cost, pattern of this kind of industry makes a confirmed dependence feeling and scared feeling: Otherwise they will be beaten by adversary.

But to Zara, will be made and sell close connection, decrease at the same time goods in stock and avoid company branch numerous and jumbled cheaper than seeking labour force is more main. Zara searchs relatively cheap labor in Europe, this is one put upside down of direction “ give Egypt to write down “ , people is eastwardly set out the west. In Ha Fo the IESE institute of commercial courtyard and Spain looks, the new company pattern that the go against the stream of Zara did not come to namely, it has compared H&M of Gap of such as United States, Sweden, Italy the competitor such as Beinatong shifted to an earlier date " several years " .

Be in even the time of this globalization, production and carriage rate also mean situation to change benefit hair is important. Zara holds to “ Europe is made “ , in order to assure speed. Zara owns 1160 store in all, 80 ％ were occupied in Europe; Latin america has 70 store only; Middle east has 65 store; 6 inn are in the United States, and all is in new York; 15 inn are in Japan, all is in Tokyo. Zara avoids cautiously to expand indefinitely become giant.

    A few days ago, 361 ° sponsor eleventh countrywide games Tibet, inside the sports delegacy of the 9 provinces area such as unconscious, Ningxia, Yunnan, Gansu Province, Zhejiang, Jiangxi, Anhui, Hubei, among them minority province area is in the majority, performing the social duty of the enterprise with real operation. 361 ° are Guangzhou Asia Game sports equiped 2010 the senior partner of kind of only.

361 ° appear on the market successfully in harbor, 361 ° collect “ Chinese well-known logo “ , “ Chinese famous brand “ wait for national level honor at a suit, own the retail network that lead position is in in course of study of person of the same trade, already exceeded 5900 brand shop up to now, sale outstanding achievement is on countrywide front row. Hold to “ ‘ many degrees are had deep love for ‘ , much share responsibility “ concept, 361 ° devote oneself to to become outstanding enterprise citizen from beginning to end, all the time the development of facilities of sports of China of bend power support. 361 ° president holds fourth executive trustee Mr Wu Hao concurrently to express: “361 ° insist to progress together with Chinese sports facilities all the time, this bend force sponsors eleventh countrywide games delegacy of 9 provinces area, it is the social duty that performs industry of a sporting goods to precede the brand should be used up, the ethical brand that 361 ° are China of establish of a root, deep ploughing China, redound China from beginning to end. The ethical brand that 361 ° are China of establish of a root, deep ploughing China, redound China from beginning to end..

It is reported, the group of internationalization research and development of 361 ° , direct with satisfying the market and professional demand to be, for this 9 provinces area delegation makes major the match equips and have the equipment receiving award of feature of each people culture, the accord that got each save area delegacy reputably.

To this, evaluation of the personage inside course of study says: From receive in glory Yaaoli the thing is met global government sponsor, to assistance Guangzhou 11 carry met Asia Game and throughout the country 2010 delegacy of 9 provinces area, 361 ° are supporting China and even Asian sports cause from beginning to end, have big state the bearing with athletic due brand and glamour.

    Yesterday, series of ski of Kappa09 of brand of motion of Italian famous vogue tastes collaboration of news briefing and strategy of association of Kappa- China ski newly to start a ceremony to be held in field of tall wave ski, kappa snow is taken become group of nation of skiing of big circumgyrate of Chinese veneer parallel formally to appoint dress, group of main help nation prepares for war the Olympic Games.

It is reported, skiing more and more get the people‘s welcome. China has built ski field nearly 200, distributing to be mixed in 17 provinces, municipality municipality directly under the Central Government, ski population also becomes the trend of multiple and bouncing type growth.

H&M has set a branch in Shanghai, Shenzhen, Beijing, china square inn will be first branch that H&M opens in Guangzhou.

Decide in the island with auspicious “ part company “ hind, adjust of China square with great quantity at present already rudiment peep. The reporter interviews know yesterday, the island of auspicious will withdraw China square in the round November, and enter subsequently be stationed in China square of 2 buildings will be international H&M of famous dress brand, 3 buildings plan to introduce international famous supermarket, the part of China general merchandise with 6 original floors will be replaced by meal course of study entirely. The China square after adjusting will continue to act Guangzhou one-stop ground of fundamental trend vogue, and as better as square of king of popular front, ground share stream of people, will make the consequence that China square business encircles expands further upgrade.

　 The end of the year rambles to China square H&M

　　China square 2 buildings " gold position " already formal a few days ago autograph gives international H&M of famous dress brand, h&M will become China square inn of the largest main force, predict to be able to meet with the citizen in the end of the year. As we have learned, the business area of HM will achieve thousands of square metre, it is the storefront with Guangzhou the largest area, hire also wants tower above than original Ji Zhi island one cut. It is reported, china square plan makes 2 buildings are entire provide to face dress of female white-collar include, skin, shoe kind fashionable heaven and earth, because had pulled a hand with HM, admiral chooses in the brand more apt is relatively famous and relatively high-end brand. Occupy personage of know the inside story to divulge, ZARA of another dress brand also is exchanging views at present in, and a few otherer shop of small area business will spread action trade formally November. 　　

　 Wo Erma does not have square of predestined relationship China

　　Early before rife all the time Woerma joins the island that replaces auspicious be stationed in China square 3 buildings, and the reporter learns when be interviewed yesterday, because grow when lease and the reason such as hire, wo Erma won‘t have been entered certainly. Disclose according to message personage, at present China square and a few supermarkets still are in in exchanging views, the adjustment that 3 buildings introduce supermarket industry form direction won‘t be changed, the direction of the choice decides high-grade international is famous in be basically also supermarket, adjust plan in order to cooperate the whole of China square. 　　

　　 Characteristic meal course of study replaces China general merchandise

　　6 buildings introduce China square so of Fu baby things adjust plan to had been overthrown entirely a few days ago, those who replace, will be to run characteristic meal line of business in the round. The reporter sees in 6 buildings “ Taiwan gold this rinse rinse boiler “ in been decorate, predicting end of this month will open business do business. China square discloses, to avoid malign competition, the meal of 6 buildings will with in high-grade dining-room is given priority to, what already had distinguishing feature via the meal course of study that do business with 7 buildings is divisional, make China square become what have characteristic and appeal more is one-stop consumptive ground. The personage inside course of study is analysed, enlarge the management area of meal, will imprint for the sea the promotion of the hire after taking over brings the most immediate benefit.

H&M is the chain dress brand that comes from Sweden, it is Europe‘s biggest dress shopkeeper. "Young " , " tide " it is H&M obtains a youth to favor the main reason of rapid dilate. The woman that likes pursuant tide always can find fresh and modern dress in H&M. Be in China, the point that H&M place reachs, with “ design much, price is smooth, newer fast “ product law is rapid and occupational the youth‘s almirah. H&M is entered be stationed in China square, as will wide as king of popular front, ground field linkage, attract Guangzhou even bead of trigonometry area “ wet person “ collect consumption, group of China square trade also will act the important role of mark of Guangzhou tide ground.