Limited company of jewelry of gem of big bulge of Shenzhen city idea is a jewelry company that established 1999, inside course of study, mention major of platinic gold jewelry produces a business, its renown head is famous however. Obtain in succession “ Guangdong saves famous label “ , “ industry of Chinese gem jewelry is celebrated brand “ , “ Chinese famous brand “ wait for a title, company production value achieved 1 billion yuan 2007.
Mention the result that meaning big bulge obtains, chen Huanxian of this company general manager says: “Platinic gold jewelry is a Li Jian that meaning big bulge goes all out in work in gem market, no matter market of platinic gold jewelry produced what kind of wind and rain, meaning big bulge won‘t shake, we can insist to make the line of jewelry of high-quality goods platinic gold all the time. We can insist to make the line of jewelry of high-quality goods platinic gold all the time..
Make high-quality goods platinic gold
At the beginning of holding water, what meaning big bulge basically is engaged in is platinic gold, palladium gold act the role of tasted production, treatment, wholesale business, platinic gold jewelry is the grand opera in its product catenary all the time.
In April 2005, meaning big bulge obtains the authorization of association of international platinic gold, become association of international platinic gold formally to appoint manufacturing business, have take the place of by world-famous star Zhang Manyu of character “ time ooze shadow “ wait for series platinic gold to act the role of tasted production to counterpoise.
What consume tide as platinic gold jewelry is arisen, domain of production of platinic gold jewelry appears more and more new face, market competition is intense with each passing day. Chen Huanxian realizes, face competition, promote a product quality ceaselessly only, consumer of ability enough tarry. He put forward “ high-quality goods platinic gold “ concept.
July 2007, meaning big bulge is own research and development innovates, took the lead in rolling out young turn headgear idea “ 80 c platinic gold “ . With traditional platinum golden jewelry emphasizes particularly on to be compared at mature female photograph mostly, this series brings more young vogue, make public, conspicuous new form for platinic gold jewelry, aimed at “ 80 hind “ this spending market, broke platinic gold jewelry to consume the traditional idea that maturity turns, also seek new development space for platinic gold jewelry.
Chen Huanxian tells a reporter, to develop “ high-quality goods platinic gold “ , meaning Dalongte did not establish high-quality goods plant. High-quality goods factory is produced can occupy an enterprise to produce can 20 % above. Be aimed at the development of high-quality goods, organized group of research and development technically still, introduced advanced equipment, assured the fluent feeling of line of high-quality goods platinic gold thereby, the dimensional feeling of the product feels subtly with what make.
Increase design research and development
The bottom arrived 2007 at the beginning of 2008, numerous production machined the enterprise of platinic gold jewelry to undergo tremendous test: Quickness of price of platinic gold raw material is climbed litre, be as high as ounce of / of 2000 much dollars for a time. Right now, market of platinic gold jewelry sells endless also ideal, make industry anxiety-ridden, the part produces an enterprise to exit this domain cloudily accordingly.
Meaning big bulge did not abandon, stand fast all the time however position. “Face a challenge, meaning big bulge did not change an enterprise to run strategy in that way like most enterprise, increase the design of platinic gold jewelry and research and development further however, the domain that strives to be good at in oneself acquires lead position. “ Chen Huanxian says.
Since holding water 1999, platinic gold jewelry is the grand opera in catenary of product of meaning big bulge all the time. Experience more than 10 years accumulate with precipitation, meaning big Long Zaibo already formed perfect system on the flow such as the production of golden jewelry, service, sale, especially the company holds to sincere letter to manage the principle with excellent service, client degree of belief is tall.
To 2008 second half of the year, of meaning big bulge stand fast to pay off eventually, price of platinic gold raw material falls all the way return 700 ~ ounce of 800 dollars / , the consumption of platinic gold market is activationed enthusiasticly again.
The data shows, begin from 2000, china continues to hold a title 9 years continuously jewelry of global platinic gold consumes the biggest country. According to relevant investigation, platinic gold jewelry is in 2, 3 lines market still is existing larger growth space. Chen Huanxian decides strengthen 2, one of keys that the market promotion of 3 lines city regards future of meaning big bulge as the job.
Market of start shooting terminal
According to introducing, golden price is in current platinum low, the day up-and-up that sells as its turns, large quantities of jewelry company impact market of platinic gold jewelry. Chen Huanxian realizes, high-quality goods platinic gold acts the role of those who taste need to win more customer to approbate, developing a brand is inevitable.
Promote a product additional cost, breakthrough product value competes, won favorable market competition place for meaning big bulge, more and more shopkeeper put forward clearly to join in intent. This year second half of the year, meaning big bulge stepped the pace that the brand grows.
Chen Huanxian thinks, good product is the industry survives the foundation of development, can extend retail market to offer fundamental condition for the enterprise. From this, meaning big bulge will continue to increase strength of research and development of platinic gold high-quality goods, join in for the brand had made sufficient preparation. It is reported, at present research and development of new product of meaning big bulge already obtained level sex positive result, afterwards “ I 08 “ “ red carpet “ , “ of water square “ after sell like hot cakes of product of series of theme of gold waiting for platinum, new roll out “ green password “ also refresh the product of meaning big bulge sells a record.
It is reported, outside be being propped up except the product, meaning big bulge will choose relatively agile join in politic, promotion and join in the collaboration of business and development space, open a brand to join in as soon as possible situation. On one hand, meaning big bulge plans to change the cooperative pattern of a lot of and as well-known as home trademark, on one hand by the mode translate into that sells a product purely “ 80 c “ product shop sale, promotion trademark is well-known degree. On the other hand, plan of meaning big bulge joins in in the development inside countrywide limits business, advocate hit “ high-quality goods platinic gold “ concept. Meaning big bulge still is met according to actual condition, straight battalion store is opened in each district.
Chen Huanxian discloses, at present meaning big bulge had designed unified brand shop form, initial already on brand development distribution. “Model a brand, market of start shooting terminal is business development direction, our target is a make it of meaning big bulge a high grade brand, let concept of high-quality goods platinic gold spread everywhere to the market. Let concept of high-quality goods platinic gold spread everywhere to the market..