On January 29, h ＆ M announces formally that day external, first Beijing brand shop is in Xidan at present exultation city is prepared in, will open business at spring. This action caused the attention of people, the picture that faces depression in global economy issues it however still confidence marchs dye-in-the-woodly Chinese market, cheap whether has the times of big shop sign come?
Advertisement of Chun Xia of H ＆ M09 piece
Series of H&M of × of Comme Des Garcons
It is early at the beginning of January, people notices one place corner of exultation city underground surrounds the screen that had sign of H ＆ M. On January 29, h ＆ M announces formally that day external, the company plans to added 225 brand shop in the whole world 2009, among them first Beijing brand shop is in Xidan at present exultation city is prepared in, will open business at spring. In the hearsay on fabaceous valve net of close half an year guess, "H&M should be Beijing to open the fierce debate of storefront why after all. \” also drawing a pause at the moment.
What kind of antecedents of H ＆ M also, does first its storefront enter the such attention that is stationed in Beijing to you can cause people unexpectedly? Does the picture that faces depression in global economy issue it however still does confidence march dye-in-the-woodly Chinese market?
H ＆ M, ＆ Mauritz of full name Hennes, it is a fashionable dress company that comes from Sweden, also be Europe\’s biggest dress shopkeeper, although the sonority of its name number already as big as luxury shop sign is neck and neck, but the course that it takes is cheap however with vogue, do not cross it rise abruptly to also having inseparable concern with luxury big shop sign, head with H&M, ZARA, C&A, GAP, they are celebrated with copying style of big shop sign \” regular army \” dress brand.
Arrive 8 years in 7 years in the time first half of the year, when luxury big shop sign still is in ambitious in Chinese mainland the market plans when their luxury is Caesarean, think 8 years unexpectedly however in October a severe global banking crisis, let originally with in the low cost life that produces estate to have nothing to do begins the whole world faddish. No matter end is rich,this is planted the lifestyle of scramble for sth and economic mode are performed in each continent, and the company that this also allows to resemble H ＆ M to take par vogue course so became beneficiary beneficiary. The report of an outstanding achievement with H ＆ newest M shows, in the financial year that ended on November 30, 2008, profit of company net profit is Ke Lang of 15.3 billion Sweden (1 dollar closes 8 Sweden Ke Lang) about, than going up money year add 1.7 billion gram bright, amplitude is close 13% .
Undoubted, below financial crisis, par big shop sign is in the argue of as big as luxury shop sign, the station was in windward.
Somebody a H&M of humorous interest and ZARA, c&A, GAP is called \” modern class Buddhist nun road \” . Because these brands are in abroad,be to belong to very cheap fashionable brand. Although be in Euramerican big in city, their brand shop always opens the office that waiting for top class famous brand to border with Amani, and storefront the area is great. Someone sees on the net jokingly leave a message: Knock into what be stationed in Beijing time as H ＆ M calm, this 4 big \” modern class Buddhist nun road \” be triumphantlied join forces in Beijing.
Nevertheless, in fashionable to be fond of angle, heart from beginning to end part is small endowment the female people with the not quite rich however silver in clue, pocket, \”Modern class Buddhist nun road \” of v/arc a person\’s status say to them the influence appears not quite. Dress to the woman, be loved the new and loathe the old the most easily namely originally, the thing that fall into disuse. Buy with not much silver have big card the fashionable sheet of wind model is tasted, why to work? So, you always can see in these storefront female people would rather discharge expatiatory team to also want to try the grand setting of the dress, and hitting the sight that loses scare buying of the insanity like period market.
And these brands appear special also the heart that is goot at hold women with conduct propaganda. ZARA is invited most when red Russia baby face SASHA exceeding a standard is become spokesman of Qiu Dong figure, h&M once chose to block Er with chief inspector of fashionable dress of famed star Maidangna, CHANEL – the distinguished personages such as Lagefeierde cooperates, great promotion the trademark is well-known degree.
A madness that H&M starts recently, should belong to 8 years on November 13, famous stylist of H&M and Japan plain long the series of 08 Qiu Dong set limit to that the collaboration that protect Ling rolls out () of series of H&M of × of Comme Des Garcons. Go up when sea route of ethereal sea the Huaihe River allegedly at the door the flagship store of H&M, female people had reached mad level. Sale success with 10 minutes of scare buying of one sky " velocity of light " become H&M one of contest of sale of this whole world.