Zhou Chengjian cried greatly, on August 28, 2008 the United States is special this&#Bangweideng records 8226; in platelet, and financing 1.4 billion yuan hind. That day in the evening, he brought elite of all business of short for Zhejiang Province that can show up that evening: The person such as Guo Anchang, Zheng Yonggang, Jiang Xipei. At ordinary times very low-key, he of discretion of the way one speaks or what he says goes up in the stage thunder professing a few sentences is the word with drunken strong bravery \” do decide complete China market, get the customer that decides complete China \” , \”What does our tailor have incorrect? \” when lie between a few months, answer on screen when him when watching that one hour, cannot help weeping in public again.
The graph is: Zhoucheng of president of Inc. of Si Bangwei dress builds Shanghai United States spy
Different really 2008 common of Zhou Chengjian. This year, domestic macroscopical adjusting control, global banking crisis, enterprise IPO is in backwater condition, all sorts of adverse elements let Zhejiang and even countrywide business circles the land is swarmed with famished refugees, zhejiang is immersed in the close a business, shutout, condition that close down to company of rare half clothing. However, zhou Chengjian a bit did not get the influence of bad the year\’s harvest. Up to on January 16, 2009, beautiful country dress (the share price of 002269 SZ) closes at 26.65 yuan, city is filled with rate amount to 39.2 times, the company of other Zhejiang clothing such as bird of 7 Er of outclass elegant dagger, wolves, announce good news. Equity of dress of beautiful country of hold of Zhou Chengjian\’s individual is close 70% , social status amounts to many yuan 150, exceed Chen Yigong, make outback clothing head of course of study is rich.
Tailor 20 old, establish the United States is special this• state power 13 years, zhou Chengjian does not take common route.
The gender represents the blame typical case that he is business of generation short for Zhejiang Province. 1995, company of complete China clothing is in flock run a plant, do produce supply and marketing perpendicular unifinication is managed, zhou Chengjian established one does not have a factory, did not build door store oneself, design the company of center and storehouse only. He had not gone up what learns, read very few, oneself consider the bag outside giving a birth, market is entrusted, the mode of small capital fund that conformity supplies chain. When those, beautiful country is pointed to to be portfolio company, zhou Chengjian is cursed to had not held to 3 years. After more than 10 years, beautiful country because of the commercial pattern with distinctive move a suit is lightsome, not have a weight on one\’s mind, launch a challenge to ZARA, H&M, for business circles esteem, get capital market approbate.
His 20 models that old poineering way also is author of Chinese household company: Grow at a poor farmer, conceive professional skill personally, market insight acumen, have pioneering spirit extremely; The gnash one\’s teeth when suffering is enduring, success hind is low-key lurk; He inspects company stock to be familial bone blood, firmly covers close, hope generation acting according to legend; He admires Jackie• Welch can foster 500 strong CEO of so much world, but oneself always cannot find the clever way that gets along with professional handler.
In May 2008, in January 2009, \” poineering home \” magazine for two times special interview Zhou Chengjian, have among them quite how does one part topic do poineering work from around beautiful country model the company develops to mature big company. Zhou Chengjian says, 2009, the United States is special this• state power will say good-bye with a kind of immature beauty.
ME&CITY: The new start after 13 years
On August 28, 2008, beautiful country dress issues A 70 million, issue valence to be 19.76 yuan / , the newspaper closed at that day 26.9 yuan, go against situation rise 36.19% . Analytic personage points out, the characteristic of small capital fund of beautiful country dress makes it need not bear overmuch equipment, workshop and manpower capital pressure, glide in economy especially this kind of advantage in cycle more highlight.
Zhou Chengjian does poineering work ten years, in most austere economy cold winter period obtained precious development fund. What does IPO mean at him?
\”The spin garment industry that appears on the market successfully 2008 has beautiful state only, retail trade has step by step tall, manufacturing industry has 9 this world, they are very preeminent company. The success of beautiful country appears on the market, kongfu is absent 2008, we began to prepare 3 years ago, just reflect as a result in this year. Appear on the market the year major issue that financing is beautiful country, but not be the most important thing. In my heart, rolling out ME&CITY of the 2nd brand is this year most the important matter of core. If appear on the market,succeeded, cash shedding is abundant, we can push ME&CITY energetically; Otherwise, the 2nd brand can be delayed toward pusher only. The 2nd brand can be delayed toward pusher only..
Log onto field of A stock market with respect to dress of state is in the beauty that day, ME&CITY brand news briefing is held in Shenzhen synchronism. ME&CITY basically is aimed at 18~35 year old consumptive group, stress character, market and individual character more. Zhou Chengjian why the first pace that all previous classics just steps double brand 13 years?
\”We why so slow? The likelihood is me not clever, I am so slow, I exchange a space with time. I am not quite mature, because,the enterprise is met sometimes immature and beautiful. Beautiful Tesibangwei accomplishs today\’s dimensions with more than 10 years, had such accumulating, ME&CITY needs 3~5 only year can accomplish today\’s beautiful country. Current, these two brands are operated through two careers ministry, they share management platform, supply catenary platform, risk to control a system, but the shop system that owns independence and different brand strategy, business strategy. But the shop system that owns independence and different brand strategy, business strategy..
Turn into individual ability company ability
On January 9, 2009, accept in Zhou Chengjian \” poineering home \” interview before today, business school of the Yangtse River held seminar of poineering home interior. Ji Qi of CEO of hotel of KAPPA author Chen Yigong, Chinese front courtyard and Zhoucheng are built in on dais one word to be discharged, the theme that Chen Yigong talks is \” how to make China\’s best brand management company \” , ji Qi is right He Baiquan (adversary of Chinese front courtyard — the angel investor of 7 days of hotels) the path of investment is appreciation very, zhou Chengjian is asked about the leader force that how promotes familial business.
Zhou Chengjian is very dissatisfactory to the answer that he gets on in the stage, feel to did not say a result of his 2008 year management lucidly.
\”The biggest challenge that I face now is, how to turn individual capacity into company ability. 2009, my biggest change is from in the past advanced line is developed build tiring-room now, the soft culture that I can put the energy of 80% in the enterprise, strong flow and system are duplicate on the construction of force. Current, the United States is special this• state power have two careers department, one manages beautiful country brand, one runs ME&CITY, I hold ME&CITY president part-time, but I can remove a president to replace me from in-house training.
\”I think, the vitality of an enterprise should spend from 3 dimension go looking: Duplicate force and risk control the executive force of poineering home, system force. If do poineering work executive capability of the home is very strong, construction of enterprise interior system is bad, so the enterprise is done more greatly, the risk is bigger. If construction of system of a company is very good, but the development ability that gets military thing is not strong, not quite assiduous, this kind of enterprise is the enterprise of professional handler, have very hard continuously exuberant vitality.
\”Establishing the United States is special this• state power in ten years, the executive force of my individual is very powerful, but company level often gives an issue, poineering group old someone leaves. I want not to understand after all all the time is what reason, always feel oneself had said the demand very clearly, but the group is carried out and do not reach the designated position. And group member feels very grievance, oneself already very endeavored, but the boss cannot see. Each other produce conflict finally, lose confidence.
\”The closest period of time, I meditate all the time this problem. I think, it is the enterprise evaluated a system to appear to the talent\’s value problem. In the past, the person that we inspect a post to go up is too perceptual, lack can be quantified, the thing of standardization. The very much poineering home of I and China is same, always hope airborne handler of a profession, give him a lot of money, let him solve an enterprise all problems. Discover he is not done later, lose patience. Actually, this also is a post evaluates not clear problem. The one-sided imagination that the person that do poineering work holds to airborne person is a very big trap. Choose and employ persons should have a level, appraiser should have a system. This is I do beautiful country ten years to come the biggest lesson.
\”Now, I more and more understand Liu Chuanzhi place to say \’ take team, area team \’ importance. The enterprise should produce a product not only, produce a talented person even. I adore Jackie very much• Welch, he can foster 500 strong CEO of so much world, and any person went, company system still healthy movement. Company system still healthy movement..
Equity height is dispersive, valuable to the enterprise?
What Zhoucheng builds pair of beautiful nation is absolutely accuse a behavior to get dispute fully all the time. Cong Meibang holds water up to now, zhou Chengjian never introduces any foreign investor. In the bookshops is rife, beautiful nation poineering group is ceaseless someone leaves, to the height of equity with Zhou Chengjian control is having greatest concern. However, zhou Chengjian expresses, he ever put forward 7 years ago, administrative layer can buy share, but the group does not have interest, aux would rather earn wage.
In beautiful country dress, zhou Chengjian and company of hold of fine of daughter introduced from the northern and western nationalities or from abroad fine the equity of 80% . Can equity view of Zhou Chengjian urge beautiful nation is implementation farther big target?
\”I now really hold a lot of share, but I am to have more wider more continuously the resource of incentive talent. Quickly dispersive company capital, rapid go to the share dilute of individual of the person that do poineering work 10% the following, the person that do poineering work can lose the passion of management enterprise and power very quickly. What work because of him is, have the share of 10% only however, do bad, capital market scolds him even. Why does he want so desperately?
\”Someone says I am to hate to part with, they say rightly also. I am to hate to part with share, I am to hope to be able to more opportunities and dimensional generation go actingly incentive person, allocate more groups. I hope to be able to allocate 3~5 at least second, the equity of beautiful country is in attenuant 3~5 second hind, I still can occupy 30%~40% . So, I must master on equity but durative allocation counterpoises, be pair of enterprises otherwise is irresponsible. Now to me, it is equity or fortune no matter, many 100 million little 100 million without value, but the goal that they should achieve to me is very valuable.
\”The someone in the group left before appear on the market, prime cause is not I did not give them share, however I evaluate a system to the value of the group unsharpness do not quantify. But, the company with those very dispersive equity, be after appearing on the market, same someone leaves? Is authority of high cent broken lot valuable to the enterprise? Is authority of high cent broken lot valuable to the enterprise??
The opportunity in the winter and trap
In May 2008, zhoucheng is built in beauty spy this• state power Shanghai headquarters is accepted \” poineering home \” when interviewing, a bit did not show pair of beautiful country to be about to be in of winter IPO anxious, but he is right in recent years of capital market active the negative effect that brings dress the industry is having profundity to comprehend.
After beautiful country dress appears on the market, zhou Chengjian how the opportunity that look upon capital brings and challenge?
\”Go 5 years in, of capital active bring huge opportunity pit to a lot of people. Those capture an opportunity to jump over much person, devalue today bigger. I very feel happy I do not have be involved in this trap. But, if beautiful 2007 country appeared on the market, I also can coil probably. Because money became much, what can more undertakes capital dilate is actuation.
\”So, a poineering home is the most god-given is, know oneself fixed position clearly, hold oneself rhythm. In recent years, I most the person of appreciation is Guo Anchang. I admire him at 2 o\’clock: The first, ego fixed position is clear. He is told again and again, I am an investment home, not be businessman; I distribute fund simply, no matter make money. The 2nd, his macroscopical smell is first-rate. 2007, he appears on the market when the stock market is best financing; 2008, essence of life grasps a series of investment opportunities definitely.
\”I think, beautiful country front faces the chance of opportunity trap backside. Above all, in economic cold winter, the consumptive habit of people can produce change. Meeting Xiang Zhongduan changes the crowd that consumes high-end luxury formerly, this is beautiful country the tremendous opportunity of two brands. Next, we supplied the upper reaches of catenary to also produce change. Was the whole world only in the past the manufacturer of form a complete set of treatment of 500 strong companies begins to serve for us. Previously, ZARA receives our bill far from in cooperative processing factory of home, but they had become our main partner now. Cooperate with them, promoted beautiful country to supply the capacity that catenary reacts quickly, this is beautiful country most be short of, also be they bring us the greatest value.
\”Now, beautiful state fund is abundant, strategic clarity, consumer tilts to us, upriver manufacturer and we promote core competition ability ceaselessly together. 2009 ~2010 year of the great progress that can be beautiful country certainly year. 2009 ~2010 year of the great progress that can be beautiful country certainly year..