Spin garment industry regards tradition of Chinese countryman economy as the industry with property of pillar industry, principal the people‘s livelihood and international apparent competition, below the shadow of international banking crisis, experiencing a difficult period inevitably. And the course of study of Chinese men‘s clothing that experienced 20 old and rapid development, because get current and explicit and immanent the overlay influence of a variety of elements, began to enter industrial transition phase.
In this period, already the brand of international men‘s clothing of layout China market people begin stealthily “ suddenly turn hostile “ , carry a lot of kind, the product of market of new formulate China and sale are politic. France “ Buddhist nun of emperor of a small room “ by par of transition of men‘s clothing of high-end business affairs the reflecting that high-grade men‘s clothing is this kind of new strategy.
“Xuan Dini “ (HETINNE) it is ormosia group rolls out a city to lie fallow female outfit “ Yidifei “ later, the French business affairs that introduced 2004 is recreational men‘s clothing brand, it is one of serious content of strategy of development of ormosia group internationalization. Of the same age, “Xuan Dini “ (HETINNE) invited Mr Liang Jiahui of emperor of 3 international giant star, shadows to take up the post of ambassador of image of brand China region, explanation gives the successful romance feelings of the brand, established the successful man form that seeks vogue, grade, individuation.
As we have learned, “Xuan Dini “ (HETINNE) the brand is founded at the Christian era 1918, had ever experienced the brand author that ablution of the First World War crosses to let with cavalry identity? Xuan Dini was founded in French Paris with his name “ Xuan Dini “ (HETINNE) brand, designed the LOGO of the brand as the graph with the horse of cavalry. Let? Xuan Dini chooses Paris the most top class fabrics, the elaborate and original craft that make, to the perfect pursuit of detail, especially the experience of warlike harden oneself and cavalry is to be more “ Xuan Dini “ (HETINNE) dress infuse free and easy freely, maturity is easy, this makes after the brand is rolled out, caused the high favour of the French upper circles that includes a check inside and public figures. Nowadays, “Xuan Dini “ (HETINNE) brand already and other places of Europe of over or across, America, Asia many countries, had many 300 brand shop and thousands of stuff, the international that becomes design of a collect, production, sale to be an organic whole is large fashionable dress is Caesarean.
“Xuan Dini “ (HETINNE) brand dress the careful and perfect, edition of the fashionable and banner, craft of the artistic atmosphere with the design, fabrics repair and maintain is close-fitting and celebrated at the world, the romantic and fashionable breath of the decorous temperament of will intellectual man and France is approximately perfect reveal, explain the high grade life of man of new class success in the round, the high wind that builds a man of new class success model. In the meantime, brand more innovate with sale celebrated, the whole world is famous “ lifelong client “ of concept and global tip “ act according to actual circumstances “ the service takes the lead in be in “ Xuan Dini “ (HETINNE) popularize application, and client database management and member patternmaking type, more the honor that makes the brand becomes Neozoic intellectual man.
“Xuan Dini “ (HETINNE) Cui Yesong says Chinese area chief, we are motivation with innovating from beginning to end, breed brand core competition ability. Below the market situation that international banking crisis continues to spread, “Xuan Dini “ (HETINNE) of the choice is transition. We the consumptive characteristic according to Chinese market, undertook locating afresh to the brand. Considering integratedly “ Xuan Dini “ (HETINNE) content of design of research and development, order government, storage flows and each element such as production, the opinion that sought well-known trademark expert at the same time and science were analysed at present after the situation inside the industry, the company decides will “ Xuan Dini “ (HETINNE) men‘s clothing is par from transition of men‘s clothing of high-end business affairs high-grade men‘s clothing, two big innovation come true on sale, namely market innovation, price blazes new trails. It is market innovation above all, 9 years “ Xuan Dini “ (HETINNE) the market will change before course of market of city of a gleam of of race to control, turn with layout home 2, 3 lines city, seek market blank spot, make up for market aperture, realize dilate of brand low cost at the same time. Be like the Jiangsu market in the key, terminal channel construction will be centered in 3 lines city and rich villages and towns in Su Na, basically center in 23 lines city in North Jiangsu. Next the price blazes new trails, “Xuan Dini “ (HETINNE) apart price is implemented according to area network on the price. The product of bazaar holds to high qualitative high price, and brand shop product takes par course, in order to enlarge the consumptive group of the brand. Brand brand shop is in adopy is former below the premise of standard of craft of high-end brand product, service standard and figure of international brand terminal, with the supply of powerful stability the unit cooperates directly, reduce intermediate segment, formed tall enjoy, low case, content is worth somewhat, good in quality and cheap in price consumption advantage. 2009 is “ Xuan Dini “ (HETINNE) rapid development year, the brand plans to open 100 chain brand shop to the end of the year.
While sale innovates, “Xuan Dini “ (HETINNE) the pace that the product innovates never stops. In opening eleventh on division of Jiangsu international clothing, “Xuan Dini “ (HETINNE) be in what domestic head pushs “ heat energy of carbon fiber health is taken “ wonderful appear. “Heat energy of carbon fiber health is taken “ after using carbon fiber of most advanced and calorific material and fiber of 100 ％ cotton to braid, press film hear resistance insulating material and into. After this product electrify, the molecular configuration of carbon fiber and cotton fiber both undertakes combinative, the heat radiation of far infrared ray that produces beneficial to human body health wavelengh to be 90 ％ above for 5-20 micron, emissivity. Apply the principle of radiate of far infrared ray of carbon fiber, micron infrared ray arises when movement. Clinical trial proves medicine: Ache to leg of cardiovascular disease, waist, of disease of disease of disease of Zhou Yan of arthritis, shoulder, cervical vertebra, intestines and stomach, department of gynaecology eliminate or alleviate have distinct effect. This dress uses a number small report intelligence is lukewarm charge battery, its plasticity is in fold or when bending, won‘t be damaged, it is good to have property of waterproof, heat conduction wait for a characteristic, drive of will fashionable dress, winter is cold, healthy the function such as health care well be in harmony for an organic whole.
Raise a brand additional cost, promotion brand contains Troy to cannot leave “ innovation “ force. Du Yu of chairman of association of Chinese textile industry, Chinese clothing association continent ever pointed out, innovation is the impetus that the industry grows, it is the fountainhead of brand value, it is the key that structural adjustment, industry revitalizes. Below the adverse big environment that erupts in international banking crisis, no matter be international or domestic brand, seize opportunity through ceaseless innovation ability only, strive for active, realize fast dilate.